Two Farmers
Two Farmers Ltd produces premium hand-cooked potato crisps from potatoes grown on its Herefordshire farm, sold direct-to-consumer in the UK and through a wholesale trade portal, with 100% compostable packaging and a sister cider brand.
- Company typePrivate
- Founded2016
- HeadquartersRoss On Wye, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Two Farmers firmographics
Firmographics- Name
- Two Farmers
- Legal name
- TWO FARMERS LTD
- Website
- https://twofarmers.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Two Farmers Ltd produces premium hand-cooked potato crisps from potatoes grown on its Herefordshire farm, sold direct-to-consumer in the UK and through a wholesale trade portal, with 100% compostable packaging and a sister cider brand.
- Ownership category
- akta.pro rank
Two Farmers industry classification
Industry- Product category
- Premium Hand-Cooked Potato Crisps
- NAICS
- Food Manufacturing (311), Potato Farming (111211)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Agricultural Production-Crops (100)
- akta.pro primary industry
- Potato & Vegetable Chips Manufacturing (AFAKAIAA)
- akta.pro secondary industries
- Cider & Perry Production (AFAFAAAD), Cider & Perry Producers & Brands (CRADAIAE)
Keywords
Where Two Farmers is headquartered
LocationHeadquarters
- HQ city
- Ross On Wye
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Two Farmers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase of hand-cooked crisps in various formats (40g packets, 150g packets, and 500g sharing tins) through the company website.
- Subscription Service: Customers can subscribe to regular deliveries of their preferred products with a 10% discount, available for weekly, bi-weekly, monthly, or bi-monthly delivery schedules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 40g Packets - Standard |
| Unit Pricing | Pay-as-you-go | 150g Packets - Standard |
| Unit Pricing | Pay-as-you-go | 500g Sharing Tins |
| Subscription | Monthly | Vegan Friendly Selection 150g (Subscription) |
| Subscription | Monthly | Vegan Friendly Selection 40g (Subscription) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Two Farmers product offering
Product offeringCore offering
Two Farmers produces premium hand-cooked potato crisps from potatoes grown on its own Herefordshire farm, processed using on-site renewable energy and packed in 100% compostable, plastic-free packaging. The portfolio spans seven flavors in 40g packets, 150g packets, and recyclable tin formats (100g gift tins and 500g sharing tins), with curated bundles and a discounted subscription delivery service. A separate sub-brand, Two Farmers Cider, produces cider from Herefordshire orchard apples.
Product overview
Two Farmers is a producer of premium hand-cooked potato crisps made from potatoes grown on their Herefordshire farm. The product portfolio consists of seven core crisp flavours (Lightly Salted, Salt & Cider Vinegar, Hereford Hop Cheese & Onion, Hereford Bullshot, Herefordshire Sausage & Mustard, Woodland Mushroom & Wild Garlic, and Herefordshire Sauce) available in three packaging formats: 40g compostable packets, 150g compostable packets, and recyclable tins (100g gift tins and 500g sharing tins). The company also offers curated bundles including Mixed Flavour Selection and Vegan Friendly Selection boxes. A separate sub-brand, Two Farmers Cider, produces cider from Herefordshire orchard apples. All crisp products feature 100% compostable, plastic-free packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Lightly Salted Crisps Hand-cooked potato crisps lightly seasoned with Droitwich Salt, harvested by hand from natural springs and crystallised using renewable energy. Suitable for vegans and gluten-free. Sold in 40g and 150g compostable packets and tin formats.
- Salt & Cider Vinegar Crisps Hand-cooked potato crisps lightly salted and flavoured with Two Farmers' own cider vinegar made from apples grown in Herefordshire orchards. Vegan and gluten-free.
- Hereford Hop Cheese & Onion Crisps Hand-cooked potato crisps seasoned with Hereford Hop cheese, made for Two Farmers by artisan cheesemakers Charles Martell & Son using vegetarian rennet. Suitable for vegetarians and gluten-free.
- Hereford Bullshot Crisps Hand-cooked potato crisps gently seasoned with spices and the flavour of the finest Hereford beef. Gluten-free.
- Herefordshire Sausage & Mustard Crisps Hand-cooked potato crisps made with Tudges rare-breed pork and seasoned with a dash of mustard.
- Woodland Mushroom & Wild Garlic Crisps Premium hand-cooked potato crisps flavoured with woodland mushrooms and a hint of wild garlic for a distinctive taste of the English countryside. Vegan and gluten-free.
- Herefordshire Sauce Crisps Hand-cooked potato crisps with a bold sauce delivering layers of rich, savoury depth balanced with a lively tang, based on a secret recipe treasured for generations. Marketed as a new flavour on the site.
- 40g Packets (Compostable) Individual 40g compostable, plastic-free packet format of hand-cooked crisps available in all seven flavours. Mixed flavour and individual flavour selection both available at the same price point.
- 150g Packets (Compostable) Larger 150g compostable, plastic-free packet format of hand-cooked crisps available in all seven flavours. Mixed flavour and vegan-friendly selections available.
- 500g Sharing Tins 500g recyclable tin format for sharing, available in all flavours. Box contains 2 x 500g tins.
- 100g Gift Tins (6-pack) 100g recyclable gift tin format sold as a 6-pack for gifting purposes; a separate 100g gift tin x 6 trade variant is offered to wholesale buyers.
- Mixed Flavour Selection (Bundle) Curated multi-pack bundle containing a variety of Two Farmers crisp flavours in 40g or 150g format. The 40g bundle includes 4x Lightly Salted, 4x Hereford Hop Cheese & Onion, 4x Herefordshire Sausage & Mustard, 3x Hereford Bullshot, 3x Salt & Cider Vinegar, 3x Woodland Mushroom & Wild Garlic, and 3x Herefordshire Sauce.
- Vegan Friendly Selection (Bundle) Curated multi-pack bundle of vegan-friendly Two Farmers crisp flavours. The 40g bundle contains 6x Lightly Salted, 6x Salt & Cider Vinegar, 6x Woodland Mushroom & Wild Garlic, and 6x Herefordshire Sauce; the 150g bundle contains 3 of each.
- Two Farmers Cider Separate cider brand from Two Farmers, featuring cider made from apples grown in Herefordshire orchards.
- Crisp Subscription Service Recurring delivery subscription for Two Farmers' hand-cooked crisps (e.g., Vegan Friendly Selection 150g 12-pack at £27.00, 40g 24-pack at £23.39) with a 10% discount applied automatically and weekly, bi-weekly, monthly, or bi-monthly delivery cadence.
Quantifiable outcome
- 100% compostable packaging
- +1 more outcomes
Companies that use Two Farmers
Customer profileSegments2 records
Ideal customer profiles2 records
Two Farmers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Two Farmers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wholesaler NetworkcoreTwo Farmers works with a network of wholesalers to distribute their products to retail outlets. Trade registration is available through their website for businesses looking to stock their products.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Two Farmers competitors and assessment
Company assessmentEmerging players
- Propercorn: Propercorn is a UK premium popcorn brand targeting health- and sustainability-conscious snackers, an adjacent rather than direct competitor that occupies overlapping shelf space and consumer mindset to Two Farmers.
- Popchips: Popchips is a better-for-you popped snack brand competing for the same premium-snacker segment as Two Farmers, though with a different production process.
Direct peers
- Tyrrells: Tyrrells is a UK-based premium hand-cooked crisp maker with regional flavor profiles and farm/orchard provenance, directly competing with Two Farmers in the premium, artisanal crisp segment.
- Pipers Crisps: Pipers is a UK premium hand-cooked crisp brand emphasizing provenance and bold flavors, overlapping Two Farmers on product format, target consumer (premium snackers), and farm-to-bag storytelling.
- Thatchers Cider: Thatchers is a UK family-owned cider producer using locally grown apples in Herefordshire-adjacent regions, directly comparable to Two Farmers' Two Farmers Cider sub-brand on craft cider and provenance.
- Aspall Cyder: Aspall is a UK heritage craft cider maker also positioned on apple provenance and family ownership, comparable to Two Farmers Cider in craft positioning, target channel mix, and flavor-led product strategy.
- Burts Chips: Burts is a UK-based hand-cooked potato crisp maker focused on bold, regional flavors and small-batch production, making it a close comparable to Two Farmers on craft positioning and product format.
Broad incumbents
- Kettle Foods (Kettle Chips): Kettle is an established premium-cooked crisp brand in the UK and US with broad grocery distribution; it competes with Two Farmers in the cooked-crisp category and is far larger and more broadly distributed.
- Walkers (KP Snacks): Walkers is the dominant UK mainstream crisp brand under KP Snacks with massive scale and shelf presence; it increasingly overlaps with Two Farmers through premium and sustainability-themed sub-lines.
Regional players
- Mackie's of Scotland: Mackie's produces premium hand-cooked crisps from its own farm in Scotland with strong regional provenance storytelling, similar to Two Farmers' Herefordshire farm-to-pack model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Two Farmers social profiles
Digital presenceTwo Farmers compliance and trust
Trust signalCompliance1 record
Two Farmers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Farmers leadership team
Management profileNumber of profiles
Profiles2 records
Two Farmers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Farmers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Farmers
What does Two Farmers do?
Two Farmers produces premium hand-cooked potato crisps from potatoes grown on its own Herefordshire farm, processed using on-site renewable energy and packed in 100% compostable, plastic-free packaging. The portfolio spans seven flavors in 40g packets, 150g packets, and recyclable tin formats (100g gift tins and 500g sharing tins), with curated bundles and a discounted subscription delivery service. A separate sub-brand, Two Farmers Cider, produces cider from Herefordshire orchard apples.
Is Two Farmers a public or private company?
Two Farmers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Two Farmers founded?
Two Farmers was founded in 2016. It employs 1 to 10 people.
Where is Two Farmers based?
Two Farmers is headquartered in Ross On Wye, United Kingdom, in the Europe region.
How does Two Farmers make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Service.
Who are Two Farmers's main competitors?
Emerging players on record are Propercorn and Popchips. Direct peers are Tyrrells, Pipers Crisps, Thatchers Cider, Aspall Cyder and Burts Chips. Broad incumbents are Kettle Foods (Kettle Chips) and Walkers (KP Snacks). Mackie's of Scotland is listed as a regional player.
Does Two Farmers have an API?
No public API is recorded for Two Farmers.
What industry is Two Farmers in?
Two Farmers's product category is Premium Hand-Cooked Potato Crisps. Its primary akta.pro industry code is AFAKAIAA, Potato & Vegetable Chips Manufacturing, with a secondary code of AFAFAAAD, Cider & Perry Production. Its NAICS code is 311 and its SIC code is 2000.