Belstra

What Belstra does

Belstra Milling Company is a family-owned, employee-owned regional feed manufacturer founded in 1954 by Bud Belstra and headquartered in DeMotte, Indiana. The company produces nutritional feeds and vitamin mixes under a portfolio of brands — Belstra Action Feeds, NatureServe, Evolution, Big Buck Magnet, Heinold Feeds, and Heirloom Feeds — covering horses, cattle, dairy, deer, goats, lambs, swine, poultry, and rabbits, and operates a Safe Feed/Safe Food certified manufacturing facility.

The business is organized into four core operating units: Belstra Milling Co. (feed manufacturing), BMC Transport (bulk feed delivery across the Midwest), Belstra Group Farms (farm care and genetic support for pig farms in Northwest Indiana and Kankakee County, Illinois), and Belstra Farm & Garden (retail supplies for backyard, hobby, and homesteading customers). Distribution combines a Midwest dealer network, company-owned retail, bulk transport to commercial operations, and brand-specific Shopify e-commerce storefronts.

Revenue is generated through one-time sales of feed products across commercial livestock segments (large-scale dairies, sow farms) and consumer/hobby segments (backyard flocks, show-animal competitors, hobby farmers, hunters/wildlife enthusiasts, family pets). Pricing is not publicly disclosed and is set via dealer and direct channels. The company remains privately held with no external parent, private equity backing, or institutional investment identified in available sources.

Name

Belstra

Legal name

Belstra Milling Company

Website

https://belstramilling.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Belstra Milling Company is a family-owned regional feed manufacturer founded in 1954, producing nutritional feeds and vitamin mixes across multiple brands for commercial livestock, hobby farmers, and backyard animal owners throughout the Midwest United States.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Animal Food Manufacturing (31111), Hog and Pig Farming (112210), Livestock Merchant Wholesalers (42452)

SIC

Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)

Keywords

• Animal feed manufacturing
• Livestock nutrition
• Poultry feed production
• Agricultural supplies
• Feed mill operations

Headquarters

HQ city

Demotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Feed Manufacturing and Sales: Belstra Milling Company manufactures and sells high-quality nutritional feeds and vitamin mixes for various animal species including horses, cattle, dairy, deer, goats, lambs, swine, poultry, and rabbits. Products are sold under multiple brand names including Belstra Action Feeds, NatureServe, Evolution Show Feeds, Big Buck Magnet, Heinold Feeds, and Heirloom Feeds.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Belstra Milling Company manufactures and sells branded nutritional animal feeds and vitamin mixes for horses, cattle, dairy, deer, goats, lambs, swine, poultry, and rabbits under brands including Belstra Action Feeds, NatureServe, Evolution Show Feeds, Big Buck Magnet, Heinold Feeds, and Heirloom Feeds. Products reach customers through a Midwest dealer network, the company-owned Belstra Farm & Garden retail store, brand-specific Shopify e-commerce sites, and the BMC Transport bulk delivery fleet. Supporting divisions provide farm care and genetic support to pig farms (Belstra Group Farms) and bulk feed logistics (BMC Transport).

Product overview

Belstra Milling Company is a family-owned agricultural enterprise founded in 1954, offering a comprehensive portfolio of animal feed products and farm services. The core product lines include Belstra Action Feeds (general livestock feeds for cattle, swine, goats, sheep, poultry, and horses), NatureServe (premium backyard flock feeds with essential oils and probiotics), Evolution Show Feeds (specialized show feeds for youth exhibitors), Big Buck Magnet (deer and wildlife products), and Heinold Feeds (rabbit and cavy feeds since 1936). Supporting divisions include BMC Transport (bulk feed delivery), Belstra Group Farms (pig farm genetic support), and Belstra Farm & Garden (retail supplies). The company is Safe Feed/Safe Food certified and operates from DeMotte, Indiana.

Differentiator

Problem solved

Functional benefit

Brands

• Belstra Action Feeds: Namesake feeds supporting animal health and growth since 1954. Product line includes feeds for cattle, goats, horses, lambs, poultry, and swine.
• NatureServe
• Evolution
• Big Buck Magnet
• Heinold Feeds
• Heirloom Feeds

Products and services

• Belstra Action Feeds Belstra's flagship feed brand offering complete feeds for cattle, swine, goats, sheep, poultry, and horses, including show pig formulas, calf starters, layer feeds, and horse maintenance feeds, targeted at commercial farms, hobby farmers, and family farms.
• NatureServe Complete all-in-one feeds for backyard chicken flocks containing prebiotics, probiotics, and essential oils of cinnamon, oregano, and white thyme to support immunity and digestive health; includes layer pellets with flaxseed for omega-3 enriched eggs and marigold for rich yolk color, targeted at backyard flock owners and small hobby farms.
• Evolution Show Feeds Premium show feed brand offering complete feeds and supplements for goats, lambs, and pigs, formulated in partnership with industry-leading nutritionists to maximize animal potential in the show ring, targeted at youth and adult livestock show exhibitors; includes a branded awards program for youth winners.
• Big Buck Magnet Premium line of deer feed, minerals, and attractants featuring high-quality grains, forages, minerals, and vitamins, plus food plot products for landowners, targeted at hunters, farmers, and wildlife enthusiasts.
• Heinold Feeds Specialized rabbit and cavy feed brand manufactured since 1936 with multiple stage- and purpose-specific formulas (Bunny Starter, Commercial Formula, Family Formula, General Formula, Oren Reynolds formula, Show Formula, Wool Formula, Cavy Formula, and conditioning supplements), targeted at rabbit and cavy breeders, exhibitors, and hobby owners.
• BMC Transport In-house transportation and logistics division that delivers feed in bulk throughout the Midwest United States, offering a transportation network of options to ensure timely feed arrival for commercial farm customers.
• Belstra Group Farms Farm services division providing on-farm care and genetic support to commercial pig farms in Newton, Jasper, and Pulaski Counties in Indiana and Kankakee County in Illinois.
• Belstra Farm & Garden Retail division (storefront and e-commerce) supplying essential products for backyard, hobby, and homesteading needs, including feed, pet and wild bird supplies, pond supplies, and lawn and garden products.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Hoover's HatcherycoreGTM or Marketing PartnerNatureServe is the recommended feed of Hoover's Hatchery. Belstra is proud to partner with Hoover's Hatchery, providing the best poultry in the industry since 1944. Hoover's Hatchery is a Rudd, Iowa-based hatchery known for quality chicks and maintains an open curtain policy with virtual tours available on YouTube.
• LEAP FoundationminorStrategic or Co-development PartnerBelstra sponsors the LEAP Foundation whose mission is to be the leading educator about pigs. LEAP gives back to the community by donating ground pork to local food pantries and providing virtual field trips to learn more about pigs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CHS Inc. CHS Inc. is a large U.S. agribusiness cooperative that produces livestock feed, processes grain, and supplies farm inputs across the Midwest and beyond. Operates competing feed brands and supply services to commercial hog, dairy, and poultry operations overlapping with Belstra's Belstra Action Feeds and Belstra Group Farms customers.
• Purina Animal Nutrition (Land O'Lakes): Purina Animal Nutrition, owned by Land O'Lakes, is one of the largest U.S. feed manufacturers with a full portfolio of livestock, equine, and lifestyle feeds. It serves the same customers as Belstra with broader scale and broader dealer/internet reach, making it the dominant broad incumbent competing head-to-head across most of Belstra's species.
• Cargill Animal Nutrition: Cargill Animal Nutrition is the global feed-manufacturing and premix arm of Cargill, supplying commercial livestock and poultry producers worldwide. Competes with Belstra in commercial swine and dairy feed segments and exerts pricing/buying pressure on commodity feed inputs and finished products.
• Nutrena (Cargill): Nutrena, a Cargill brand, produces complete feeds for cattle, swine, poultry, equine, and backyard flocks across the U.S. Overlaps Belstra across nearly every species category and competes especially directly with NatureServe in the backyard poultry segment where Nutrena's Countryside and Layer lines are well established.

Direct peers

• Kent Nutrition Group: Kent Nutrition Group (maker of Kent Feeds and Blue Seal) is a regional feed manufacturer serving livestock, equine, and small animal producers across the Midwest and Northeast. It is one of the closest direct competitors to Belstra Milling—similar species breadth, dealer-network distribution, and family/corporate roots—making it the most comparable peer.
• Hubbard Feeds (Alltech): Hubbard Feeds, an Alltech company, manufactures complete feeds, premixes, and supplements for livestock across the Midwest and Great Plains. Direct competitor to Belstra's Action Feeds line with overlapping dealer distribution and similar multi-species portfolio serving commercial and show/companion segments.

Regional players

• MFA Incorporated: MFA Incorporated is a regional Midwestern agricultural cooperative that manufactures livestock feed (MFA Feeds), distributes farm supplies, and serves livestock producers across Missouri and surrounding states. Similar cooperative/regional feed mill DNA and overlapping customer base with Belstra's commercial livestock feed business, though weighted to a different sub-region.
• Southern States Cooperative: Southern States Cooperative is a regional farm-supply cooperative manufacturing and distributing livestock feed (including its own branded lines) primarily across the Southeast. Comparable regional feed-milling and dealer-distribution model to Belstra, but geographically separate, with overlapping commercial/backyard livestock customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BelstraMilling
• Instagraminstagram.com/belstramilling
• YouTubeyoutube.com/@BelstraMilling

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belstra