Home-in

What Home-in does

Home-in is a digital home buying concierge platform operated by CBA New Digital Businesses Pty Ltd, a wholly owned but non-guaranteed subsidiary of Commonwealth Bank of Australia, launched in February 2021 under CommBank's x15ventures technology venture. The platform serves Australian residential property buyers through a mobile application (iOS and Android), a web interface, and integrated conveyancing services, and has settled over $8 billion in property transactions since November 2020. Core products include digital conveyancing with a 6-business-hour contract review SLA, a personalised state-adaptive home buying checklist, a dedicated buying assistant accessible via in-app chat, property inspection reports delivered through a partnership with Before You Bid (building & pest, strata, pool), and referrals to CommBank home loans and home insurance. The technology stack combines digital ID verification, in-app team communication, real-time lender notifications to CommBank home loan officers, and electronic settlement workflows. Geographic and product scope is deliberately bounded to Australian residential property under $5M, explicitly excluding off-the-plan, rural/agricultural, retail, and commercial properties.

The business model is transaction-based: revenue is generated primarily through per-conveyancing fees that vary by state and customer status ($699 including GST for eligible CommBank customers in NSW/ACT versus $1,750 standard rate; $1,540 in VIC, $1,240 in QLD under CommBank pricing), with ancillary service fees for expedited settlement ($249), licensing agreements ($299), nomination forms ($99), and trust account usage ($99). Additional revenue streams include affiliate referral fees from Before You Bid property inspections, and pass-through disbursements ($350–$650 per transaction) charged at cost. Distribution combines a product-led growth self-serve app and website with a CommBank channel partnership in which CommBank lenders receive real-time notifications when customers add properties and actively recommend Home-in during the home loan origination process. Customer mix skews toward first home buyers (58%) and owner-occupiers (80%), with marketing executed across LinkedIn, YouTube, Instagram, content marketing, app stores, and CommBank's proprietary channels.

Name

Home-in

Legal name

CBA New Digital Businesses Pty Ltd

Website

https://home-in.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Home-in is a CommBank-owned digital home buying concierge platform serving Australian residential property buyers with app-based conveyancing, personalised checklists, property inspection reports, and integrated lender services since 2021.

Ownership category

akta.pro rank

Product category

Conveyancing Services

akta.pro primary industry

Home Services Marketplaces (Cleaning, Repairs, Handyman) (BPAMAHAE)

Keywords

• Digital conveyancing services
• Home buying concierge
• Property transaction platform
• Conveyancing legal services
• Home buying assistance

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Conveyancing Services: Home-in provides online conveyancing services across Australian states and territories. The core revenue comes from conveyancing fees which vary by state, with discounted rates for eligible CommBank customers. Fees cover contract review, negotiation with vendor solicitor (except QLD/VIC), preparation of settlement documents, and settlement processing.
2. Property Reports: Home-in connects customers with property inspection services (building and pest, strata, pool) through its partnership with Before You Buy/Before You Bid. Revenue is generated through referral and service fees from these third-party inspections.
3. Ancillary Services: Additional services including expedited settlement ($249), licensing agreement/early occupation agreement ($299), nomination form ($99), and trust account usage ($99).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Home-in is an app-based digital home buying platform that provides conveyancing services and home buying concierge support to Australian property buyers. The platform combines a mobile app with accredited conveyancers and lawyers who deliver contract reviews within six business hours, negotiation with vendor solicitors, settlement preparation, and electronic settlement. Built by Commonwealth Bank through x15ventures, the service connects home buyers with conveyancers, lenders, and property inspectors in a single digital workflow.

Product overview

Home-in is a digital home buying concierge platform built by CommBank through its x15ventures subsidiary. The platform consists of a core mobile application (iOS/Android) that serves as the central hub, integrated with conveyancing services, a personalized home buying checklist, and a dedicated buying assistant. Additional services include property reports (building & pest, strata, pool inspections via Before You Bid partnership), CommBank home loan integration, rental appraisals, and CommBank home insurance referrals. The platform is designed for Australian home buyers from first-time purchasers to experienced investors, settling over $8 billion in property transactions since November 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• Conveyancing Services Digital conveyancing service providing contract reviews within six business hours, negotiation with vendor solicitors (excluding QLD/VIC), preparation of settlement documents, and electronic settlement. Services are delivered by accredited conveyancers and lawyers with local expertise across Australian states and territories. Intended for Australian residential property buyers.
• Home-in App Mobile application serving as the primary interface for Home-in's digital home buying concierge, available on iOS and Android. Provides property tracking, personalized checklists, in-app messaging with buying assistants and conveyancers, digital ID verification, document storage, and progress tracking from property search through to settlement.
• Home Buying Checklist Personalized smart checklist that guides users through the home buying journey from property search to settlement. Adapts to user circumstances including first home buyer status, state-specific requirements, and property type, with step-by-step guidance and notifications.
• Home Buying Concierge Dedicated home buying assistant service connecting users with a real person who provides end-to-end support throughout the property purchase process. Available via in-app messaging during business hours (Mon-Fri 8am-6pm, Sat 10am-4:30pm Sydney/Melbourne time).
• Property Reports Property inspection and report services including building and pest inspections, strata reports, and pool inspection reports. Delivered through partnership with Before You Bid, offering access to 400-plus inspectors nationwide with discounted pricing for Home-in customers.

Quantifiable outcome

• Over $8 billion in homes settled since November 2020
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Before You Buy / Before You BidcoreStrategic or Co-development PartnerHome-in partnered with Before You Buy (also known as Before You Bid) to provide property inspection services including building and pest inspections, strata reports, and pool inspections. Before You Bid was founded in 2015 and has over 400 inspectors around Australia. Home-in customers receive discounted rates on property reports through this partnership.
• Commonwealth Bank of AustraliacoreStrategic or Co-development PartnerCommBank provides exclusive offers to its customers through Home-in, including discounted conveyancing at $699 for eligible CommBank customers. CommBank lenders actively recommend Home-in to home loan customers, and Home-in is built with CommBank technology integration including digital ID verification.
• CommBank Home InsuranceminorStrategic or Co-development PartnerHome-in connects customers with CommBank Home Insurance for coverage against loss or damage from fire, storm, flood and other events.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• PEXA: PEXA is Australia's dominant electronic conveyancing and lodgement network, used by most banks and law firms to settle property transactions. It is the closest infrastructural peer to Home-in's conveyancing offering and the most likely competitor to commoditize the settlement layer of Home-in's stack.
• Settle Easy: Settle Easy is an Australian online conveyancing platform that offers fixed-fee, digitally managed property settlements directly to consumers — directly competing with Home-in on price transparency, speed, and self-service experience.
• Conveyancing.com.au: Conveyancing.com.au is an Australian online conveyancing marketplace that connects property buyers with fixed-fee conveyancers across states — a direct competitor targeting the same digital-first, price-disclosed segment Home-in serves.
• triConvey: triConvey (by LEAP Legal Software) is a conveyancing practice-management platform widely used by Australian conveyancing law firms. It competes for the supply side of conveyancing and could power competing digital-first conveyancers competing against Home-in.
• InfoTrack: InfoTrack is an Australian legal-tech platform providing property searches, settlements, and e-lodgement tools widely integrated with law firms and conveyancers. It operates at the same transactional layer as Home-in and competes for the property-purchase workflow.
• Aussie Conveyancing Solutions: Aussie Conveyancing Solutions is a national online conveyancing service offering fixed-price settlements to Australian home buyers. It competes head-to-head with Home-in on price and digital convenience, especially for non-bank-aligned customers.

Emerging players

• Lawpath: Lawpath is an Australian online legal services marketplace offering conveyancing, contract review, and property-related legal services to consumers and SMBs. It overlaps with Home-in on the digital legal-service layer of the home-buy journey.

Broad incumbents

• Domain Group: Domain Group is a major Australian property marketplace and adjacent services provider (owned by Nine Entertainment). While primarily a listings platform, its broader home-buying ecosystem ambitions place it in adjacent competition with Home-in for the consumer property journey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCox8ij-ezlWyqysrZ_2NrYg
• LinkedInlinkedin.com/company/homeinapp
• Instagraminstagram.com/apphomein

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home-in