What Emax does

Emax Corporation is a Bangalore-based private Indian IT services and software product company founded in 2007, operating with 11-50 employees. It delivers business automation software, IT consulting, and systems integration alongside a portfolio of proprietary vertical products: AxelaAuto (automotive dealer CRM covering sales, service, finance, inventory, and marketing), Axela CRM (general customer relationship management with sales force automation, e-commerce, partner relationship management, and analytics, available as multi-tenant SaaS or on-premises), MyCampus (school management software with web-based dashboards for students, parents, teachers, staff, and management, plus smart-card/RFID/barcode integrations), and Terracle (listed product, page under construction).

Its technology stack centers on Web 2.0 development, business intelligence platforms, and SaaS/cloud computing, with multi-tenant cloud architecture for its flagship CRM and a complementary on-premises deployment option. The company offers services across the full information system lifecycle — Application Development, Business Intelligence, Process & IT Transformation, and SaaS/Cloud Computing — and operates dedicated competency centers for cloud computing.

Emax generates revenue through three streams: subscription-based SaaS and on-premises licensing for its software products, professional services across the IT lifecycle, and channel partner revenue through Strategic Partners, Alliance Partners, and Sales Associates in regions where it lacks direct presence. Its stated primary customers are Indian small and medium-sized businesses, automotive dealers, and educational institutions, with a sales motion run through a dedicated sales phone line and sales email plus a partner channel for indirect geographic reach.

Name

Emax

Legal name

Emax Corporation

Website

https://emax.in

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Emax Corporation is a Bangalore-based Indian IT services and software product company, founded in 2007, that builds vertical SaaS products including automotive dealer CRM (AxelaAuto), school management software (MyCampus), and general CRM (Axela CRM), serving SMBs, automotive dealers, and educational institutions.

Ownership category

akta.pro rank

Product category

Vertical Business Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

akta.pro secondary industry

Enterprise Application Lifecycle Management (ALM) Platforms (HDAEAKAJ)

Keywords

• Automotive CRM software
• School management software
• Customer relationship management
• Business intelligence consulting
• Cloud computing services

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Products: Revenue from proprietary software products including AxelaAuto (automotive CRM), Axela CRM (customer relationship management), MyCampus (education management), and Terracle. Products offered via SaaS (Software as a Service) model and On Premises deployment.
2. IT Services and Consulting: Professional services including Application Development, Business Intelligence consulting, Process & IT Transformation, and Cloud Computing services delivered across the entire information system lifecycle.
3. Partnership and Channel Revenue: Revenue generated through strategic partnerships, alliance partners, and sales associates in regions where Emax doesn't have direct presence.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Emax designs, develops and sells proprietary industry-focused software products — AxelaAuto (automotive dealer CRM), Axela CRM (multi-tenant customer relationship management), MyCampus (school management) and Terracle — available via SaaS or on-premises deployment. The company complements these products with professional IT services including application development, business intelligence consulting, process and IT transformation, and SaaS/cloud computing delivered across the information system lifecycle.

Product overview

Emax offers a suite of industry-focused software products. AxelaAuto is an automotive CRM for car dealers covering sales, service, and inventory management. Axela CRM is a comprehensive customer relationship management solution available as SaaS or on-premises for organizations of all sizes, integrating front and back-office operations. MyCampus is a school management platform for educational institutions handling academics, administration, and communications. Terracle is also listed as a product though details are under construction. These products operate as separate vertical solutions supplemented by IT services including Process & IT Transformation, Application Development, Business Intelligence, and SaaS/Cloud Computing.

Differentiator

Problem solved

Functional benefit

Products and services

• AxelaAuto

Quantifiable outcome

• Successfully implemented solutions in organizations where top IT Solution providers have failed

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Strategic PartnerscoreStrategic or Co-development PartnerEmax partnership program aimed at creating mutually beneficial and rewarding relationships. Looking for partnerships in regions where Emax doesn't have significant presence. Entities with common business objectives with Emax can forge long-term successful partnerships.
• Alliance PartnerscoreStrategic or Co-development PartnerAlliance partners collaborating with Emax for technology and business integration. Emax believes synergies can be reaped and business value maximized by leveraging each other's strengths.
• Sales AssociatesminorChannel Partner/ Reseller/ DistributorSales associates helping expand Emax's market reach in regions without significant presence. Targets entities which have common business objectives with Emax.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Freshworks: Freshworks is an India-origin SaaS company offering CRM, IT service, and business automation tools to SMBs and mid-market. Comparable to Emax's overall SMB-focused SaaS positioning and Axela CRM target segment.
• Infosys: Infosys is a global IT services and consulting giant headquartered in India. Comparable to Emax's IT services arm (Application Development, BI, Cloud Computing) as a much larger incumbent in the same services category.
• Zoho: Zoho is an India-based SaaS suite provider with CRM and vertical applications widely adopted by SMBs and enterprises globally. Comparable to Emax's Axela CRM in CRM category and SMB/mid-market positioning.
• CDK Global: CDK Global is the dominant incumbent in automotive dealer software (DMS, CRM, websites, F&I) with global reach. Comparable as the primary competitive threat to AxelaAuto in the dealer management software category.
• Salesforce: Salesforce is the global leader in CRM software with vertical editions including automotive. Comparable to Emax's Axela CRM and AxelaAuto as the dominant alternative in the broader CRM/automotive CRM space.
• Cox Automotive: Cox Automotive owns Dealertrack and a suite of automotive retail SaaS products serving dealers and OEMs. Comparable as a broad incumbent competing for the same dealer wallet that Emax addresses with AxelaAuto.

Emerging players

• LeadSquared: LeadSquared is an India-based CRM and marketing automation SaaS focused on sales execution for SMB and mid-market customers, including verticals like education. Comparable to Axela CRM and MyCampus at a similar scale and regional focus.

Direct peers

• Tekion: Tekion is a cloud-native automotive dealer SaaS platform serving dealerships with CRM, sales, service, and inventory capabilities. Highly comparable to Emax's AxelaAuto product positioning and target customer base.
• Reynolds and Reynolds: Reynolds and Reynolds provides dealership management systems and CRM for automotive retailers globally. Directly comparable to AxelaAuto's end-to-end dealer operations scope.
• Fedena: Fedena is a school and campus management software platform widely adopted in India and internationally. Directly comparable to Emax's MyCampus product in the education vertical SaaS category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Emax-Technologies-Pvt-Ltd-320992581327789
• LinkedInlinkedin.com/company/emax-technologies-private-limited.-currently-unemployed-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emax