Marketparts

What Marketparts does

Marketparts is a B2B platform serving the European automotive aftermarket, operating as an anonymous, connected inventory network for independent wholesalers, distributors, and parts manufacturers. The company is headquartered in Lyon, France, and is structured as Marketparts.com SAS — a Société par actions simplifiée with €216,804 in share capital, registered with the RCS Lyon under 852 278 753. Marketparts was founded in 2017 and currently employs approximately 30 professionals across sourcing, sales administration, key account management, data engineering, and finance functions.

The company offers two integrated products. The Trading Network connects real-time inventories across 1000+ wholesalers, exposing 90M+ live offers, 12M+ SKUs, and €5B+ in connected inventory value; it executes wholesaler-to-wholesaler trades, resolves shortages and Vehicle Off Road (VOR) requests, and handles end-to-end cross-border logistics across 39 countries including currency, compliance, and delivery. All transactions are anonymized so that inventory, pricing, and participant identity remain private, reducing competitive friction for sellers. The second product, Aftermarket Intelligence, is a recurring data product sold to automotive parts manufacturers, providing supply gap analysis, demand pattern mapping, and service-level visibility across the independent aftermarket by region and channel.

Marketparts monetizes through three revenue streams: subscription fees with monthly, annual, and multi-year contract options (auto-renewal plans require 90-day cancellation notice and 120-day price-change notice, with 1.5% monthly interest on delinquent amounts); transaction facilitation fees from directly executed trades; and data monetization through aftermarket intelligence products sold to manufacturers. GTM is sales-led, combining enterprise field sales for large wholesalers and manufacturers with self-registration for smaller distributors, retail partners, and e-commerce platforms. Subscription categories are segmented as Distributor, Manufacturer, Retail Partner, E-commerce Platform, and Other. The company raised a single disclosed funding round of $3.34M in January 2020 from private investors, and its leadership team is led by Executive Chairman Marcel Oosenbrugh, with Christophe Riberolle noted as Co-Founder and Chairman of the Board, and a C-suite that includes COO Cedric von Karpowitz and CFO Alexandra Song.

Name

Marketparts

Legal name

Marketparts.com SAS

Website

https://marketparts.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Marketparts is a B2B automotive aftermarket platform that connects 1000+ independent wholesalers across 39 countries through an anonymized trading network covering 90M+ offers and 12M+ SKUs, and sells aftermarket market intelligence to parts manufacturers.

Ownership category

akta.pro rank

Product category

B2B Automotive Aftermarket Trading

NAICS

Wholesale Trade Agents and Brokers (425120)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• B2B auto parts
• Automotive aftermarket trading
• Parts inventory platform
• Wholesale parts distribution
• Aftermarket market intelligence

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Fees: Access to and use of the Services is contingent upon payment of subscription fees. The amount depends on the category of subscription chosen during enrollment. Subscription fees are invoiced in advance according to the schedule specified in Specific Terms of Service. Auto-renewal plans are available for subscriptions of 12 months or more.
2. Trading Facilitation: Marketparts directly buys and sells aftermarket parts across its connected network, acting when shortages occur at wholesaler level. The company facilitates the trade, handles logistics, and executes fulfillment, increasing fill rates through fully managed trading.
3. Market Intelligence Products: Data-driven intelligence products sold to manufacturers to help identify supply gaps, understand demand patterns, and improve service levels across the independent aftermarket.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Marketparts operates a B2B digital marketplace that connects the inventories of independent automotive aftermarket wholesalers, enabling them to buy and sell spare parts anonymously in real time. The platform combines a live trading network (90M+ live offers, 12M+ SKUs, €5B+ inventory value across 1,000+ sellers) with cross-border logistics fulfillment and a market intelligence product for manufacturers. All transactions are anonymized to protect pricing, inventory, and identity across the network.

Product overview

Marketparts is a B2B automotive aftermarket platform operating as a connected inventory network built for the automotive aftermarket. The platform consists of two integrated offerings: the Trading Network, which enables real-time wholesaler-to-wholesaler trading with full anonymity across 90M+ live offers and 12M+ SKUs, and Aftermarket Intelligence, which provides manufacturers with market context for supply gap identification and demand pattern analysis. Together, these products solve inventory inefficiencies by connecting 1000+ independent wholesalers across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Trading Network

Quantifiable outcome

• 90M+ live offers available across the network
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Car-Part.com: B2B marketplace connecting collision and salvage recyclers to source used auto parts across a connected inventory network. Closest analog in business model — anonymous intermediary facilitating cross-shop inventory matching — though focused on recycled rather than aftermarket parts.
• PartsTech: B2B parts sourcing and ordering platform for the automotive aftermarket, aggregating inventory from multiple distributors into a single shop experience for repair shops. Direct peer in the B2B aftermarket parts intermediation space.
• Nexpart (Velocity Automotive): B2B e-commerce platform providing parts ordering, catalog and inventory solutions to aftermarket distributors and jobbers. Closely comparable technology stack and buyer (wholesaler/distributor) base.

Broad incumbents

• Autodoc: Large European online retailer of auto parts and accessories serving both B2C and B2B customers. Adjacent business in the same vertical with much larger scale and brand recognition, but lacks the anonymous wholesaler-to-wholesaler trading layer.
• FCP Euro: Online retailer specializing in European auto parts for the North American market. Overlapping vertical (aftermarket parts distribution) but B2C-led and geographically concentrated.
• LKQ Corporation: Largest North American distributor of aftermarket and recycled auto parts. Indirect competitive threat through its scale, distribution network and potential to build proprietary digital infrastructure for the wholesale channel.
• eBay Motors: Massive online marketplace for new and used auto parts with global reach. While primarily B2C/auction-based, it overlaps with Marketparts' marketplace model and could extend more deeply into B2B with capital advantages.
• Dorman Products: Major U.S. aftermarket auto parts manufacturer and supplier serving distributors and retailers. Adjacent incumbent with established manufacturer-to-wholesaler relationships that could compete with Marketparts' Aftermarket Intelligence value proposition.

Regional players

• Oscaro: France-headquartered online auto parts retailer serving primarily the French B2C market. Comparable vertical and home market overlap with Marketparts' Lyon HQ, though operating in retail rather than wholesale intermediation.

Others

• MAM Software / Torque: Provider of business management, catalog and e-commerce software to auto parts wholesalers and retailers. An adjacent enabler to the same wholesaler/distributor ecosystem that Marketparts serves, potential partner or competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marketparts-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketparts