Los Angeles Lakers

What Los Angeles Lakers does

The Los Angeles Lakers are a privately held American professional basketball franchise that competes in the NBA's Pacific Division of the Western Conference. Founded in 1947 as the Minneapolis Lakers and relocated to Los Angeles in 1960, the franchise has won 17 NBA championships and is among the most globally recognized sports properties. It plays home games at Crypto.com Arena in downtown Los Angeles and is owned by the Buss family trust under Jeanie Buss in partnership with the Mark Walter group. The current roster is built around Luka Dončić (acquired from Dallas in February 2025; 2025-26 NBA scoring champion at 33.5 PPG) and Austin Reaves (four-year, $185M extension signed in June 2026), under head coach JJ Redick (164-103 career record, two Pacific Division titles) and president of basketball operations/GM Rob Pelinka. The franchise completed the 2025-26 season with a 53-29 record before being eliminated in the second round of the playoffs.

The business operates through five primary revenue streams: ticket sales at Crypto.com Arena (season-ticket packages and individual game purchases via Ticketmaster), broadcasting and media rights (Spectrum SportsNet, NBA League Pass, radio), merchandise and licensing (Lakersstore.com, NBA Store, in-arena retail), corporate sponsorships (Crypto.com arena naming rights, Daiso Global Partnership, UCLA Health), and player transactions that generate trade assets such as draft picks. The team maintains a multi-channel fan engagement stack including social media (Instagram, TikTok, YouTube, X, Facebook), the official Lakers website and mobile app, email newsletters, and broadcast partnerships, alongside community programs through the Lakers Youth Foundation, Jr. NBA, and the UCLA Health community initiative. The Coachella Valley Lakers G League affiliate supports player development. The franchise's customer base spans basketball enthusiasts, premium and corporate consumers (season-ticket holders, hospitality clients), and casual/general fans across Los Angeles and a global audience.

Name

Los Angeles Lakers

Legal name

Los Angeles Lakers

Website

https://lakers.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

The Los Angeles Lakers are a privately held NBA franchise in the Pacific Division, owned by the Buss family trust and Mark Walter group, operating from Crypto.com Arena in Los Angeles. They generate revenue through tickets, broadcast and media rights, merchandise, and corporate sponsorships, serving global basketball fans and premium corporate consumers.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Professional basketball
• Live sports entertainment
• NBA franchise operations
• Sports merchandise sales
• Broadcast media rights

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales and Game Revenue: Revenue generated from selling tickets to home games at Crypto.com Arena, including season ticket packages and individual game purchases.
2. Broadcasting and Media Rights: Revenue from national and local TV broadcast deals, streaming partnerships through NBA League Pass and regional sports networks like Spectrum SportsNet.
3. Merchandise and Licensing: Sales of Lakers branded merchandise including jerseys, apparel, and accessories through Lakersstore.com, NBA Store, and in-arena locations. Includes licensing revenue from team branding.
4. Corporate Sponsorships: Partnerships with corporate sponsors including global partners like Daiso and healthcare partnerships with UCLA Health. Revenue from arena naming rights (Crypto.com Arena) and in-game branding opportunities.
5. Player Transaction Revenue: Strategic player trades generating assets including draft picks and players that contribute to roster construction and potential future value.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Los Angeles Lakers field a professional NBA basketball team that competes in the Pacific Division of the Western Conference. The franchise sells live game attendance at Crypto.com Arena, broadcasts games through regional and national media partners, and retails Lakers-branded merchandise through its online and in-arena stores. Supporting offerings include the official Lakers mobile app, season ticket and premium hospitality packages, and community programs such as the Lakers Youth Foundation.

Product overview

The Los Angeles Lakers is a professional NBA basketball franchise that serves as the core product, offering live game attendance and broadcast viewing experiences. The organization operates multiple related products including the Lakers mobile app for fan engagement, an official merchandise store (Lakers Store), NBA League Pass streaming access, and the Coachella Valley Lakers G League affiliate for player development. The Lakers Ticket Exchange provides secondary market ticket sales. The Lakers organization also supports community initiatives through the Lakers Youth Foundation and Jr. NBA programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Los Angeles Lakers NBA Team (Live Game Entertainment) Professional NBA basketball team competing in the Pacific Division, delivering live game attendance, broadcast viewership, and the on-court product that anchors all franchise revenue.
• Lakers Store Official online merchandise store offering Lakers-branded apparel, accessories, and collectibles sold directly to consumers worldwide.
• Lakers Mobile App

Quantifiable outcome

• 17 NBA Championships
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• DaisocoreGTM or Marketing Partner · 1 June 2026Daiso has been announced as a Global Partner of the Los Angeles Lakers. The partnership represents a marketing alliance bringing together the Lakers' global brand with Daiso's retail presence.
• Spectrum SportsNetcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Regional sports network broadcasting Lakers games locally. Spectrum SportsNet+ provides streaming access to Lakers home games and related content.
• Coachella Valley LakersminorChannel Partner/ Reseller/ Distributor · 1 January 2026G League affiliate team providing development pathway for players. The Coachella Valley Lakers serve as the developmental team for the main Lakers roster.
• UCLA HealthcoreStrategic or Co-development Partner · 1 May 2024Lakers and UCLA Health partnership providing health and wellness community programs throughout Los Angeles. The alliance focuses on community health initiatives and youth wellness programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Milwaukee Bucks: Recent NBA champions with a top-tier superstar (Antetokounmpo) and a comparable operating model centered on retaining a franchise cornerstone.
• Boston Celtics: Another storied NBA franchise (18 championships) competing in a major media market with a championship-caliber roster; the most direct historical and commercial peer to the Lakers.
• Golden State Warriors: Star-driven modern NBA dynasty in a major California media market with strong global brand and premium pricing power — closely comparable in business model and audience profile.
• New York Knicks: Iconic NBA franchise operating in the largest U.S. media market with a globally recognized brand and MSG-owned arena economics; comparable in brand value and ticket pricing.
• Miami Heat: Championship-winning NBA franchise with strong executive leadership and a track record of premium free-agent signings; comparable in talent-driven competitive model.
• LA Clippers: Same Los Angeles market co-tenant competing directly for local ticket, sponsorship, and broadcast share — the most direct in-market peer.
• Chicago Bulls: Globally iconic NBA franchise with a legendary player legacy (Jordan) sustaining merchandise and international brand value comparable to the Lakers.
• Dallas Mavericks: Recent Luka Dončić trade partner with a star-driven roster construction model and competing Western Conference interests; relevant as both a competitive and trade counterpart.
• Brooklyn Nets: NBA franchise in another top-tier U.S. media market, comparable in big-market economics, premium ticketing, and reliance on star-driven ticket demand.

Broad incumbents

• Los Angeles Dodgers: Same ownership group under Mark Walter; provides a strategic blueprint for sustained championship investment and premium market economics the Lakers' new ownership is seeking to replicate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Lakers
• YouTubeyoutube.com/channel/UC8CSt-oVqy8pUAoKSApTxQw
• Facebookfacebook.com/losangeleslakers
• Instagraminstagram.com/lakers
• TikToktiktok.com/@lakers?lang=en
• LinkedInlinkedin.com/company/los-angeles-lakers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Los Angeles Lakers