What Dallas Mavericks does

The Dallas Mavericks are a privately held American professional basketball franchise founded in 1980 as an NBA expansion team and based in Dallas, Texas. The team competes in the NBA's Western Conference and plays home games at the American Airlines Center, serving individual basketball fans, ticket purchasers, and corporate sponsors in the Dallas-Fort Worth metropolitan area and broader national/international NBA audience. The franchise won its lone NBA Championship in 2011 and reached the NBA Finals in 2024 before trading franchise cornerstone Luka Doncic to the Los Angeles Lakers for Anthony Davis in a deal that precipitated a full organizational reset.

The team's core 'product' is live professional basketball competition, supported by standardized NBA digital and physical infrastructure rather than proprietary technology. There is no disclosed proprietary technology stack; the franchise operates the official NBA.com/mavs website, a mobile application, and social channels (X, Instagram, Facebook, YouTube, LinkedIn) for fan engagement and content distribution. The current roster and brand are anchored by Cooper Flagg, the first overall pick in the 2025 NBA Draft and 2026 Rookie of the Year, alongside veteran Kyrie Irving and young center Dereck Lively II. The 2026 NBA Draft added Morez Johnson Jr. (No. 9), Sergio De Larrea (via trade), Tobi Lawal (No. 48), and Vsevolod Ishchenko (via trade from the Lakers).

The Mavericks generate revenue across four primary streams: game ticket sales at the American Airlines Center; broadcasting and media rights through national (ESPN/TNT/ABC) and local TV/radio partnerships; team merchandise and apparel sold through the arena store, online at mavsshop.com, and NBA.com; and corporate sponsorships including arena-level and game-day partnerships. The franchise is governed by a consortium of private investors, with Patrick Dumont serving as governor, Masai Ujiri as team president, Mike Schmitz as general manager, and Mark Cuban transitioning to a minority ownership stake after decades as majority owner. The team employs 101–250 people and is actively executing a post-Doncic rebuild under newly hired head coach Dusty May.

Name

Dallas Mavericks

Legal name

Dallas Mavericks

Website

https://mavs.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

The Dallas Mavericks are a privately held NBA professional basketball franchise founded in 1980, based in Dallas, Texas, and competing in the Western Conference at the American Airlines Center. The team generates revenue from ticket sales, media rights, merchandise, and corporate sponsorships, serving basketball fans and sponsors in the Dallas-Fort Worth market and broader NBA audience.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Professional basketball team
• NBA sports franchise
• Live sports entertainment
• Team merchandise apparel
• Corporate sports sponsorships

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Game Ticket Sales: Revenue generated from ticket sales for home games at American Airlines Center, including regular season and potential playoff games.
2. Broadcasting and Media Rights: Revenue from national and local TV broadcast deals, streaming partnerships, and radio broadcast rights for NBA games.
3. Merchandise and Apparel: Sales of team merchandise including jerseys, apparel, accessories, and branded items through team stores and NBA.com.
4. Corporate Sponsorships: Sponsorship deals with corporate partners for arena naming rights, game day promotions, jersey sponsorships, and marketing partnerships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Dallas Mavericks operate as an NBA professional basketball franchise that competes in the Western Conference. The team sells live home game tickets at American Airlines Center, distributes game broadcasts through national and regional media partnerships, retails team-branded merchandise and apparel, and sells corporate sponsorship and advertising inventory. The on-court product is a professional basketball roster built through the NBA Draft, free agency, and trades, headlined by Cooper Flagg (2026 NBA Rookie of the Year) and veteran Kyrie Irving.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Los Angeles LakersminorChannel Partner/ Reseller/ Distributor · 24 June 2026Multi-team trade involving the Knicks and Suns where the Mavericks acquired Sergio De Larrea's draft rights from the Knicks and later traded the No. 30 pick (Koa Peat) to the Suns, with the Knicks receiving multiple second-round picks.
• Los Angeles LakersminorChannel Partner/ Reseller/ Distributor · 24 June 2026Trade where the Mavericks acquired draft rights to Vsevolod Ishchenko (56th overall) from the Lakers in exchange for cash considerations.
• Phoenix SunsminorChannel Partner/ Reseller/ Distributor · 24 June 2026Three-way trade where the Mavericks sent the No. 30 pick (Koa Peat) to the Suns, received Sergio De Larrea from the Knicks, and the Knicks acquired multiple second-round picks.
• New York KnicksminorChannel Partner/ Reseller/ Distributor · 24 June 2026Series of draft-night trades where the Knicks moved picks 24 and 25, ultimately acquiring five second-round picks while the Mavericks received Sergio De Larrea.
• Miami HeatminorChannel Partner/ Reseller/ Distributor · 24 June 2026The Heat reportedly interested in acquiring Klay Thompson from the Mavericks to add veteran shooting around their newly acquired Giannis Antetokounmpo. Discussions ongoing.
• San Antonio SpursminorChannel Partner/ Reseller/ Distributor · 24 June 2026The Spurs reportedly interested in acquiring Klay Thompson from the Mavericks to pair with Victor Wembanyama.
• Charlotte HornetsminorChannel Partner/ Reseller/ Distributor · 23 June 2026The Hornets explored acquiring center Daniel Gafford from the Mavericks in exchange for the No. 18 pick and either Josh Green or Grant Williams, per a proposed trade framework.
• Los Angeles LakersminorChannel Partner/ Reseller/ Distributor · 23 June 2026The Mavericks explored trading Daniel Gafford with the No. 30 pick to the Lakers to move up in the draft, with Gafford potentially providing frontcourt depth alongside Luka Doncic.
• Dusty MaycoreOthers · 23 June 2026Dusty May was hired as the new head coach from the University of Michigan, where he led the Wolverines to a national championship. May replaced Jason Kidd as head coach.
• Milwaukee BucksminorChannel Partner/ Reseller/ Distributor · 23 June 2026The Mavericks and Bucks discussed potential trade scenarios for Klay Thompson or Khris Middleton as the Bucks were undergoing a rebuild after trading Giannis Antetokounmpo to Miami.
• Oklahoma City ThunderminorStrategic or Co-development Partner · 22 June 2026The Mavericks and Thunder discussed potential trade scenarios involving the No. 9 and No. 12 picks, with the Thunder looking to move up to select a Michigan player. Trade did not materialize before the draft.
• Toronto RaptorsminorChannel Partner/ Reseller/ Distributor · 22 June 2026The Raptors identified as potential trade partner for Daniel Gafford, seeking frontcourt depth behind Jakob Poeltl.
• Masai UjiricoreOthers · 22 June 2026Masai Ujiri was hired as team president, replacing the previous regime, to lead the franchise's rebuild following the Luka Doncic trade controversy.
• Mike SchmitzcoreOthers · 22 June 2026Mike Schmitz was hired as General Manager to work alongside team president Masai Ujiri in rebuilding the Mavericks organization.
• Ryan NembhardminorOthers · 22 June 2026Former Gonzaga point guard Ryan Nembhard is on the Mavericks roster (assuming team exercises his $2.1M team option), now playing under new head coach Dusty May.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Miami Heat: NBA Eastern Conference franchise with a comparable star-driven, multi-revenue-stream business; identified as a potential trade partner for Mavericks veterans.
• Houston Rockets: NBA Western Conference/Southwest Division rival; operates the same professional basketball team business model (tickets, national TV, merch, sponsorships) out of a large Texas market.
• San Antonio Spurs: NBA Southwest Division peer with the same league-wide media rights pool, merchandise channels, and arena-based revenue model, and a direct in-conference competitor.
• Los Angeles Lakers: NBA Western Conference franchise and a frequent trade partner; shares the same league revenue-sharing and broadcast structure, comparable global brand reach, and similar premium-market franchise economics.
• Golden State Warriors: NBA Western Conference franchise with a comparable modern rebuild/compete cycle, premium-market economics, and reliance on a star-driven, multi-revenue-stream model.
• Phoenix Suns: NBA Western Conference rival; recent draft-night trade partner of the Mavericks and operates an analogous ticket, broadcast, sponsorship, and merchandise business model.
• New York Knicks: NBA franchise with the same league revenue structure, large-market economics, and multi-channel monetization; recent draft-night trade counterparty with the Mavericks.
• Milwaukee Bucks: NBA franchise operating the same professional sports team business model, with overlapping sponsorship categories and shared national TV rights revenue.
• Boston Celtics: NBA franchise with comparable premium-brand economics, deep merchandise and sponsorship monetization, and shared league-wide media rights distribution.
• Charlotte Hornets: NBA Eastern Conference franchise that was engaged in trade discussions with the Mavericks; comparable team-level business model even if the market size differs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/dallasmavs
• YouTubeyoutube.com/user/DallasMavericks
• Facebookfacebook.com/dallasmavs
• LinkedInlinkedin.com/company/dallas-mavericks
• Instagraminstagram.com/dallasmavs

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dallas Mavericks