Salty.
Salty. (Salty Dot Inc.) is a Salt Lake City-based embedded insurance technology company founded in 2019 that builds platform infrastructure enabling insurance products to be distributed through partner channels, serving consumers and integration partners in the United States.
- Company typePrivate
- Founded2019
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Salty. firmographics
Firmographics- Name
- Salty.
- Legal name
- Salty Dot Inc.
- Website
- https://wearesalty.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Salty. (Salty Dot Inc.) is a Salt Lake City-based embedded insurance technology company founded in 2019 that builds platform infrastructure enabling insurance products to be distributed through partner channels, serving consumers and integration partners in the United States.
- Ownership category
- akta.pro rank
Where Salty. is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Markets served
Salty. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Salty. product offering
Product offeringCore offering
Salty Dot Inc. is an embedded insurance technology company that operates a digital insurance platform for embedding insurance offerings into partner experiences. The platform was strengthened through the acquisitions of CoNarrative Inc. (June 2021) and Purple Insurance (March 2021), bringing in intellectual property and staff to enhance digital insurance services and data insights for customers and partners.
Product overview
Salty operates an insurance platform that was enhanced through the 2021 acquisition of CoNarrative Inc., which included hiring staff and purchasing intellectual property to improve digital insurance services and data insights for customers and partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Embedded Insurance® Platform Digital insurance platform that enables business partners to embed insurance offerings into their own customer experiences, supported by digital insurance services and data insights for customers and partners.
Companies that use Salty.
Customer profileIdeal customer profiles1 record
Salty. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salty. partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Salty. competitors and assessment
Company assessmentDirect peers
- CoverWallet: An embedded commercial insurance platform (now part of Aon) that enables businesses to buy and manage insurance online. Directly comparable to Salty as a technology-led commercial insurance distribution and embedded insurance play.
- Next Insurance: Digital insurer serving small businesses with embedded policy purchasing flows and a carrier-licensed model. Closely comparable to Salty's carrier-plus-tech approach for SMB and BOP-style products.
- Boost Insurance: An insurance infrastructure platform that enables digital companies to offer insurance products to their customers. Directly comparable as an embedded insurance technology provider targeting non-insurance distribution partners.
- Bold Penguin: A commercial insurance exchange and embedded technology provider for small business insurance. Comparable in serving the BOP/commercial package space with a technology platform for distribution partners.
- Slice Labs: An on-demand insurance cloud platform that enables insurers and partners to launch digital insurance products. Comparable as an embedded insurance technology infrastructure provider.
- Vouch Insurance: A digital insurer offering tailored coverage to technology and growth-stage companies. Comparable to Salty in serving tech and SMB customers with embedded-style policy flows.
- Zensurance: A digital commercial insurance broker focused on small businesses. Comparable in distribution model and BOP-style product focus, though more regional in Canada.
Broad incumbents
- Lemonade: A large-scale, publicly-traded digital insurer with an AI-driven platform and embedded-style product flows. Comparable as a broader incumbent in tech-enabled insurance, though consumer rather than commercial.
- Hiscox: A specialty insurer with a strong digital and small business franchise, including embedded-style partnerships. Comparable as a broader incumbent operating in the same BOP/SMB insurance space.
- Aon / Aon Affinity: Global insurance broker with a large embedded and affinity insurance business. Comparable as a broad incumbent with an embedded insurance strategy that Salty competes with at the platform layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Salty. social profiles
Digital presenceSalty. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salty. leadership team
Management profileNumber of profiles
Profiles5 records
Salty. funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salty. M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salty.
What does Salty. do?
Salty Dot Inc. is an embedded insurance technology company that operates a digital insurance platform for embedding insurance offerings into partner experiences. The platform was strengthened through the acquisitions of CoNarrative Inc. (June 2021) and Purple Insurance (March 2021), bringing in intellectual property and staff to enhance digital insurance services and data insights for customers and partners.
When was Salty. founded?
Salty. was founded in 2019. It employs 11 to 50 people.
Where is Salty. based?
Salty. is headquartered in Salt Lake City, United States, in the North America region.
Who are Salty.'s main competitors?
Direct peers on record are CoverWallet, Next Insurance, Boost Insurance, Bold Penguin, Slice Labs, Vouch Insurance and Zensurance. Broad incumbents are Lemonade, Hiscox and Aon / Aon Affinity.
Does Salty. have an API?
No public API is recorded for Salty..