Snaffling Pig

What Snaffling Pig does

Snaffling Pig Ltd is a UK-based, direct-to-consumer food brand that produces and sells premium flavoured pork crackling, pork puffs (pork rinds), beer and cider, and snack gift hampers under the Snaffling Pig trade name. Founded in 2015 with £500 of initial capital and headquartered in Thame (Oxfordshire), the company sells primarily through a Shopify-powered e-commerce storefront, supported by a Yodel nationwide delivery network and payments via Shopify Pay, Visa, Mastercard, American Express, and Klarna. The product range centres on flavoured pork crackling in SKUs such as Hot to Trot Habanero (Great Taste Award star, 2017), Low & Slow BBQ Porky Puffs, and assorted cases, and includes a 58.7g-per-100g high-protein positioning around its Porky Puffs line.

The company operates a hybrid revenue model combining one-time e-commerce purchases with monthly subscription products (Piggin' Mystery Box at £20.00-£22.50 and Bundle Builder at £15.00). A secondary B2B trade channel distributes to pubs and hospitality venues via the Wholster platform. Marketing is concentrated in content (the "Pig Ol' Blog"), Instagram, email/SMS, and a Linktree hub ("Socialpig"). Snaffling Pig has raised at least one institutional round (Henley Business Angels in 2019, ~$1.4M) and a community equity crowdfunding round on Crowdcube in March 2023 (£221,294 from 551 investors, 147% of target). From August 2024, day-to-day operations, marketing, and data-controller responsibility for the website transferred to a separate UK entity, Big Me Ltd, while Snaffling Pig Ltd retains the brand entity role. Shipping is restricted to the United Kingdom, with a 1.8kg international parcel cap and value caps for Northern Ireland.

Name

Snaffling Pig

Legal name

Snaffling Pig Ltd

Website

https://snafflingpig.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Snaffling Pig is a UK-based, direct-to-consumer food brand selling premium flavoured pork crackling, pork puffs, beer, and snack gift hampers via a Shopify e-commerce storefront, with monthly subscriptions and a secondary pub/hospitality trade channel.

Ownership category

akta.pro rank

Product category

Premium Pork Snacks

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Jerky & Meat Snacks (CRADABAK)

akta.pro secondary industries

Jerky & Meat Snacks Manufacturing (AFAKAIAH), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ)

Keywords

• Premium pork snacks
• Pork crackling
• Pork puff snacks
• Snack subscription boxes
• Gourmet meat snacks

Headquarters

HQ city

Berkshire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells pork crackling, pork puffs, beer, and gift products directly to consumers through its Shopify-powered website. Products include individual items, cases, subscription boxes, and gift hampers.
2. Subscription Services: Monthly subscription boxes including mystery box subscriptions and bundle subscriptions offering recurring revenue from customers who sign up for regular deliveries of pork snacks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Snaffling Pig makes and sells premium flavoured pork crackling and pork puffs (pork rinds) direct to UK consumers through its Shopify e-commerce site, offering individual packets, multi-pack cases, monthly subscription boxes, and gift hampers that combine pork snacks with beer and cider.

Product overview

Snaffling Pig is a UK-based premium pork snack brand offering flavoured pork crackling, pork puffs, and related products. The core product line consists of Pork Crackling and Porky Puffs available in multiple flavours (BBQ, Habanero, Maple, Salted). The company operates a direct-to-consumer e-commerce platform selling individual packets, cases, gift hampers (combining snacks with beer), and subscription services (Mystery Box and Bundle subscriptions). The business also offers trade/pubs sales and bulk ordering options.

Differentiator

Problem solved

Functional benefit

Products and services

• Pork Crackling Snaffling Pig's flagship product: premium flavoured pork crackling snacks sold in 40g foil bags, individual packets, and bulk cases. Available in flavour variants including Original, Hot to Trot Habanero, Maple, and Salted. Targets UK consumers looking for bold, gourmet pork scratchings for personal snacking and sharing.
• Porky Puffs Lighter, fluffier, crunchier pork-rind snack positioned as a premium alternative to standard pork crackling, sold in 20g portable packets (e.g., Low & Slow BBQ flavour). High in protein (58.7g per 100g) with no gluten-containing ingredients. Aimed at UK snackers seeking a portable, on-the-go gourmet pork snack.
• Piggin' Mystery Box Monthly Subscription Monthly subscription box delivering mystery pork snacks to subscribers. Priced from £20.00 per month (no booze) and £22.50 with alcoholic drinks, with optional chilli-free variants. Provides recurring revenue and snack discovery for UK consumers.
• Bundle Builder - Monthly Customizable monthly subscription bundle of pork snacks priced at £15.00 per month, allowing subscribers to curate their own mix of Snaffling Pig products on a recurring basis.
• Very Pig Night In: Pork Crackling and Beer Gift Hamper Curated gift hamper combining Snaffling Pig pork crackling snacks with beer, priced at £24.95. Positioned as a present for food and drink lovers and as a hosted-night-in bundle.
• Beer & Cider Range of alcoholic beverages (beer and cider) sold alongside the pork snacks, with the website enforcing an 18+ age verification. Sold individually and as part of gift hampers and subscription boxes.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mr. Porky: Established UK pork scratchings and crackling brand. Direct competitor in the same product category, serving UK consumers through grocery and convenience channels rather than DTC.
• Two Farmers: UK premium hand-cooked crisps brand with a similar DTC-and-gifting-led business model, strong brand identity, and subscription/gift positioning. Comparable on premiumisation of a traditional snack category.
• Proper Snacks: UK premium popcorn brand with strong DTC, healthier-ingredient positioning, and broad grocery listings. A close analogue in premium-snack brand-building and DTC mechanics.
• Graze: UK-origin subscription snack box brand. Comparable on DTC subscription model and discovery-based snacking assortment, though broader in category (multiple snack types).

Broad incumbents

• Tyrrells: Long-established UK premium hand-cooked crisp brand. Larger, incumbent player in the same premium-snack shelf, with broader grocery distribution and brand awareness.
• Pork Farms: Long-established UK pork-based snack and pie brand. Broader incumbent in UK pork snack categories (pork pies, sausage rolls) — comparable product base though different format.

Emerging players

• The Curators: UK premium meat snack brand (pork crackling, salami snacks). Direct adjacency on premium pork-based snacking with bold-flavour positioning.
• Pipcorn: Premium better-for-you snack brand with strong DTC and subscription mechanics. Comparable brand-led premiumisation of a traditional snack category.
• 4505 Meats: US premium pork rind/chicharrones brand. Comparable on bold-flavour, brand-led repositioning of pork rinds as a premium snack category.

Others

• Wholster: B2B food service platform used by Snaffling Pig's 'Stock Us' trade channel. Adjacent enabling platform for pub/hospitality snack distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/snafflingpigco
• LinkedInlinkedin.com/company/snafflingpig
• Instagraminstagram.com/snafflingpigco
• Facebookfacebook.com/snafflingpigcompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snaffling Pig