Acronis
Acronis is a Switzerland-based cyber protection company that unifies cybersecurity, backup, disaster recovery, and endpoint management into one platform sold exclusively through 21,000+ managed service providers across 150+ countries, protecting 5 million+ workloads.
- Company typePrivate
- Founded2003
- HeadquartersSchaffhausen, Switzerland
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Acronis does
Acronis is a Switzerland-headquartered, privately held cyber protection company founded in 2003 that unifies cybersecurity, data backup, disaster recovery, and endpoint management into a single cloud-native platform, Acronis Cyber Protect Cloud, sold exclusively through a channel-first network of more than 21,000 managed service providers (MSPs), value-added resellers, and distributors across 150+ countries. The platform's underlying architecture — one agent, one console, one license — is built on a cloud-native stack that supports over 20 workload types across physical, virtual, cloud, SaaS, and OT environments, with proprietary components including the Acronis AnyData Engine (universal backup/recovery), Universal Restore (dissimilar hardware and legacy OS support from Windows XP through Windows 11), Acronis Active Protection (AI-driven anti-ransomware with claimed 100% accuracy and zero false positives), and an integrated suite of EDR/XDR/MDR, GenAI Protection, RMM, PSA, email security, and patch management modules. The May 2026 launch of Acronis Cyber Frame extends the platform into hyperconverged infrastructure and IaaS via Virtuozzo on OpenStack/KVM, while Acronis Archival Storage (Seagate Lyve Cloud partnership) and Acronis MDR by Acronis TRU address long-term retention and 24/7 managed detection and response respectively.
The company generates revenue primarily through recurring subscription fees from the Acronis Cyber Protect Cloud platform sold per-workload or per-seat to MSPs, supplemented by perpetual and subscription licenses for on-premises Acronis Cyber Protect deployments, consumer subscription revenue from Acronis True Image ($79.99–$189.99/yr), and managed-services revenue from MDR. Pricing is quote-based through the partner portal with tiered benefits scaling by partner program level, and the consumer product is sold directly online. Acronis has raised more than $647M across disclosed rounds (2019 Goldman: $147M; 2021 CVC Capital Partners VII: $250M at $2.5B valuation; 2022 BlackRock/Goldman: $250M at $3.5B+ valuation) and operates 50+ global data centers with regional offices across the Americas, EMEA, and Asia-Pacific. Beyond commercial operations, Acronis holds extensive regulatory certifications (FedRAMP Moderate, DoDIN APL, CMMC Level 2, ISO 27001, SOC 2 Type II, HDS, ANSSI, ENS) and channels demand through its Threat Research Unit threat-intelligence reports, the #TeamUp sports partnership program, and Acronis Academy partner training that certifies 4,000+ partner employees per quarter in 162 countries.
Acronis firmographics
Firmographics- Name
- Acronis
- Legal name
- Acronis International GmbH
- Website
- https://acronis.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Acronis is a Switzerland-based cyber protection company that unifies cybersecurity, backup, disaster recovery, and endpoint management into one platform sold exclusively through 21,000+ managed service providers across 150+ countries, protecting 5 million+ workloads.
- Ownership category
- akta.pro rank
Acronis industry classification
Industry- Product category
- Cybersecurity & Data Protection Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Facilities Management Services (541513), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Control System Cybersecurity for OT (ICS Security, Monitoring, Hardening) (IMAGABAL)
Keywords
Where Acronis is headquartered
LocationHeadquarters
- HQ city
- Schaffhausen
- HQ country
- Switzerland
- HQ region
- Europe
Offices20 records
Markets served
Acronis business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Acronis Cyber Protect Cloud (MSP Subscription): Acronis generates the majority of its revenue through recurring subscription fees from its cloud-based Cyber Protect Cloud platform sold exclusively through MSP partners. Partners pay per workload or per seat licensing fees, with the platform combining cybersecurity, backup, disaster recovery, RMM, and PSA in a single subscription. Additional revenue comes from MDR services, email security add-ons, and infrastructure services.
- Acronis Cyber Protect (On-Premises/Enterprise): Perpetual license and subscription revenue from on-premises Acronis Cyber Protect deployments for enterprise and SMB customers, sold through resellers and the company's field sales team.
- Acronis True Image (Consumer/SMB): Annual subscription revenue from Acronis True Image consumer backup and security product, sold directly online or through retail. Plans range from Essentials ($79.99/year) to Premium ($189.99/year) with tiered cloud storage and feature sets.
- Acronis MDR Services: Revenue from Acronis MDR by Acronis TRU, a managed detection and response service offered to MSPs, enabling them to deliver 24/7 security services to their clients without building an in-house SOC.
- Acronis Cyber Frame (IaaS): Revenue from Acronis Cyber Frame, a hyperconverged infrastructure and IaaS platform for service providers, offered with fixed monthly pricing and integrated cyber protection capabilities.
- Acronis RMM and PSA: Remote monitoring and management and professional services automation tools, natively integrated into the Cyber Protect Cloud platform, sold as part of the MSP subscription tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | True Image Essentials: Local backup only, no cloud, $79.99/year for up to 5 computers |
| Subscription | Annual | True Image Advanced: Cloud backup + antivirus, starts at $109.99/year with 50GB free cloud storage |
| Subscription | Annual | True Image Premium: Full backup + security suite, starting at $189.99/year with 1TB free cloud storage |
| Subscription | Monthly | Acronis Cyber Protect Cloud: Per-workload MSP subscription pricing |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Acronis product offering
Product offeringCore offering
Acronis unifies data protection and cybersecurity into a single integrated platform (Acronis Cyber Protect Cloud) sold primarily to managed service providers, combining AI-powered anti-ransomware, backup, disaster recovery, endpoint management (RMM), professional services automation (PSA), email security, and GenAI governance in a single-agent, single-console architecture. The company also sells Acronis Cyber Protect for on-premises business/OT environments and Acronis True Image as a consumer backup and security product.
Product overview
Acronis offers a unified cyber protection platform architecture combining cybersecurity, data protection, and endpoint management for service providers, businesses, and home users. The core platform includes Acronis Cyber Protect Cloud (for MSPs) and Acronis Cyber Protect (for on-premises business/OT environments), with specialized modules for EDR/XDR, MDR, email security, backup, disaster recovery, RMM, PSA, and AI governance. Additional offerings include Acronis True Image for consumers, Acronis Cyber Frame for HCI/IaaS infrastructure, and dedicated OT cybersecurity solutions. The platform is marketed as 'By AI, With AI, For AI' and protects over 5 million workloads across 21,000+ service providers in 150+ countries through 50+ global data centers.
Differentiator
Problem solved
Functional benefit
Brands
- Acronis True Image: Personal cybersecurity and backup solution for home users combining backup and anti-malware protection.
- Acronis Cyber Protect Cloud
- Acronis Cyber Protect
- Acronis Cyber Protect Local
- Acronis Cyber Foundation
- Acronis #CyberFit Sports
- Acronis MDR (Managed Detection and Response)
- Acronis RMM
- Acronis PSA
- Acronis TRU (Threat Research Unit)
- Acronis Cyber Frame
- Acronis Cyber Protect for OT
- Acronis GenAI Protection
- Acronis Workflow Automation
- Acronis Archival Storage
- Acronis Academy
- Acronis Protected 365
Products and services
- Acronis Cyber Protect Cloud Natively integrated cyber protection platform for managed service providers combining backup, disaster recovery, cybersecurity, endpoint management, RMM, PSA, and automation in a single cloud-based solution with over 300 integrations.
- Acronis Cyber Protect On-premises and hybrid cyber protection platform for businesses and operational technology (OT/ICS) environments, providing secure backup, AI-driven cybersecurity, and endpoint management for multi-site, multi-generational IT infrastructures.
- Acronis True Image Consumer-focused cyber protection solution combining backup, recovery, antimalware, and privacy tools for home users. Sold directly online and through retail in Essentials ($79.99/year), Advanced ($109.99/year), and Premium ($189.99/year) tiers.
- Acronis Cyber Frame Hyperconverged infrastructure (HCI) and infrastructure-as-a-service (IaaS) platform for service providers, built on Virtuozzo, OpenStack, and KVM. Provides virtual machines, storage, and networking with built-in cyber protection in Acronis-hosted or partner-hosted deployment models.
- Acronis GenAI Protection AI governance and security monitoring solution enabling MSPs to control generative AI usage, detect sensitive data exposure, and prevent malicious prompt manipulation across client environments.
- Acronis MDR by Acronis TRU 24/7 managed detection and response service for MSPs providing continuous endpoint monitoring, threat triage, rapid isolation, integrated patch management, and attack rollback with a 15-minute critical incident remediation target.
- Acronis Archival Storage Long-term compliant data retention solution with S3-compatible object storage, millisecond retrieval, encryption, and WORM immutability, developed in partnership with Seagate Lyve Cloud.
- Acronis Email Security AI-powered email security for Microsoft 365 and Google Workspace protecting against phishing, business email compromise, and advanced email threats, including AI-generated phishing campaigns.
- Acronis Cyber Protect for OT Cyber resilience solution for operational technology (OT) and industrial control system (ICS) environments, supporting legacy operating systems (Windows XP through Windows 7 and Linux kernels 2.6.9 to 5.19) with dissimilar hardware recovery.
Quantifiable outcome
- Critical incidents remediated in as little as 15 minutes by Acronis MDR service
- +6 more outcomes
Companies that use Acronis
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Acronis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature13 records
Acronis partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- GridheartminorSweden-based Acronis partner Gridheart facilitated the implementation of Acronis Cyber Protect Cloud for Mirva, a Swedish MSP. Gridheart consolidated Mirva's backup, cybersecurity, and endpoint management onto the Acronis platform, streamlining operations across multiple client environments.
- EyetechminorMalta-based managed services provider Eyetech partnered with Acronis Cyber Foundation Program to host interactive cyber safety sessions for approximately 60 children ages 8-13 from Mellieħa Sports Club. Eyetech adapted Acronis's cyber safety education model for the local Maltese community.
- Sunco Communication and InstallationminorSunco Communication and Installation serves as the delivery partner for Acronis's #TeamUp partnership with the BC Lions professional football team in Canada. Sunco implements and manages the Acronis cybersecurity and data protection solutions for the sports organization's IT infrastructure.
- Nord Security (NordLayer)coreNord Security and Acronis announced a partnership integrating NordLayer into Acronis Cyber Protect Cloud, allowing MSPs to deploy security agents more efficiently from within the Acronis console. The integration reduces manual setup and tool sprawl, streamlining cybersecurity operations. Exclusive preferential pricing is offered through the bundled offering.
- MicroAge RimouskiminorMicroAge Rimouski serves as the Acronis Delivery Partner for the #TeamUp partnership with Rimouski Océanic, a Canadian junior hockey team in the QMJHL. The partnership delivers email security, Microsoft 365 backup, and XDR solutions to the hockey organization.
- VirtuozzocoreVirtuozzo collaborated with Acronis to develop Cyber Frame, a hyperconverged infrastructure and IaaS platform built on OpenStack and KVM technologies. Virtuozzo provides the underlying HCI infrastructure that Acronis layers its cyber protection capabilities onto.
- NetFusionminorU.S.-based MSP NetFusion partnered with Acronis Cyber Foundation Program to launch a STEAM robotics lab at ChildHope School in Costa Rica on May 5, 2026. The initiative provides over 230 underserved students with robotics education, kits, computers, and tablets, funded by Acronis and NetFusion with support from nonprofit ChildHope Network and technology provider Eximo.
- ChildHope NetworkminorChildHope Network is a nonprofit partner supporting the Acronis Cyber Foundation Program's STEAM robotics lab initiative in Costa Rica. The nonprofit provides local operational support for the education initiative serving underserved students.
- EximominorCosta Rica-based technology provider Eximo supports the Acronis Cyber Foundation Program STEAM robotics lab initiative, providing local technology expertise alongside Acronis and NetFusion.
- COOQIEminorCOOQIE is the Acronis Delivery Partner for the three-year #TeamUp partnership with Hockey Club Davos AG in Switzerland, starting March 10, 2026. COOQIE handles implementation and ongoing operations for the hockey club's cybersecurity and data protection services.
- ARIA CybersecurityminorARIA Cybersecurity and Acronis jointly announced AZT PROTECT, a solution to extend the operational life of Windows 10 systems following end of Microsoft support. Designed for OT industries, the solution reportedly delivers cost savings of tens of thousands of dollars per endpoint. Acronis resells AZT alongside its Cyber Protect backup system.
- Insightz TechnologycoreInsightz Technology became Acronis's first certified MSSP partner in Singapore, enabling delivery of Acronis MDR services to MSPs and their clients across the region. Insightz, a regional MXDR provider with over 10 years of cybersecurity expertise, will support over 200 Acronis partners in Singapore and the broader region. Insightz contributes its open XDR platform and next-gen SOC capabilities.
- Seagate (Lyve Cloud)coreSeagate partnered with Acronis to provide the Lyve Cloud infrastructure underlying Acronis Archival Storage. This S3-compatible object storage solution with millisecond retrieval, encryption, and immutability was developed using Seagate's storage infrastructure.
- Manchester City Football ClubcoreManchester City FC renewed its long-term partnership with Acronis (active since November 2018) to continue using Acronis Cyber Protect Cloud for data backup and protection across the club's UK IT environments. The partnership supports Manchester City's data backup operations during sustained growth without requiring additional IT resources, with City Football Group executives citing growing importance of data resilience.
- Microsoft (CSP, Azure, M365)coreAcronis operates as a Microsoft CSP (Cloud Solution Provider) and has deep integrations with Microsoft Azure, Microsoft 365, and Intune. The platform offers dedicated backup, security, and management capabilities for Microsoft environments. Acronis is featured as a vendor alliance partner in Microsoft's ecosystem.
- ConnectWisecoreConnectWise is a key technology integration partner within the Acronis Technology Ecosystem. Acronis participates in the ConnectWise vendor alliance program, with preconfigured integrations enabling joint customers to manage Acronis cyber protection within the ConnectWise PSA/RMM workflow.
- Legato SecurityminorLegato Security is a strategic MSSP partner for Acronis MDR by Acronis TRU in North America, extending Acronis's managed detection and response services to MSPs and their clients across the region.
Scale indicators13 records
Expansion highlights8 records
Acronis competitors and assessment
Company assessmentDirect peers
- Veeam Software: Veeam is the closest direct competitor to Acronis in backup, recovery and data protection for virtual, physical and cloud workloads. It serves the same MSP and enterprise customer base with a similar workload-based pricing model and similar integrations with hyperscalers and RMM platforms.
- Rubrik: Rubrik delivers cloud-native data management, backup and ransomware recovery to enterprises and increasingly to MSPs, directly overlapping with Acronis's Acronis Cyber Protect Cloud positioning. Both pitch consolidated cyber-resilience rather than siloed backup, and both sell through per-workload subscriptions.
- Commvault: Commvault is an established enterprise data-protection and cyber-recovery vendor competing head-to-head with Acronis in multi-cloud, hybrid and OT environments. Listed by Telco Magazine in the same top-10 DR providers grouping as Acronis and positioned similarly for regulated, multi-site enterprises.
- Druva: Druva is a 100% SaaS cloud data-protection and cyber-response platform built on AWS that targets the same mid-market and enterprise backup modernization use cases as Acronis. Its subscription-only model and integrations with security tools place it as a direct competitor in MSP and enterprise backup deals.
- Cohesity: Cohesity is a hyperconverged data-platform vendor that consolidates backup, files, object storage and data security — an architectural premise very close to Acronis Cyber Protect Cloud's. Targets the same enterprise customers and is increasingly pursuing the MSP channel.
- Kaseya (Datto): Kaseya owns Datto (an Acronis overlap in MSP-focused backup) and the Kaseya RMM/PSA stack. Sells exclusively through MSPs with per-workload pricing comparable to Acronis Cyber Protect Cloud; ranked alongside Acronis in Kaseya's own top-10 server-backup buyer's guide.
Broad incumbents
- CrowdStrike: CrowdStrike is a much larger endpoint-security incumbent whose Falcon platform competes with Acronis EDR/XDR/MDR and increasingly encroaches on backup integrations (Falcon Data Protection). Both vendors pursue the same MSP and mid-market customers and both are recognized by Omdia, IDC and Canalys.
- SentinelOne: SentinelOne is a leading AI-driven endpoint/XDR vendor whose Singularity platform directly competes with Acronis EDR/XDR for the same MSSP and enterprise book of business. Both vendors emphasize AI autonomy, behavioral detection, and Singularity/Acronis Cyber Protect both ship ransomware rollback capabilities.
- Microsoft (Defender, Azure Backup, M365 Backup): Microsoft bundles Defender for Endpoint, Defender for Cloud, Azure Backup and Microsoft 365 Backup across its Azure/M365 install base — the most strategically threatening incumbent to Acronis. Acronis's deep partnership with Microsoft as a CSP and Intune integration is both a distribution channel and a competitive risk if Microsoft deepens native backup/DR.
Emerging players
- NinjaOne: NinjaOne is a fast-growing RMM and endpoint-management vendor built for MSPs, directly overlapping with Acronis RMM and PSA. As NinjaOne expands into patch management, security and backup it increasingly competes for the same MSP wallet as Acronis Cyber Protect Cloud.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Acronis social profiles
Digital presenceAcronis compliance and trust
Trust signalCompliance15 records
Acronis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acronis leadership team
Management profileNumber of profiles
Profiles22 records
Acronis subsidiaries and ownership
Company hierarchySubsidiaries7 records
Acronis funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acronis M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acronis
What does Acronis do?
Acronis unifies data protection and cybersecurity into a single integrated platform (Acronis Cyber Protect Cloud) sold primarily to managed service providers, combining AI-powered anti-ransomware, backup, disaster recovery, endpoint management (RMM), professional services automation (PSA), email security, and GenAI governance in a single-agent, single-console architecture. The company also sells Acronis Cyber Protect for on-premises business/OT environments and Acronis True Image as a consumer backup and security product.
Is Acronis a public or private company?
Acronis is a private company. It is classified as venture growth investor backed and is currently operating.
When was Acronis founded?
Acronis was founded in 2003. It employs 1,001 to 5,000 people.
Where is Acronis based?
Acronis is headquartered in Schaffhausen, Switzerland, in the Europe region.
How does Acronis make money?
Six revenue lines are on record. Acronis Cyber Protect Cloud (MSP Subscription) is the primary driver. The others are acronis Cyber Protect (On-Premises/Enterprise), acronis True Image (Consumer/SMB), acronis MDR Services, acronis Cyber Frame (IaaS) and acronis RMM and PSA.
Who are Acronis's main competitors?
Direct peers on record are Veeam Software, Rubrik, Commvault, Druva, Cohesity and Kaseya (Datto). Broad incumbents are CrowdStrike, SentinelOne and Microsoft (Defender, Azure Backup, M365 Backup). NinjaOne is listed as an emerging player.
Does Acronis have an API?
Yes. Acronis provides a developer portal and API for third-party integrations, enabling partners and developers to build custom solutions and automate workflows within the Acronis platform ecosystem. Developer documentation is at developer.acronis.com.
What industry is Acronis in?
Acronis's product category is Cybersecurity & Data Protection Platform. Its primary akta.pro industry code is IMAGABAL, Control System Cybersecurity for OT (ICS Security, Monitoring, Hardening). Its NAICS code is 5182 and its SIC code is 7370.