Vegano Foods
Vegano Foods is a Vancouver-based, plant-based meal-kit delivery service founded in 2020 that sources ingredients from local farmers and producers to ship plant-based meal kits directly to consumers.
- Company typePrivate
- Founded2020
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vegano Foods does
Vegano Foods is a Vancouver, Canada-based, for-profit company that operates a plant-based meal-kit delivery service. Founded in 2020, the company sources ingredients from local farmers and producers to assemble and ship plant-based meal kits directly to consumers, positioning itself in the plant-based and locally-sourced segments of the direct-to-consumer food market. The business is small-scale, with 11-50 employees and a single disclosed office location in Vancouver, and operates without disclosed enterprise or wholesale customers.
The company's go-to-market is a subscription-style meal-kit model, although pricing, subscription tiers, and per-kit economics are not disclosed in the available data. The firm raised approximately $5.7M across two early-2021 funding rounds (a $1.5M round on 2021-02-16 followed by a $4.2M round on 2021-03-11) and subsequently listed on the Canadian Securities Exchange under ticker VAGN before being delisted. Leadership comprises CEO Conor Power and COO Kaylee Lieffers. No proprietary technology, AI/ML systems, patents, awards, partnerships, or app platform are documented in the input.
The publicly filed financial line items supplied in the input (revenue in the hundreds of billions, gross profit and EBITDA at multi-trillion magnitudes, with negative gross profit exceeding revenue) are internally inconsistent with a sub-50-employee business and almost certainly represent a scraping, currency, or unit-conversion artifact rather than actual operating performance. These figures have been excluded from substantive analysis. As a result, the available evidence points to a small, niche, Vancouver-anchored plant-based meal-kit operator whose public-market growth path did not sustain, with current scale most plausibly in the low single-digit millions of dollars in annual revenue.
Vegano Foods firmographics
Firmographics- Name
- Vegano Foods
- Website
- https://veganofoods.com
- Company type
- Private
- Founded year
- 2020
- Headcount range
- 11–50 employees
- Short description
- Vegano Foods is a Vancouver-based, plant-based meal-kit delivery service founded in 2020 that sources ingredients from local farmers and producers to ship plant-based meal kits directly to consumers.
- Ownership category
- akta.pro rank
Vegano Foods industry classification
Industry- Product category
- Meal Kit Delivery
- NAICS
- Perishable Prepared Food Manufacturing (311991)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Meal kits & subscription meal components manufacturing (AFAKAHAD)
- akta.pro secondary industries
- Frozen Plant-Based & Vegetarian Meals (CRADADAF), Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)
Keywords
Where Vegano Foods is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
Vegano Foods business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Vegano Foods product offering
Product offeringCore offering
Vegano Foods operates a plant-based meal kit delivery service, providing customers with pre-portioned, high-quality ingredients sourced from local farmers and producers, accompanied by recipes for home preparation. The offering is targeted at consumers seeking convenient, plant-based meal solutions and is sold directly to end customers via the company's website with home delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant-based meal kits
Companies that use Vegano Foods
Customer profileIdeal customer profiles1 record
Vegano Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vegano Foods partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
Vegano Foods competitors and assessment
Company assessmentDirect peers
- Daily Harvest: US-based direct-to-consumer prepared food company focused on plant-forward and frozen meals. Comparable plant-based prepared food delivery model and premium DTC positioning.
- Goodfood Market: Canadian meal kit and grocery delivery company. Closest direct competitor by geography, business model (subscription meal kits in Canada), and customer profile.
- Blue Apron: US-based meal kit pioneer. Comparable subscription meal kit model and target customer, and a useful proxy for how a meal kit economics story can deteriorate when growth stalls.
- Cook It: Quebec-based meal kit company with national Canadian distribution. Comparable subscription meal kit offering and target consumer, making it a direct competitive peer.
- Factor (formerly Factor75): Prepared, heat-and-eat meal delivery service. Comparable per-meal delivery economics and a benchmark for the ready-to-heat segment Vegano's plant-based meals overlap with.
- Fresh Prep: Western Canada-based meal kit delivery service. Direct competitor operating in Vegano's core Vancouver/BC market with a similar subscription model and local-sourcing ethos.
- Purple Carrot: Plant-based meal kit and prepared meal delivery service. The most directly comparable peer on the combination of 'plant-based' and 'meal kit' — exactly Vegano's positioning.
Broad incumbents
- Beyond Meat: Public plant-based protein leader. Not a meal kit but the most-watched indicator of plant-based category health — Vegano's demand is highly correlated with Beyond Meat's broader consumer pull-through.
- HelloFresh: Global meal kit delivery leader. Directly comparable business model (subscription meal kits delivered to consumers' homes) and the benchmark for unit economics in the category Vegano Foods competes in.
Emerging players
- Gardein: Plant-based protein and prepared food brand. Comparable plant-based consumer category and Canadian retail footprint, representing adjacent competition for Vegano's plant-based positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Vegano Foods social profiles
Digital presenceVegano Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vegano Foods leadership team
Management profileNumber of profiles
Profiles2 records
Vegano Foods funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vegano Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vegano Foods
What does Vegano Foods do?
Vegano Foods operates a plant-based meal kit delivery service, providing customers with pre-portioned, high-quality ingredients sourced from local farmers and producers, accompanied by recipes for home preparation. The offering is targeted at consumers seeking convenient, plant-based meal solutions and is sold directly to end customers via the company's website with home delivery.
When was Vegano Foods founded?
Vegano Foods was founded in 2020. It employs 11 to 50 people.
Where is Vegano Foods based?
Vegano Foods is headquartered in Vancouver, Canada, in the North America region.
Who are Vegano Foods's main competitors?
Direct peers on record are Daily Harvest, Goodfood Market, Blue Apron, Cook It, Factor (formerly Factor75), Fresh Prep and Purple Carrot. Broad incumbents are Beyond Meat and HelloFresh. Gardein is listed as an emerging player.
Does Vegano Foods have an API?
No public API is recorded for Vegano Foods.
What industry is Vegano Foods in?
Vegano Foods's product category is Meal Kit Delivery. Its primary akta.pro industry code is AFAKAHAD, Meal kits & subscription meal components manufacturing, with a secondary code of CRADADAF, Frozen Plant-Based & Vegetarian Meals. Its NAICS code is 311991 and its SIC code is 2090.