What Sling Hub does

Sling Hub is a Brazil-based data platform company that organizes information about the Latin American startup ecosystem. Its core product is a subscription SaaS platform aggregating 8 million data points across 32,000 companies in 21 LatAm countries, covering investment rounds, M&A transactions, acceleration programs, and the types of systems startups develop. The platform is structured around four feature modules — advanced search with 60+ filters and Boolean operators, custom lists, saved searches with weekly monitoring, and an integrated CRM — and is packaged into three vertical solutions for Corporate Open Innovation teams, Sales & Marketing teams, and Venture & Equity investors. Customers include Itaú, Amazon, Google, Santander, EDP, Palo Alto Networks, Credicorp, and Pincus, and Sling Hub data is cited in over 300 news articles and used by McKinsey in published research.

Sling Hub operates a dual GTM motion combining a product-led free trial funnel with enterprise field sales. Pricing is not publicly disclosed; prospects submit company details through the website and are contacted by sales for full platform access. The company also monetizes a content and reports business through co-branded market intelligence publications with partners including Itaú BBA, Oracle, EDP, EY, Endeavor, Mattos Filho, and McKinsey, and operates a newsletter with over 9,000 subscribers that functions as a top-of-funnel channel. The company is privately held and has raised approximately $1.57M across four funding rounds from 2020 through October 2023, with the most recent being an $895,000 seed round led by Silvio Genesini with participation from Urca Angels. Leadership is founder-led, with João Ventura as Founder and CEO and Maria Miranda as COO.

Name

Sling Hub

Legal name

Sling Serviços Ltd.

Website

https://slinghub.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sling Hub is a Brazil-based SaaS data platform that organizes information on the Latin American startup ecosystem, covering 32,000 companies and 8 million data points across 21 countries. It serves corporate open innovation teams, sales and marketing groups, and venture investors, including Itaú, Google, Amazon, and Santander.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Platform: Subscription-based access to the Sling Hub platform providing data on Latin American startups, investors, funding rounds, M&A activity, and market analysis. Access to features includes search and filters, lists, saved searches, and CRM integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sling Hub operates a subscription-based SaaS platform that aggregates and organizes data on the Latin American startup ecosystem, covering 32,000 companies across 21 countries with 8 million data points on investment rounds, mergers and acquisitions, acceleration programs, and systems developed. The platform provides advanced search with 60+ filters, custom lists, saved searches, and CRM integration, packaged into vertical solutions for corporate Open Innovation, Sales & Marketing, and Venture & Equity investment teams. Customers include Itaú, Santander, EDP, Amazon, Google, Palo Alto Networks, Credicorp, and Pincus.

Product overview

Sling Hub offers a unified data platform for the Latin American startup ecosystem, combining a core SaaS platform with specialized solutions, reports, and newsletter offerings. The platform aggregates data on 32,000+ companies from 21 Latin American countries across 8 million data points. The product architecture consists of the core Sling Hub Platform (with search and filters, lists, saved searches, and CRM features), three vertical solutions (Open Innovation, Sales & Marketing, and Venture & Equity), and supplementary offerings including Reports and a Newsletter subscription. The platform is available via subscription with a free trial option.

Differentiator

Problem solved

Functional benefit

Products and services

• Sling Hub Platform A subscription-based SaaS platform providing access to a database of Latin American startups, featuring search and filters with over 60 parameters, list management, saved searches, and CRM tools for managing startup connections — sold to enterprise buyers including Itaú, Santander, EDP, Amazon, Google, Palo Alto Networks, Credicorp, and Pincus.
• Open Innovation Solution A specialized solution for corporations to discover startups, launch innovation challenges, accelerate R&D, and find business solutions using advanced search and over 60 filters — bought by enterprise open innovation programs such as EDP.
• Sales & Marketing Solution A solution for identifying leads and contact information using over 60 filters, managing connections with continuous live monitoring, and creating data-driven campaigns for the LatAm startup ecosystem — used by Palo Alto Networks.
• Venture & Equity Solution A solution for investors providing detailed funding histories, growth and financial metrics, contact information, and notifications to track startups and analyze market trends — used by VC and PE firms such as Pincus.
• Reports Curated ecosystem insights, market analysis reports, and special reports on LatAm startups available as free downloadable PDFs, often produced in partnership with enterprises like Itaú BBA, Oracle, EDP, EY, and Alya Ventures.
• Newsletter A subscription-based news and reports delivery service with over 9,000 subscribers providing ecosystem updates about LatAm startups.

Quantifiable outcome

• Join over 9,000 subscribers that receive news and reports about the ecosystem
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• EDPcoreStrategic or Co-development PartnerEDP sees Sling Hub as an integral part of their open innovation partner network. Sling Hub has yielded significant results in aligning with EDP's innovation strategy. EDP and Sling Hub co-produce reports on Brazil's energy tech and cleantech ecosystem.
• OracleflagshipGTM or Marketing PartnerOracle partnered with Sling Hub to produce the LatAm startup market overview report providing a data-driven view of LatAm startup funding combined with large-scale datasets to uncover trends, key players, and AI-driven shifts.
• Itaú BBAflagshipGTM or Marketing PartnerOngoing partnership producing quarterly LatAm startup ecosystem reports since 2023. Reports cover equity trends, fundraising activity, standout sectors, top investors, and major M&A deals. Also co-produced annual review and LatAm Innovation digital book (2018-2022).
• Alya VenturescoreGTM or Marketing PartnerPartnered on Corporate investments in the Brazilian ecosystem reports (2nd and 3rd editions) mapping the evolution of corporate investments in Brazilian startups.
• EYcoreGTM or Marketing PartnerSupported the Corporate investments in the Brazilian ecosystem reports alongside Alya Ventures and ABCVC, highlighting key trends, top sectors, and most active corporate investors.
• ABCVCcoreGTM or Marketing PartnerPartnered on Corporate investments in the Brazilian ecosystem reports alongside Alya Ventures and EY.
• Cubo (Itaú)coreGTM or Marketing PartnerCubo, founded by Itaú, is Latin America's leading startup hub. Sling Hub produced a study comparing Cubo's startups with Brazilian and Latin American peers, analyzing key metrics to showcase their growth journey.
• Namari CapitalcoreGTM or Marketing PartnerNamari Capital prepared the Venture Debt in Brazil report with support from Sling Hub and Endeavor, providing detailed analysis of venture debt financing in Brazil's innovation ecosystem.
• EndeavorcoreGTM or Marketing PartnerSupported the Venture Debt in Brazil report alongside Namari Capital and Sling Hub, contributing expertise on Brazil's high-impact entrepreneurship ecosystem.
• Mattos FilhominorGTM or Marketing PartnerMattos Filho, a leading Brazilian law firm, partnered on the M&A Startups Brasileiras report analyzing exits of Brazilian startups between 2019 and June 2024.
• Startup CopilotminorGTM or Marketing PartnerPartnered on the Mapa do Empreendedor 2024 report, providing data on startup founder diversity and entrepreneur profiles in Brazil.
• Startups.com.brminorGTM or Marketing PartnerPartnered on the Mapa do Empreendedor 2024 report mapping Brazilian startup founders and entrepreneurship profiles.
• Base27minorGTM or Marketing PartnerPartnered on the Mapa do Empreendedor 2024 report as a supporting organization.
• McKinsey & CompanyflagshipGTM or Marketing PartnerSling Hub data was used as a source in McKinsey's report, demonstrating the platform's credibility and data quality at the highest level of management consulting.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/slinghub
• Instagraminstagram.com/slinghub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sling Hub