VXG
VXG is a Toronto-based software company that builds a cloud-native, white-label Video Management System platform deployed inside customer or partner cloud environments, enabling systems integrators, VSaaS providers, telecom operators, and security monitoring companies to deliver branded AI-powered video surveillance services across ONVIF-compatible cameras.
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VXG does
VXG (legal name VXG Inc., also operating as Video Experts Group) is a Toronto-based software company founded in 2016 that builds a cloud-native Video Management System platform for the video surveillance industry. Its core product, Cloud VMS, is a microservices-based system designed to be deployed inside the customer's own cloud (AWS, Azure, Google Cloud, or private data center) rather than as a vendor-hosted SaaS, supporting any ONVIF or RTSP IP camera across 20,000+ device models from manufacturers such as Axis, Hikvision, Dahua, Hanwha, Vivotek, and Bosch. The platform is sold primarily through a channel model — systems integrators, VSaaS providers, telecom operators, and security monitoring companies — who rebrand and resell it as their own white-label solution using full source code, REST API, and SDKs.
Revenue is generated principally through per-camera licensing at approximately $80 per camera, with managed services, professional services, and OEM/camera licensing as secondary streams. Pricing is structured for self-hosted deployment, so there are no recurring per-month usage fees beyond the license; the company bundles 24/7 managed support and up to 40 monthly engineering hours with each license purchase. AI capabilities — including event-based computer vision, Generative AI contextual alerts, and natural-language video search — are integrated with third-party providers (AWS Rekognition, Google Vision AI, Microsoft Azure AI, OpenAI/ChatGPT) and orchestrated via edge pre-processing that the company claims reduces AI compute cost by up to 100x.
VXG's 11-50 person team is concentrated in Ontario, Canada, and the company was acquired by Octave — the planned software spinoff from Hexagon AB — in May 2026, following a June 2025 partnership in which Hexagon introduced a cloud VMS built on VXG's technology. Reported revenue was approximately US$1.0M in 2025. The platform serves enterprise customers including a 40M+ subscriber telecom operator, multinational smart building and retail analytics integrators, and security system integrators serving retail, banking, and SMB end-customers across North America, Europe, and Latin America.
VXG firmographics
Firmographics- Name
- VXG
- Legal name
- VXG Inc.
- Website
- https://videoexpertsgroup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- VXG is a Toronto-based software company that builds a cloud-native, white-label Video Management System platform deployed inside customer or partner cloud environments, enabling systems integrators, VSaaS providers, telecom operators, and security monitoring companies to deliver branded AI-powered video surveillance services across ONVIF-compatible cameras.
- Ownership category
- akta.pro rank
VXG industry classification
Industry- Product category
- Video Management Software (VMS) / Cloud Video Surveillance
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud Video Surveillance (VSaaS) Setup & Management (HSAHACAE)
Keywords
Where VXG is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
VXG business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Cloud VMS License: Per-camera licensing model at $80 per camera. Customers deploy the Cloud VMS in their own cloud infrastructure (AWS, Azure, Google Cloud, or data center) and pay only for the license. No usage fees since solution is self-hosted.
- Managed Services: Remote maintenance and support including health checks, security patches, bug fixes, regular updates, SLA, dedicated support manager, and up to 40 monthly hours for custom development and technical support. Offered as a free add-on with license purchase.
- Professional Services: Development services and technical training for customers who prefer to manage the system independently. Includes deployment assistance and custom integration work.
- OEM/Camera Licensing: Platform can be used to OEM cameras, allowing manufacturers to create complete branded security SaaS solutions under their own brand using VXG's complete white-label VMS platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | License - $80 per camera |
| Freemium | Monthly | Managed Service - FREE |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
VXG product offering
Product offeringCore offering
VXG sells a cloud-native, microservices-based Video Management System (Cloud VMS) that partners deploy inside their own cloud infrastructure (AWS, Azure, Google Cloud, or private data center) to operate white-label Video Surveillance-as-a-Service (VSaaS) products. The platform connects any ONVIF or RTSP IP camera directly to the cloud and integrates multiple AI engines (Amazon Rekognition, Google Vision AI, Microsoft Azure, and ChatGPT) for contextual video analytics, natural language search, and GenAI-powered alerts. Pricing is a per-camera software license, sold primarily to telecom operators, systems integrators, VSaaS providers, and enterprise security monitoring companies.
Product overview
VXG is a cloud-native video surveillance platform provider offering enterprise-grade Video Management Software (VMS) and AI-powered analytics. The core product is the Cloud VMS, a microservices-based platform deployed in customer's own cloud environment, enabling creation of branded VSaaS products. This core platform is complemented by Hybrid-Cloud VMS for mixed deployments, AI Analytics for intelligent video analysis, Camera to Cloud for direct device connectivity, Cloud Gateway for bridging legacy cameras, RTSP Player for web viewing, and Mobile Apps for iOS/Android. The platform supports ONVIF-compatible cameras from major manufacturers and integrates with leading AI providers including Amazon Rekognition, Google Vision AI, Microsoft Azure, and ChatGPT for Generative AI capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloud VMS True cloud-based Video Management System built on microservices architecture, deployed in customer's own cloud (AWS, Azure, Google Cloud, or private data center). Enables building of custom branded VSaaS products with unlimited scalability, auto-scaling microservices, ONVIF/RTSP camera support, and integration with Amazon Rekognition, Google Vision AI, Microsoft Azure, and ChatGPT. Sold to enterprise customers and channel partners under a per-camera license.
- Hybrid-Cloud VMS Hybrid deployment that combines on-premise video recording and processing with cloud-based management, AI analytics, and centralized monitoring. Maintains local NVR recording even during internet outages with automatic cloud backfill when connectivity is restored. Targeted at enterprises and channel partners that need local reliability with cloud scalability and intelligence.
- VXG Mobile App (iOS/Android) Free IP camera mobile app for iOS and Android that supports RTSP/ONVIF connectivity, HD live video, alerts, PTZ controls, two-way audio, and white-label customization. Used by individual end users for remote camera monitoring and by channel partners as the white-label mobile client for their branded VSaaS services. Advanced features require a Cloud VMS subscription.
- VXG Managed Service Remote maintenance and support service bundled with the Cloud VMS license. Includes health checks, security patches, bug fixes, regular updates, an SLA with a dedicated support manager and prioritized response time, and up to 40 monthly hours for custom development, engineering, and technical support. Sold to channel partners and enterprise customers deploying the VXG platform in production.
Quantifiable outcome
- AI processing costs reduced by up to 100x compared to traditional cloud AI methods through edge pre-processing and event-based sampling
- +3 more outcomes
Companies that use VXG
Customer profileNamed customers4 records
Segments10 records
Ideal customer profiles4 records
VXG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature7 records
VXG partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Hexagon AB / OctavecorePartnership established June 2025 when Hexagon introduced a cloud-based video management system built on VXG's technology. The partnership was followed by Octave's acquisition of VXG in May 2026, giving Octave full control of VXG's technology stack for future portfolio integrations.
- Amazon Web Services (AWS)coreAWS is a key technology partner providing cloud infrastructure. VXG Cloud VMS is designed for deployment on AWS with microservices architecture, and AWS is prominently featured in customer case studies and architecture documentation.
- NVIDIAcoreNVIDIA is featured as a technology partner, likely providing GPU technology for AI/video analytics processing capabilities.
- ONVIFcoreVXG is an ONVIF member, enabling interoperability with thousands of IP camera models that support the ONVIF standard. The platform supports ONVIF and H.264/H.265 video.
- Amazon RekognitioncoreAmazon Rekognition is a key AI partner providing computer vision analytics integrated with VXG's cloud VMS platform. VXG relays video streams and events to Rekognition for AI processing.
- ChatGPT/OpenAIcoreVXG has introduced Generative AI and ChatGPT integration for video surveillance, enabling natural language search and context-aware alerts powered by GPT models.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
VXG competitors and assessment
Company assessmentDirect peers
- Eagle Eye Networks: Cloud-native VMS/VSaaS platform purpose-built for security cameras with true cloud architecture, AI analytics, and broad camera compatibility. Direct competitor to VXG in the white-label/partner-enabled cloud video surveillance category, with similar open-API and multi-cloud positioning.
- Rhombus Systems: Cloud-managed physical security platform combining cameras, access control, and AI analytics. Competes with VXG for enterprise and multi-site customers seeking fully managed, cloud-first video surveillance without on-prem infrastructure.
- Verkada: Hybrid cloud physical security platform offering cameras, access control, and AI analytics as an integrated product. A direct cloud VMS competitor, though Verkada sells its own hardware bundle rather than a hardware-agnostic white-label platform like VXG.
- Brivo: Cloud-native access control platform with integrated video verification. Competes with VXG in the cloud-managed physical security stack, particularly for access-control-plus-video use cases and partner-led distribution.
Broad incumbents
- Genetec: Incumbent enterprise VMS and physical security software provider (Security Center, Genetec ClearID) with deep enterprise/government penetration. Overlaps with VXG on cloud VMS but typically offers on-prem or hybrid deployments and a broader security portfolio.
- Milestone Systems: Open-platform IP VMS vendor widely deployed across enterprise and integrator channels. Competes with VXG on the VMS layer but historically focused on on-prem/hybrid deployments rather than true cloud-native white-label.
- Avigilon (Motorola Solutions): Enterprise video surveillance and access control business within Motorola Solutions. Offers cloud-connected VMS and cameras, overlapping with VXG's enterprise monitoring and analytics positioning.
- Axis Communications (cloud services): Leading IP camera manufacturer expanding into cloud management and analytics services (AXIS Cloud Connect). Adjacent to VXG: shares the camera ecosystem and overlaps on cloud video management, but bundles proprietary hardware.
- Hanwha Vision (Wisenet Cloud): Major IP camera manufacturer with Wisenet Cloud for hosted video management. Comparable to VXG on cloud VMS features and integration with ONVIF cameras, but tied to Hanwha's own hardware line.
Emerging players
- Ubiquiti (UniFi Protect): SMB-focused cloud-managed video surveillance bundled with UniFi networking hardware. Competes with VXG at the lower end of the market via self-install channels rather than enterprise/partner-led deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VXG social profiles
Digital presenceVXG compliance and trust
Trust signalCompliance2 records
VXG financial estimates
Financial estimateRevenue estimate
Valuation estimate
VXG leadership team
Management profileNumber of profiles
Profiles3 records
VXG funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VXG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VXG
What does VXG do?
VXG sells a cloud-native, microservices-based Video Management System (Cloud VMS) that partners deploy inside their own cloud infrastructure (AWS, Azure, Google Cloud, or private data center) to operate white-label Video Surveillance-as-a-Service (VSaaS) products. The platform connects any ONVIF or RTSP IP camera directly to the cloud and integrates multiple AI engines (Amazon Rekognition, Google Vision AI, Microsoft Azure, and ChatGPT) for contextual video analytics, natural language search, and GenAI-powered alerts. Pricing is a per-camera software license, sold primarily to telecom operators, systems integrators, VSaaS providers, and enterprise security monitoring companies.
Is VXG a public or private company?
VXG is a private company. It is classified as corporate owned and is currently acquired.
When was VXG founded?
VXG was founded in 2016. It employs 11 to 50 people.
Where is VXG based?
VXG is headquartered in Toronto, Canada, in the North America region.
How does VXG make money?
Four revenue lines are on record. Cloud VMS License is the primary driver. The others are managed Services, professional Services and OEM/Camera Licensing.
Who are VXG's main competitors?
Direct peers on record are Eagle Eye Networks, Rhombus Systems, Verkada and Brivo. Broad incumbents are Genetec, Milestone Systems, Avigilon (Motorola Solutions), Axis Communications (cloud services) and Hanwha Vision (Wisenet Cloud). Ubiquiti (UniFi Protect) is listed as an emerging player.
Does VXG have an API?
Yes. VXG provides Open REST API, Web SDK, and Mobile SDK for building custom integrations. The platform offers white-label web front-end and mobile apps with full source code and SDKs for integration with existing systems or developing new web and mobile user interfaces. Camera connectivity tools and powerful integration tools enable seamless addition of cameras from major manufacturers. Developer documentation is at help.videoexpertsgroup.com/kb.
What industry is VXG in?
VXG's product category is Video Management Software (VMS) / Cloud Video Surveillance. Its primary akta.pro industry code is HSAHACAE, Cloud Video Surveillance (VSaaS) Setup & Management. Its NAICS code is 5132 and its SIC code is 7370.