Peatix
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Peatix does
Peatix is a self-serve event registration and ticketing platform founded in 2011, headquartered in the United States and primarily serving the Japanese market. The platform enables organizers to create events, sell tickets, manage attendees via QR-code check-in, send invitations, and track performance through an analytics dashboard. It is differentiated by its vertical focus on Japan-based cultural, traditional, and community events, with bilingual Japanese/English event pages that support international visitors alongside local audiences. The product surface includes complimentary ticketing for up to 500 guests per event (via Google Contacts or CSV import), blockchain-based token-gated events, AI-generated event descriptions, and integrated Stripe payment processing.
The company operates a pure take-rate monetization model, charging a 5% platform fee on paid ticket transactions only; free events, complimentary invitations, and token-gated tickets carry zero platform fees, and there are no monthly or annual subscriptions or contracts. Distribution is digital-first via the peatix.com website, iOS/Android mobile apps, and a Stories content blog that supports SEO-driven event discovery. Marketing relies primarily on organic search, community features, and word-of-mouth rather than paid acquisition. Stripe serves as the core payment and integration partner, adding approximately 2.9% plus 30 cents per transaction on top of the platform fee.
Peatix has raised approximately $13.9M in disclosed equity funding across rounds from 2012 to 2019, with investors including Eight Roads Ventures, DNX Ventures, DG Ventures, JTB Corp., and 500 Global. The company employs 51–100 people, is led by co-founders Naofumi Iwai (CEO, Japan) and Taku Harada (CEO), with a CFO and CMO rounding out the executive team. Operating geographies are concentrated in Japan, with the United States as the legal domicile of Peatix Inc., and an explicit product and content push toward international Japan-bound travelers via the Visiting Japan hub.
Peatix firmographics
Firmographics- Name
- Peatix
- Legal name
- Peatix Inc.
- Website
- https://peatix.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Peatix industry classification
Industry- Product category
- Event Ticketing Platform
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)
- akta.pro secondary industries
- Arts, Culture, Entertainment & Fan Conventions Organizers (THAHABAN), Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA), Virtual Community Festivals & Cultural Events (Online Celebrations) (MPAGAOAK)
Keywords
Where Peatix is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Peatix business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Platform Transaction Fees: Peatix charges a 5% platform fee on paid ticket transactions. Free tickets and token gated tickets have no transaction fees. This is the primary revenue stream from event organizers using the paid ticketing feature.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free ticket events with no platform fees |
| Transaction based/ take rate | Pay-as-you-go | Paid ticket events with 5% platform fee |
| Transaction based/ take rate | Pay-as-you-go | Token gated events with no platform fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Peatix product offering
Product offeringCore offering
Peatix is a self-serve event ticketing and discovery platform that enables organizers to create, promote, and sell tickets for events. It offers free and paid ticketing, QR code-based admission, AI-generated event descriptions, token-gated event access, an analytics dashboard, and a complimentary invitation system for up to 500 guests per event. The platform is focused on Japanese cultural, traditional, and community events and is available in Japanese and English.
Product overview
Peatix is an event discovery and ticketing platform focused on Japanese cultural and local events. The core product is a community-building event platform offering free and paid ticketing with a 5% platform fee on paid transactions. The platform includes several integrated modules: Peatix Invitations for complimentary ticket management (up to 500 guests per event), Token Gated Community Events for blockchain-based access control, AI-Generated Event Descriptions for automated content creation, Peatix Analytics for sales and attendance insights, and multiple check-in options for QR-based entry management. All features are provided at no monthly or annual cost with no contracts required.
Differentiator
Problem solved
Functional benefit
Products and services
- Peatix Event Ticketing Platform A self-serve event ticketing and discovery platform that enables organizers to create, promote, and sell tickets for events. Offers free and paid ticketing with a 5% platform fee on paid transactions, QR code-based admission, AI-generated event descriptions, token-gated access, analytics dashboard, and community features including follower messaging and unlimited event publishing. Focused on Japanese cultural, traditional, and community events.
- Peatix Invitations A complimentary invitation system enabling organizers to invite up to 500 VIP guests, collaborators, and friends to events with free access. Supports contact upload via Google Contacts sync or CSV import, bulk invitation sending, and tracking of invitation status. Designed for event organizers who want to provide complimentary access to selected guests.
Companies that use Peatix
Customer profileSegments3 records
Ideal customer profiles3 records
Peatix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature4 records
Peatix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe serves as PEATIX's payment processor, handling credit card transactions for paid tickets. Stripe charges approximately 2.9% plus 30 cents per transaction, which is separate from and in addition to PEATIX's 5% platform fee.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Peatix competitors and assessment
Company assessmentBroad incumbents
- Ticketmaster: Ticketmaster is the dominant global ticketing incumbent owned by Live Nation, serving large-scale concerts, sports, and theater events. It competes with Peatix primarily for paid, larger-format events but does not target community/cultural micro-events.
- Cvent: Cvent is an enterprise event management platform targeting corporate meetings, conferences, and trade shows. It overlaps with Peatix in MICE/registration capabilities but serves a fundamentally different (enterprise) buyer segment.
Direct peers
- Tito: Tito is a simple, developer-friendly ticketing platform used by conferences and community events. It targets a similar self-serve, low-friction organizer segment as Peatix, especially for smaller events.
- Eventbrite: Eventbrite is the largest global self-serve event ticketing and registration platform, offering nearly identical functionality to Peatix (event creation, ticketing, analytics, QR check-in). It is the most direct competitor, especially for international and English-speaking organizers.
- Meetup: Meetup is a self-serve platform for community groups and recurring local events, sharing Peatix's hobbyist/community orientation and follower/communication features. It is a direct competitor in the community-events use case.
- Humanitix: Humanitix is a ticketing platform with a social-mission angle (donating to education) targeting small-to-mid cultural and community events. It competes with Peatix for organizer mindshare in the cultural/community ticketing niche.
Emerging players
- Bizzabo: Bizzabo is an event experience platform with registration, ticketing, and analytics aimed at mid-market B2B events. It overlaps with Peatix in ticketing and analytics but targets more professional/conference events.
- Hopin: Hopin (now RingCentral Events) is a virtual/hybrid event platform focused on conferences and webinars. It overlaps with Peatix's virtual event ambitions and ticketing flows but is built for online-first events.
- Airmeet: Airmeet is a virtual and hybrid event platform with registration, ticketing, and sponsorship features. It competes for the same organizer buyer seeking online community-building capabilities that Peatix offers.
Regional players
- TryBooking: TryBooking is an event ticketing platform popular in Australia and the UK for community and cultural events. It is comparable to Peatix in target audience and feature set but operates in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Peatix social profiles
Digital presencePeatix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peatix leadership team
Management profileNumber of profiles
Profiles5 records
Peatix funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peatix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peatix
What does Peatix do?
Peatix is a self-serve event ticketing and discovery platform that enables organizers to create, promote, and sell tickets for events. It offers free and paid ticketing, QR code-based admission, AI-generated event descriptions, token-gated event access, an analytics dashboard, and a complimentary invitation system for up to 500 guests per event. The platform is focused on Japanese cultural, traditional, and community events and is available in Japanese and English.
Is Peatix a public or private company?
Peatix is a private company. It is classified as venture growth investor backed and is currently operating.
When was Peatix founded?
Peatix was founded in 2011. It employs 51 to 100 people.
Where is Peatix based?
Peatix is headquartered in New York, United States, in the North America region.
How does Peatix make money?
One revenue line is on record: platform Transaction Fees.
Who are Peatix's main competitors?
Broad incumbents on record are Ticketmaster and Cvent. Direct peers are Tito, Eventbrite, Meetup and Humanitix. Emerging players are Bizzabo, Hopin and Airmeet. TryBooking is listed as a regional player.
Does Peatix have an API?
No public API is recorded for Peatix.
What industry is Peatix in?
Peatix's product category is Event Ticketing Platform. Its primary akta.pro industry code is THAHAOAI, Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging), with a secondary code of THAHABAN, Arts, Culture, Entertainment & Fan Conventions Organizers. Its NAICS code is 711320 and its SIC code is 7990.