Billy ApS
- Company typePrivate
- Founded2010
- HeadquartersKöpenhamn, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Billy ApS does
Billy ApS is a privately held Danish software company that develops and operates a cloud-based accounting platform (Billy Regnskabsprogram) targeted at self-employed individuals (selvstændige) and small-to-medium Danish businesses. Founded in 2010 by Toke and headquartered at Fiolstræde 17B in Copenhagen, the company serves more than 30,000 users with a four-tier freemium pricing model (Free, Basic at 160 DKK/month, Plus at 295 DKK/month, Complete at 595 DKK/month with 12-month commitment), supplemented by pay-per-payslip payroll (Salary), annual financial statement packages (from 2,495 DKK), and international invoicing add-ons. The product is accessible via web, iOS, and Android and includes an integrated REST API (v2), over 80 third-party integrations (MobilePay, Stripe, Shopify, Lunar, Kontolink, Pleo, etc.), and AI-assisted bookkeeping features (Bogføringshelten and Copilot).
The underlying technology combines cloud accounting with automated bank transaction matching, receipt OCR scanning, AI-guided expense categorization, and direct SKAT VAT reporting. Billy holds ISAE 3000 assurance certification and was a co-drafting participant in Denmark's new bookkeeping law (bogføringsloven) with Erhvervsstyrelsen, giving it a compliance-led regulatory position. Distribution combines product-led self-serve signup, an affiliate program (Partner-Ads), and a certified accountant network of 53 Billy-certified revisorer and 166 recommended accountants across Denmark. The company is owned under the Shine group based on legal infrastructure (shine.co/dk/legal/) and operates as a single-country Denmark-focused entity with no disclosed external funding rounds, no parent company, and no subsidiaries.
Billy ApS firmographics
Firmographics- Name
- Billy ApS
- Legal name
- Billy ApS
- Website
- https://billy.dk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Billy ApS industry classification
Industry- Product category
- Cloud Accounting Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Expense Management & Reimbursements Administration (BPACAIAH)
- akta.pro secondary industry
- Biller Direct EBPP Platforms (FSAMAJAA)
Keywords
Where Billy ApS is headquartered
LocationHeadquarters
- HQ city
- Köpenhamn
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Billy ApS business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Four tiered subscription model (Free, Basic, Plus, Complete) providing progressive features from basic invoicing to full accounting with AI assistance. Revenue is recurring monthly or annually with annual billing offering discounts.
- Annual Reports Add-on: Supplementary service for annual financial statements. Options include Reviewer Package (Revisorpakke) from 4,495 kr with full auditor review, or DIY Package (Gør-det-selv) from 2,495 kr for self-completion.
- Pay-per-use Payroll: Payroll (lønsystem) is charged per payslip created with no subscription fee, offering a 50% discount for the first 12 months. No commitment required.
- International Invoicing Add-ons: Additional features for international invoicing including multi-currency support (EUR, USD, GBP) and multilingual invoice templates for foreign customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features and usage limits |
| Subscription | Monthly | Entry-level paid plan with unlimited transactions |
| Subscription | Monthly | Mid-tier with AI features and full integrations |
| Subscription | Annual | Premium tier with quarterly reviews and annual report included |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Billy ApS product offering
Product offeringCore offering
Billy ApS offers a cloud-based accounting software platform tailored for Danish self-employed individuals and small-to-medium businesses. The core product spans invoicing, expense tracking and receipt scanning, automated bookkeeping guidance, VAT reporting to SKAT, integrated payroll (Salary), and annual financial statement preparation, available across a freemium and tiered subscription model (Free, Basic, Plus, Complete) with mobile apps and a public REST API for integrations.
Product overview
Billy ApS offers a cloud-based accounting software platform designed for Danish self-employed and small-to-medium businesses. The product portfolio consists of a core unified platform (Billy Regnskabsprogram) available in four pricing tiers (Free, Basic, Plus, Complete) plus several integrated modules and add-on services. Core capabilities include invoicing (Fakturaservice), expense tracking and receipt management (Bilagsscanner, Bilagsupload), automated bookkeeping guidance (Bogføringshelten), VAT reporting, and annual financial statements (Årsregnskab). The Plus and Complete tiers unlock advanced AI features including Copilot and AI-powered accounting automation. An integrated payroll system (Salary/Lønsystem) is available as a built-in module with per-pay-slip pricing. A mobile app (iOS/Android) extends functionality for on-the-go invoice creation and receipt scanning. The product also provides an administrator module for accountants (Revisormodul) and a public REST API (v2) for developer integrations. The platform integrates with 80+ third-party services including payment providers (MobilePay, Stripe, Zettle), e-commerce platforms (Shopify, Magento 2, Shopbox), banking (Lunar, Kontolink), payroll (Salary), and project management (Minuba). Billy emphasizes compliance with Danish bookkeeping law (bogføringsloven), digital document storage requirements, and SKAT integration for VAT reporting.
Differentiator
Problem solved
Functional benefit
Brands
- Salary: Integrated payroll system within Billy, allowing users to process payroll directly from the accounting software.
Products and services
- Billy Regnskabsprogram (Billy Accounting Software) Cloud-based accounting platform for Danish self-employed and SMBs offering invoicing, expense tracking, VAT reporting, and bank integration across Free, Basic, Plus, and Complete tiers.
- Salary (Integrated Payroll System / Integreret Lønsystem) Built-in payroll module for paying employees with automatic transfers to employees, SKAT, ATP, pension funds, and holiday account. Priced per payslip with a 50% discount for the first 12 months and an employee app for payslips, expense claims, time tracking, and mileage logging.
- Billy Mobile App iOS and Android app for managing accounting on the go, including sending invoices and quotes, scanning and uploading receipts, viewing financial overview, checking unpaid bills, and filing VAT returns from a smartphone.
- Fakturaservice (Invoicing Service) Invoicing module enabling professional invoice creation and sending in under one minute, with customizable templates, MobilePay and card payments, quotes, subscription billing, and international invoicing in multiple currencies and languages.
- Årsregnskab (Annual Financial Statements) Annual financial statement preparation service offered as two add-on packages: Revisorpakke (from 4,495 kr) including full annual report with automatic auditor review and filing, and Gør-det-selv (from 2,495 kr) for users who prepare it themselves.
- Billy API v2 Public REST API providing full functionality parity with Billy's webapp for invoices, bills, contacts, products, bank payments, and file attachments, with OAuth/Basic Auth, SDK examples in PHP/Node.js/Python, and localization.
Quantifiable outcome
- 30,000+ self-employed professionals use Billy
- +2 more outcomes
Companies that use Billy ApS
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Billy ApS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability3 records
Feature6 records
Billy ApS partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CloudCollectcoreCloudCollect is integrated directly into Billy's invoice management system, allowing users to start debt collection and legal proceedings directly from the platform. The service is provided by Advokaternes Inkasso Service (Lawyers' Debt Collection Service) and is the only accounting software in Denmark offering direct attorney-based debt collection.
- SKAT (Danish Tax Authority)coreBilly has direct integration with SKAT for automatic VAT reporting. The platform automatically updates VAT periods when they change to help users meet deadlines and avoid penalties. Billy participated in drafting the new bookkeeping requirements with Erhvervsstyrelsen.
- MobilePaycorePopular payment integration allowing customers to pay invoices with a simple swipe. Featured as a popular integration on Billy's marketplace.
- LunarcoreDanish neobank integration for automatic transaction import. Featured as a popular integration, allowing users to automatically sync bank transactions to their accounting.
- SalarycoreSalary is Billy's integrated payroll system developed as a separate but deeply integrated product. It provides payroll processing with automatic reporting to SKAT, ATP, pension funds, and automatic bookkeeping entries.
- StripecoreFeatured integration for receiving online card payments on invoices. Allows customers to pay invoices directly via credit card through Stripe's payment infrastructure.
- ShopifycoreFeatured integration for e-commerce. Automatically transfers invoices from Shopify to Billy for seamless accounting of online sales.
- KontolinkcoreFeatured bank integration that enables one-click bookkeeping by fetching data directly from the user's bank. Promoted as making accounting effortless.
- Partner-AdsminorAffiliate marketing partner program managed through Partner-Ads platform. Affiliates earn 110 kr per new sign-up. Partners must have a website, webshop, or other channel to promote Billy.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Billy ApS competitors and assessment
Company assessmentDirect peers
- Bokio: Swedish freemium cloud accounting platform for SMBs and self-employed. Closest peer by product model — free tier, integrated invoicing, Swedish tax authority integration, accountant collaboration — but in the Swedish market.
- Dinero: Danish SMB accounting and invoicing software, also owned by Visma. Competes head-to-head with Billy on freelancer and micro-SMB accounting, with similar positioning around ease of use and Danish tax integration.
- Fortnox: Sweden's leading cloud business platform for SMBs, covering accounting, invoicing, payroll, and e-commerce. Comparable by Nordic SMB focus, accountant channel, and integrated payroll/accounting bundle.
- e-conomic: Danish cloud-based accounting software for SMBs, owned by Visma. Direct competitor to Billy in the same Danish market with overlapping invoicing, bookkeeping, and expense features; broader product suite but less freemium-friendly.
- Tripletex: Norwegian cloud accounting and payroll platform for SMBs with accountant collaboration and integrated tax reporting. Highly comparable Nordic SMB accounting SaaS with similar accountant-channel distribution model.
Broad incumbents
- Xero: Global cloud accounting platform for SMBs with strong accountant ecosystem and 80+ integration marketplace. Direct functional overlap with Billy but at global scale and with weaker Danish tax/localization depth.
- Sage Business Cloud Accounting: Global SMB accounting platform owned by Sage Group, with invoicing, banking, and payroll modules. Comparable in scope to Billy but operates as a broad incumbent rather than Denmark-specialist.
- QuickBooks (Intuit): Global SMB accounting SaaS with invoicing, expense tracking, payroll add-ons, and AI features. Overlaps Billy functionally but competes in Denmark from a global platform with limited local tax compliance.
- Visma eAccounting: Cloud accounting product within the Visma portfolio, which already owns e-conomic and Dinero in Denmark. Represents the largest incumbent bundle Billy competes against in the Danish SMB market.
Emerging players
- Conta Azul: Brazil-based cloud accounting and management SaaS for SMBs with invoicing, expense, and tax automation. Comparable by SMB cloud accounting focus and PLG-style positioning, though serving a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Billy ApS social profiles
Digital presenceBilly ApS compliance and trust
Trust signalCompliance1 record
Billy ApS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billy ApS leadership team
Management profileNumber of profiles
Profiles1 record
Billy ApS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billy ApS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billy ApS
What does Billy ApS do?
Billy ApS offers a cloud-based accounting software platform tailored for Danish self-employed individuals and small-to-medium businesses. The core product spans invoicing, expense tracking and receipt scanning, automated bookkeeping guidance, VAT reporting to SKAT, integrated payroll (Salary), and annual financial statement preparation, available across a freemium and tiered subscription model (Free, Basic, Plus, Complete) with mobile apps and a public REST API for integrations.
Is Billy ApS a public or private company?
Billy ApS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Billy ApS founded?
Billy ApS was founded in 2010. It employs 11 to 50 people.
Where is Billy ApS based?
Billy ApS is headquartered in Köpenhamn, Sweden, in the Europe region.
How does Billy ApS make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are annual Reports Add-on, pay-per-use Payroll and international Invoicing Add-ons.
Who are Billy ApS's main competitors?
Direct peers on record are Bokio, Dinero, Fortnox, e-conomic and Tripletex. Broad incumbents are Xero, Sage Business Cloud Accounting, QuickBooks (Intuit) and Visma eAccounting. Conta Azul is listed as an emerging player.
Does Billy ApS have an API?
Yes. Billy API v2 is a JSON-based REST API available at https://api.billysbilling.com/v2. Supports OAuth access tokens (via Settings -> Access tokens) and HTTP Basic Auth (email/password). The API is used by Billy's own webapp, guaranteeing full functionality parity. Supports CRUD operations on all resources (invoices, bills, contacts, products, bank payments, etc.), relationships (belongs-to, has-many), sideloading/embedding of related records, paging (max 1000 per page), filtering, sorting, and localization (en_US, da_DK, fr_FR, nl_NL, de_DE). Code examples provided in PHP, Node.js, and Python. SSL required for all requests. Tokens are permanent and tied to a single company. Developer documentation is at www.billy.dk/api.
What industry is Billy ApS in?
Billy ApS's product category is Cloud Accounting Software. Its primary akta.pro industry code is BPACAIAH, Expense Management & Reimbursements Administration, with a secondary code of FSAMAJAA, Biller Direct EBPP Platforms. Its NAICS code is 5132.