Maxwell Football Club

What Maxwell Football Club does

The Maxwell Football Club is a 501(c)(3) nonprofit organization founded in 1935 by Bert Bell in honor of his friend Robert "Tiny" Maxwell. Headquartered in Willow Grove, Pennsylvania, the Club operates with 1-10 employees and is dedicated to recognizing excellence in football at every level — collegiate, high school, and increasingly girls' flag football — through performance, leadership, character, and service. The organization is led by COO/EVP/Director Mark Wolpert and President & CEO Mark Dianno, and it operates as a member of the National College Football Awards Association.

The Club's core product is a portfolio of national football awards and recognition programs, including the Maxwell Award (Collegiate Player of the Year, 89th year), the Bednarik Award (Defensive Player of the Year, 31st year), the George Munger Award (Collegiate Coach of the Year), the Shaun Alexander Freshman of the Year Award (5th year), the Buddy Teevens Award, the MFC National High School Player of the Year, and the MFC High School All-American Team. In 2025, the Club expanded into the girls' flag football vertical through a partnership with NFL clubs, identifying eight finalists for the Girls Flag Football National Player of the Year via its national selection staff. It also launched the Maxed Out Podcast as a multimedia content channel.

The business model is nonprofit event-driven economics with three revenue streams: gala ticket sales for the annual Maxwell Awards Gala, merchandise sales through the MFC online store, and membership program enrollment. No pricing is publicly disclosed. The go-to-market motion is community-led, leveraging the annual gala, podcast, social media (@MaxwellFootballClub), newsletter, and institutional partnerships as primary audience engagement channels. Distribution is national in scope, with no enterprise paying customers and revenue concentration diffuse across individual supporters.

Name

Maxwell Football Club

Legal name

Robert W. Maxwell Football Club

Website

https://maxwellfootballclub.org

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

The Maxwell Football Club is a 501(c)(3) nonprofit founded in 1935 that operates national collegiate and high school football awards programs, an annual gala, and community initiatives including girls' flag football recognition, serving football players, coaches, and fans nationwide.

Ownership category

akta.pro rank

Product category

Sports Awards and Recognition Services

NAICS

Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

National Collegiate Governing Bodies (e.g., NCAA/NAIA/NJCAA/USCAA) (MPAKACAC), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• College football awards
• Football player recognition
• Nonprofit sports organization
• High school football
• Girls flag football

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Gala Event Tickets: The organization sells tickets to the annual Maxwell Awards Gala, which is a significant fundraising mechanism for the nonprofit. The 89th Annual Gala is referenced.
2. Merchandise Sales: The Maxwell Football Club operates an online store selling merchandise and memorabilia.
3. Membership: The organization offers membership programs for supporters of the club.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Maxwell Football Club is a 501(c)(3) nonprofit organization founded in 1935 by Bert Bell that operates national football awards programs (including the Maxwell Award, Bednarik Award, George Munger Award, Shaun Alexander Freshman of the Year Award, Buddy Teevens Award, High School Player of the Year, Girls Flag Football Player of the Year, and High School All-American Team). It complements these awards with the Maxed Out Podcast, an annual recognition gala, membership programs, merchandise sales, and community initiatives such as the Girls' High School Flag Football Program.

Product overview

The Maxwell Football Club is a 501(c)(3) nonprofit organization founded in 1935, operating a portfolio of national football awards and recognition programs. The Club functions as an awards and event organization rather than a technology product company, offering an annual gala event, multiple collegiate and high school awards (including the Maxwell Award, Bednarik Award, George Munger Award, Shaun Alexander Freshman of the Year Award, and Buddy Teevens Award), community programs like the Girls' High School Flag Football initiative, a podcast, merchandise store, and membership program. The organization is a member of the National College Football Awards Association and partners with NFL clubs for various programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Maxwell Award National college football player of the year award recognizing the top collegiate player annually, presented by the Maxwell Football Club.
• Bednarik Award National college football award given annually to the most outstanding defensive player, presented by the Maxwell Football Club.
• George Munger Award Award recognizing an outstanding college football head coach annually, presented by the Maxwell Football Club.
• Shaun Alexander Freshman of the Year Award Award recognizing the most outstanding freshman in college football each season, presented by the Maxwell Football Club.
• Buddy Teevens Award Coaching award presented by the Maxwell Football Club recognizing excellence and contributions in college football coaching.
• High School Player of the Year Award National award recognizing the top high school football player, presented by the Maxwell Football Club.
• Girls Flag Football Player of the Year Award Award recognizing the top individual girls flag football player, presented by the Maxwell Football Club.
• High School All-American Team Annual recognition program that selects top high school football players to a Maxwell Football Club All-American team.
• Maxed Out Podcast Ongoing football podcast produced by the Maxwell Football Club covering awards storylines, players, and football community topics.
• Annual Maxwell Football Club Gala Annual in-person gala hosted by the Maxwell Football Club to recognize award winners and raise funds for the organization's football programs.
• MFC Membership Annual membership program that connects individual supporters with the Maxwell Football Club and its awards and events.
• MFC Store Official online merchandise store selling Maxwell Football Club branded apparel and related items.
• Girls' High School Flag Football Program Community initiative of the Maxwell Football Club supporting the growth, visibility, and programming of girls high school flag football.

Quantifiable outcome

• 89th Annual Maxwell Awards Gala celebrated
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• National College Football Awards AssociationcoreStrategic or Co-development PartnerThe Maxwell Football Club is a member of the National College Football Awards Association, an organization of major college football awards, demonstrating strategic alignment with the broader college football recognition ecosystem.
• NFL Clubs (Girls Flag Football Partnership)flagshipGTM or Marketing PartnerWorking in partnership with NFL clubs who submitted nominations for the Girls Flag Football Player of the Year award. NFL clubs evaluated players throughout the fall season, with eight student-athletes identified as finalists by Maxwell Football Club's national selection staff.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Doak Walker Award: Recognizes the nation's premier running back in college football; fellow National College Football Awards Association member with a similar national award, gala, and nonprofit operating model.
• National Football Foundation: Operates the College Football Hall of Fame and the MacArthur Bowl, and runs the NFF Scholar-Athlete program — a directly comparable nonprofit authority on college football awards and recognition, with overlapping awards portfolio and donor base.
• Pop Warner Little Scholars: National nonprofit youth football organization with grassroots programming, awards, and a scholarship focus — comparable to the Maxwell Football Club's community/grassroots football development mission, particularly for the Girls Flag Football initiative.
• Heisman Trophy Trust: Manages the Heisman Trophy, the most prestigious individual award in college football — directly comparable to the Maxwell Award as a national collegiate player-of-the-year recognition program operated by a nonprofit with a gala and donor ecosystem.
• Jim Thorpe Award: Honors the best defensive back in college football annually; a peer member of the National College Football Awards Association with a comparable voting committee, gala, and recognition platform.
• Davey O'Brien Foundation: Administers the Davey O'Brien National Quarterback Award, a fellow National College Football Awards Association member with a comparable college football award gala and recognition model.

Broad incumbents

• USA Football: The national governing body for amateur football in the U.S., overseeing youth football standards and development — a broader incumbent in the same football recognition and development space with overlapping Girls Flag Football initiatives.
• American Football Coaches Association: National professional association for football coaches, running awards such as the AFCA Coach of the Year — directly comparable to the Club's George Munger and Buddy Teevens coaching awards, with overlapping coach recognition constituencies.
• NFL Foundation: The league's nonprofit focused on youth football, community impact, and Girls Flag Football — a key partner entity for the Maxwell Football Club and a broader incumbent funding and supporting the same grassroots football development space.
• College Football Hall of Fame: Operates the National Football Foundation's College Football Hall of Fame in Atlanta, a recognition authority at the highest level of college football — comparable to the Maxwell Football Club's awards and recognition focus but with a more ambitious venue and museum operation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/maxwellfbctweet
• Facebookfacebook.com/73076254003
• LinkedInlinkedin.com/company/maxwell-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxwell Football Club