GOOD PLACE LETTINGS CIC

What GOOD PLACE LETTINGS CIC does

Good Place Lettings CIC is a London-based social enterprise lettings agency that operates as a joint venture between Crisis, the national homelessness charity for England, and Homes for Good, Scotland's first social enterprise letting agency. The company was established in 2024, funded by Lloyds Banking Group and The National Lottery Community Fund, and formally launched in London on 22 October 2025 at Euston's Impact Hub. It provides a single core service — a full let and property management package for landlords — priced at a 12.5% monthly management fee with no upfront landlord costs, a £100 inventory fee, and a 72-hour rent payment guarantee. Tenancy support for tenants (including a dedicated Tenancy Support Officer) and referrals from Crisis, Kineara, and local authorities are used to place vulnerable and low-income households into both market-rate and 'Truly Affordable' homes.

The underlying technology stack is standard off-the-shelf SaaS rather than a proprietary platform: SME Professional provides the CRM, contract database, and property-management workflow software; Microsoft O365 (delivered through charity-sector IT provider LUMA-IT) handles administrative operations; Xero is used for accounting (audited by Arran Accounting); and Experian is the preferred credit-reference partner. Tenant referencing, deposit registration with the Tenancy Deposit Scheme, and compliance memberships (Property Redress Scheme, Client Money Protect, ICO registration) round out the operational backbone. The company explicitly markets ethical, non-algorithmic tenant screening as a differentiator.

Commercially, Good Place Lettings serves two customer segments: individual and small-portfolio landlords seeking transparent, mission-aligned management, and tenants — including those referred through homelessness-sector partners — seeking quality, supported tenancies. GTM is sales-led and direct: landlord acquisition via website, phone, free in-person valuations at the London office (78 Quaker Street), and partner referrals, while tenant acquisition flows primarily through Crisis and referral charities. As a Community Interest Company, management fees are statutorily reinvested into homelessness and low-income housing outcomes rather than distributed to shareholders, and the operating geography is currently London with Southeast England flagged as an additional served market.

Name

GOOD PLACE LETTINGS CIC

Legal name

Good Place Lettings Ltd

Website

https://goodplacelettings.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Place Lettings CIC is a London-based social enterprise lettings agency that manages residential rentals on a 12.5% monthly fee, serving ethical individual landlords and tenants — including those referred by homelessness charities — through a joint venture between Crisis and Homes for Good.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Rental and Leasing Services (532), Services to Buildings and Dwellings (5617)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Property management services
• Residential lettings
• Tenant screening
• Rent collection
• Tenancy support

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Property Management Fees: 12.5% monthly management fee deducted directly from tenant's monthly rent payments. Fee includes tenancy agreement, referencing of all tenants/guarantors, and deposit registration. As a social enterprise, fees are reinvested into supporting people experiencing homelessness and on low incomes rather than distributed as shareholder dividends.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Good Place Lettings is a social enterprise lettings agency that provides a full let and management service for landlords and a dedicated tenancy support service for tenants across London. The agency operates on a 12.5% monthly management fee deducted from rent, with no upfront landlord costs, and includes free property valuations, ethical tenant screening, deposit registration with TDS, a 72-hour rent payment guarantee, inventory services, and ongoing maintenance coordination through a network of trusted contractors. Management fees are reinvested into supporting people experiencing homelessness and on low incomes rather than distributed as shareholder dividends.

Product overview

Good Place Lettings is a social enterprise lettings agency offering a single integrated property management service for landlords and tenancy support for tenants. The core offering is a full let and management service (12.5% fee) that includes property valuation, marketing, tenant referencing, rent collection with 72-hour guaranteed payments, and maintenance coordination. For tenants, the service provides rental properties with deposit protection (TDS), tenancy support from a dedicated officer, and access to both market-rate and 'Truly Affordable' homes (below market value). The company differentiates through its ethical approach, reinvesting profits into supporting homeless and low-income households.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Let and Management Service Comprehensive residential lettings and property management service for landlords across London covering free property valuations, property marketing, thorough ethical tenant referencing, deposit registration with TDS, rent collection with a 72-hour payment guarantee, and ongoing maintenance coordination through a network of trusted contractors. Priced at 12.5% of monthly rent with no upfront landlord costs.
• Tenancy Support Service Dedicated support service for tenants of Good Place Lettings, delivered by a Tenancy Support Officer with over 15 years' homelessness sector experience. Includes assistance throughout the tenancy for tenants referred through partner organisations and direct applicants, including vulnerable individuals and low-income households.

Quantifiable outcome

• 72-hour rent payment guarantee for landlords
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, minor and supporting.

• CrisiscoreStrategic or Co-development Partner · 22 October 2025Joint venture partner and founding organization. Crisis is the national homelessness charity for England. Good Place Lettings is a joint venture between Crisis and Homes for Good. Crisis refers homeless members for housing placements through the service. Matt Downie, CEO of Crisis, is a founding board member.
• Homes for GoodcoreStrategic or Co-development PartnerCo-founder and parent organization. Good Place Lettings is developed by Homes for Good and based on their award-winning model. Founder Susan Aktemel leads Homes for Good Scotland and brought the model to London. Since 2014, Homes for Good has raised over £20 million in social investment and created 340+ quality homes.
• KinearaminorChannel Partner/ Reseller/ DistributorHousing support organization that referred Sophieanne to Good Place Lettings. Works with individuals experiencing housing difficulties, connecting them with quality rental options.
• ExperiansupportingTechnology or IntegrationPreferred credit reference agency for tenant identity and credit checks. Helps ensure reliable tenancy through comprehensive background verification.
• XerosupportingTechnology or IntegrationAccounting software provider for financial management and transaction processing.
• MicrosoftsupportingTechnology or IntegrationO365/Outlook used for day-to-day administrative actions. IT provider is LUMA-IT, a Scottish company specializing in IT services for charities and CICs.
• SME ProfessionalsupportingTechnology or IntegrationCRM and contract database provider. Scottish provider of end-to-end software supporting the tenancy and letting process, from appraisal and marketing, to viewings and contracts.
• TDS (Tenancy Deposit Scheme)supportingTechnology or IntegrationGovernment-approved tenancy deposit protection scheme. Good Place Lettings registers all security deposits with TDS to ensure tenants receive deposits back when meeting tenancy terms.
• LUMA-ITsupportingTechnology or IntegrationIT provider specializing in services for charities and CICs. Handles technology infrastructure and support.
• Arran AccountingsupportingImplementation/ SI/ Consulting PartnerAccountancy services provider for audit purposes and financial record management.
• Property Redress SchemesupportingOthersApproved property redress scheme ensuring consumer protection and dispute resolution for landlords and tenants.
• Client Money ProtectsupportingOthersClient money protection scheme ensuring landlord and tenant funds are safeguarded.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Hybr: London-based hybrid letting agency offering a balance of online self-service and in-person support to private landlords. Comparable London geography, full-management offering and target customer segment (private landlords seeking better service than high-street agents).
• SpareRoom: UK's largest flat-share and rooms-for-rent marketplace. Adjacent to GPL's tenant-finding service for shared accommodations and affordability-focused renters, though operates a marketplace model rather than full management.

Broad incumbents

• Foxtons: Iconic London lettings and estate agency with deep branch coverage. Competes head-on with GPL in central and Greater London for landlord mandates and tenant placements, but offers a much wider service portfolio including sales and mortgages.
• Savills: Global real estate services firm with significant London lettings operations. Competes at the upper end of the London rental market where GPL also places properties, with broader investment, sales and advisory capabilities.
• Chestertons: Long-established London-focused estate and lettings agency. Competes directly with GPL for premium and mid-market London rental stock and landlord relationships, with broader sales and international reach.
• LSL Property Services (Your Move, Reeds Rains): UK-wide property services group operating multiple high-street letting brands including Your Move and Reeds Rains. Competes with GPL for residential landlord mandates in London and Southeast England through extensive branch networks.
• Kinleigh Folkard & Hayward (KFH): Major London-focused estate and lettings agency (part of the KFH group). Direct competitor for London landlord mandates across the same boroughs GPL serves, with broader sales and block-management services.
• Knight Frank: Global residential and commercial property firm with established London lettings desk. Overlaps with GPL on prime and mid-prime London rental stock, but offers a much wider portfolio of services across investment and capital markets.

Direct peers

• OpenRent: UK's leading online letting agent serving private landlords with a low-cost, transparent fee model and self-service platform. Most direct UK competitor on the 'fairer fees' value proposition that GPL pitches, although OpenRent is not social-enterprise structured.
• Homes for Good: Scotland's first social-enterprise letting agency and GPL's co-founder/parent model. Operates the same ethical, full-management lettings model with reinvested profits and serves a directly comparable landlord and tenant base — the unit being replicated into London.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GoodPlaceLet
• LinkedInlinkedin.com/company/good-place-lettings

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOOD PLACE LETTINGS CIC