SAFR Sports

What SAFR Sports does

SAFR Sports is a privately held safety technology company founded in July 2021 and headquartered in Chester Springs, Pennsylvania. The company manufactures and sells the patented SAFR Helmet Cover, a fitted accessory that installs over existing Riddell and Schutt football helmets and uses proprietary Scientifically Advanced Force Reduction (SAFR) materials to absorb external blunt force before it reaches the skull. Validated by Virginia Tech's Helmet Lab (320+ tests, up to 77% improvement in concussion risk scores on 5-star helmets) and by a peer-reviewed three-year university study published in the Journal of Concussion (72% reduction in linear concussive impacts, 47% reduction in sub-concussive impacts), the product is the only helmet cover approved for both practice and game play by NFHS/PIAA.

Name

SAFR Sports

Legal name

SAFR Sports

Website

https://safrsports.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

SAFR Sports makes patented football helmet covers that reduce concussive and sub-concussive impacts for youth, high school, college, and professional football programs across the United States, selling directly to teams and via a newly launched e-commerce storefront.

Ownership category

akta.pro rank

Product category

Sports Safety Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Sports safety equipment
• Football helmet covers
• Concussion prevention
• Protective sports gear
• Athletic protective equipment

Headquarters

HQ city

Chester Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Helmet Cover Sales: SAFR generates revenue through direct sales of its SAFR Helmet Covers to teams, schools, leagues, and individuals. Sales occur through e-commerce (safrsports.com/shop launched March 2026), direct quotes for team orders, and sponsored equipment programs where donors purchase covers for organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

SAFR Sports designs, manufactures, and sells patented SAFR Helmet Covers that fit over existing football helmets to reduce external blunt force transferred to the brain during impacts. The covers use proprietary Scientifically Advanced Force Reduction (SAFR) technology and are sold to youth, high school, college, and professional/semi-pro football programs, with custom colors and branding available.

Product overview

SAFR Sports offers a single unified product: the SAFR Helmet Cover. This is a patented safety device that fits over existing football helmets and uses Scientifically Advanced Force Reduction (SAFR) technology. The product is designed to reduce the external blunt force transferred to the brain during impacts, thereby reducing the risk of concussions and traumatic brain injuries. SAFR Helmet Covers are available for youth, high school, college, and professional/semi-pro levels of football. They are customizable to team colors and logos, compatible with Riddell and Schutt helmets, and are permitted for use in both practice and games by the National Federation of State High Schools Association (NFHS).

Differentiator

Problem solved

Functional benefit

Products and services

• SAFR Helmet Covers Patented helmet covers that fit over existing football helmets and use Scientifically Advanced Force Reduction (SAFR) technology to reduce external blunt force that can cause traumatic brain injuries and concussions. Compatible with Riddell and Schutt helmets, customizable in team colors and logos, approved for both practice and game use by NFHS/PIAA, and validated by Virginia Tech Helmet Lab testing.
• Standard Helmet Covers (E-Commerce) Direct-to-consumer version of the SAFR Helmet Cover sold through the company's online shop for individual athletes, families, and small programs. Designed for accessibility and self-serve purchase without team-level custom branding.

Quantifiable outcome

• 72% reduction in concussive impacts (over 80g)
• +8 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

22 partnerships are on record, tiered core and minor.

• International Student Athlete Academy (ISAA)coreStrategic or Co-development Partner · 1 July 2025501c3 nonprofit organization committed to inspiring grit, encouraging integrity, and instilling confidence through youth sports. Partnership with Ron Jaworski campaign ensures 100% of donations directly support local teams, players, and coaches. Tax deductible donations fund Philadelphia school equipment.
• Ron JaworskicoreGTM or Marketing Partner · 1 July 2025Eagles legend partnered with SAFR and ISAA to launch 'We Made Philadelphia Football SAFR' campaign. Personal relevance: sustained several concussions during youth and 17-season NFL career. Keynote speaker at July 15, 2025 press conference.
• David Couch (SAFR Hero)coreGTM or Marketing Partner · 1 July 2025Wake Forest alumnus and SAFR Hero sponsored helmet covers for Wake Forest University football team. Also sponsored three North Carolina high schools (Northern Guilford, Northwest Guilford, Asheboro). Wake Forest Baseball Park named after him.
• Sunshine State Athletic Association (SSAA)coreStrategic or Co-development Partner · 1 January 2025SSAA is composed of 120+ member schools across Florida. Partnership marks significant milestone in advancing athlete safety throughout the state. Association focused on promoting good sportsmanship, fair play, and high standards.
• Carolina PantherscoreGTM or Marketing Partner · 1 May 2024Launched Carolina Panthers Hero Initiative to equip 20 high schools in Charlotte area with SAFR Helmet Covers. Ikem Ekwonu spearheads initiative. Atrium Health serves as Official Sports Medicine Partner, providing athletic trainers for Charlotte-Mecklenburg Schools.
• Atrium HealthcoreStrategic or Co-development Partner · 1 May 2024Official Sports Medicine Partner for Charlotte-Mecklenburg Schools through Carolina Panthers Hero Initiative. Provides athletic trainers on sidelines as part of Atrium Health's Athletic Trainer Outreach Program. Medical Director David Price: 'Equipping football players with SAFR helmet covers has the potential to greatly enhance player safety.'
• U.S. Army BowlcoreGTM or Marketing Partner · 1 December 2023SAFR sponsored the 2023 U.S. Army Bowl, America's biggest high school football All-American game. All players equipped with custom SAFR Helmet Covers. Game played in Frisco, Texas on December 18, nationally televised.
• United States Football League (USFL)coreStrategic or Co-development Partner · 1 May 2023USFL uses SAFR Helmet Covers during practices. League is committed to player health and safety. President of Football Operations Daryl Johnston cites impressive data on decreasing concussive and sub-concussive hits. SAFR covers match team uniform colors.
• Philadelphia City All-Star Football GamecoreGTM or Marketing Partner · 1 May 2023SAFR has sponsored the Philadelphia City All-Star Football Game for four consecutive years (2023-2026). Every player from both squads receives custom, game-day ready SAFR Helmet Covers. Game recognized as 'safest all-star game in the country' with 77% concussion risk reduction.
• Super Football ConferencecoreStrategic or Co-development Partner · 1 March 2023Largest high school football conference in the country partnered to make SAFR Helmet Covers available for the upcoming season. President Dennis Nelson: 'Playing football safely is our number one priority.'
• Virginia Tech Helmet LabcoreTechnology or Integration · 1 March 2023Virginia Tech Helmet Lab conducted 320+ tests over three days on SAFR Helmet Cover models. Results showed up to 77% reduction in concussion risk scores. Dr. Stefan Duma shared results with Virginia Tech athletics, leading to immediate purchase of 110 covers for the football team.
• New York Bravest (FDNY)minorStrategic or Co-development Partner · 1 November 2022Semi-pro football team comprised of NYC Fire Department members partnered with SAFR. SAFR Hero funding provided by retired Fire Chief John Regan. Team President Steve Orr: 'Everyone on the FDNY Football team has to get up the next morning and perform our job at the highest level.'
• Jordan HoustonminorGTM or Marketing Partner · 1 September 2022NC State running back sponsored by SAFR. Projected starter on talented offensive side. CSAFR Hero ambassador for player safety.
• Del Val United Football ClubminorStrategic or Co-development Partner · 1 August 2022New Jersey youth football club partnered with SAFR to provide helmet covers for players for the upcoming season. Created safer football environment for their players.
• Westfield PAL Youth FootballminorStrategic or Co-development Partner · 1 August 2022New Jersey youth football organization partnered with SAFR. Dedicated concussion information section on website demonstrates commitment to player safety.
• Carlos Bradley (SAFR Hero)coreGTM or Marketing Partner · 1 July 2022Former NFL linebacker (San Diego Chargers, Philadelphia Eagles) and SAFR Chairman sponsored Mastery Charter Schools in Philadelphia. Executive Vice President of ISAA. Philly native who played at Germantown High and Wake Forest.
• Pete ShawminorGTM or Marketing Partner · 1 June 2022Former NFL safety (San Diego Chargers, NY Giants) joined SAFR to lead business development. Known for hard-hitting style. Brings on-field leadership and 30 years of corporate experience.
• Big 33 Football ClassiccoreGTM or Marketing Partner · 1 May 2022SAFR is a proud partner/sponsor of Big 33 Football Classic featuring top players from Pennsylvania vs Maryland. Known as the 'Super Bowl of High School Football.' Partnership creates safer on-field environment.
• Billy ArdminorGTM or Marketing Partner · 1 October 2021Former NFL player (New York Giants, Green Bay Packers), member of Giants' 1987 Super Bowl championship team. Joined SAFR as Business Development Manager. Wake Forest teammate of CEO John Zeglinski.
• Ikem EkwonucoreGTM or Marketing Partner · 1 September 2021Carolina Panthers first-round draft pick (6th overall) and SAFR spokesperson. Wore SAFR Helmet Cover throughout college at NC State without head injury. NIL partnership extended after joining NFL. Leads Carolina Panthers Hero Initiative.
• Pennsylvania Scholastic Football Coaches Association (PSFCA)coreStrategic or Co-development Partner · 1 July 2021PSFCA partnership includes Big 33 game sponsorship, health and wellness education for coaching clinics, and annual award for Athletic Director, Trainer, or Coach who exemplifies safety. PSFCA Executive Director Gary Cathell: 'The use of SAFR Helmet Covers makes football safer.'
• Maxwell Football ClubcoreStrategic or Co-development Partner · 1 March 2021Three-year partnership (2021) aimed at making youth football players safer. Includes health and wellness education at Maxwell sponsored events, High School Leadership Seminar, showcase events, and a new 'Athletic Trainer of the Year' award for safety excellence. SAFR is a proud sponsor of the Maxwell Football Club Annual Gala and VIP Dinner.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Guardian Sports: Guardian Sports is the closest direct competitor to SAFR Sports, producing football helmet covers designed to reduce impact force. SAFR's own website includes a 'SAFR Helmet Cover vs Guardian' comparison page, underscoring how directly comparable their product offerings, target customers (youth through high school football programs), and category positioning are.
• Unequal Technologies: Unequal Technologies produces impact-absorbing protective gear (helmets pads, mouthguards, shoulder pads) for athletes, including football. Like SAFR, they sell technology-driven protective equipment validated by impact testing, serving similar youth-through-pro customer segments and competing for the same athletic-safety wallet.

Broad incumbents

• Riddell: Riddell is a long-established football helmet manufacturer whose products (e.g., SpeedFlex, Axiom) are explicitly compatible with SAFR covers. Riddell is a broad incumbent addressing the same football-safety category at the helmet level rather than the aftermarket cover level, and is a key distribution dependency for SAFR.
• Schutt Sports: Schutt is one of the two major football helmet OEMs whose helmets SAFR covers are designed to fit. As a broad incumbent in football protective equipment, Schutt competes indirectly with SAFR by continuing to invest in helmet innovations that could reduce demand for aftermarket covers.
• Xenith (Protective Sports): Xenith, now part of Protective Sports Enterprises, designs and sells football helmets with proprietary impact-absorbing technology. As a broad incumbent in football head protection, they compete at the helmet level with engineering-driven safety claims analogous to SAFR's scientific validation story.
• Evo Shield (Wilson Sporting Goods): Evo Shield, owned by Wilson, manufactures protective gear including helmet covers and shields for football and baseball. Backed by a major sporting-goods parent, Evo Shield is a broad incumbent offering overlapping protective headwear products into similar athletic channels as SAFR.
• Adams USA: Adams USA manufactures football protective gear including shoulder pads, rib protectors, and related accessories. As a broad sporting-goods incumbent they offer overlapping protective equipment but do not specialize in helmet impact reduction the way SAFR does.

Emerging players

• Battle Sports Science: Battle Sports Science makes performance mouthguards and protective accessories primarily for football. Their mouthguards overlap with SAFR's Prevent Biometrics partner offering and they compete for the same equipment-budget dollars of football programs, though they are earlier-stage and narrower in scope than SAFR.
• Prevent Biometrics: Prevent Biometrics is the smart mouthguard partner that integrates with SAFR Helmet Covers for impact-data collection. They sit in adjacent protective technology and compete with broader athlete-monitoring solutions while also creating distribution overlap in football programs interested in impact analytics.
• G-Form: G-Form makes flexible, impact-absorbing protective gear (pads, shin guards, phone cases) using proprietary rate-sensitive materials. They overlap with SAFR in the impact-protection technology category and target similar athlete-safety use cases, though their football-specific helmet-cover product is less prominent than SAFR's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SafrSports
• YouTubeyoutube.com/channel/UC2oJaOe_Y4W7ErmDwFMmLfg
• Facebookfacebook.com/safrsports
• LinkedInlinkedin.com/company/safr-sports
• Instagraminstagram.com/safrsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAFR Sports