What JP Morgan Chase does

JPMorgan Chase & Co. (NYSE: JPM) is a U.S.-headquartered, publicly traded global financial services firm operating across more than 100 markets and serving consumers, small businesses, large corporates, institutional investors, and governments. Its business is organized around three core operating segments — Consumer & Community Banking (CCB), Commercial & Investment Banking (CIB), and Asset & Wealth Management (AWM) — supported by a Corporate Functions platform and a 60,000+ person internal technology organization. CCB serves roughly 80 million individuals, families, and businesses through the Chase brand, including more than 4,700 branches and 19+ dedicated Community Centers, while CIB delivers advisory, capital markets, payments, custody, and risk services to enterprise and institutional clients, and AWM spans the Nutmeg robo-advisory platform in the UK, German private banking expansion, and a global institutional asset management shelf.

The firm monetizes through multiple recurring and transaction-based streams: net interest income on loans, credit cards, mortgages and securities (which surged 49% YoY in Q1 2023 to drive a record quarter); fee-based investment banking, capital markets, and securities services; recurring asset-based wealth management fees; card interchange and consumer banking fees across the branch and digital channel footprint; emerging commerce-media revenue via Chase Media Solutions; and transaction-based revenue from J.P. Morgan Payments, including tokenized settlement infrastructure built on Kinexys (formerly Onyx) and JPM Coin. Customer acquisition is hybrid: physical branches, Community Centers, and digital self-serve channels (Chase.com and the mobile app) for retail; direct enterprise coverage teams for CIB and AWM; and partner/reseller channels for ETFs and other investment products.

JPMorgan's underlying technology stack combines traditional banking infrastructure with proprietary AI, blockchain, and data assets: 60,000+ technologists operate a hybrid internal-and-cloud AI platform; Agentic AI is being deployed within J.P. Morgan Payments for cross-border compliance, treasury automation, and risk management; Kinexys/JPM Coin powers tokenized deposits, payments, and blockchain-based banking for crypto exchanges; the JPMorganChase Institute produces research from anonymized Chase retail banking data; and Augeo/Figg (card-linking) plus Chase Media Solutions extend the firm into commerce-media. Scale, regulatory capital strength (12.6% stressed capital ratio, top among the U.S. Big Four), brand, and an integrated balance-sheet-plus-advisory model differentiate JPMorgan from peers.

Name

JP Morgan Chase

Legal name

JPMorgan Chase & Co.

Website

https://jpmorganchase.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

JPMorgan Chase is a global financial services firm serving consumers, small businesses, corporates, and governments through Consumer & Community Banking, Commercial & Investment Banking, and Asset & Wealth Management across more than 100 markets.

Ownership category

akta.pro rank

Product category

Investment Banking & Diversified Financial Services

NAICS

Commercial Banking (522110)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Consumer & Retail (CPG, Food, Apparel) (FSABACAM)

akta.pro secondary industries

Prime Brokerage Financing (Margin/Stock Loan) (FSACAIAD), Venture Growth / Recurring Revenue Credit Funds (FSANAIAG), Specialty Finance / Structured Credit (FSANADAE)

Keywords

• Investment banking services
• Retail banking services
• Asset management
• Consumer lending
• Wealth management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Net interest income: Recurring interest earned on loans, credit cards, mortgages and securities portfolios net of interest paid on deposits and wholesale funding. Q1 2023 net interest income surged 49% from prior-year period due to higher interest rates, contributing to record Q1 2023 revenue of $39.34 billion and net profit of $12.62 billion.
2. Commercial & Investment Banking fees: Fee-based revenue from investment banking advisory, capital markets underwriting, securities trading, risk management, payments, and custody services for corporate, institutional and government clients.
3. Asset & Wealth Management fees: Recurring asset-based fees, advisory fees, and performance fees on assets managed for individuals, advisors, and institutions across full spectrum of asset classes.
4. Card services and consumer banking fees: Revenue from credit and debit card interchange, account servicing fees, lending income, and other retail banking services generated across more than 4,700 Chase branches and digital channels.
5. Chase Media Solutions advertising / commerce: Targeted advertising and commerce-media revenue allowing brands to target Chase customers based on spending habits; emerging commerce platform monetizing customer transaction insights.
6. Markets, securities services and trading revenue: Revenue from market-making, equities and fixed income trading, securities services, and treasury services for institutional clients.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

JPMorgan Chase operates as a global financial services franchise providing consumer and community banking (checking, savings, mortgages, credit cards), commercial and investment banking (advisory, capital markets, payments, securities services), and asset and wealth management to individuals, small businesses, corporations, institutions, and governments across more than 100 markets. Revenue is generated from net interest income on loans and deposits, fee-based banking and capital markets services, asset-based management fees, card and consumer banking fees, and emerging commerce-media revenue streams.

Differentiator

Problem solved

Functional benefit

Brands

• Chase Media Solutions: Program enabling brands to target Chase customers and small business clients based on spending habits, building out a commerce platform.
• Chase
• Zagat
• Frosch
• Nutmeg
• JPMorganChase Institute
• Kinexys

Products and services

• Consumer & Community Banking Retail banking segment serving 80 million individuals, families, and businesses through checking, savings, mortgages, credit cards, and other lending and deposit products delivered via the Chase brand and more than 4,700 U.S. branches, digital and mobile channels, and Community Center branches.
• Commercial & Investment Banking Provides strategic advisory, capital markets underwriting, securities trading, payments, custody, and risk management services to large corporates, institutional investors, and government clients across global markets.
• Asset & Wealth Management Provides investment solutions spanning the full spectrum of asset classes for individuals, advisors, and institutions, including J.P. Morgan Wealth Management and the Nutmeg digital wealth advisory platform in the UK.
• Chase Media Solutions Commerce platform enabling brands to target Chase consumer and small business clients based on their spending insights, monetizing customer transaction data through advertising and commerce-media offerings.
• Kinexys / JPM Coin blockchain payments infrastructure Blockchain-based payments, tokenized deposits, and digital asset settlement infrastructure serving corporate, institutional, and crypto exchange clients; supports tokenized U.S. Treasury settlement pilots with partners such as Ripple, Mastercard, and Ondo Finance.
• J.P. Morgan Payments (Agentic AI payments and treasury automation) Enterprise payments platform offering cross-border payment processing, treasury automation, and AI-agent-driven payment flow efficiency, compliance, and risk management, including early Agentic Treasury applications.
• Nutmeg digital wealth advisory UK-based automated investment advisory (robo-advisor) platform serving approximately 140,000 clients with over £3.5 billion in assets under management, integrated into JPMorgan's digital wealth management offering.
• Figg card-linking platform Card-linking platform enabling improved attribution, advertising, and customer engagement for digital commerce, majority-owned by JPMorgan Chase via Augeo subsidiary.
• Frosch luxury travel agency Luxury travel agency providing high-end travel services, integrated into JPMorgan Chase's offerings for affluent and credit card clients following acquisition.
• The Infatuation / Zagat restaurant reviews Restaurant review and dining content platform integrated into JPMorgan Chase's services to enhance dining and credit card customer offerings.
• Small business banking and lending Banking, lending, capital, and network resources for small businesses, exemplified by American Dream Initiative efforts to support 6,000 jobs nationwide with nearly $40 million in philanthropic investments and over 590,000 small business clients in the Greater Los Angeles region alone.
• JPMorgan ETFs and investment products Investment products including JPMorgan ETFs (e.g., JEPQ) distributed through financial advisors and brokerage platforms, positioned against competitor offerings from Vanguard and iShares.

Quantifiable outcome

• $12.62 billion Q1 2023 net profit (up 52% YoY) on $39.34 billion in revenues
• +7 more outcomes

Named customers11 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature7 records

Partnerships

14 partnerships are on record, tiered flagship, minor and moderate.

• International Olympic Committee / Olympic & Paralympic GamesflagshipGTM or Marketing PartnerJPMorganChase is the first global banking partner of the Olympic and Paralympic Games. The partnership positions the firm as a worldwide banking partner with high-visibility brand exposure across host cities and global audiences.
• Tata STRIVEminorStrategic or Co-development PartnerIndian skill development initiative; JPMorganChase's Tech for Social Good program worked with Tata STRIVE to build a predictive model predicting student dropout rates with 96% efficacy two weeks in advance, helping reduce dropouts of at-risk learners by 33%.
• BRIDGE HousingmoderateStrategic or Co-development PartnerNonprofit developer partnered with JPMorganChase on the Evermont affordable housing development in South Los Angeles. JPMorganChase coordinated cross-division financing through Community Development Real Estate, Tax-Oriented Investments, and New Markets Tax Credits to deliver 180 affordable homes including permanent supportive housing for those who have experienced chronic homelessness.
• Coalition for Responsible Community Development (CRCD)minorStrategic or Co-development PartnerSouth LA-based nonprofit co-developing Evermont, providing permanent supportive housing and services for individuals who have experienced chronic homelessness; worked as part of the cross-divisional JPMorganChase-supported development team.
• SEED LAminorStrategic or Co-development PartnerPublic charter boarding school adjacent to the Evermont development; gives preference to students who are homeless, housing insecure, or have incarcerated family members.
• Fire-DexminorStrategic or Co-development PartnerOhio-based protective equipment company; with support from JPMorganChase, Fire-Dex provides protective equipment to firefighters in 100 countries and all 50 states.
• SabantominorStrategic or Co-development PartnerAmes, Iowa-based agricultural technology startup building self-driving tractor retrofits; JPMorganChase has helped the company scale its business and is expanding its Iowa branch presence to more than 30 branches by 2030.
• American Flood CoalitionminorGTM or Marketing PartnerJPMorganChase committed $250,000 to support the American Flood Coalition's work helping family-owned Iowa farms improve soil health, promote crop diversity, and reduce flood risk downstream.
• Second Chance Business CoalitionmoderateGTM or Marketing PartnerJPMorganChase is a founding member of the Second Chance Business Coalition, a group of 50 companies dedicated to lowering barriers to work for people with prior records; nearly 10% of JPMorganChase U.S. hires over the past 5 years had a prior record with no bearing on their roles.
• Chase Media Solutions brand partnersflagshipChannel Partner/ Reseller/ DistributorBrands participating in the Chase Media Solutions program that target JPMorganChase customers based on their spending habits, leveraging insights from Chase's consumer and small business client base.
• NutmegmoderateStrategic or Co-development PartnerUK-based automated investment advisory company acquired by JPMorgan in 2021 to expand its digital wealth management offering in the UK and internationally; manages over £3.5 billion with approximately 140,000 clients and ~150 employees at acquisition.
• The Infatuation (parent of Zagat)minorStrategic or Co-development PartnerRestaurant review brand acquired by JPMorganChase in 2021, with plans to incorporate reviews and events into JPMorganChase services to enhance dining offerings for credit card customers, similar to the existing Tock partnership.
• Augeo / FiggmoderateStrategic or Co-development PartnerJPMorganChase acquired majority ownership of Augeo subsidiary Figg, a card-linking platform, on July 1, 2022 to enhance digital commerce through improved attribution, advertising, and customer engagement tools.
• FroschminorStrategic or Co-development PartnerLuxury travel agency that JPMorganChase signed an agreement to acquire in 2022, marking its entry into the luxury travel business line and expanding travel sector involvement after prior investments in cxLoyalty Group Holdings.

Scale indicators16 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Bank of America: Bank of America is a direct peer across consumer banking, wealth management, capital markets, and investment banking in the U.S., competing head-to-head with Chase for retail deposits, credit cards, and CIB mandates. Both are U.S. Big Four banks with comparable scale and regulatory profile.
• Citigroup: Citigroup is a direct peer in consumer banking, CIB, and wealth management with a comparable global footprint and similar institutional client base. Both compete for cross-border payments, treasury services, and capital markets mandates worldwide.
• Wells Fargo: Wells Fargo is a direct competitor in U.S. consumer banking, mortgage lending, and commercial banking. Both compete heavily in retail deposits, credit cards, and small business lending across the United States.
• Goldman Sachs: Goldman Sachs is a direct peer in investment banking, securities trading, and increasingly in consumer banking (Marcus) and asset/wealth management. Both compete for CIB advisory mandates, ECM/DCM underwriting, and ultra-high-net-worth client relationships.
• Morgan Stanley: Morgan Stanley is a direct peer in wealth management, investment banking, and institutional securities. Both compete for AWM AUM, CIB advisory mandates, and the same corporate, institutional, and HNW client base globally.
• HSBC: HSBC is a direct global peer across commercial banking, investment banking, and wealth management with a strong Asia-Pacific franchise. Both compete for cross-border payments, trade finance, and emerging-markets CIB mandates.
• Deutsche Bank: Deutsche Bank is a direct peer in global investment banking, with comparable European CIB coverage and expanding private banking in Germany (Munich, Hamburg, Berlin — the same geography JPMorgan is targeting). Both compete for European ECM/DCM and private bank AUM.
• Barclays: Barclays is a direct peer in investment banking, credit cards, and wealth management with a strong UK and European presence. Both compete for European and transatlantic CIB mandates and for UK retail and wealth clients (e.g., Nutmeg vs. Barclays' wealth offerings).
• UBS Group: UBS is a direct peer in global wealth management and investment banking following its Credit Suisse integration. Both compete for ultra-high-net-worth and institutional wealth mandates and for global CIB advisory work.
• BNP Paribas: BNP Paribas is a direct peer in European commercial banking, CIB, and asset management. Both compete for European corporate banking, capital markets, and institutional asset management mandates, particularly in EMEA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat8 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/home
• Xx.com/jpmorgan
• Facebookfacebook.com/jpmorganchase

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A22 records

Investments433 records

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Frequently asked questions about JP Morgan Chase