Taian
- Company typePrivate
- Founded2020
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Taian firmographics
Firmographics- Name
- Taian
- Legal name
- 株式会社TAIAN
- Website
- https://taian-inc.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Taian is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Taian business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Oiwaii SaaS Subscription: Vertical SaaS platform for bridal industry providing comprehensive wedding business management tools. BtoB subscription model with nationwide expansion to approximately 800 business venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | B2B SaaS platform pricing for bridal businesses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Taian product offering
Product offeringCore offering
Taian develops and sells vertical SaaS products for the Japanese bridal and celebration industry. Its flagship product Oiwaii is an All-in-One SaaS platform that digitizes all customer touchpoints for wedding and banquet venues, from initial reservations through post-event communication. Complementary products include Canjii, an AI-powered venue matching and event coordination service for banquet organizers, and Concept Marry, a web-based invitation and seating chart service used by approximately 600,000 people annually.
Product overview
TAIAN offers a celebration-focused AI product portfolio targeting the approximately 20 trillion yen celebration market in Japan. The core platform consists of three integrated products: Oiwaii serves as the flagship All-in-One SaaS for wedding and banquet venue management; Canjii provides AI-powered autonomous venue matching and event coordination as a BPO-style service; and Concept Marry delivers web-based invitation and seating chart tools for couples and venues. These products operate on a BtoBtoC model with approximately 800 partner businesses across Japan, with data automatically flowing between Oiwaii and Concept Marry to streamline planner workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Oiwaii: All in One bridal SaaS platform for managing marketing, sales, customer information, meetings, event execution, and lifetime customer conversion for wedding businesses.
- Canjii
- Concept Marry
Products and services
- Oiwaii All-in-One SaaS platform for wedding and banquet venue businesses that digitizes all customer touchpoints from venue visit reservations through ceremony execution and post-event communication. Uses aggregated celebration data and AI to provide business decision support. Deployed at approximately 800 business venues nationwide.
- Canjii AI-powered venue matching and event coordination service that handles the entire banquet planning process from budget and guest count input through venue proposals, scheduling management, execution support, and report creation. Partnered with over 350 venues within six months of launch.
- Concept Marry Web-based wedding invitation and seating chart service featuring RSVP management, online gift payments, and smart reception functionality. Used by approximately 600,000 people annually and integrated automatically with Oiwaii for venues using both products.
- Oiwaii AI AI module integrated within the Oiwaii platform providing decision support and business insights based on aggregated celebration data from across the wedding venue customer base.
Quantifiable outcome
- Oiwaii deployed at approximately 800 business venues nationwide
- +2 more outcomes
Companies that use Taian
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Taian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature4 records
Taian partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GO Corporation (GO株式会社)minorStrategic collaboration with taxi app GO to address transportation challenges in the bridal industry. Joint solution to help wedding venues and guests with mobility needs.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
Taian competitors and assessment
Company assessmentDirect peers
- Wedding Park: Wedding Park operates Japan's leading bridal venue search and review platform, connecting couples with wedding venues. It is directly comparable to TAIAN's Canjii and Oiwaii because it serves the same bridal venue customers and influences couple-to-venue matching, although its core offering is media/marketplace rather than vertical SaaS.
- ZOLA: Zola is a US wedding planning platform offering vendor marketplaces, registry, wedding websites, and planning tools. It is comparable to TAIAN's Concept Marry (web invitations/RSVP/gifts) and Oiwaii (vendor tooling), and serves as a relevant international template for vertical wedding-tech platforms expanding into multi-product SaaS.
- Photorait: Photorait is a bridal photography and wedding content platform with deep relationships across Japanese wedding venues. It is comparable to TAIAN because it sits at the intersection of venue operations and consumer marketing, and represents an alternative channel that venues might choose for venue-finder and content services.
Broad incumbents
- The Knot Worldwide: The Knot Worldwide operates The Knot and WeddingWire, providing wedding planning content, vendor marketplaces, and planning tools globally. It is comparable as a broad incumbent in wedding media + vendor SaaS, illustrating how a media-led incumbent could integrate vertical SaaS features similar to TAIAN's stack.
- Eventbrite: Eventbrite is a global event management and ticketing platform. It is comparable to TAIAN in serving event organizers and venues with SaaS tooling, although it focuses on public ticketed events rather than private banquets and weddings.
- Mynavi (Wedding): Mynavi's wedding division operates one of Japan's largest bridal information and venue-matching media properties. It is comparable because it shares TAIAN's customer base of wedding venues and consumer couples, and could expand into venue SaaS.
- Recruit Holdings (Zexy / Bridial): Recruit operates Zexy and related bridal media businesses in Japan, controlling significant bridal consumer traffic and venue marketing relationships. It is comparable because it can extend its media assets into venue SaaS, posing both a competitor and a potential channel/distribution partner for TAIAN.
Emerging players
- Peatix: Peatix is an event management and ticketing platform popular in Japan and Asia. It is comparable to TAIAN's Canjii as an event-coordination tool serving event organizers and venues, though its emphasis is on ticketed events rather than banquets and weddings.
- GiXo (Bridesmedia): GiXo operates Bridesmedia and bridal media properties in Japan connecting couples with venues and vendors. It is comparable as an adjacent bridal media and SaaS player competing for the same venue customers and consumer mindshare as TAIAN.
Regional players
- HONEY&CRUNCH: HONEY&CRUNCH is a Japanese bridal media and content platform focused on wedding style and venue discovery. It is comparable because it serves the same wedding venue and couple segments as TAIAN, with overlapping content/marketing functions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Taian social profiles
Digital presenceTaian compliance and trust
Trust signalCompliance1 record
Taian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taian leadership team
Management profileNumber of profiles
Profiles7 records
Taian funding detail
Funding detailFunding overview
Funding rounds7 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taian
What does Taian do?
Taian develops and sells vertical SaaS products for the Japanese bridal and celebration industry. Its flagship product Oiwaii is an All-in-One SaaS platform that digitizes all customer touchpoints for wedding and banquet venues, from initial reservations through post-event communication. Complementary products include Canjii, an AI-powered venue matching and event coordination service for banquet organizers, and Concept Marry, a web-based invitation and seating chart service used by approximately 600,000 people annually.
Is Taian a public or private company?
Taian is a private company. It is classified as venture growth investor backed and is currently operating.
When was Taian founded?
Taian was founded in 2020. It employs 11 to 50 people.
Where is Taian based?
Taian is headquartered in Tokyo, Japan, in the Asia region.
How does Taian make money?
One revenue line is on record: oiwaii SaaS Subscription.
Who are Taian's main competitors?
Direct peers on record are Wedding Park, ZOLA and Photorait. Broad incumbents are The Knot Worldwide, Eventbrite, Mynavi (Wedding) and Recruit Holdings (Zexy / Bridial). Emerging players are Peatix and GiXo (Bridesmedia). HONEY&CRUNCH is listed as a regional player.
Does Taian have an API?
No public API is recorded for Taian.