What Zenoti does

Zenoti is an AI-powered cloud SaaS platform that provides end-to-end business management software for the beauty, wellness, and fitness industries. The platform, built on a multi-tenant architecture called Zenoti OS hosted on AWS, unifies online booking, point-of-sale, customer relationship management, marketing automation, integrated payment processing, payroll and tipping, inventory management, and clinical documentation in a single system serving 30,000+ businesses across 50+ countries. Industry-specific modules address hair salons, day spas, medical spas, massage therapy practices, nail salons, barbershops, tattoo removal studios, body contouring clinics, and (as of February 2026) fitness centers, with franchise network support through Master Services Agreements with franchisors.

The product is anchored by the AI Workforce, a suite of more than ten specialized autonomous agents (AI Receptionist, AI Concierge, AI Lead Manager, AI Marketer, AI Scribe, AI Dispute Manager, AI Business Advisor, AI Retention Manager, AI Employee Scheduler, and AI Inventory Manager) that operate across voice, text, structured data, and multimodal inputs. These agents leverage operational data aggregated from the full customer base to power predictive models for demand forecasting, churn scoring, lead prioritization, chargeback recovery, and inventory replenishment. Zeenie, an embedded AI assistant, supports natural-language queries for staff and managers. The company processes more than $7 billion annually in payments and bookings through its integrated payment platform.

Zenoti generates revenue primarily through monthly subscription fees (typically $150–$400 per location per month for most salons), transaction-based payment processing fees on integrated payment volume, add-on module subscriptions (including Customer Mobile App publishing and extended data migration), and separately scoped professional services for implementation and training. The go-to-market combines an enterprise field sales motion targeting multi-location chains and franchise networks with self-service digital channels (Google Reserve, Instagram Direct Booking, website demos) for smaller operators. The company is headquartered in Bellevue, Washington, with engineering operations in Hyderabad, India, and additional offices in Toronto, Sydney, and London, and is led by founder and CEO Sudheer Koneru alongside co-founder Dheeraj Koneru and President/COO Neal Singh.

Name

Zenoti

Legal name

Soham Inc.

Website

https://zenoti.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zenoti is an AI-powered cloud SaaS platform providing integrated booking, POS, CRM, payments, and AI workforce software to 30,000+ beauty, wellness, medspa, and fitness businesses across 50+ countries.

Ownership category

akta.pro rank

Product category

Beauty and Wellness Business Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

Keywords

• Salon management software
• Medspa management platform
• Spa booking software
• Beauty wellness SaaS
• Fitness membership platform

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Monthly subscription fees for access to Zenoti's salon, spa, medspa, and fitness management platform. Pricing is customized based on business size, number of locations, and features required. Minimum 12-month terms with renewal options.
2. Zenoti Payments: Payment processing fees for transactions processed through the platform. Requires separate digital agreement (Payments Agreement). Handles credit cards, digital wallets, gift cards, and split payments.
3. Professional Services: Implementation, configuration, data migration, integration, and training services. Sold as separate Statements of Work (SOWs) alongside platform subscription. Includes remote online post go-live support.
4. Add-on Modules: Additional add-on features and modules purchased separately from base platform subscription, including Customer Mobile App (CMA) publishing, custom configurations, and extended data migration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Zenoti sells an all-in-one AI-powered cloud SaaS platform (Zenoti OS) for salon, spa, medspa, barbershop, massage, and fitness businesses, combining booking, POS, CRM, payments, marketing automation, payroll, inventory, and a suite of specialized AI agents that operate 24/7 across the guest journey. The platform is purpose-built for appointment-based service businesses and is sold via customized subscription contracts with optional integrated payments processing and implementation services.

Product overview

Zenoti is an all-in-one AI-powered SaaS platform for beauty, wellness, and fitness businesses, built on a modular platform architecture called Zenoti OS. The core platform unifies booking, POS, CRM, marketing automation, payments, and workforce management across a single integrated system — eliminating the need for separate tools. The platform is anchored by the AI Workforce suite, a collection of specialized autonomous AI agents (AI Receptionist, AI Concierge, AI Lead Manager, AI Marketer, AI Scribe, AI Dispute Manager, AI Business Advisor, AI Retention Manager, AI Employee Scheduler, and AI Inventory Manager) that address specific operational revenue leaks at every touchpoint. The broader product portfolio includes industry-specific solutions for Salon Management, Nail Salon POS, Spa Management, Spa POS, Medical Spa (Medspa) Software, Massage Therapy Software, Fitness Center Software, and Barbershop Software — each with purpose-built POS, booking, clinical documentation, and marketing modules. Supporting modules include Online Booking, Kiosk & POS, Gift Cards & Referrals, Memberships & Packages, Loyalty Programs, Forms & Charting, Zenoti Payments, Integrated Payroll & Tipping, Employee Performance Management, Inventory Management, Marketing, Business Intelligence, Zenoti Mobile App, MyZen Provider App, ZenChat, AI Engagement Hub (Hyperconnect), Automated Reputation Management, Direct Social Bookings, Abandoned Cart Recovery, Dynamic Pricing, and Zenoti University training platform. Zenoti serves 30,000+ businesses across 50+ countries and processes over $7 billion annually in payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Zenoti Platform The primary all-in-one AI-powered SaaS platform for beauty, wellness, and fitness businesses, encompassing booking, POS, CRM, marketing, payments, and AI workforce capabilities, built on Zenoti OS and serving 30,000+ businesses across 50+ countries.
• Salon Management Software Complete salon management solution covering appointment scheduling, POS, CRM, retail management, marketing automation, and multi-location support for hair salons and beauty salons.
• Spa Management Software Comprehensive spa management platform for day spas and resort spas, managing treatment scheduling, clinical documentation, multi-therapist visits, membership billing, retail, and marketing automation.
• Medical Spa (Medspa) Software Specialized software for medical spa and aesthetic practices covering clinical documentation, HIPAA-compliant SOAP notes, patient intake forms, treatment previews, appointment scheduling, and AI-powered workflows for medspa-specific operations.
• Massage Therapy Software Practice management software for massage therapists covering appointment scheduling with variable duration support, SOAP notes and clinical documentation, client health history and intake forms, membership management, tip tracking, retail sales, marketing automation, and multi-therapist and multi-location management.
• Fitness Center Software AI-powered growth platform for gyms and fitness clubs covering membership management, marketing automation, payments, and operations, featuring AI Lead Manager and AI Concierge adapted for fitness front-desk and lead management.
• Barbershop Software Barbershop-specific management software covering appointment booking, POS, walk-in queue management, barber commission tracking, and fast checkout for walk-in-heavy operations.
• Zenoti Payments Integrated payment processing platform within Zenoti, handling all payment types including credit cards, digital wallets, gift cards, split payments, and HSA/FSA cards, processing over $7 billion annually in payments under a separate Payments Agreement.
• AI Workforce Suite of AI agents embedded across operational touchpoints—AI Receptionist, AI Concierge, AI Lead Manager, AI Marketer, AI Scribe, AI Dispute Manager, AI Business Advisor, AI Retention Manager, AI Employee Scheduler, and AI Inventory Manager—each addressing specific revenue leaks in salon, spa, medspa, and fitness operations.
• Zenoti University Self-paced online training platform delivering role-based courses for Zenoti users, with customer team members assigned courses based on their roles and required to complete training before operating the system.

Quantifiable outcome

• 30% of calls go unanswered - AI Receptionist captures missed calls
• +9 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability11 records

Feature7 records

Partnerships

One partnership is on record.

• Fitness Industry Early AdopterscoreStrategic or Co-development Partner · 3 February 2026Gyms and clubs using Zenoti's AI-powered fitness platform during early rollout. Early adopters report 34% reduction in member churn and improvements in collection rates and lead-to-member conversions.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mindbody: Mindbody is a direct competitor offering SaaS for salons, spas, fitness studios, and wellness businesses with booking, payments, and marketing — historically the largest player in this vertical and Zenoti's most direct comp.
• Vagaro: Vagaro provides salon, spa, and fitness business management software with booking, POS, payments, and marketing — serving a similar SMB-to-mid-market customer base as Zenoti with strong price competition.
• Boulevard: Boulevard is a premium salon and spa management platform targeting high-end boutique businesses — competes with Zenoti's premium tier in the upscale salon/spa segment with a similar all-in-one positioning.
• Fresha: Fresha combines a beauty/wellness marketplace with free SaaS tools for salons and spas — backed by major VCs at a multi-billion-dollar valuation, directly competing with Zenoti on global salon software with a marketplace-led GTM motion.
• Phorest: Phorest is salon and spa software for premium independent salons with strong AI/marketing features — comparable to Zenoti in vertical focus and AI-led positioning, particularly strong in UK and Ireland.
• Mangomint: Mangomint is a modern salon and spa management platform with a focus on UX and modern technology stack — competes with Zenoti in the boutique and mid-market salon/spa segment.
• SalonBiz: SalonBiz is established salon management software with scheduling, POS, and inventory — older-generation competitor targeting the same core salon vertical as Zenoti's core platform.
• Booker: Booker (owned by Mindbody) provides spa and salon management software with booking, CRM, and marketing — directly comparable to Zenoti's offering and now part of the Mindbody ecosystem.

Broad incumbents

• Square Appointments (Block): Square Appointments, part of Block, provides booking and POS for service businesses including salons — broader SMB offering with payments ecosystem strength that competes with Zenoti at the lower end of the market.

Regional players

• Treatwell: Treatwell is a leading European hair and beauty booking platform/marketplace with SaaS tools — comparable to Zenoti's vertical focus but primarily serving UK and European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gozenoti
• LinkedInlinkedin.com/company/zenoti

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenoti