Tellero
Tellero is a Denmark-headquartered, privately-held digital accounting SaaS platform founded in 2021, based in Copenhagen with 11-50 employees, that lets customers upload, manage, and invoice through a self-service web product targeting the Danish market.
- Company typePrivate
- Founded2012
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tellero does
Tellero is a Denmark-based, privately held digital accounting software-as-a-service platform headquartered in Copenhagen. The company was founded in 2021 and operates with a staff of 11-50 employees, positioning itself as Denmark's top digital accounting platform. The product is delivered via the web at tellero.io and enables users to upload, manage, and invoice through a unified interface. Specific technical architecture, integrations, AI capabilities, and the underlying technology stack are not disclosed in the available source material.
The company's business model and monetization mechanics are not specified in the disclosed data — there are no published pricing tiers, named customer accounts, distribution channel descriptions, or revenue figures. The available commercial signals are limited to a single capital event: a funding round dated 2023-10-29 that raised $1,900,000, with Wealthes Capital participating as lead investor. The only disclosed leadership personnel is Casper Ancker, designated as Chief Operating Officer. Ownership structure, board composition, total capital raised beyond this round, and any subsequent financing events are not disclosed.
The firmographic profile describes Tellero as a small, early-stage B2B SaaS targeting the Danish market with a focused product surface (upload, manage, invoice). No customer logos, partnership pipeline, geographic expansion signals, awards, certifications, regulatory milestones, or third-party validation are present in the source data. The dataset is thin and the analyst-relevant inferences are correspondingly narrow; growth, revenue, AI capability, and customer concentration dimensions are populated with conservative defaults rather than fabricated specifics.
Tellero firmographics
Firmographics- Name
- Tellero
- Legal name
- NEW88
- Website
- https://tellero.io
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tellero is a Denmark-headquartered, privately-held digital accounting SaaS platform founded in 2021, based in Copenhagen with 11-50 employees, that lets customers upload, manage, and invoice through a self-service web product targeting the Danish market.
- Ownership category
- akta.pro rank
Tellero industry classification
Industry- Product category
- Accounting Software
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Receivables Management (Collections, Lockbox, EIPP) (FSABAIAA)
- akta.pro secondary industry
- Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)
Keywords
Where Tellero is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Tellero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel
Revenue model
- Online Gambling & Betting Services: NEW88 generates revenue through house edge on casino games, sports betting margins, slot machine payouts, lottery commissions, and fishing game fees. The platform takes a percentage on each bet placed by users across all gaming products including live casino, sports betting, eSports, jackpots, and lottery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | New User Welcome Package - 58K free upon account verification |
| Transaction based/ take rate | One-time | First Deposit Bonus - Up to 8,888K |
| Usage-based | Daily | Daily Cashback - 1% on deposits for World Cup 2026 |
| Subscription | Monthly | VIP Program - Personalized rewards for loyal members |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Tellero product offering
Product offeringCore offering
Tellero is a Denmark-based digital accounting platform headquartered in Copenhagen that enables users to upload financial data, manage bookkeeping records, and issue invoices through an online service. Founded in 2021 and operating with 11-50 employees, the platform delivers cloud-based accounting workflows positioned as Denmark's top digital accounting offering.
Product overview
Tellero operates the NEW88 online gambling and entertainment platform. The platform is structured as a unified product offering multiple game categories through a single integrated system. The core offering includes an online casino with live dealers, sports betting covering football and eSports, slot games with progressive jackpots, 3D fishing games, online lottery, and various card games. The platform is accessible via both web browser and dedicated mobile apps for Android and iOS, with all services available 24/7. The platform supports multiple languages and payment methods with reported transaction processing under 30 seconds.
Differentiator
Problem solved
Functional benefit
Products and services
- Tellero Accounting Platform
Quantifiable outcome
- 2.1 million+ active accounts as of November 2025
- +3 more outcomes
Companies that use Tellero
Customer profileSegments1 record
Ideal customer profiles1 record
Tellero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tellero partnerships and signals
Strategic signalScale indicators7 records
Recent moves3 records
Expansion highlights3 records
Tellero competitors and assessment
Company assessmentBroad incumbents
- Xero: Global cloud accounting SaaS leader serving SMBs and accountants with invoicing, bank reconciliation, and reporting, competing for the same Danish SMB customers as Tellero.
- QuickBooks (Intuit): Global SMB accounting software leader offering invoicing, expense tracking, and tax preparation with a directly overlapping target segment and feature set.
- Sage: Global accounting and ERP software incumbent with SMB-focused Sage Business Cloud products offering comparable invoicing and bookkeeping functionality at scale.
Direct peers
- Dinero: Danish cloud accounting platform for SMBs covering invoicing, expense management, and bookkeeping — a directly comparable product offering to Tellero.
- Billy ApS: Danish SMB accounting and invoicing SaaS offering comparable upload/invoice/manage functionality, targeting the same Copenhagen-area SMB customer base as Tellero.
- Uniconta: Nordic ERP and accounting platform providing invoicing, bookkeeping, and financial management for SMBs across Denmark and Scandinavia, with comparable feature breadth.
- e-conomic (Visma): Denmark's longest-standing online accounting software, now part of Visma; offers invoicing, bookkeeping, and reporting for SMBs and accountants in the same target segment as Tellero.
Regional players
- Fortnox: Swedish cloud-based accounting and business administration SaaS serving SMBs with a similar product set, but focused on the Swedish market rather than Denmark.
Emerging players
- FreshBooks: Cloud accounting platform targeting freelancers and SMBs with invoicing, expense tracking, and time billing — a comparable niche focus and feature set to Tellero.
- Zoho Books: Cloud-based accounting platform within Zoho's broader SMB software suite offering invoicing, expense management, and bank feeds for SMBs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Tellero social profiles
Digital presenceTellero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tellero leadership team
Management profileNumber of profiles
Profiles1 record
Tellero funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tellero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tellero
What does Tellero do?
Tellero is a Denmark-based digital accounting platform headquartered in Copenhagen that enables users to upload financial data, manage bookkeeping records, and issue invoices through an online service. Founded in 2021 and operating with 11-50 employees, the platform delivers cloud-based accounting workflows positioned as Denmark's top digital accounting offering.
Is Tellero a public or private company?
Tellero is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tellero founded?
Tellero was founded in 2012. It employs 11 to 50 people.
Where is Tellero based?
Tellero is headquartered in Copenhagen, Denmark, in the Europe region.
How does Tellero make money?
One revenue line is on record: online Gambling & Betting Services.
Who are Tellero's main competitors?
Broad incumbents on record are Xero, QuickBooks (Intuit) and Sage. Direct peers are Dinero, Billy ApS, Uniconta and e-conomic (Visma). Fortnox is listed as a regional player. Emerging players are FreshBooks and Zoho Books.
Does Tellero have an API?
No public API is recorded for Tellero.
What industry is Tellero in?
Tellero's product category is Accounting Software. Its primary akta.pro industry code is FSABAIAA, Receivables Management (Collections, Lockbox, EIPP), with a secondary code of BPAAAGAB, Accounts Receivable (Invoicing, Cash Application, Deductions). Its SIC code is 6199.