PartsTech
PartsTech is a B2B automotive parts and tire procurement marketplace connecting 25,000+ independent repair shops to 225+ suppliers with real-time inventory and pricing, operating on a freemium SaaS model.
- Company typePrivate
- Founded2016
- HeadquartersCambridge, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What PartsTech does
PartsTech is a B2B automotive parts and tire procurement marketplace that connects independent auto repair shops, tire shops, and dealerships to a unified network of 225+ parts and tire suppliers spanning 30,000+ locations, providing real-time inventory, pricing, and ordering for 15M+ SKUs from 5,000+ brands. Its core platform is a Single Lookup Search that queries all connected supplier inventories simultaneously and updates catalog data within 24 hours, supplemented by features such as interactive vehicle diagrams, quick quoting with customer approval workflows, job-based parts bundling, preferred brand prioritization, and a tire comparison tool that generates mobile-shareable good/better/best quotes. The platform integrates natively with 35+ shop management systems (Tekmetric, Mitchell 1, Shop-Ware, Shopmonkey, NAPA TRACS, among others), allowing parts ordering to occur inside the technician's existing workflow.
Commercially, PartsTech operates a product-led freemium SaaS model with three tiers: a free tier offering unlimited parts suppliers and 30+ tire suppliers, a Plus tier at $45/mo (annual) adding the full 50+ tire supplier network, quoting tools, and basic analytics, and a Complete tier at $85/mo (annual) adding user permissions, preferred brands, advanced analytics, and priority support. Direct account executives support enterprise onboarding while the self-serve free tier drives organic adoption across its base of 25,000+ repair shops. The company was founded in 2016 by Greg Kirber and Erik St. Pierre, is headquartered in Cambridge, MA with a remote-first distributed team, and was acquired by OEC (OEConnection LLC) in 2025 to combine its aftermarket parts catalog with OEC's RepairLink OE parts platform.
PartsTech firmographics
Firmographics- Name
- PartsTech
- Legal name
- PartsTech, Inc.
- Website
- https://partstech.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PartsTech is a B2B automotive parts and tire procurement marketplace connecting 25,000+ independent repair shops to 225+ suppliers with real-time inventory and pricing, operating on a freemium SaaS model.
- Ownership category
- akta.pro rank
PartsTech industry classification
Industry- Product category
- Automotive Parts Procurement Software
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413), Tire and Tube Merchant Wholesalers (423130)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
- akta.pro secondary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where PartsTech is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PartsTech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Free Tier: Free access to unlimited parts suppliers, 30+ tire suppliers, parts lookup, live pricing, and basic integrations. Generates value through user acquisition and network effects.
- Subscription - Plus Tier ($45/mo annual): Additional tire supplier access (50+ total), tire comparison, custom jobs, retail pricing configuration, and basic analytics. Upsell from free tier.
- Subscription - Complete Tier ($85/mo annual): Full feature access including user permissions, preferred brands, advanced analytics, and priority support. Highest-value tier for larger shops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with unlimited parts suppliers and basic features |
| Subscription | Annual | Mid-tier with expanded tire network and quoting tools |
| Subscription | Annual | Full-featured tier with team management and advanced analytics |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
PartsTech product offering
Product offeringCore offering
PartsTech operates a B2B automotive parts and tire procurement marketplace that connects independent auto repair shops, tire retailers, and dealers with a network of 225+ parts and tire suppliers across 30,000+ supplier locations. The platform unifies real-time inventory, pricing, and availability from aftermarket distributors, OE parts dealers, and tire suppliers into a single lookup interface, enabling shops to identify, quote, and order parts and tires for 15M+ SKUs from 5,000+ brands through one cart and one workflow.
Product overview
PartsTech is a B2B auto parts procurement platform designed for automotive repair shops, connecting them to a network of 225+ parts and tire suppliers across 30,000+ supplier locations. The platform operates as a unified marketplace with three pricing tiers: Free (core parts ordering with 30+ tire suppliers), Plus ($45/mo for full tire network and quoting tools), and Complete ($85/mo for advanced team management and analytics). The core offering includes Aftermarket Parts Ordering, Tires Ordering (Tire Finder), and OEM Parts Ordering modules, all accessible through a single lookup interface. Key features include PartsTech Diagrams (interactive visual diagrams), Quick Quoting (multi-supplier quote creation), Jobs (job-based parts search), Preferred Brands (brand prioritization), Analytics (spend reporting), and User Permissions. The platform integrates natively with 35+ shop management systems including Tekmetric, Mitchell 1, Shop-Ware, Shopmonkey, and NAPA TRACS, enabling seamless parts ordering within existing repair shop workflows.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Average 15 minutes saved per repair order
- +5 more outcomes
Companies that use PartsTech
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
PartsTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
Feature6 records
PartsTech partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered flagship, core and general.
- OEC (OpenEarnings Company)flagshipAcquired PartsTech in 2025 to complement OEC's OE mechanical parts sourcing platform RepairLink. Combined entity aims to create a complete parts procurement suite with one login, one search, and all mechanical parts options in one place.
- TekmetriccoreFeatured management system partner. Cloud-based shop management system designed for auto repair professionals. PartsTech integrates directly into Tekmetric workflow for seamless parts ordering.
- Mitchell 1coreFeatured management system partner. Leader in automotive repair software and shop solutions. Deep integration with PartsTech for parts procurement within Mitchell 1 workflow.
- Shop-WarecoreShop management software provider serving leading automotive repair businesses. Certified partner tier integration.
- ShopmonkeycoreCloud-based shop management system simplifying auto repair business operations. Silver partner tier integration.
- NAPA TRACScoreComprehensive shop management solution from NAPA. Gold partner tier integration with PartsTech.
- Shop BossgeneralWeb-based shop management software for independent auto repair shops. Integration with PartsTech for parts ordering.
- AutoLeapgeneralAward-winning auto management software solution serving North American auto repair shops.
- ProtractorgeneralAuto repair shop software developed with aftermarket industry best practices.
- Repair360generalAuto repair shop management software helping sell more cars, reduce costs, and increase efficiency.
- Complete Auto Reports (CAR)generalAdvanced vehicle management platform for service centers and dealerships.
- Bay-MastergeneralIntuitive and customizable auto shop management software.
- CarServgeneralSimple auto repair shop management software with seamless user experience.
- InTune AutogeneralShop management software for independent auto repair shops managing workflow from start to finish.
- Deal PackgeneralDealer management and loan servicing software for BHPH dealerships and subprime finance companies.
- AutoFluentgeneralAutomotive business management system for cost-effective operations.
- Auto AppsgeneralPowerful and easy-to-use auto shop software.
- GEM-CARgeneralSoftware for automobile repair shops, tire and vehicle repair shop management, and billing.
- Scott Systems / MaxxTraxxgeneralShop management software with 30 years of automotive and repair industry expertise.
- OmniquegeneralPremier shop management software solution for the independent automotive repair and sales industries.
- PM AttendantgeneralComplete cloud-based management system for oil change shops.
- oTo GRIPgeneralShop workflow management with SMS vehicle status updates.
- Tire BasegeneralCloud management system for tire businesses featuring vast catalog of tires and wheels.
- TireShop by FreedomsoftgeneralInventory management and accounting system for auto repair shops, wholesale and retail tire dealers.
- Workshop SoftwaregeneralShop management software that transforms and optimizes business workflow.
- Pace's Yes PrimegeneralMobile-ready, cloud-based shop management software.
- ProAutogeneralShop management software for auto repair shops, body shops, auto detail, motorcycle repair, marine repair.
- EasyROgeneralSimple shop management solution.
- FastTrakgeneralCloud-based application for automotive excellence in functionality, service, and support.
- AutoProfitgeneralCRM, web directory and diagnostic tools for auto shops and their customers.
- DCS SoftwaregeneralVehicle dealership management for Sales, F&I, Special Finance, Lease, Parts, Service, Rental, and Accounting.
- OEConnection LLCflagshipParent company through OEC acquisition. Provides OE mechanical parts sourcing platform RepairLink. Combined with PartsTech to create complete parts procurement suite.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
PartsTech competitors and assessment
Company assessmentBroad incumbents
- Advance Auto Parts: Large U.S. auto parts retailer and distributor serving professional and DIY customers. Comparable as a broad incumbent with both retail and B2B channels targeting the same independent repair shop customer base.
- O'Reilly Auto Parts: Major U.S. auto parts retailer and distributor with strong commercial / professional customer program. Comparable as a broad incumbent serving independent repair shops with both retail locations and B2B ordering capabilities.
- AutoZone Commercial: Commercial B2B program from AutoZone serving professional installers and repair shops with parts and tires. Comparable as a large incumbent offering competing parts procurement capabilities, but as part of a much wider retail and commercial portfolio.
- NAPA Auto Parts: Largest U.S. distributor of automotive replacement parts through 6,000+ NAPA AutoCare Centers and a national store network. Comparable as a broad incumbent serving the same independent repair shop segment, with parts ordering and NAPA TRACS shop management integration directly integrated with PartsTech.
- Epicor: Enterprise ERP and parts catalog / e-commerce solutions for automotive aftermarket distributors. Comparable as a broader incumbent providing technology infrastructure (parts catalog, B2B portals) to many of the same suppliers that connect through PartsTech.
Direct peers
- Worldpac: Wholesale distributor of imported and domestic auto parts to independent repair shops across North America. Directly comparable as a B2B parts sourcing channel for the same independent repair shop customer base that PartsTech serves.
- OEC RepairLink: OE mechanical parts sourcing platform owned by OEC (OEConnection LLC) and now combined with PartsTech following the 2025 acquisition. Directly comparable marketplace for OEM parts connecting dealers and independent shops; together they form the combined PartsTech + RepairLink procurement suite.
Others
- Shopmonkey: Cloud-based shop management system for auto repair businesses. Comparable as a technology partner whose workflow integration drives parts procurement demand for PartsTech, serving the same SMB repair shop segment with shop management software.
- Mitchell 1: Provider of automotive repair shop management software (Manager SE) and vehicle repair information. Comparable as a shop management system partner that integrates with PartsTech, serving the same independent repair shop customer base with adjacent workflow software.
- Tekmetric: Cloud-based shop management system purpose-built for auto repair professionals and a featured PartsTech integration partner. Comparable as a complementary workflow platform serving the same customer base, with deep parts ordering integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
PartsTech social profiles
Digital presencePartsTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
PartsTech leadership team
Management profileNumber of profiles
Profiles7 records
PartsTech funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PartsTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PartsTech
What does PartsTech do?
PartsTech operates a B2B automotive parts and tire procurement marketplace that connects independent auto repair shops, tire retailers, and dealers with a network of 225+ parts and tire suppliers across 30,000+ supplier locations. The platform unifies real-time inventory, pricing, and availability from aftermarket distributors, OE parts dealers, and tire suppliers into a single lookup interface, enabling shops to identify, quote, and order parts and tires for 15M+ SKUs from 5,000+ brands through one cart and one workflow.
Is PartsTech a public or private company?
PartsTech is a private company. It is classified as corporate owned and is currently operating.
When was PartsTech founded?
PartsTech was founded in 2016. It employs 51 to 100 people.
Where is PartsTech based?
PartsTech is headquartered in Cambridge, United States, in the North America region.
How does PartsTech make money?
Three revenue lines are on record. Subscription - Free Tier is the primary driver. The others are subscription - Plus Tier ($45/mo annual) and subscription - Complete Tier ($85/mo annual).
Who are PartsTech's main competitors?
Broad incumbents on record are Advance Auto Parts, O'Reilly Auto Parts, AutoZone Commercial, NAPA Auto Parts and Epicor. Direct peers are Worldpac and OEC RepairLink. Others are Shopmonkey, Mitchell 1 and Tekmetric.
Does PartsTech have an API?
No public API is recorded for PartsTech.
What industry is PartsTech in?
PartsTech's product category is Automotive Parts Procurement Software. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces, with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 4413 and its SIC code is 5013.