Road Ranger

What Road Ranger does

Road Ranger LLC is a privately held travel center operator founded in 1984 and headquartered in Schaumburg, Illinois. The company operates 54+ travel center locations across seven Midwest and Southwest states (Illinois, Texas, Wisconsin, Indiana, Missouri, Iowa, Arkansas), each open 24 hours per day, 365 days per year. It is ranked as the 4th largest travel center company in the United States and employs between 1,001 and 5,000 people.

The company's core product is fuel sales — Top Tier certified gasoline, diesel, and E85 — augmented by convenience store retail, proprietary food brands (Dan's Big Slice Pizza, Tejas Taco Company, Ranger Kitchen coffee/fountain), and franchise restaurant partnerships (Wendy's, McDonald's, Burger King, Subway, Church's Chicken, Chester's Chicken, Dickey's Barbecue Pit, Cinnabon). The technology stack includes EV charging via a FreeWire Boost partnership (battery-integrated ultra-fast chargers delivering ~200 miles in 15 minutes), the Ranger Rewards 4-tier loyalty program (Bronze/Silver/Gold/Platinum) powered by Paytronix and accessed via a Rovertown-built mobile app, and the Fleet Power Card program integrating with major fleet-card processors (Comdata, WEX, EFS). Driver amenities — showers, parking, DEF at the pump, CAT scales, Western Union, CoinFlip crypto ATMs, Transflo document scanning, video gaming, and Amazon Hub lockers — round out the offering.

Road Ranger generates revenue primarily through per-gallon fuel margin and transaction-fee retail sales, with loyalty-driven recurring engagement via Ranger Rewards and dedicated account management for fleet/fuel-card customers. Distribution is exclusively company-owned physical travel centers plus a small e-commerce storefront for branded merchandise. The company also runs Ranger Racing, a NASCAR sponsorship program that moved from the Truck Series (winning the 2024 championship with Ty Majeski) to the Xfinity Series in 2025 with Sheldon Creed.

Name

Road Ranger

Legal name

Road Ranger LLC

Website

https://roadrangerusa.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Road Ranger is the 4th-largest U.S. travel center operator, running 54+ 24/7 locations across 7 Midwest and Southwest states that sell fuel, convenience food, and driver amenities to professional truckers and highway travelers.

Ownership category

akta.pro rank

Product category

Travel Centers

NAICS

Gasoline Stations and Fuel Dealers (457), Support Activities for Road Transportation (4884)

SIC

Transportation Services (4700), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Truck Stops & Travel Centers (Fuel + Convenience) (CRANAJAC)

akta.pro secondary industries

Travel Center/Truck Stop Convenience Retail (CRAHABAC), Truck Stop & Driver Lodging (THAGAFAG), Food Trucks (Motorized) (THAFAHAA)

Keywords

• Travel center services
• Diesel fuel retail
• Truck stop amenities
• Fleet fuel cards
• Highway convenience dining

Headquarters

HQ city

Rockford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fuel Sales: Sale of petroleum products including gasoline, diesel (including Top Tier certified fuels), and E85 ethanol blend. Core revenue driver across all 54+ travel center locations.
2. Convenience Store Retail: Sale of snacks, beverages, sundry items, and convenience goods at travel center stores.
3. Food Service: Revenue from proprietary food operations (Dan's Big Slice Pizza, Tejas Taco Company, Ranger Kitchen coffee/fountain) and franchise restaurant partnerships (Wendy's, McDonald's, Subway, Church's Chicken, Chester's Chicken, Burger King, Dickey's Barbecue Pit, Cinnabon).
4. Fleet Fuel Card Program: Fleet Power Card program allowing commercial trucking companies to manage fleet fuel purchases with dedicated account representatives and billing station codes for major fuel card processors (Comdata, WEX, EFS, etc.).
5. Loyalty Program Engagement: Ranger Rewards loyalty program drives customer retention and frequency through points, tiered benefits, and promotional offers that encourage repeat visits.
6. Amazon Hub Lockers: Partnership with Amazon for package pickup services at select locations, generating foot traffic and convenience revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Road Ranger operates a 54+ location chain of travel centers along major interstates across the Midwest and Southwest, offering Top Tier certified gasoline, diesel, and E85 fuels; FreeWire Boost EV fast-charging; a tiered Ranger Rewards loyalty program; a Fleet Power Card program for commercial trucking operators; proprietary food brands (Dan's Big Slice Pizza, Tejas Taco Company, Ranger Kitchen); franchise restaurant partnerships; and a full suite of driver amenities including showers, truck parking, laundry, Western Union, video gaming, and Amazon Hub Lockers, all available 24/7/365.

Product overview

Road Ranger operates as a travel center network (4th largest in the U.S.) offering a comprehensive suite of products and services centered around fueling, food and beverage, and driver amenities. The core offerings include Top Tier Certified fuels (gasoline, diesel, E85), EV charging via FreeWire partnership, and the Ranger Rewards loyalty program with separate tracks for Auto Drivers and Pro Drivers. Food service comprises proprietary brands (Ranger Kitchen, Dan's Big Slice Pizza, Tejas Taco Company) plus fast food partnerships (Wendy's, McDonald's, Burger King, Subway, Church's Chicken, Chester's Chicken, Dickey's Barbecue Pit, Cinnabon). Driver amenities include Amazon Hub Lockers, I-Pass, video gaming, showers, ATMs, Western Union, laundry, and truck parking. The company also sponsors Ranger Racing in NASCAR (Truck Series and Xfinity Series). Founded in 1984, Road Ranger operates 54+ locations across the Midwest and Southwest U.S.

Differentiator

Problem solved

Functional benefit

Brands

• Ranger Rewards: Loyalty rewards program for customers and professional drivers with tiered membership benefits including fuel discounts, free drinks, showers, and parking rewards
• Ranger Racing
• Dan's Famous Pizza / Dan's Big Slice Pizza
• Tejas Taco Company

Products and services

• Road Ranger Fuel Products Top Tier Certified gasoline, diesel, and E85 ethanol fuels enhanced with high-end detergent additives to protect engines, available at all Road Ranger travel center locations.
• EV Charging Stations Ultra-fast EV charging via FreeWire Boost Chargers with integrated 160kWh lithium-ion battery packs, delivering approximately 200 miles of range in 15 minutes and capable of charging 2 EVs simultaneously. Compatible with all Level 3 EVs and Teslas via adapter; payment via EV Connect app.
• Ranger Rewards Loyalty Program Multi-tiered loyalty program offering fuel discounts, points accumulation, shower credits, drink rewards, and tiered membership benefits for both everyday Auto Drivers and professional Pro Driver truckers. Mobile app available on iOS and Android.
• Fleet Power Card Fleet fuel card program for commercial trucking companies offering fuel discounts, credit applications, and dedicated area representatives to support fleet management and billing across multiple locations.
• Ranger Kitchen Proprietary in-store kitchen featuring fresh hot and cold food items, coffee, and fountain drinks available 24/7/365 at all Road Ranger travel center locations.
• Dan's Big Slice Pizza

Quantifiable outcome

• Free overnight parking reward after registration for Pro Drivers
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• FreeWirecoreTechnology or Integration · 8 March 2023FreeWire is an industry leader in ultra-fast EV charging and energy management solutions. Road Ranger partnered with FreeWire to deploy Boost Charging Stations across 6 sites in 2023 with plans to double deployment. The Boost Chargers feature integrated lithium-ion battery packs with 160kWh storage capacity and deliver approximately 200 miles of range in 15 minutes.
• Amazon HubcoreChannel Partner/ Reseller/ DistributorAmazon Hub is a worldwide network of pickup and return sites for Amazon orders. Road Ranger offers secure Amazon package pickup and returns through Amazon Hub Lockers at 29+ select locations across Illinois, Indiana, Missouri, Texas, Arkansas, and Iowa.
• RovertowncoreTechnology or IntegrationRovertown developed and hosts Road Ranger's mobile app (Ranger Rewards). Development and support requires collection of GPS coordinates, bluetooth information, user data, and interaction tracking.
• PaytronixcoreTechnology or IntegrationPaytronix integrates Road Ranger's loyalty system and maintains the Ranger Rewards Program, including maintenance of user accounts for customers.
• St. Jude Children's Research HospitalcoreStrategic or Co-development PartnerNational corporate partnership with St. Jude Children's Research Hospital. Road Ranger accepts in-store round-ups, sells 'Monthly Donation Items' triggering direct donations, donates 10% of grand opening profits to St. Jude, matches first $10,000 in October donations, and hosts annual golf event raising over $80,000 for the charity.
• UpsideminorGTM or Marketing PartnerUpside is a retail technology company providing a platform to promote fuel offers to over 30 million app users, driving additional customer traffic to Road Ranger locations.
• CoinFlipminorChannel Partner/ Reseller/ DistributorCoinFlip is the world's leading Bitcoin ATM operator. CoinFlip ATMs at most Road Ranger locations offer customers a convenient way to buy and sell cryptocurrency with cash, card, and bank transfer.
• Lucky Street GamingminorGTM or Marketing PartnerLucky Street Gaming co-sponsors Road Ranger's NASCAR VIP Sweepstakes promotion offering 6 race trip prizes including pit-box tickets, ride-alongs, and meet-and-greets with Sheldon Creed.
• Western UnionminorChannel Partner/ Reseller/ DistributorWestern Union Direct Connect Service available at all Road Ranger locations for money transfers to 170,000+ agent locations in 190+ countries. Money orders also available.
• Cat ScalesminorChannel Partner/ Reseller/ DistributorCertified Accurate Truck Scales (Cat Scales) available at most Road Ranger Travel Center locations for professional drivers to weigh their vehicles.
• Illinois Tollway I-PassminorChannel Partner/ Reseller/ DistributorRoad Ranger offers I-PASS pre-loaded transponders for passenger vehicles and semi tractor-trailers, gift cards, and replacement transponders at select Illinois locations. Saves drivers nearly 50% versus paying cash for tolls.
• Haas Factory TeamcoreStrategic or Co-development PartnerHaas Factory Team is the racing team for Sheldon Creed competing in NASCAR Xfinity Series. Road Ranger serves as primary sponsor of the No. 00 Ford Mustang.
• ThorSport RacingcoreStrategic or Co-development PartnerThorSport Racing is the truck series team Road Ranger previously sponsored with driver Ty Majeski, winning the 2024 NASCAR Truck Series Championship.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pilot Travel Centers (Pilot Flying J): Largest travel center operator in North America (750+ locations), owned by Berkshire Hathaway; directly comparable fuel + food + amenities + fleet card model serving the same professional driver and highway traveler segments.
• Love's Travel Stops & Country Stores: Second-largest U.S. travel center chain with 600+ locations; offers the same diesel, QSR, showers, parking, and loyalty program combination targeting professional drivers, and is privately held like Road Ranger.
• TravelCenters of America (OnPoint): Now owned by BP after a $1.3B take-private, TA operates ~300 travel centers; directly competes with Road Ranger in fuel, food, and truck services and represents the closest M&A comparable.
• Sapp Bros Travel Centers: Mid-size privately held travel center chain operating ~17 locations across the Midwest and West; comparable fuel, food, and truck service offering though smaller and more regionally concentrated than Road Ranger.
• Petro Stopping Centers: Travel center brand under the TA/OnPoint umbrella focused on larger-format truck stops; directly comparable for professional driver amenities and fleet fuel programs.

Regional players

• Kwik Trip: Large privately held Midwest convenience store and fuel retailer with 800+ locations; overlaps with Road Ranger on fuel + convenience retail and Midwest geography but does not focus on long-haul trucker amenities.

Broad incumbents

• Casey's General Stores: Public Nasdaq-listed convenience store chain (CASE) with 2,900+ Midwest locations; competes with Road Ranger on fuel and prepared food but skews toward smaller-town and suburban rather than interstate travel center format.
• Murphy USA: Public (MUSA) low-cost fuel and convenience retailer with 1,750+ locations primarily at Walmart storefronts; comparable fuel retail model but does not serve professional truckers or offer full travel center amenities.
• RaceTrac: Privately held Southeast-focused fuel and convenience chain with 750+ stores; comparable c-store + fuel format and similar private ownership profile but limited long-haul trucker positioning.

Emerging players

• Buc-ee's: Rapidly expanding Texas-born travel center chain known for exceptionally large-format c-stores; competes for highway traveler dollars across Road Ranger's Texas footprint and represents a fast-growing competitive threat in the travel center category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/roadrangerusa
• Facebookfacebook.com/roadrangerusa
• LinkedInlinkedin.com/company/roadranger
• Instagraminstagram.com/roadrangerusa?igshid=YmMyMTA2M2Y=

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Road Ranger