All Stars Project Inc

What All Stars Project Inc does

All Stars Project, Inc. (ASP) is a privately funded national 501(c)(3) nonprofit founded in 1981 by Dr. Fred Newman and Dr. Lenora Fulani, operating in six U.S. cities (New York City, Newark, Jersey City, Chicago, Dallas, and the San Francisco Bay Area) with a staff of approximately 60 full- and part-time employees. The organization serves more than 10,000 young people annually, ages 5–25, from poor and underserved communities through a portfolio of free, performance-based programs: the Development School for Youth (DSY, ages 16–21) pairing teens with corporate leaders and paid summer internships; the All Stars Talent Show Network (ASTSN, ages 5–25); Development Coaching (ages 18–24, virtual); Operation Conversation: Cops & Kids (OCCK), a police–community relations program institutionalized into NYPD training since 2011 and Newark Police Division training since 2023; the broader Operation Conversation bridge-building workshops for adults 21+; and the Performance Lab arts initiative launched in 2022.

The organization's core intellectual property is its proprietary "development through performance" methodology, formalized in the Eight Dimensions of Development framework and validated through a five-year longitudinal research study with Southern Methodist University's Center on Research and Evaluation (SMU CORE). ASP supports program delivery through 275 corporate partners (including JPMorgan Chase, EY, MetLife, Paramount Global, RBC Capital Markets, KPMG, AIG, Goldman Sachs, Bank of America) that host workshops and sponsor paid internships at a $4,500 per-intern structure ($18/hour minimum wage plus a $1,250 tax-deductible donation), a 1,500-person Talented Volunteers program, and an Alumni Leadership Council that reconnected more than 4,000 alumni in 2025. Revenue is generated entirely through donations and philanthropy: individual giving with preset tiers ($1,000/$250/$150/$75), corporate sponsorships and internship funding, the ten-year $150 million "Becoming All Stars" capital campaign (quiet phase 2018, public phase May 2024, targeting 100,000 young lives by 2027), major-gift "Belief and Confidence Brigade" donors of $1M+, planned giving via the Society for Racial Harmony, and employer matching gifts via the Double the Donation platform. Governance is led by a Board chaired by Nathaniel H. Christian III, with Chris Street as President and CEO (since 2023) succeeding founding CEO Gabrielle Kurlander.

Name

All Stars Project Inc

Legal name

All Stars Project, Inc.

Website

https://allstars.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

All Stars Project is a privately funded national 501(c)(3) nonprofit, founded in 1981, that runs performance-based youth development programs — including paid internships, talent shows, coaching, and police-community relations training — for more than 10,000 young people annually across six U.S. cities, funded by individual donors, 275 corporate partners, and a $150M expansion campaign.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

Keywords

• Youth development programs
• Afterschool development
• Performance-based learning
• Workforce development training
• Community bridge building

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations (one-time and recurring): Tax-deductible charitable contributions accepted online (with preset tiers of $1,000 / $250 / $150 / $75 and custom amounts), by mail, wire/ACH, stock transfer, monthly recurring giving, Qualified Charitable Distributions, Donor Advised Funds, and bequests/planned giving. Donations may be designated to a region or program (NY, NJ, Chicago, Dallas, SF Bay Area, DSY, Performance Based Programs, Dallas Works) or to "where it is needed most."
2. Corporate Sponsorships and Internship Funding: Corporate partners sponsor paid summer internships at a $4,500 per-intern total investment (minimum $18/hour salary paid directly to the intern plus a $1,250 per-intern 100% tax-deductible sponsorship donation), underwrite events, and provide in-kind workshop hosting. 275 corporate partners listed in FY2024 figures.
3. Major Gifts and Capital Campaign Contributions: Major-donor and foundation giving directed toward the ten-year, $150 million "Becoming All Stars" national expansion campaign launched publicly in May 2024 (public phase) following a quiet phase begun in 2018. The campaign has a "Belief and Confidence Brigade" of $1M+ donors including EY, MetLife, PSEG, RBC Capital Markets, Hunt Consolidated Energy and others.
4. Alumni Network Engagement and Re-engagement: Re-engagement of program alumni (>4,000 reconnected in 2025; 240 volunteered) who contribute volunteer hours, mentorship and financial contributions, extending the donor pipeline.
5. Employer Matching Gifts: Doubling program leveraging employer matching-gift programs via the Double the Donation platform; all matching gifts count toward the Becoming All Stars campaign total.
6. Planned Giving / Bequests: The "Society for Racial Harmony" planned giving society and structured bequests provide legacy and planned gift revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

All Stars Project delivers free, performance-based youth development programs (talent shows, corporate internships, police-community workshops, virtual coaching) to inner-city youth ages 5-25 across six U.S. cities. Its proprietary "development through performance" methodology, organized around the validated Eight Dimensions of Development framework, uses acting, improvisation, and stage performance as vehicles to grow young people from poor and underserved communities and to bridge racial, economic and social divisions.

Product overview

All Stars Project, Inc. is a privately funded national 501(c)(3) nonprofit that operates as a portfolio of distinct, named programs unified by a single "development through performance" methodology, rather than a single integrated software product. Its core program portfolio centers on the Development School for Youth (DSY) for ages 16–21, the All Stars Talent Show Network (ASTSN) for ages 5–25, the Development Coaching virtual program for ages 18–24, and the Performance Lab arts initiative. Its bridge-building portfolio comprises Operation Conversation and Operation Conversation: Cops & Kids (OCCK). These are supported by the Corporate Partnership / Involvement Philanthropy Program, the Becoming All Stars $150 million expansion campaign, the Alumni Leadership Council / Alumni Network, the Talented Volunteers Program, the Dallas Works Summer Internship Program, and the Afterschool Development Working Groups (ADWG). Each program functions as a discrete offering (with its own logo, page, and contact), and together they are delivered across six U.S. cities (New York, Newark, Jersey City, Chicago, Dallas, San Francisco Bay Area) and validated through a landmark five-year research partnership with Southern Methodist University's Center on Research and Evaluation (SMU CORE).

Differentiator

Problem solved

Functional benefit

Brands

• All Stars Talent Show Network (ASTSN): Core community-gateway program involving young people aged 5–25 in performing and producing in talent shows, performance workshops, and activities; operates under its own color logo.
• Development School for Youth (DSY)
• Development Coaching
• Operation Conversation: Cops & Kids (OCCK)
• Operation Conversation
• Performance Lab
• Becoming All Stars

Products and services

• Development School for Youth (DSY) A flagship performance-based career development program for young people ages 16-21 that teaches them to perform as professionals through workshops with corporate leaders, then places graduates in paid summer internships. Offered in New York, New Jersey, Chicago, and Dallas, with thousands of corporate participants from companies including JPMorgan Chase, EY, MetLife, Paramount Global, and RBC Capital Markets.
• All Stars Talent Show Network (ASTSN) A community gateway program involving young people ages 5-25 in producing and performing in talent shows and activities. All young people are welcome regardless of talent or experience level, with auditions, pop-up performances, showcases, and competitions produced in collaboration with community-based and youth development organizations across New Jersey, Chicago, and Dallas.
• Operation Conversation All Stars Project's bridge-building initiative addressing social and racial divides in America. Through virtual and in-person workshops, adults aged 21+ from diverse communities learn and perform with tools that develop empathy, appreciation, active listening, and curiosity. Led by Gabrielle Kurlander and Antoine Joyce-Roach, the program is being integrated into diversity and inclusion efforts at Fortune 500 companies.
• Operation Conversation: Cops & Kids (OCCK) An award-winning police-community relations program run in partnership with the NYPD and Newark Police Division. Uses performance, improvisation, and conversation to help inner-city teenagers and police officers build trust. The NPD curriculum was used in 2023 to train all 1,000+ of its officers and all future officers. Awarded the 2015 IACP and Cisco Community Policing Award.
• Development Coaching A virtual program that pairs young adults aged 18-24 with volunteer coaches from coast to coast for 6 one-hour sessions over 10 weeks. Coaching partners are matched via industry-leading software based on shared interests and goals, supporting personal and professional development on both sides.
• Performance Lab A cultural engine founded in 2022 by Founding CEO Gabrielle Kurlander that produces and supports cultural events and bridge-building activities exploring human conflict and social relations through the lens of performance. Initiatives include Operation Conversation and Transformative Community Theatre. Operates in New York and Dallas.
• Corporate Partnership / Involvement Philanthropy Program A program offering companies curated, direct volunteer engagement opportunities aligned with strategic goals: sponsoring paid summer internships ($4,500 per intern, $18/hr minimum wage), hosting youth workshops (public speaking, resume writing, networking), mock interviews, and event sponsorship. Currently has 275 corporate partners.
• Dallas Works Summer Internship Program A groundbreaking partnership launched in 2025 with Mayor Eric Johnson and the City of Dallas to create a national model for youth and workforce development. In its first summer, more than 1,000 students participated in career readiness workshops and 220 completed paid summer internships with top Dallas organizations.

Quantifiable outcome

• More than 10,000 young people and community members reached annually
• +7 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

24 partnerships are on record, tiered flagship, core and minor.

• City of DallasflagshipStrategic or Co-development Partner · 1 November 2024All Stars Project entered a groundbreaking partnership with Mayor Eric L. Johnson and the City of Dallas to create a national model for youth and workforce development through the Dallas Works Summer Internship Program beginning in 2025. Press release issued November 14, 2024. The partnership was officially launched at a May 7, 2026 press conference. ASP also powers the 30th Annual Dallas Mayor's Back to School Fair alongside the Junior League of Dallas.
• ICA Cristo Rey AcademycoreStrategic or Co-development Partner · 1 January 2022Strategic partnership formed in 2022 with a 140-year-old all-female college-preparatory high school in San Francisco. Through a series of performance workshops and experiences, the collaboration empowers young people from poor and underserved Bay Area communities to be leaders of their lives and communities.
• Newark Police Division (NPD)flagshipStrategic or Co-development Partner · 1 January 2016Since 2016, ASP's OCCK program expanded to Newark in partnership with Mayor Ras Baraka and the NPD. In 2023, ASP and NPD jointly created a curriculum used to train every one of NPD's 1,000+ officers — and all future officers — in ASP's community engagement and performance approach.
• New York City Police Department (NYPD)flagshipStrategic or Co-development Partner · 1 January 2006Operation Conversation: Cops & Kids (OCCK) is run in partnership with the NYPD. In 2011, NYPD officially incorporated OCCK into the training of its police officers and new recruits. Joint recipient of the 2015 IACP and Cisco Community Policing Award. Over 10,000 NYPD officers and youth have participated in OCCK workshops since inception.
• Dallas CollegecoreStrategic or Co-development PartnerASP works with student interns and supervisors, Dallas College staff, students and corporate volunteers in an array of performance-based workforce development workshops and trainings. ASP received the inaugural Dallas College Beacon Award in 2023.
• KPMGflagshipStrategic or Co-development PartnerAs part of KPMG's Accelerate 2025 initiative, ASP designed and developed the Empower High School Experience (EHSE), a summer apprenticeship program involving 200 young people (including 21 ASP youth) in 3+ weeks of paid summer internships in 11 markets across the country. KPMG's Dallas office sponsored "The Dallas Advantage" summit on May 1, 2025. Kim Kesler, Dallas Office Managing Partner, serves as Chair of ASP's Dallas Advisory Board.
• Paramount GlobalflagshipStrategic or Co-development PartnerAs part of Paramount Global's commitment to ensuring that young people of color can emerge as successful candidates for employment, the company partnered with ASP to expand a jointly designed apprenticeship training initiative. Paramount scaled its DSY summer internship commitment and co-developed a new apprenticeship program for All Stars young people. Marco Cuoco (VP, Strategy and Operations) is a quoted spokesperson.
• Southern Methodist University's Center on Research and Evaluation (SMU CORE)flagshipImplementation/ SI/ Consulting PartnerASP partnered with SMU CORE on a landmark five-year research study measuring the impact of the Development School for Youth. The study identified and validated the Eight Dimensions of Development that form the foundation of ASP's model. ASP continues to use the resulting evaluation tools.
• Neal, Gerber & Eisenberg (NGE)flagshipStrategic or Co-development PartnerNGE is a close ASP partner — NGE COO Sonia Menon currently serves as chair of the ASP of Chicago Board. On 2/10/2026 NGE made a $40,000 donation to All Stars Project of Chicago to commemorate its 40th anniversary. The Chicago chapter was founded in 2007 by former NGE employee David Cherry. Robert Gerber (NGE) serves on the ASP Board of Directors.
• RBC Capital MarketsflagshipStrategic or Co-development PartnerMulti-year "all-in" partnership including youth workshops, internships and funding support in all ASP regions. John Thurlow (Managing Director and U.S. COO of RBC Capital Markets) sits on the ASP Board of Directors. Lori Messer and John J. Thurlow serve on the Board from RBC.
• EY (Ernst & Young)flagshipStrategic or Co-development PartnerEY is a long-standing ASP partner that sponsored over 250 internships, reached 500 youth through professional development workshops, and invested $5 million in corporate and individual support. Marc Ganz serves as Board Secretary; Kate Barton (Global CEO of Dentons, formerly EY) was honored at the 2023 All Stars National Gala for transforming the EY partnership. Listed as a "Belief and Confidence Brigade" $1M+ donor to the Becoming All Stars campaign.
• Dallas-area collaborators: Big Thought, C5 Youth Foundation of Texas, ScholarShot, UNT Dallas' Conrad Leadership ProgramcoreStrategic or Co-development PartnerDiverse array of public and private partners who collaborate with ASP of Dallas on youth development and workforce development. Recognized for understanding that academia alone does not guarantee success for young people, especially those growing up in poverty.
• New York JetscoreGTM or Marketing PartnerThe New York Jets host ASP in their "It Can't Wait" video series and participate in "Creating Conversations" workshops that bring together Jets players and staff, ASP alumni and Newark Police Division officers. Featured as a corporate partner.
• First Presbyterian ChurchminorOthersListed as having participated in Operation Conversation workshops.
• A Big Four Accounting FirmminorOthersIdentified only as "a Big Four Accounting Firm" — staff participated in Operation Conversation workshops.
• Academic Advocates (Boston University, Princeton University, Harvard Kennedy School, Stanford Center on Poverty and Inequality, UC Berkeley Othering & Belonging Institute)coreImplementation/ SI/ Consulting PartnerA growing number of academic leaders and researchers advocate for ASP's afterschool development approach, including David Chard (BU Wheelock), Kathy Edin (Princeton), Khalil Gibran Muhammad (Harvard Kennedy School), David Grusky (Stanford), john a. powell (UC Berkeley Othering & Belonging Institute), and Annie Wright (SMU CORE).
• Gilead SciencescoreStrategic or Co-development PartnerLong-time corporate partner. Valerie Brown (formerly SVP of Global Quality Assurance at Gilead Sciences, now at Thermo Fisher Scientific) was honored at the 2024 National Gala and chairs the SF Bay Area Advisory Board. Daniel Eisen and Everlie Hamilton sit on the SF Bay Area Advisory Board.
• AoncoreStrategic or Co-development PartnerJoseph C. Peiser (Global CEO of Aon Commercial Risk) serves as Vice Chair of the ASP Board of Directors and on the New York Advisory Board. Joe has championed ASP growth by opening doors for workshops, internships and critical funding.
• Cooley LLPcoreStrategic or Co-development PartnerDrew Williamson (Partner at Cooley LLP) is Vice Chair on the ASP Board of Directors and on the SF Bay Area Board. Drew has championed the youth development mission for nearly 20 years through workshops, internships and funding.
• Hilco GlobalminorStrategic or Co-development PartnerBenjamin L. Nortman (Hilco Global) sits on the ASP Board of Directors and the Chicago Advisory Board.
• JPMorgan ChasecoreStrategic or Co-development PartnerListed as one of 200+ companies participating in DSY. Meredith Anderson (JPMorgan Chase) sits on the Chicago Advisory Board.
• Bank of Texas (Bank of Texas Financial)coreStrategic or Co-development PartnerMulti-year volunteer engagement and funding sponsor of DSY work and youth development mission. Gilbert Gerst (SVP, Manager Community Development Banking at Bank of Texas) is a leader on the Dallas Advisory Board.
• Thermo Fisher ScientificminorStrategic or Co-development PartnerValerie Brown (Head of Quality, Enterprise Learning, EHS for Clinical Research Group at Thermo Fisher Scientific) sits on the ASP Board of Directors and chairs the SF Bay Area Advisory Board.
• Community-based and youth development organizations (national talent show collaborators)coreStrategic or Co-development PartnerASTSN auditions, talent shows, pop-up performances and showcases/competitions are produced in collaboration with community-based and youth development organizations in NY, NJ, Chicago and Dallas.

Scale indicators16 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• After-School All-Stars: National nonprofit providing free after-school and summer programs to inner-city youth; closest direct peer to ASP given the overlapping mission of free, performance- and enrichment-based youth development programming in underserved communities across multiple U.S. cities.
• Police Athletic League (PAL): NYC-based nonprofit running youth development programs in partnership with the NYPD; comparable to ASP's Operation Conversation: Cops & Kids model of embedding youth programming within police-community relationships.
• Year Up: National workforce-development nonprofit providing year-long training and corporate internships for young adults from underserved communities; comparable to ASP's DSY/paid-internship model and corporate partnership approach (JPMorgan Chase, EY, etc.), but focused on older cohorts (18–24) and longer program duration.
• iMentor: National nonprofit pairing college students with volunteer mentors from corporate partners; comparable to ASP's Development Coaching program (matched virtually, 1:1, industry-leading matching software) but focused on college persistence rather than career/workforce outcomes.

Broad incumbents

• Boys & Girls Clubs of America: National federation of afterschool clubs serving millions of youth at thousands of locations; broader incumbent in the youth development space with a comparable free, community-embedded programming model but a much larger geographic footprint and traditional clubhouse (rather than performance-based) approach.
• Big Brothers Big Sisters of America: National 1:1 youth mentoring nonprofit comparable to ASP's Development Coaching and volunteer engagement model (1,500+ volunteers); a broader incumbent in the youth mentoring category with a longer operating history and larger national infrastructure.
• City Year: National nonprofit deploying young adults as near-peer mentors and tutors in high-need schools; comparable to ASP's mission of bridging underserved youth with professional opportunity and its corporate partnership structure (KPMG, etc.), with a service-year rather than paid-internship model.
• National Urban League: Historic civil rights and workforce development organization with affiliate offices in many of the same cities as ASP (NY, NJ, Chicago, Dallas); comparable as a broader incumbent serving similar inner-city populations with workforce development, education, and community programming.

Emerging players

• KIPP Foundation: National network of public charter schools serving predominantly underserved students; comparable as an out-of-school-time pathway organization targeting the same demographic, but operating a school model rather than a performance-based extracurricular model.
• Bottom Line: National nonprofit providing college access and career development counseling to first-generation students from low-income backgrounds; comparable to ASP's DSY and Development Coaching missions targeting similar demographics through structured coaching and professional network access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AllStarsProject
• YouTubeyoutube.com/user/AllStarsProject
• Facebookfacebook.com/Allstarsproject
• LinkedInlinkedin.com/company/all-stars-project-inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Stars Project Inc