eFolder

What eFolder does

eFolder is a Denver-headquartered, privately held data protection provider founded in 2002 that delivers cloud file sync, data backup, business continuity, and email security solutions. Following its 2017 acquisition of Axcient, the company's product engine is the x360 Platform — a unified business continuity and disaster recovery (BCDR) suite that includes x360Recover (image-based, chain-free backup for servers and endpoints across on-prem, cloud, and hybrid environments), x360Cloud (cloud-to-cloud backup for Microsoft 365 and Google Workspace), x360Sync (secure file sync and share with always-on backup), and x360Recover Direct-to-Cloud variants including a Microsoft Azure-native edition. The platform is built on proprietary Chain-Free backup technology that establishes independent recovery points, complemented by immutable and air-gapped storage, SOC 2 Type 2 certified and HIPAA-compliant cloud infrastructure, and automated backup integrity verification (AutoVerify) with RTO under one hour and RPO of 15 minutes.

The company monetizes through subscription-based recurring revenue with a pooled-storage-at-flat-fee pricing structure designed to eliminate overage friction for channel partners. Its go-to-market is sales-led, combining direct enterprise field sales with a dedicated MSP partner program, and it sells exclusively through the Managed Service Provider (MSP) channel, which in turn serves fragmented SMB end-customers. Distribution is reinforced by deep native integrations with RMM platforms (ConnectWise, Kaseya, Datto), PSA platforms (Autotask, ConnectWise Manage), documentation platforms, and Microsoft Azure, plus a public API for partner-side automation of ticketing, billing, and reporting. The business has executed three acquisitions (Anchor in 2013, Replibit in 2016, Axcient in 2017) and raised approximately $33.8M in disclosed equity funding across two rounds in 2013 and 2016.

Name

eFolder

Legal name

Axcient

Website

https://efolder.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

eFolder is a Denver-based data protection company that delivers cloud file sync, backup, business continuity, and email security through its x360 Platform, sold exclusively to Managed Service Providers serving small and medium businesses.

Ownership category

akta.pro rank

Product category

Data Protection and BCDR Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)

akta.pro primary industry

Backup, Disaster Recovery & Business Continuity (BCDR) Services (BPAEABAH)

akta.pro secondary industries

Cloud DR, Backup & Business Continuity (BPAEACAJ), Content Collaboration, File Sync & Share (EFSS) (HDAEAGAI), Endpoint Data Protection (Device DLP/Encryption) (HDADAEAG)

Keywords

• Cloud data backup
• Business continuity disaster recovery
• Managed service provider solutions
• Saas application backup
• Secure file sync share

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. BCDR Solutions Subscription: Subscription-based revenue model for backup and disaster recovery solutions including x360Recover, x360Cloud, and x360Sync products. Offers pooled storage at flat fee to avoid surprise overages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

eFolder provides data protection services including cloud file sync, data backup, business continuity, and email security through its x360 Platform of BCDR solutions. The portfolio spans image-based server and endpoint backup (x360Recover), hardware-free Direct-to-Cloud BCDR, Azure VM recovery (x360Recover D2C for Microsoft Azure), cloud-to-cloud SaaS backup (x360Cloud for Microsoft 365 and Google Workspace), and secure file sync and share (x360Sync). These offerings are sold primarily to Managed Service Providers that deliver protection to their small and medium business clients.

Product overview

Axcient offers the x360 Platform, a unified BCDR (Business Continuity and Disaster Recovery) solution consisting of three core product lines: x360Recover (core BCDR platform for servers and endpoints), x360Cloud (cloud-to-cloud backup for SaaS applications), and x360Sync (secure sync and share). x360Recover is available as a traditional appliance-based solution, Direct-to-Cloud (hardware-free), and D2C for Microsoft Azure. The platform uses proprietary Chain-Free backup technology with image-based backups, immutable and air-gapped storage, and provides RTO under 1 hour with RPO of 15 minutes.

Differentiator

Problem solved

Functional benefit

Brands

• x360Recover: Backup and disaster recovery solution for MSPs with flexibility and security, supporting on-prem, cloud, or hybrid environments
• x360Cloud
• x360Sync
• x360Recover Direct-to-Cloud
• x360 Platform
• x360Recover D2C for Microsoft Azure

Products and services

• x360Recover Backup and disaster recovery platform providing business continuity with fast, reliable recovery for servers and endpoints across on-prem, cloud, or hybrid environments. Delivers recovery time objective under 1 hour and recovery point objective of 15 minutes, intended for Managed Service Providers.
• x360Recover Direct-to-Cloud Hardware-free business continuity and disaster recovery solution that simplifies management and lowers costs by eliminating the need for physical backup appliances, intended for MSPs serving SMB clients.
• x360Recover D2C for Microsoft Azure Direct-to-cloud BCDR solution providing fast Microsoft Azure VM recovery, enabling rapid virtualization and restores for Azure-based workloads for MSPs and their clients.
• x360Cloud Cloud-to-cloud backup solution for Microsoft 365 and Google Workspace data including Exchange Online, OneDrive, and SharePoint, providing hands-free backup and rapid recovery for SaaS application data.
• x360Sync Secure file sync and share solution providing always-on backup protection against ransomware, secure access to files from anywhere, and centralized security and permissions controls.

Quantifiable outcome

• Business continuity margins grew by 200%
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• RMM Platforms (ConnectWise, Kaseya, Datto, etc.)coreTechnology or IntegrationOpen APIs and built-in integrations with RMM (Remote Monitoring and Management) platforms enabling seamless workflow automation for MSPs.
• PSA Platforms (Autotask, ConnectWise Manage, etc.)coreTechnology or IntegrationIntegration with Professional Services Automation platforms to automate ticketing, billing, and reporting workflows.
• Microsoft AzurecoreTechnology or Integrationx360Recover D2C for Microsoft Azure provides fast Azure VM recovery with direct-to-cloud BCDR capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barracuda Networks: Barracuda offers backup appliances, cloud-to-cloud backup for Microsoft 365, and email security — overlapping with eFolder/Axcient's x360Recover, x360Cloud, and email-security-adjacent capabilities sold through channel partners.
• Druva: Druva delivers cloud-native data protection and backup-as-a-service for endpoints, cloud apps, and data centers, competing head-on with x360Recover and x360Cloud on SaaS and endpoint backup.
• Datto (Kaseya): Datto is the dominant MSP-focused BCDR provider, offering SIRIS appliances, cloud backup, and SaaS protection — directly overlapping eFolder/Axcient's x360Recover and x360Cloud products and competing for the same MSP channel.
• Veeam Software: Veeam is a leading backup and disaster recovery vendor for virtualized and cloud workloads (Veeam Backup & Replication, Veeam for M365), directly competitive with Axcient's image-based server backup and M365 backup capabilities.
• Acronis: Acronis combines backup, disaster recovery, and cybersecurity in a single platform for MSPs (Acronis Cyber Protect), directly addressing the same converged BCDR + security need that eFolder/Axcient targets.
• Carbonite (OpenText): Carbonite provides cloud and hybrid backup for servers, endpoints, and Microsoft 365 — a directly comparable feature set to x360Recover and x360Cloud, with overlapping SMB/MSP customer segments.
• Backblaze: Backblaze offers B2 cloud storage and Computer Backup for consumers and businesses; Backblaze B2 underpins many MSP backup stacks, making it both a competitor and infrastructure alternative to Axcient's pooled-storage model.
• Zerto (HPE): Zerto provides DR and continuous data protection for virtualized and cloud environments, overlapping with Axcient's image-based recovery and hyper-flexible deployment positioning for hybrid cloud BCDR.

Emerging players

• MSP360 (CloudBerry Lab): MSP360 delivers cross-cloud backup and RMM-integrated BCDR explicitly built for the MSP channel, with similar RMM/PSA integration strategy but a smaller install base than Axcient.

Others

• Wasabi Technologies: Wasabi provides low-cost S3-compatible object storage commonly used as the backing tier for MSP/BCDR vendors; not a direct competitor but a critical infrastructure alternative to Axcient's pooled storage economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/efolder
• YouTubeyoutube.com/channel/UCVUbsjwebKn89VxBDck8GTw
• Facebookfacebook.com/179755065375706
• LinkedInlinkedin.com/company/efolder

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eFolder