AsFIn
- Company typePrivate
- Founded2023
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
AsFIn firmographics
Firmographics- Name
- AsFIn
- Legal name
- AsFin
- Website
- https://asfin.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
AsFIn industry classification
Industry- Product category
- SME Financial Advisory Software
- NAICS
- Computer Systems Design and Related Services (54151)
- akta.pro industry
- Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes)
Keywords
Where AsFIn is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
AsFIn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription - Consultores Financieros: Monthly recurring subscription per managed SME client at €99/month per client, including AI categorization, bank integration, portfolio dashboard, commercial materials, templates, training, and access to AsFin products (ITV + Plan) for distribution.
- External CFO Service - Pymes: Monthly subscription service from €249/month providing real-time treasury control, AI-powered financial diagnosis, assigned expert financial advisor, and bank negotiation, with 3-month minimum commitment.
- Asesoría/Gestoría Subscriptions: Three collaboration models for accounting firms: Model 1 - advisory service for their own firm from €149/month; Model 2 - white-label distribution to clients with revenue share; Model 3 - software only for their own financial consultants at €99/company.
- ITV Financiera (Financial ITV): One-time diagnostic product priced from €990 per client, with 48-72h delivery, consultant commission 30-60%, shared AsFin guarantee, Kit Consulting compatible.
- Plan Puesta a Punto: 12-week transformation program priced from €4,500 per client, with consultant commission 35-65%, covering 4 phases: diagnosis, liquidity, profitability, and banks.
- Comité Financiero Recurrente: Monthly recurring product priced from €290/month for ongoing financial committee services post-Plan Puesta a Punto, providing recurring margin for consultants with optional strategic CFO committee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform for financial consultants managing SME clients |
| One time/ perpetual license | Pay-as-you-go | ITV Financiera entry diagnostic product |
| One time/ perpetual license | Pay-as-you-go | Plan Puesta a Punto 12-week transformation program |
| Subscription | Monthly | Monthly recurring financial committee product |
| Subscription | Monthly | External CFO service for SMEs and autonomos |
| Subscription | Monthly | Accounting firm models (3 options) |
| Other | Multi-year contract | NGO and Third Sector custom pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
AsFIn product offering
Product offeringCore offering
AsFin is an AI-powered financial advisory platform that combines proprietary machine learning models trained on real Spanish SME data with PSD2 open banking connectivity covering 100% of Spanish banks. The platform delivers automated financial diagnostics, treasury control, profitability analysis, and bank negotiation support, augmented by senior human financial advisors validating critical outputs. It serves three commercial segments: financial consultants managing SME portfolios, accounting firms (asesorías) expanding into financial advisory, and SMEs directly contracting an external CFO service.
Product overview
AsFin is a financial consulting platform combining proprietary AI software with expert human advisors. The portfolio includes the core Plataforma AsFin (AI-powered portfolio management tool), three packaged products (ITV Financiera for financial diagnosis, Plan Puesta a Punto for 12-week transformation, and Comité Financiero for recurring strategic support), and the Director Financiero external CFO service. The platform serves three commercial models: consultants who distribute products to SMEs, asesorías/gestorías that expand their services with financial advisory, and SMEs directly contracting the Director Financiero service.
Differentiator
Problem solved
Functional benefit
Products and services
- Plataforma AsFin
Quantifiable outcome
- Consultants manage 4x more SME clients with same structure (8-12 to 30-40 clients)
- +5 more outcomes
Companies that use AsFIn
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
AsFIn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
AsFIn partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- SantandercorePSD2-connected bank partner. AsFin connects via open banking standard allowing automatic bank data access for financial analysis.
- BBVAcorePSD2-connected bank partner integrated with AsFin platform for real-time account data access.
- CaixaBankcorePSD2-connected bank partner integrated with AsFin platform for real-time account data access.
- SabadellcorePSD2-connected bank partner integrated with AsFin platform for real-time account data access.
- BankintercorePSD2-connected bank partner integrated with AsFin platform for real-time account data access.
- INGcorePSD2-connected bank partner integrated with AsFin platform for real-time account data access.
- OpenbankcorePSD2-connected bank partner integrated with AsFin platform for real-time account data access.
- Revolut BusinesscorePSD2-connected bank partner integrated with AsFin platform for real-time account data access.
- Gobierno de España - Kit Consulting (NextGenerationEU)flagshipAsFin is Asesor Digital Adherido to the government Kit Consulting program (NextGenerationEU). This enables SMEs that hire AsFin consultant services to finance up to €24,000 of the cost with public subsidies, eliminating price barriers and multiplying market potential for consultants.
- AWS EuropacoreCloud infrastructure provider hosting AsFin data with end-to-end encryption and GDPR compliance.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
AsFIn competitors and assessment
Company assessmentEmerging players
- TaxDown: Spanish fintech offering automated tax filing and personal/SME tax advisory tools. Adjacent to AsFin in targeting Spanish SMEs with AI-enabled financial services but focused on tax rather than ongoing treasury and CFO advisory.
- Cronobility: Spanish SaaS offering financial management, treasury control, and automated reporting for SMEs. Niche overlap with AsFin in Spanish SME treasury visibility, though Cronobility is earlier-stage and lacks AsFin's consultant-channel and Kit Consulting leverage.
Direct peers
- Holded: Spanish B2B SaaS offering ERP, invoicing, accounting, and financial management for SMEs and autónomos. Competes with AsFin for the same Spanish SME budget and overlapping feature surface (financial visibility, automation), though Holded is broader (accounting/invoicing) while AsFin is deeper on CFO advisory.
- Pennylane: French SME financial management platform combining accounting automation, bank connectivity, and advisory tools for accounting firms and their clients. Closest international analogue to AsFin's "platform for financial advisors + AI bank analytics" model, though operating in France rather than Spain.
- Quipu: Spanish fintech providing automated bookkeeping, invoicing, and bank-reconciliation tools for SMEs and autónomos. Targets the same Spanish SME and asesoría segments as AsFin with overlapping bank integration and financial visibility features.
Broad incumbents
- A3 Software (Wolters Kluwer): Wolters Kluwer's Spanish accounting and ERP suite widely used by asesorías and SMEs for compliance (accounting, payroll, taxes). Competes with AsFin at the asesoría segment but lacks AsFin's AI-driven real-time treasury and CFO advisory layer.
- Bankinter Empresas: Bankinter's SME banking division offering treasury, financing, and advisory services to Spanish businesses. Competes for SME financial-services wallet share and is also a PSD2-connected bank partner to AsFin — making it both a potential partner and a competitive channel.
- Sage Despachos: Sage's Spanish accounting practice management software for asesorías and gestorías, providing compliance, collaboration, and reporting tools. Adjacent competitor for the asesoría channel; broader functionality than AsFin but no real-time treasury/CFO advisory equivalent.
- BBVA Empresas: BBVA's SME banking franchise providing treasury, financing, and digital banking tools. Like Bankinter, it competes for SME financial services spend while also serving as a PSD2 data source for AsFin's analytics.
Others
- Revolut Business: Digital business banking account with built-in expense management, multi-currency, and analytics for SMEs. AsFin integrates with Revolut Business via PSD2 to read its data, but Revolut could extend into the CFO advisory layer that AsFin occupies, making it both a data source and a potential competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AsFIn social profiles
Digital presenceAsFIn compliance and trust
Trust signalCompliance1 record
AsFIn financial estimates
Financial estimateRevenue estimate
Valuation estimate
AsFIn leadership team
Management profileNumber of profiles
Profiles1 record
AsFIn funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AsFIn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AsFIn
What does AsFIn do?
AsFin is an AI-powered financial advisory platform that combines proprietary machine learning models trained on real Spanish SME data with PSD2 open banking connectivity covering 100% of Spanish banks. The platform delivers automated financial diagnostics, treasury control, profitability analysis, and bank negotiation support, augmented by senior human financial advisors validating critical outputs. It serves three commercial segments: financial consultants managing SME portfolios, accounting firms (asesorías) expanding into financial advisory, and SMEs directly contracting an external CFO service.
Is AsFIn a public or private company?
AsFIn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AsFIn founded?
AsFIn was founded in 2023. It employs 1 to 10 people.
Where is AsFIn based?
AsFIn is headquartered in Madrid, Spain, in the Europe region.
How does AsFIn make money?
Six revenue lines are on record. Platform Subscription - Consultores Financieros are the primary driver. The others are external CFO Service - Pymes, asesoría/Gestoría Subscriptions, ITV Financiera (Financial ITV), plan Puesta a Punto and comité Financiero Recurrente.
Who are AsFIn's main competitors?
Emerging players on record are TaxDown and Cronobility. Direct peers are Holded, Pennylane and Quipu. Broad incumbents are A3 Software (Wolters Kluwer), Bankinter Empresas, Sage Despachos and BBVA Empresas. Revolut Business is listed as an others.
Does AsFIn have an API?
No public API is recorded for AsFIn.
What industry is AsFIn in?
AsFIn's product category is SME Financial Advisory Software. Its primary akta.pro industry code is FSAGALAK, Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes). Its NAICS code is 54151.