Los Angeles Lakers
The Los Angeles Lakers are a privately held NBA franchise in the Pacific Division, owned by the Buss family trust and Mark Walter group, operating from Crypto.com Arena in Los Angeles. They generate revenue through tickets, broadcast and media rights, merchandise, and corporate sponsorships, serving global basketball fans and premium corporate consumers.
- Company typePrivate
- Founded1947
- HeadquartersEl Segundo, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Los Angeles Lakers does
The Los Angeles Lakers are a privately held American professional basketball franchise that competes in the NBA's Pacific Division of the Western Conference. Founded in 1947 as the Minneapolis Lakers and relocated to Los Angeles in 1960, the franchise has won 17 NBA championships and is among the most globally recognized sports properties. It plays home games at Crypto.com Arena in downtown Los Angeles and is owned by the Buss family trust under Jeanie Buss in partnership with the Mark Walter group. The current roster is built around Luka Dončić (acquired from Dallas in February 2025; 2025-26 NBA scoring champion at 33.5 PPG) and Austin Reaves (four-year, $185M extension signed in June 2026), under head coach JJ Redick (164-103 career record, two Pacific Division titles) and president of basketball operations/GM Rob Pelinka. The franchise completed the 2025-26 season with a 53-29 record before being eliminated in the second round of the playoffs.
The business operates through five primary revenue streams: ticket sales at Crypto.com Arena (season-ticket packages and individual game purchases via Ticketmaster), broadcasting and media rights (Spectrum SportsNet, NBA League Pass, radio), merchandise and licensing (Lakersstore.com, NBA Store, in-arena retail), corporate sponsorships (Crypto.com arena naming rights, Daiso Global Partnership, UCLA Health), and player transactions that generate trade assets such as draft picks. The team maintains a multi-channel fan engagement stack including social media (Instagram, TikTok, YouTube, X, Facebook), the official Lakers website and mobile app, email newsletters, and broadcast partnerships, alongside community programs through the Lakers Youth Foundation, Jr. NBA, and the UCLA Health community initiative. The Coachella Valley Lakers G League affiliate supports player development. The franchise's customer base spans basketball enthusiasts, premium and corporate consumers (season-ticket holders, hospitality clients), and casual/general fans across Los Angeles and a global audience.
Los Angeles Lakers firmographics
Firmographics- Name
- Los Angeles Lakers
- Legal name
- Los Angeles Lakers
- Website
- https://lakers.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Los Angeles Lakers are a privately held NBA franchise in the Pacific Division, owned by the Buss family trust and Mark Walter group, operating from Crypto.com Arena in Los Angeles. They generate revenue through tickets, broadcast and media rights, merchandise, and corporate sponsorships, serving global basketball fans and premium corporate consumers.
- Ownership category
- akta.pro rank
Los Angeles Lakers industry classification
Industry- Product category
- Professional Sports Franchise
- NAICS
- Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Basketball Leagues (MPAKAAAD)
- akta.pro secondary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
Keywords
Where Los Angeles Lakers is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Los Angeles Lakers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales and Game Revenue: Revenue generated from selling tickets to home games at Crypto.com Arena, including season ticket packages and individual game purchases.
- Broadcasting and Media Rights: Revenue from national and local TV broadcast deals, streaming partnerships through NBA League Pass and regional sports networks like Spectrum SportsNet.
- Merchandise and Licensing: Sales of Lakers branded merchandise including jerseys, apparel, and accessories through Lakersstore.com, NBA Store, and in-arena locations. Includes licensing revenue from team branding.
- Corporate Sponsorships: Partnerships with corporate sponsors including global partners like Daiso and healthcare partnerships with UCLA Health. Revenue from arena naming rights (Crypto.com Arena) and in-game branding opportunities.
- Player Transaction Revenue: Strategic player trades generating assets including draft picks and players that contribute to roster construction and potential future value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Ticket Packages |
| Transaction based/ take rate | Pay-as-you-go | Individual Game Tickets |
| Transaction based/ take rate | Pay-as-you-go | Merchandise and Apparel |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Los Angeles Lakers product offering
Product offeringCore offering
The Los Angeles Lakers field a professional NBA basketball team that competes in the Pacific Division of the Western Conference. The franchise sells live game attendance at Crypto.com Arena, broadcasts games through regional and national media partners, and retails Lakers-branded merchandise through its online and in-arena stores. Supporting offerings include the official Lakers mobile app, season ticket and premium hospitality packages, and community programs such as the Lakers Youth Foundation.
Product overview
The Los Angeles Lakers is a professional NBA basketball franchise that serves as the core product, offering live game attendance and broadcast viewing experiences. The organization operates multiple related products including the Lakers mobile app for fan engagement, an official merchandise store (Lakers Store), NBA League Pass streaming access, and the Coachella Valley Lakers G League affiliate for player development. The Lakers Ticket Exchange provides secondary market ticket sales. The Lakers organization also supports community initiatives through the Lakers Youth Foundation and Jr. NBA programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Los Angeles Lakers NBA Team (Live Game Entertainment) Professional NBA basketball team competing in the Pacific Division, delivering live game attendance, broadcast viewership, and the on-court product that anchors all franchise revenue.
- Lakers Store Official online merchandise store offering Lakers-branded apparel, accessories, and collectibles sold directly to consumers worldwide.
- Lakers Mobile App
Quantifiable outcome
- 17 NBA Championships
- +3 more outcomes
Companies that use Los Angeles Lakers
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Los Angeles Lakers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Los Angeles Lakers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- DaisocoreDaiso has been announced as a Global Partner of the Los Angeles Lakers. The partnership represents a marketing alliance bringing together the Lakers' global brand with Daiso's retail presence.
- Spectrum SportsNetcoreRegional sports network broadcasting Lakers games locally. Spectrum SportsNet+ provides streaming access to Lakers home games and related content.
- Coachella Valley LakersminorG League affiliate team providing development pathway for players. The Coachella Valley Lakers serve as the developmental team for the main Lakers roster.
- UCLA HealthcoreLakers and UCLA Health partnership providing health and wellness community programs throughout Los Angeles. The alliance focuses on community health initiatives and youth wellness programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Los Angeles Lakers competitors and assessment
Company assessmentDirect peers
- Milwaukee Bucks: Recent NBA champions with a top-tier superstar (Antetokounmpo) and a comparable operating model centered on retaining a franchise cornerstone.
- Boston Celtics: Another storied NBA franchise (18 championships) competing in a major media market with a championship-caliber roster; the most direct historical and commercial peer to the Lakers.
- Golden State Warriors: Star-driven modern NBA dynasty in a major California media market with strong global brand and premium pricing power — closely comparable in business model and audience profile.
- New York Knicks: Iconic NBA franchise operating in the largest U.S. media market with a globally recognized brand and MSG-owned arena economics; comparable in brand value and ticket pricing.
- Miami Heat: Championship-winning NBA franchise with strong executive leadership and a track record of premium free-agent signings; comparable in talent-driven competitive model.
- LA Clippers: Same Los Angeles market co-tenant competing directly for local ticket, sponsorship, and broadcast share — the most direct in-market peer.
- Chicago Bulls: Globally iconic NBA franchise with a legendary player legacy (Jordan) sustaining merchandise and international brand value comparable to the Lakers.
- Dallas Mavericks: Recent Luka Dončić trade partner with a star-driven roster construction model and competing Western Conference interests; relevant as both a competitive and trade counterpart.
- Brooklyn Nets: NBA franchise in another top-tier U.S. media market, comparable in big-market economics, premium ticketing, and reliance on star-driven ticket demand.
Broad incumbents
- Los Angeles Dodgers: Same ownership group under Mark Walter; provides a strategic blueprint for sustained championship investment and premium market economics the Lakers' new ownership is seeking to replicate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Los Angeles Lakers social profiles
Digital presenceLos Angeles Lakers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Los Angeles Lakers leadership team
Management profileNumber of profiles
Profiles4 records
Los Angeles Lakers subsidiaries and ownership
Company hierarchySubsidiaries1 record
Los Angeles Lakers funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Los Angeles Lakers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Los Angeles Lakers
What does Los Angeles Lakers do?
The Los Angeles Lakers field a professional NBA basketball team that competes in the Pacific Division of the Western Conference. The franchise sells live game attendance at Crypto.com Arena, broadcasts games through regional and national media partners, and retails Lakers-branded merchandise through its online and in-arena stores. Supporting offerings include the official Lakers mobile app, season ticket and premium hospitality packages, and community programs such as the Lakers Youth Foundation.
Is Los Angeles Lakers a public or private company?
Los Angeles Lakers is a private company. It is classified as family owned and is currently operating.
When was Los Angeles Lakers founded?
Los Angeles Lakers was founded in 1947. It employs 51 to 100 people.
Where is Los Angeles Lakers based?
Los Angeles Lakers is headquartered in El Segundo, United States, in the North America region.
How does Los Angeles Lakers make money?
Five revenue lines are on record. Ticket Sales and Game Revenue is the primary driver. The others are broadcasting and Media Rights, merchandise and Licensing, corporate Sponsorships and player Transaction Revenue.
Who are Los Angeles Lakers's main competitors?
Direct peers on record are Milwaukee Bucks, Boston Celtics, Golden State Warriors, New York Knicks, Miami Heat, LA Clippers, Chicago Bulls, Dallas Mavericks and Brooklyn Nets. Los Angeles Dodgers is listed as a broad incumbent.
Does Los Angeles Lakers have an API?
No public API is recorded for Los Angeles Lakers.
What industry is Los Angeles Lakers in?
Los Angeles Lakers's product category is Professional Sports Franchise. Its primary akta.pro industry code is MPAKAAAD, Basketball Leagues, with a secondary code of MPAKAEAB, Arenas & Indoor Sports Centers. Its NAICS code is 7112 and its SIC code is 7900.