What Startups.com.br does

Startups.com.br is a Brazilian digital media company founded in 2020 and headquartered in São Paulo, operating a news portal positioned as the primary source of technology and innovation coverage for the Brazilian and Latin American startup ecosystem. The platform delivers daily editorial content across verticals including fintech, AI, M&A, investment, ESG, HRtech, HRTech, and corporate innovation, complemented by a dedicated weekly newsletter reaching more than 30,000 decision-makers. The core product is the news portal at startups.com.br, supported by sub-products including Academy (educational courses for entrepreneurs), Comunidade (an online community platform), and a Branded Content offering for sponsored editorial.

The business model is advertising- and sponsorship-driven. Revenue is generated through display advertising, sponsored content placements, and branded content packages sold to companies seeking access to the Brazilian startup ecosystem audience, with Oracle and Google for Startups identified as recurring branded-content sponsors. Distribution is primarily through the proprietary website and newsletter, with a core partnership with InfoMoney extending reach into Brazil's financial professional audience, and a Web Summit Rio 2026 media partnership anchoring its event presence. The company serves three primary personas: startup founders and entrepreneurs, venture and angel investors, and corporate innovation executives at large enterprises. With 1-10 employees, the operation is lean, reliant on a small editorial team led by Founder and Editor-in-Chief Gustavo Brigatto.

Name

Startups.com.br

Legal name

Startups.com.br

Website

https://startups.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Startups.com.br is a Brazilian digital media company operating a leading technology and startup news portal, newsletter reaching 30,000+ decision-makers, and supporting Academy and Community sub-products, monetized primarily through advertising and branded content sold to enterprise sponsors in the Brazilian innovation ecosystem.

Ownership category

akta.pro rank

Product category

Technology News Media

NAICS

Broadcasting and Content Providers (516)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

White-Label/Hosted Publishing Platforms (MPACAIAJ)

Keywords

• Technology news media
• Startup news portal
• Digital publishing
• Branded content advertising
• Newsletter media

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital advertising: The portal generates revenue through display advertising, sponsored content placements, and branded content opportunities on its website and newsletter reaching 30,000+ decision-makers
2. Branded content and partnerships: Sponsored editorial content and branded content packages for companies looking to reach the Brazilian startup ecosystem audience

Distribution channels3 records

Marketing channels5 records

Core offering

Startups.com.br operates a Brazilian digital news media platform that publishes editorial coverage of the technology, innovation, and startup ecosystem in Brazil and Latin America across categories such as fintech, AI, investment, M&A, and corporate innovation. The core platform is complemented by a weekly newsletter reaching 30,000+ decision-makers, an Academy for educational content, an online Comunidade (community) for networking, and a Branded Content offering for sponsored editorial packages sold to advertisers such as Oracle and Google for Startups.

Product overview

Startups.com.br is a Brazilian digital news media company operating a comprehensive online portal focused on technology, innovation, and the startup ecosystem. The platform delivers news coverage across multiple sectors including fintech, AI, investment, M&A, HRtech, and various business categories. It functions as a unified news platform complemented by supporting services: Academy (educational content), Comunidade (community platform), Newsletter (email newsletter reaching 30,000+ decision-makers), and Branded Content (sponsored content offerings). The company covers technology events including Web Summit Rio, and provides editorial content, analysis, and industry reporting for the Brazilian innovation market.

Differentiator

Problem solved

Functional benefit

Products and services

• Startups.com.br News Portal Brazilian technology and startup news portal providing editorial coverage of business, fintech, AI, investment, M&A, and innovation sectors for the Brazilian startup ecosystem.
• Academy Educational platform offering courses and training content for entrepreneurs and startup professionals.
• Comunidade (Community) Online community platform for startups and tech professionals to network and engage with the Brazilian innovation ecosystem.
• Newsletter Weekly email newsletter reaching more than 30,000 decision-makers in the Brazilian startup ecosystem, including founders, investors, and corporate innovation executives.
• Branded Content Sponsored content and branded storytelling packages sold to companies seeking to reach the Brazilian startup ecosystem audience, used by advertisers such as Oracle and Google for Startups.

Quantifiable outcome

• Newsletter reaches more than 30,000 decision-makers in the Brazilian startup ecosystem

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Web SummitcoreGTM or Marketing Partner · 8 June 2026Startups.com.br serves as official media partner for Web Summit Rio 2026, providing comprehensive coverage of the event including panels, side events, and ecosystem networking. The event expects 30,000+ attendees.
• Oracle BrasilminorGTM or Marketing Partner · 8 June 2026Oracle Brasil co-organizes exclusive side events during Web Summit Rio, including a Founders Dinner with Startups.com.br and Ploomes.
• PloomesminorGTM or Marketing Partner · 8 June 2026Ploomes co-organizes exclusive Founders Dinner event with Startups.com.br and Oracle during Web Summit Rio 2026.
• InfoMoneycoreStrategic or Co-development PartnerStartups.com.br partnered with InfoMoney, Brazil's leading financial portal, to publish its reporting, analysis, and ecosystem coverage. The collaboration extends Startups' reach to InfoMoney's audience of finance professionals and investors.
• OracleminorGTM or Marketing PartnerOracle runs branded content campaigns on Startups.com.br promoting its Oracle Startup Growth Engine initiative and cloud infrastructure services targeting Brazilian startups and scale-ups.
• Google for StartupsminorGTM or Marketing PartnerGoogle for Startups runs branded content campaigns and Pop Up events on Startups.com.br to engage Brazilian startup founders on AI tools and Google Cloud services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• TechCrunch: The leading global technology and startup news outlet. Directly comparable as a digital-first publication covering funding rounds, M&A, and founder/investor news, with a newsletter and event presence.
• The Information: Subscription-driven tech and startup news outlet with deep coverage of founders, investors, and the broader startup ecosystem. Comparable in target audience (founders, VCs, operators) and premium-branded-content business model.
• NeoFeed: Brazilian digital media outlet focused on business, startups, and investments. Most direct Brazilian peer in both content focus and audience (founders, VCs, executives), competing for the same branded-content dollars.
• Brazil Journal: Subscription-based Brazilian business and startup news outlet covering founders, investors, and corporate strategy. Direct peer in editorial niche, audience segment, and recurring-revenue-driven model.
• InfoMoney: Brazil's leading financial news portal and a current content-distribution partner of Startups.com.br. Directly comparable in audience (Brazilian investors, finance professionals) and overlapping coverage of startup/investment news.
• Crunchbase News: News arm of the Crunchbase startup-data platform, covering funding rounds, M&A, and venture capital. Direct peer in editorial focus, audience, and the combination of news with structured startup data.
• Sifted: European startup and VC news outlet from the Financial Times. Directly comparable in content niche (startup/VC journalism), newsletter-driven audience, and event partnerships, though focused on a different geography.
• Rest of World: Publication covering technology's impact outside the Western tech hubs. Comparable in editorial focus on emerging-market tech ecosystems, founder and innovation coverage, and digital-first audience monetization.

Broad incumbents

• Bloomberg Línea: Bloomberg's pan-LATAM business and markets news brand. A broader incumbent covering the same Brazilian startup and corporate-innovation beat with significantly greater resources and brand recognition.
• The Next Web: Global technology news outlet covering startups, products, and the tech industry. Comparable as a broad digital-tech publication with a global audience, newsletters, and branded-content revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/startupscombr
• LinkedInlinkedin.com/company/startupsbrasil
• Instagraminstagram.com/startupsbrasil
• Facebookfacebook.com/startupscombr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Startups.com.br