Hoover's Hatchery
Hoover's Hatchery is a U.S. poultry hatchery founded in 1944 that breeds, hatches, and ships 105+ varieties of day-old chicks, ducks, geese, turkeys, and other poultry to backyard hobby farmers via DTC e-commerce and wholesale farm-store channels, with a secondary shipping site in New Mexico.
- Company typePrivate
- Founded1944
- HeadquartersRudd, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hoover's Hatchery does
Hoover's Hatchery is a U.S. poultry hatchery founded in 1944 and headquartered in Rudd, Iowa, with a secondary shipping location in Portales, New Mexico. The company breeds, hatches, and ships day-old poultry — primarily chicks across 105+ breed varieties organized into categories including brown egg layers (61), dual purpose (47), rare breeds (43), white egg layers (24), assortments (16), Privett rare breeds (15), colored egg layers (8), dark egg layers (8), Polish and crested (9), bantams (8), and meat birds (4) — alongside ducks (21), geese, turkeys (6), pheasants (3), quail (2), guineas (2), ready-to-lay pullets, and branded merchandise. Proprietary hybrid breeds such as Rudd Ranger and Midnight Majesty Marans are trademarked, and the company has extended into branded hardware with a recycled-plastic chicken coop line launched in March 2026.
The business operates a dual go-to-market model combining direct-to-consumer e-commerce through hoovershatchery.com with wholesale distribution to farm and agricultural retail stores across the United States. Minimum order size is 15 chicks (minimum 5 per sex and breed), with tiered unit pricing of $3.49-$7.98 per chick and female chicks priced at a premium to males or unsexed birds. Branded chicken coops retail at $779 (6-bird capacity) and $979 (10-bird capacity). Sub-brand operations include Privett Rare Breeds and Moyer's Ready-to-Lay Pullets, and the company runs a Flock Journey loyalty program to drive repeat purchases from the hobby-farmer segment. CEO Tony Halsted leads the company.
Hoover's Hatchery firmographics
Firmographics- Name
- Hoover's Hatchery
- Legal name
- Hoover's Hatchery
- Website
- https://hoovershatchery.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hoover's Hatchery is a U.S. poultry hatchery founded in 1944 that breeds, hatches, and ships 105+ varieties of day-old chicks, ducks, geese, turkeys, and other poultry to backyard hobby farmers via DTC e-commerce and wholesale farm-store channels, with a secondary shipping site in New Mexico.
- Ownership category
- akta.pro rank
Hoover's Hatchery industry classification
Industry- Product category
- Poultry Hatchery
- NAICS
- Poultry Hatcheries (112340), Poultry Hatcheries (11234), Poultry and Egg Production (1123)
- SIC
- Poultry Slaughtering And Processing (2015)
- akta.pro primary industry
- Hatcheries & Chick Production (Day-Old Chicks, Pullets) (AFAEADAD)
- akta.pro secondary industries
- Duck & Goose Production (Waterfowl) (AFAEADAG), Game Bird Farming (Quail, Pheasant, Partridge) (AFAEAIAF)
Keywords
Where Hoover's Hatchery is headquartered
LocationHeadquarters
- HQ city
- Rudd
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hoover's Hatchery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Live Poultry Sales: Sale of day-old chicks, ducklings, goslings, turkey poults, pheasants, quail, and guineas. Products organized into categories including assortments (16 types), brown egg layers (61 types), colored egg layers (8 types), dark egg layers (9 types), dual purpose (47 types), meat birds (4 types), Polish & crested (9 types), rare breeds (43 types), white egg layers (24 types), bantams (8 types), ducks (21 types), and other poultry. Volume-based pricing with tiered discounts.
- Hardware Products - Chicken Coops: Sale of branded chicken coops as part of strategic diversification into the hardware market. Products include Lean-To Easy Clean Chicken Coops in 6-chicken ($779) and 10-chicken ($979) capacities, made from recycled materials.
- Merchandise: Sale of merchandise items (17 products listed) including branded apparel, accessories, and supplies for poultry keepers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Day-old chicks starting prices |
| Unit Pricing | Pay-as-you-go | Egg Production Pack pricing by sex |
| One time/ perpetual license | Pay-as-you-go | Chicken Coop Hardware Products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Hoover's Hatchery product offering
Product offeringCore offering
Hoover's Hatchery hatches and ships day-old poultry (chicks, bantams, ducks, geese, turkeys, pheasants, quail, guineas) and ready-to-lay pullets directly to hobby farmers and farm stores across the United States. It complements live poultry with branded merchandise and a recently launched line of recycled-plastic chicken coops. Orders are placed online or through wholesale accounts, with a 15-chick minimum and tiered volume pricing.
Product overview
Hoover's Hatchery is a U.S. poultry provider offering a comprehensive portfolio of live poultry products. The core offerings include day-old chicks across 16 assortment categories and individual breeds (105+ chick varieties), plus adult birds (bantams, ducks, geese, turkeys, pheasants, quail, guineas), and ready-to-lay pullets. Recently, the company expanded into hardware products with branded chicken coops — the Lean-To Easy Clean Chicken Coop line in 6-bird and 10-bird capacities — marking its first consumer product diversification. The company ships from Rudd, Iowa and Portales, New Mexico locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Day-Old Chicks
Quantifiable outcome
- Some breeds produce up to 320+ Large Brown Eggs per year (ISA Brown)
- +1 more outcomes
Companies that use Hoover's Hatchery
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Hoover's Hatchery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hoover's Hatchery partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Hoover's Hatchery competitors and assessment
Company assessmentDirect peers
- Murray McMurray Hatchery: One of the largest U.S. mail-order hatcheries selling day-old chicks, ducklings, and other poultry direct-to-consumer with a national shipping footprint. Directly comparable to Hoover's on customer base (backyard and hobby farmers), product category, and DTC distribution model.
- Cackle Hatchery: Missouri-based mail-order hatchery offering a broad assortment of chicks, bantams, ducks, geese, turkeys, and game birds to backyard keepers nationwide. Highly comparable assortment breadth, B2C e-commerce focus, and minimum-order shipping model.
- Meyer Hatchery: Large Pennsylvania-based hatchery selling day-old chicks and poultry supplies via e-commerce with a wide breed catalog. Comparable on DTC mail-order model, breed portfolio, and educational content marketing strategy.
- Ideal Poultry: Texas-based commercial and backyard hatchery offering chicks, turkeys, waterfowl, and game birds via mail order. Comparable in mail-order hatchery model and multi-species poultry offerings.
- Stromberg's Chickens & Game Birds Unlimited: Long-running U.S. supplier of chicks, game birds, waterfowl, and poultry-keeping equipment with national shipping. Comparable assortment of live poultry plus poultry equipment/hardware, overlapping Hoover's coop-and-supply positioning.
- Welp Hatchery: Iowa-based hatchery (same home state as Hoover's) selling chicks, bantams, and other poultry nationwide via mail order. Direct competitor on geography, DTC model, and breed variety.
- Dunlap Hatchery: California-based mail-order hatchery offering a wide assortment of standard and rare breed chicks, bantams, and waterfowl to backyard customers. Comparable assortment breadth and DTC shipping model.
- Belt Hatchery: Family-run California hatchery with a long history of supplying chicks, ducklings, and other poultry via mail order. Comparable on heritage positioning, multi-species offering, and U.S. backyard customer focus.
Emerging players
- Privett Hatchery: New Mexico-based rare-breed hatchery whose 'Privett Rare Breeds' line is integrated into Hoover's catalog. Closely related through shared product line and Portales, NM shipping location, indicating prior operational ties.
- RentACoop: DTC poultry supply brand selling coops, feeders, and accessories to backyard chicken keepers. Closest emerging competitor in the hardware/coop category Hoover's newly entered with its recycled plastic coop launch.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hoover's Hatchery social profiles
Digital presenceHoover's Hatchery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoover's Hatchery leadership team
Management profileNumber of profiles
Profiles1 record
Hoover's Hatchery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoover's Hatchery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoover's Hatchery
What does Hoover's Hatchery do?
Hoover's Hatchery hatches and ships day-old poultry (chicks, bantams, ducks, geese, turkeys, pheasants, quail, guineas) and ready-to-lay pullets directly to hobby farmers and farm stores across the United States. It complements live poultry with branded merchandise and a recently launched line of recycled-plastic chicken coops. Orders are placed online or through wholesale accounts, with a 15-chick minimum and tiered volume pricing.
Is Hoover's Hatchery a public or private company?
Hoover's Hatchery is a private company. It is classified as unknown and is currently operating.
When was Hoover's Hatchery founded?
Hoover's Hatchery was founded in 1944. It employs 11 to 50 people.
Where is Hoover's Hatchery based?
Hoover's Hatchery is headquartered in Rudd, United States, in the North America region.
How does Hoover's Hatchery make money?
Three revenue lines are on record. Live Poultry Sales are the primary driver. The others are hardware Products - Chicken Coops and merchandise.
Who are Hoover's Hatchery's main competitors?
Direct peers on record are Murray McMurray Hatchery, Cackle Hatchery, Meyer Hatchery, Ideal Poultry, Stromberg's Chickens & Game Birds Unlimited, Welp Hatchery, Dunlap Hatchery and Belt Hatchery. Emerging players are Privett Hatchery and RentACoop.
Does Hoover's Hatchery have an API?
No public API is recorded for Hoover's Hatchery.
What industry is Hoover's Hatchery in?
Hoover's Hatchery's product category is Poultry Hatchery. Its primary akta.pro industry code is AFAEADAD, Hatcheries & Chick Production (Day-Old Chicks, Pullets), with a secondary code of AFAEADAG, Duck & Goose Production (Waterfowl). Its NAICS code is 112340 and its SIC code is 2015.