Holded
- Company typePrivate
- Founded2015
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Holded firmographics
Firmographics- Name
- Holded
- Legal name
- HOLDED TECHNOLOGIES SL
- Website
- https://holded.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Holded industry classification
Industry- Product category
- Cloud Business Management Software (SMB ERP)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
- akta.pro secondary industry
- Corporate Cards & Spend Controls (FSAGAJAF)
Keywords
Where Holded is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Holded business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Holded generates revenue primarily through tiered subscription plans (Plus, Basic, Standard, Advanced, Premium) billed monthly or annually. Plans scale based on document volume and feature access. The company offers a 50% discount for 3 months promotional pricing and a 14-day free trial with no credit card required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter/free tier for new users to evaluate the platform |
| Subscription | Monthly | Entry-level paid plan with core features |
| Subscription | Annual | Mid-tier plan with standard features |
| Subscription | Annual | Advanced plan with enhanced features |
| Subscription | Annual | Full-featured premium plan |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Holded product offering
Product offeringCore offering
Holded is a cloud-based all-in-one business management (ERP) platform for SMEs and freelancers that consolidates invoicing, accounting, treasury, CRM, inventory, project management, HR, payroll, POS, and tax compliance into a single subscription product. It offers AI-powered automation (including receipt OCR scanning with 96% accuracy and automated bookkeeping), integrates with 200+ banks, supports multi-currency invoicing in 47 currencies, and is certified for Spanish tax submissions (Verifactu, SII, AEAT). A complementary sub-product, Holded Wallet, provides an integrated business account with Spanish IBAN and business cards linked directly to the platform's books.
Product overview
Holded is a cloud-based all-in-one ERP platform for SMEs offering a modular architecture centered around six core products: Invoicing, Accounting (with AI Accounting), Treasury, CRM, Projects, and HR & Team/Payroll. Additional modules include Inventory & Manufacturing, POS, Holded Wallet (business account), Unlimited Scanner, Client Portal, B2B Catalog, Calendar, Reservations, and Cashflow. All modules share a common database and integrate with each other and external tools via open API and native integrations with payment gateways (Stripe, PayPal), e-commerce platforms (Shopify, WooCommerce, Amazon), banks (BBVA, Santander, ING, Revolut), CRMs (HubSpot), and automation platforms (Zapier, Make). The platform also provides specialized solutions for accounting firms through the Partners Portal and supports multiple industries including e-commerce, retail, construction, hospitality, and professional services.
Differentiator
Problem solved
Functional benefit
Brands
- Holded Wallet: Business account and wallet service integrated into the platform, offering IBAN, business cards, and payment management.
Products and services
- Holded ERP Cloud-based all-in-one business management (ERP) platform for SMEs and freelancers providing invoicing, accounting, treasury, CRM, inventory, projects, HR, payroll, POS, and tax compliance modules on a subscription basis.
- Holded Wallet Integrated business account and wallet service offering a Spanish IBAN, virtual and physical business cards, online payment collection, and automatic reconciliation of charges into Holded's accounting books.
- Holded API Public REST API allowing developers and enterprises to build custom integrations and extend Holded's platform by connecting it with external applications and services.
Quantifiable outcome
- 40 hours of automated work per month per user
- +5 more outcomes
Companies that use Holded
Customer profileNamed customers9 records
Segments9 records
Ideal customer profiles3 records
Holded technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability6 records
Feature8 records
Holded partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- StripecorePayment processing integration enabling automatic reconciliation of Stripe payments with Holded invoices and accounting records. Users can connect their Stripe account to sync transactions directly.
- ShopifycoreE-commerce platform integration for syncing online store orders and inventory directly into Holded. Enables automated accounting for Shopify merchants.
- BBVAcoreBank integration enabling automatic transaction syncing and bank reconciliation within Holded's treasury management module.
- SantandercoreBank integration enabling automatic transaction syncing and bank reconciliation within Holded's treasury management module.
- INGcoreBank integration enabling automatic transaction syncing and bank reconciliation within Holded's treasury management module.
- CaixaBankcoreBank integration enabling automatic transaction syncing and bank reconciliation within Holded's treasury management module.
- SabadellcoreBank integration enabling automatic transaction syncing and bank reconciliation within Holded's treasury management module.
- PayPalcorePayment platform integration enabling automatic reconciliation of PayPal transactions with invoices and accounting records.
- N26coreDigital bank integration enabling automatic transaction syncing and bank reconciliation within Holded's treasury management module.
- RevolutcoreDigital bank integration enabling automatic transaction syncing and bank reconciliation within Holded's treasury management module.
- WisecoreInternational payments platform integration enabling multi-currency transaction reconciliation within Holded.
- HubSpotcoreCRM integration enabling data synchronization between HubSpot marketing/sales and Holded's accounting and invoicing workflows.
- MailchimpcoreEmail marketing integration enabling customer data synchronization between Mailchimp campaigns and Holded's CRM.
- SlackcoreTeam communication integration enabling notifications and workflow alerts within Slack channels.
- ZapiercoreAutomation platform integration enabling Holded to connect with thousands of other apps via Zapier's workflow automation service.
- Make (formerly Integromat)coreVisual automation platform integration enabling Holded to connect with other services and build complex automated workflows.
- WooCommercecoreWordPress e-commerce plugin integration for syncing online store orders and inventory directly into Holded.
- AmazoncoreE-commerce marketplace integration enabling automatic sync of Amazon seller transactions and inventory.
- AEAT (Agencia Tributaria)coreOfficial collaboration agreement with the Spanish Tax Agency enabling Holded to submit tax models (Verifactu, SII, Modelo 193) directly on behalf of customers without requiring individual electronic certificates.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Holded competitors and assessment
Company assessmentDirect peers
- Sage Group: Global SMB accounting and ERP software provider with a direct Spanish presence (Sage Despachos, ContaPlus). Competes head-to-head with Holded across invoicing, accounting, and ERP for SMBs in Iberia and across Europe.
- Intuit QuickBooks: World-leading SMB cloud accounting and ERP platform. Direct competitor to Holded on invoicing, expense tracking, and AI bookkeeping for freelancers and small businesses; well-funded and increasingly pushing into the mid-market.
- Xero: Cloud accounting platform serving SMBs globally with a strong ecosystem of accountant partners. Directly comparable to Holded on SaaS GTM, accountant channel strategy, and multi-currency invoicing for small businesses.
- A3 Software (Wolters Kluwer): Spanish accounting, payroll, and ERP software suite owned by Wolters Kluwer. Competes directly with Holded in the Spanish market across SMB accounting, tax compliance (AEAT), and accounting-firm channels.
- Quipu: Spanish SMB cloud accounting and invoicing platform serving freelancers and small businesses. Direct competitor to Holded in Spain on invoicing, expense tracking, and tax filing for micro-businesses.
- FreshBooks: Cloud invoicing and accounting platform for SMBs and freelancers. Comparable to Holded on PLG motion, self-serve onboarding, freelancer/small business ICP, and integrated payments.
- Zoho (Zoho Books / Zoho One): Suite of SMB and mid-market business apps including Zoho Books (accounting), CRM, HR, and inventory. Directly comparable to Holded's all-in-one modular ERP approach with broader international footprint.
- ContaPlus (Sage): Sage's Spanish SMB accounting and ERP desktop/cloud product family. Directly competes with Holded in the Spanish SMB segment on accounting, invoicing, and tax compliance.
Emerging players
- Billin: Spanish invoicing and billing software for SMBs and freelancers. Smaller-scope competitor to Holded in Spain, focused primarily on invoicing/billing without the full ERP breadth Holded offers.
Broad incumbents
- Visma Group: Nordic-headquartered SMB and mid-market software roll-up (Hg Capital-backed) and Holded's parent group. Visma owns dozens of accounting, ERP, and HR software brands across Europe; it is the broader incumbent ecosystem that acquires companies comparable to Holded.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Holded social profiles
Digital presenceHolded compliance and trust
Trust signalCompliance7 records
Holded financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holded leadership team
Management profileNumber of profiles
Profiles3 records
Holded funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holded M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holded
What does Holded do?
Holded is a cloud-based all-in-one business management (ERP) platform for SMEs and freelancers that consolidates invoicing, accounting, treasury, CRM, inventory, project management, HR, payroll, POS, and tax compliance into a single subscription product. It offers AI-powered automation (including receipt OCR scanning with 96% accuracy and automated bookkeeping), integrates with 200+ banks, supports multi-currency invoicing in 47 currencies, and is certified for Spanish tax submissions (Verifactu, SII, AEAT). A complementary sub-product, Holded Wallet, provides an integrated business account with Spanish IBAN and business cards linked directly to the platform's books.
Is Holded a public or private company?
Holded is a private company. It is classified as corporate owned and is currently operating.
When was Holded founded?
Holded was founded in 2015. It employs 101 to 250 people.
Where is Holded based?
Holded is headquartered in Barcelona, Spain, in the Europe region.
How does Holded make money?
One revenue line is on record: subscription SaaS.
Who are Holded's main competitors?
Direct peers on record are Sage Group, Intuit QuickBooks, Xero, A3 Software (Wolters Kluwer), Quipu, FreshBooks, Zoho (Zoho Books / Zoho One) and ContaPlus (Sage). Billin is listed as an emerging player. Visma Group is listed as a broad incumbent.
Does Holded have an API?
Yes. Holded offers an open API that enables developers to integrate with the platform. The API supports connecting the platform with external tools and services. The developer solutions section (/developers) provides access to API documentation for building custom integrations. Developer documentation is at www.holded.com/developers.
What industry is Holded in?
Holded's product category is Cloud Business Management Software (SMB ERP). Its primary akta.pro industry code is HDAEAEAD, Retail ERP (Merchandising, POS Back Office), with a secondary code of FSAGAJAF, Corporate Cards & Spend Controls. Its NAICS code is 51821 and its SIC code is 7370.