Regis Corporation
Regis Corporation (NASDAQ: RGS) is the largest North American franchisor and operator of value-priced hair salons, running more than 4,800 locations under brands including Supercuts, SmartStyle (inside Walmart), Cost Cutters, and Roosters, serving value-conscious walk-in consumers across the US, Canada, and Puerto Rico.
- Company typePublic
- Founded1922
- HeadquartersMinneapolis, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Regis Corporation does
Regis Corporation (NASDAQ: RGS) is the largest franchisor and operator of value-priced hair care salons in North America, with more than 4,800 franchised, owned, or partly-owned locations across the United States, Canada, and Puerto Rico. Founded in 1922 as Kunin Beauty Salon and rebranded Regis in 1958, the company operates a multi-brand house-of-brands architecture spanning approximately 25 sub-concepts including Supercuts (the volume leader with 33M+ customer visits per year), SmartStyle Hair Salon (embedded inside Walmart Supercenters), Cost Cutters, First Choice Haircutters, Roosters Men's Grooming Center, MasterCuts, Cool Cuts 4 Kids, and Beauty Supply Outlet. Regis franchises the majority of locations while selectively operating company-owned salons, with the December 2024 Alline acquisition expanding the directly-operated base and contributing $18.8M to YTD FY2026 revenue.
The company's underlying technology stack combines branded consumer websites, mobile applications, the Regis Alerts SMS/MMS messaging platform, ecommerce for gift cards, franchisee POS systems, and a unified salon platform through the 2022 Zenoti partnership covering 5,000+ locations (Regis divested its proprietary Opensalon Pro to Zenoti as part of this transition). The platform supports online booking, check-in, appointment reminders, loyalty programs, and personalized marketing at scale across 25+ brand sites. Self-attested compliance efforts cover WCAG 2.2 AA accessibility, CCPA, and GDPR-aligned data-handling practices.
Regis makes money through five primary streams: (1) recurring franchise royalties and fees from Supercuts, SmartStyle, Cost Cutters, First Choice Haircutters, and Roosters franchisees; (2) direct service revenue from company-owned salons (expanded via Alline); (3) professional haircare product sales across salons and through Beauty Supply Outlet stores in Ontario; (4) one-time initial franchise fees plus real estate/site-selection services for new franchisees (e.g., Roosters initial investment $265,690–$432,390); and (5) cross-brand salon gift card sales (up to $250 denominations, no expiration) online and in bulk. Q3 FY2026 consolidated revenue was $52.4M (down $4.6M YoY due to lower franchise royalties), YTD revenue was $168.5M (up $18.8M YoY), and diluted EPS reached $0.26 versus $0.08 prior year — the sixth consecutive quarter of positive operating cash flow. The customer base is overwhelmingly consumer-facing (individual salon walk-ins) plus an enterprise anchor (Walmart for SmartStyle locations).
Regis Corporation firmographics
Firmographics- Name
- Regis Corporation
- Legal name
- Regis Corporation
- Website
- https://regiscorp.com
- Company type
- Public
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Regis Corporation (NASDAQ: RGS) is the largest North American franchisor and operator of value-priced hair salons, running more than 4,800 locations under brands including Supercuts, SmartStyle (inside Walmart), Cost Cutters, and Roosters, serving value-conscious walk-in consumers across the US, Canada, and Puerto Rico.
- Ownership category
- akta.pro rank
Regis Corporation industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112), Health and Personal Care Retailers (4561), Health and Personal Care Retailers (456)
- akta.pro primary industry
- Tanning Salon Franchise Operations (HSALAJAI)
- akta.pro secondary industries
- Salon Suites & Chair Rental (Independent Stylists) (HSALAAAN), Professional/Salon Beauty Distribution (CRAOAEAB)
Keywords
Where Regis Corporation is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Regis Corporation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Franchise Royalties and Fees: Recurring royalties and fees paid by franchisees operating Supercuts, SmartStyle, Cost Cutters, First Choice Haircutters, Roosters and other brand locations. Q3 FY2026 results note franchise royalties declined, but franchise system remains a core stream.
- Company-Owned Salon Services Revenue: Direct service revenue from Regis-operated salons, expanded via the Alline acquisition (December 2024); company-owned salon sales grew 4.3% in FQ2 2026 and 9.6% on a same-store basis in Q3 FY2026.
- Product Sales (Professional Haircare and Beauty Supply): Sale of professional haircare products across salon locations and through Beauty Supply Outlet/Beauty Supply Outlet Express retail stores in Ontario, Canada, stocking 80+ professional haircare lines.
- Salon Gift Cards (Consumer and Bulk): Sale of single- or multi-brand gift cards redeemable at thousands of locations, in denominations up to $250; online storefront plus bulk B2B sales ([email protected]). No expiration.
- Franchise Initial Franchise Fees and Real Estate Services: One-time initial franchise fees (e.g., Roosters initial investment $265,690–$432,390) plus real estate/site-selection services supporting new franchisees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | — | Roosters Men's Grooming Center franchise investment |
| Unit Pricing | — | Salon Gift Cards (single or multi-brand) |
| Other | — | Salon services (not publicly disclosed) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Regis Corporation product offering
Product offeringCore offering
Regis Corporation franchises, owns or holds ownership interests in more than 4,800 beauty salon locations worldwide under a multi-brand portfolio including Supercuts, SmartStyle, Cost Cutters, First Choice Haircutters, Roosters, Regis Salons, MasterCuts and other sub-brands. The company sells value-priced haircutting, styling and coloring services through both franchised and company-owned salons, earns ongoing royalties and initial franchise fees from franchisees, distributes professional haircare products, and supports the network through a Zenoti-powered salon technology platform, cross-brand gift cards and the Alline-acquired company-owned salons.
Product overview
Regis Corporation operates as a multi-brand salon platform-plus-modules architecture rather than a single unified product: it franchises, owns, or holds ownership interests in more than 4,800 beauty salon and cosmetology education locations worldwide under a portfolio of approximately 25 distinct sub-brands. The flagship brands include Supercuts (the volume leader), SmartStyle Hair Salon (Walmart-embedded), Cost Cutters, First Choice Haircutters (Canadian), and Roosters Men's Grooming Center, supported by a long tail of regional and specialty brands such as Regis Salons, MasterCuts, Pro-Cuts, Holiday Hair, Famous Hair, Island Haircutting Co., Magicuts, Style America Hair Care, City Looks Salons, Cool Cuts 4 Kids, and Beauty Supply Outlet, plus additional sub-brands (BoRics Hair Care, Hennessey Salon & Spa, Head Start Haircare, Carlton Hair, Haircrafters, Hairmasters, Outlooks for Hair, Promenade Salons, Beauty Supply Outlet Express) referenced across the Terms of Use and Privacy Policy. These sub-brand salons are bound together by shared corporate services including the Regis Alerts SMS customer messaging platform, a Salon Technology Provider partnership with Zenoti supporting its 5,000+ locations, salon gift cards redeemable across brands, and the December 2024 Alline acquisition that added a cluster of company-owned salons to the portfolio. The architecture is therefore a corporate parent holding company licensing/franchising a family of related salon concepts that share back-office technology, marketing, and customer data infrastructure while operating distinct consumer-facing brands.
Differentiator
Problem solved
Functional benefit
Brands
- Supercuts: Salon industry leader in haircare services with over 33 million customer visits per year for haircutting, styling and related products. Operates in the United States, Canada and Puerto Rico.
- SmartStyle Hair Salon
- Cost Cutters
- First Choice Haircutters
- Roosters
- BoRics Hair Care
- Regis Salons
- MasterCuts
- Pro-Cuts
- Holiday Hair
- Famous Hair
- Island Haircutting Co.
- Magicuts
- Style America Hair Care
- City Looks Salons
- Cool Cuts 4 Kids
- Beauty Supply Outlet
- Beauty Supply Outlet Express
Products and services
- Supercuts
Quantifiable outcome
- Q3 FY2026 EPS $0.26 vs $0.08 prior year
- +5 more outcomes
Companies that use Regis Corporation
Customer profileNamed customers1 record
Ideal customer profiles3 records
Regis Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Regis Corporation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship / critical and minor.
- Zenotiflagship / criticalStrategic salon-technology partnership announced June 9, 2022 to support Regis's 5,000+ salon locations; followed by Regis's sale of Opensalon Pro to Zenoti on June 30, 2022, transitioning the platform to Zenoti's software. Powers online booking, check-in, POS and back-office operations across the network.
- Walmartflagship / criticalHosts SmartStyle Hair Salons inside Walmart Supercenters throughout the United States, Canada and Puerto Rico. The embedded retail partnership is a key distribution channel and customer-acquisition asset, providing walk-in foot traffic from Walmart shoppers.
- EQ (Equiniti Trust Company, transfer agent)minorActs as Regis Corporation's transfer agent (1-800-401-1957), handling address changes, duplicate mailings, electronic proxy/annual report delivery, lost dividend checks, lost stock certificates, name changes, shareholder records, and stock transfers.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Regis Corporation competitors and assessment
Company assessmentDirect peers
- Great Clips: Largest direct competitor to Regis's Supercuts in the walk-in, value-priced hair salon franchise category. Operates a similarly large franchise network in North America with comparable unit economics and customer demographics.
- Hair Cuttery: Walk-in hair salon chain with comparable service menu and value pricing to Regis brands. Directly competitive in the same value-priced, no-appointment haircare category.
- Fantastic Sams: Value-priced full-service hair salon franchise competing with Regis's Cost Cutters and Supercuts brands. Closely comparable franchise model, price point, and target customer segment.
- Sport Clips: Men's and boys' haircut franchise chain competing directly with Regis's Roosters brand. Similar walk-in/no-appointment service model and franchise-based GTM targeting value-conscious consumers.
Emerging players
- European Wax Center: Specialty beauty services franchise with comparable unit-economics-driven franchise model; competes for the same value-conscious beauty services consumer spending that drives walk-in traffic at Regis brands.
- Sola Salon Studios: Salon studio suite franchise offering a different operating model (independent stylists renting suites) that competes for the same stylists and consumer beauty-services spend as Regis brands.
- Madison Reed: Direct-to-consumer hair color brand with growing brick-and-mortar footprint that competes for share of salon services wallet, particularly color and treatment visits that historically anchor Regis-brand revenue.
Others
- SalonCentric: Professional beauty supply distributor supplying many of the same professional haircare brands that Regis retails through Beauty Supply Outlet in Ontario. Comparable product portfolio and supplier relationships make it a useful adjacency peer.
- Empire Beauty Schools: Cosmetology education provider; related to Regis's minority-held Empire Education Group interest and indirectly comparable as a pipeline for stylists that staff Regis salons.
Broad incumbents
- Ulta Beauty: Largest US beauty retailer and an increasingly significant salon services competitor; identified alongside Regis as a major salon services market player. Competes indirectly via in-store salon services and product retail that erodes the value-salon visit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Regis Corporation social profiles
Digital presenceRegis Corporation compliance and trust
Trust signalCompliance3 records
Regis Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Regis Corporation leadership team
Management profileNumber of profiles
Profiles11 records
Regis Corporation subsidiaries and ownership
Company hierarchySubsidiaries2 records
Regis Corporation funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Regis Corporation M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Regis Corporation
What does Regis Corporation do?
Regis Corporation franchises, owns or holds ownership interests in more than 4,800 beauty salon locations worldwide under a multi-brand portfolio including Supercuts, SmartStyle, Cost Cutters, First Choice Haircutters, Roosters, Regis Salons, MasterCuts and other sub-brands. The company sells value-priced haircutting, styling and coloring services through both franchised and company-owned salons, earns ongoing royalties and initial franchise fees from franchisees, distributes professional haircare products, and supports the network through a Zenoti-powered salon technology platform, cross-brand gift cards and the Alline-acquired company-owned salons.
Is Regis Corporation a public or private company?
Regis Corporation is a public company. It is classified as public and is currently operating.
When was Regis Corporation founded?
Regis Corporation was founded in 1922. It employs 5,001 to 10,000 people.
Where is Regis Corporation based?
Regis Corporation is headquartered in Minneapolis, United States, in the North America region.
How does Regis Corporation make money?
Five revenue lines are on record. Franchise Royalties and Fees are the primary driver. The others are company-Owned Salon Services Revenue, product Sales (Professional Haircare and Beauty Supply), salon Gift Cards (Consumer and Bulk) and franchise Initial Franchise Fees and Real Estate Services.
Who are Regis Corporation's main competitors?
Direct peers on record are Great Clips, Hair Cuttery, Fantastic Sams and Sport Clips. Emerging players are European Wax Center, Sola Salon Studios and Madison Reed. Others are SalonCentric and Empire Beauty Schools. Ulta Beauty is listed as a broad incumbent.
Does Regis Corporation have an API?
No public API is recorded for Regis Corporation.
What industry is Regis Corporation in?
Regis Corporation's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAJAI, Tanning Salon Franchise Operations, with a secondary code of HSALAAAN, Salon Suites & Chair Rental (Independent Stylists). Its NAICS code is 812112.