Chum

What Chum does

Chum is a UAE-based, mobile-first price comparison and deals platform operating under parent company Bazaar Technology Portal, headquartered in Dubai. The platform aggregates real-time pricing, promotional codes, and cashback offers from 20+ partner retailers and travel providers across electronics (Amazon UAE, Noon, Sharaf DG, Jumbo, Emax), grocery (Union Coop, Carrefour Grocery, Amazon Grocery), fashion (Namshi, FirstCry), baby products (Mumzworld), and travel (Emirates, Skyscanner, Expedia, Agoda, Hertz, among others), enabling UAE consumers to compare prices and find the best deals in one place.

The product consists of four interconnected modules: Chum Bazaar (electronics and general merchandise price comparison), Chum Supermarket (grocery price comparison by location), Chum Travel (flights, hotels, and car rental comparison), and Chum Deals (coupons, promo codes, and cashback offers), unified through a single mobile app (iOS and Android) and web platform at chum.ae. The underlying technology is a price comparison aggregation platform with real-time price updates from multiple retail partners, accessible via self-serve product-led growth with no consumer fees.

Chum generates revenue exclusively through affiliate commissions earned when users click through to partner retailers and complete purchases. The platform is free for end consumers, with monetization entirely dependent on driving qualified traffic to partner e-commerce and travel sites. Cashback percentages (e.g., up to 4.20% from certain retailers) and promotional code redemption serve as both user incentives and affiliate revenue mechanisms. The company has raised approximately $1.9M across three funding rounds (2021-2023) and operates with a team of 11-50 employees, positioning itself as a horizontal price comparison utility for the UAE online shopping market.

Name

Chum

Legal name

Chum

Website

https://chum.ae

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Chum is a UAE-based mobile-first price comparison and deals platform that aggregates pricing, coupons, and cashback offers from 20+ retailers and travel providers across electronics, grocery, fashion, and travel categories for UAE consumers, monetizing via affiliate commissions.

Ownership category

akta.pro rank

Product category

Price Comparison Platform

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Price comparison
• Deals aggregator
• Cashback rewards
• Shopping platform
• Travel comparison

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Affiliate/Commission Revenue: Chum earns commissions when users click through to partner retailers and make purchases. The platform displays cashback percentages (e.g., 'Earn Cashback Upto 4.20%') from various retailers like DubaiStore, Eros, and others.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Chum operates a price comparison and deals aggregation platform that consolidates prices, promotional offers, and cashback rewards from major UAE retailers across electronics, grocery, and travel categories. Consumers access the platform via mobile apps or the web to compare prices, discover deals, and earn cashback on purchases redirected to partner retailers such as Amazon, Noon, Carrefour, Sharaf DG, Lulu, Emirates, Skyscanner, and Expedia.

Product overview

Chum is a UAE-based price comparison and deals platform operating as a mobile-first application with web access. The core product consists of four interconnected modules: Chum Bazaar (electronics and general merchandise price comparison), Chum Supermarket (grocery price comparison by location), Chum Travel (flights, hotels, and car rental comparison), and Chum Deals (coupons, promo codes, and cashback offers). The platform aggregates pricing data from over 20+ retail partners including Amazon, Noon, Carrefour, Sharafdg, and Lulu to enable consumers to find the best prices across UAE retailers. The product ecosystem is unified through a single mobile app with category-specific web interfaces, supported by a cashback rewards program that incentivizes purchases through partner links.

Differentiator

Problem solved

Functional benefit

Products and services

• Chum Mobile App Mobile application available on iOS and Android that aggregates prices, deals, coupons, and cashback offers across major UAE retailers in electronics, grocery, travel, and general shopping categories.
• Chum Bazaar Electronics-focused comparison module of Chum that aggregates prices for consumer electronics from major UAE retailers such as Amazon, Noon, Sharaf DG, Emax, and Jumbo.
• Chum Supermarket Grocery-focused comparison module of Chum that aggregates prices from major UAE supermarkets and grocery retailers including Carrefour, Lulu, and Union Coop.
• Chum Travel Travel-focused comparison module of Chum that aggregates flight, hotel, and car rental offers from major travel partners including Emirates, Skyscanner, Expedia, Hertz, Agoda, and MakeMyTrip.
• Chum Deals Deals and coupons module of Chum that aggregates promotional offers and cashback rewards from partner retailers such as Namshi, FirstCry, Mumzworld, and other UAE merchants.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Amazon UAEcoreChannel Partner/ Reseller/ DistributorMajor retail partner whose products are displayed on Chum's price comparison platform. Users can compare prices and purchase through Amazon.
• NooncoreChannel Partner/ Reseller/ DistributorMajor regional e-commerce platform partner. Featured prominently across product categories with exclusive promotional codes.
• Sharaf DGcoreChannel Partner/ Reseller/ DistributorElectronics retailer partner offering competitive prices on consumer electronics and appliances.
• Carrefour UAEcoreChannel Partner/ Reseller/ DistributorMajor hypermarket chain partner covering electronics, groceries, and general merchandise categories.
• JumbocoreChannel Partner/ Reseller/ DistributorElectronics and gadget retailer partner offering competitive pricing on phones, tablets, and accessories.
• Lulu HypermarketcoreChannel Partner/ Reseller/ DistributorMajor hypermarket chain partner covering electronics, groceries, and general merchandise.
• FirstCryminorChannel Partner/ Reseller/ DistributorBaby and kids products retailer partner covering toys and nursery items.
• EmaxcoreChannel Partner/ Reseller/ DistributorElectronics retailer partner offering competitive pricing on consumer electronics and appliances.
• MumzworldminorChannel Partner/ Reseller/ DistributorMother and baby products retailer partner covering baby gear and nursery items.
• NamshicoreChannel Partner/ Reseller/ DistributorFashion and lifestyle e-commerce platform partner covering fashion, footwear, and accessories.
• EmiratescoreChannel Partner/ Reseller/ DistributorAirline partner for travel booking comparisons including flights and related services.
• SkyscannercoreChannel Partner/ Reseller/ DistributorTravel aggregator partner enabling flight price comparisons across multiple airlines.
• ExpediacoreChannel Partner/ Reseller/ DistributorTravel booking partner for flights, hotels, and car rentals.
• HertzminorChannel Partner/ Reseller/ DistributorCar rental partner for the travel booking section.
• AgodacoreChannel Partner/ Reseller/ DistributorHotel booking partner enabling accommodation price comparisons.
• Bazaar Technology PortalcoreStrategic or Co-development PartnerParent company and technology provider behind the Chum platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Idealo: Germany-based price comparison platform covering electronics, travel, and general merchandise with affiliate revenue model. Directly comparable business model, vertical breadth, and affiliate-driven monetization to Chum, though Idealo operates at much larger European scale.
• PriceRunner: UK/Scandinavia price comparison engine comparing prices across multiple retailers in electronics, appliances, and general merchandise. Closest pure-play functional analog to Chum's Bazaar and Deals modules.
• Kelkoo Group: European price comparison and shopping platform operating across multiple verticals with affiliate revenue. Directly comparable in model and vertical breadth, particularly to Chum's electronics and travel modules.
• Honey (PayPal): Browser-based coupon and cashback platform aggregating promo codes across thousands of retailers. Directly comparable to Chum's Deals and Cashback modules, though Honey operates globally and is owned by PayPal.
• Picodi: Cashback and coupon platform with strong presence in CEE, MENA-adjacent markets, and Latin America. Comparable affiliate/cashback model and emerging-markets geographic profile to Chum's UAE positioning.
• Savvy (GCC): UAE-based deals and discounts platform aggregating offers across retail categories. Same geography, same affiliate/deals model, and directly competes with Chum's Deals module for the same UAE shopper base.
• ShopSavvy: US-based price comparison app for electronics and general merchandise with barcode scanning and cashback features. Closely comparable mobile-first product-led comparison model to Chum's Bazaar module.

Broad incumbents

• Google Shopping: Global price comparison and product discovery surface from Google, embedded in search results. Overlaps Chum's Bazaar module across all categories but as part of a much broader search/commerce ecosystem rather than a focused UAE vertical play.
• Noon: Middle East-headquartered generalist e-commerce marketplace owned by Saudi PIF and Mohamed Alabbar. Both Chum partner and indirect competitor: it offers its own deals surface, cashback, and price discovery that overlaps Chum's Bazaar module.

Regional players

• MyDeal UAE: UAE-based deals aggregator focused on daily deals, coupons, and promotional offers. Same geography and same coupon/deals mechanic as Chum's Deals module, making it a regional substitute for the same user intent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/saveonchum
• Facebookfacebook.com/saveonchum
• LinkedInlinkedin.com/company/saveonchum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chum