Procural
Procural is a Bahrain-based B2B procurement marketplace platform that connects enterprise buyers and suppliers through RFQ/RFP workflows, supplier management, bid management, and online auctions, monetizing via a credit-based seller fee model and targeting enterprises and SMEs in Bahrain.
- Company typePrivate
- Founded2022
- HeadquartersSitrah, Bahrain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Procural does
Procural is a Bahrain-based B2B procurement marketplace platform, registered as Procural W.L.L, that connects enterprise buyers with suppliers through a cloud-based digital portal. The platform enables buyers to issue Requests for Quotation (RFQ) and Requests for Proposal (RFP), discover and manage suppliers, run online auctions, and execute the full procurement transaction lifecycle from sourcing through purchase order and invoicing. Named enterprise buyers actively using the platform include the National Bank of Bahrain (NBB), Seef Properties, the Nass corporate group, Zayani Motors, Euro Motors, CINQO Contracting, and THC Facility Management, spanning financial services, real estate, automotive, construction, and facility management verticals within Bahrain.
The product surface consists of modular components — E-Sourcing, Supplier Management, Bid Management, Purchase Optimization, Analytics and Reporting, Security and Compliance, Online Auctions, and a loosely defined "Integrated Artificial Intelligence" feature — built on cloud infrastructure with the platform technology powered by BenchMatrix (Canada). The company serves two-sided segments: Enterprise Buyers (organizations digitizing procurement) and Supplier/Seller companies (firms purchasing credits to access and bid on opportunities). It has raised $1.2 million in seed funding in March 2023 from Flagship Holding and BenchMatrix, operates with a small team of 1-10 employees, and is led by co-founders Uzair Usman (CEO and Board Member) and Fahad Abdulrahman (Board Member).
Procural monetizes through a credit-based marketplace fee model in which sellers purchase non-refundable, non-transferable credits to unlock RFQ/RFP access and submit bids; the platform does not publicly disclose credit pricing or subscription tiers. Go-to-market combines a self-serve web portal (24/7 marketplace access) with direct enterprise sales, exemplified by the December 2025 strategic agreement with National Bank of Bahrain to digitize NBB's procurement workflows including e-tendering and vendor onboarding. Operating geographies are limited to Bahrain, and growth is dependent on deepening marketplace liquidity among both enterprise anchors and Bahrain's SME sector.
Procural firmographics
Firmographics- Name
- Procural
- Legal name
- Procural W.L.L
- Website
- https://procural.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Procural is a Bahrain-based B2B procurement marketplace platform that connects enterprise buyers and suppliers through RFQ/RFP workflows, supplier management, bid management, and online auctions, monetizing via a credit-based seller fee model and targeting enterprises and SMEs in Bahrain.
- Ownership category
- akta.pro rank
Procural industry classification
Industry- Product category
- B2B Procurement Platform
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industries
- Procurement, Vendor Management & Purchase-to-Pay (P2P) (FSAGAJAK), Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)
Keywords
Where Procural is headquartered
LocationHeadquarters
- HQ city
- Sitrah
- HQ country
- Bahrain
- HQ region
- Middle East
Offices1 record
Markets served
Procural business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Credit-Based Marketplace Fees: Sellers purchase credits to access and bid on RFQs and RFPs issued by buyers. Credits are used to unlock procurement opportunities on the marketplace. Credits in the wallet are non-refundable and non-transferable. The platform facilitates transactions between buyers and sellers, taking a fee for the marketplace services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Credit-based purchasing system for marketplace access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Procural product offering
Product offeringCore offering
Procural operates a cloud-based B2B procurement marketplace platform that connects buyers and sellers in Bahrain. The platform enables buyers to issue and manage RFQs and RFPs, source suppliers, and manage the full procurement workflow, while sellers can discover opportunities, purchase credit-based access, submit bids, and manage the quoting process. It provides end-to-end digital procurement from sourcing through order completion and rating.
Product overview
Procural is a cloud-based B2B procurement platform architecture consisting of a unified Portal and Marketplace. The core Procural Platform serves as the central hub, with the Marketplace enabling buyer-supplier transactions. Key integrated modules include E-Sourcing (RFQ/RFP management), Bid Management, Supplier Management, Purchase Optimization, Analytics and Reporting, Security and Compliance, and Integrated Artificial Intelligence. Additional transaction features include Online Auctions. The platform is registered as Procural W.L.L (Company Registration number 146797-1) and is headquartered in Bahrain.
Differentiator
Problem solved
Functional benefit
Products and services
- Procural Platform Cloud-based B2B procurement marketplace platform that enables organizations to streamline sourcing, supplier management, bid management, and order processing through a unified portal connecting enterprise buyers and sellers in Bahrain.
Quantifiable outcome
- Operational agility and process governance improvement for enterprise procurement
- +1 more outcomes
Companies that use Procural
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Procural technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature7 records
Procural partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Bank of Bahrain (NBB)coreStrategic agreement signed in December 2025 to digitize NBB's procurement workflows including e-tendering and vendor onboarding as part of operational digitalization. The partnership aims to improve operational agility, process governance, and supplier accessibility, particularly supporting Bahrain's SME sector.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Procural competitors and assessment
Company assessmentBroad incumbents
- SAP Ariba: Global incumbent B2B procurement and P2P suite used by large enterprises for sourcing, supplier management, and contract lifecycle. Direct functional overlap with Procural's e-sourcing, supplier management, and bid management modules, but at vastly larger scale.
- Coupa Software: Cloud-based business spend management (BSM) platform covering procurement, invoicing, and supplier management. Closely comparable product surface to Procural, serving mid-market and enterprise globally.
- Jaggaer: Enterprise procurement suite covering sourcing, supplier management, and contract management. Competes head-to-head with Procural's e-sourcing and bid-management modules in large-enterprise deals.
- Alibaba 1688.com: China-headquartered wholesale B2B marketplace connecting buyers and suppliers at scale. Comparable marketplace model to Procural's buyer-supplier flow with RFQ/bidding-style sourcing.
Direct peers
- ThomasNet: North American B2B sourcing platform and supplier directory enabling buyers to issue RFQs and suppliers to compete for industrial procurement. Direct comparable in marketplace + e-sourcing functionality.
- TradeIndia: India-headquartered B2B marketplace with buyer-supplier matching and lead/RFQ flow. Comparable to Procural as a horizontal B2B marketplace focused on SMB supplier participation.
- Global Sources (GSOL): Hong Kong-headquartered B2B sourcing marketplace connecting international buyers with Asian suppliers via RFQs and supplier directories. Direct comparable marketplace and e-sourcing model.
Regional players
- Bahrain Tender Board: Government e-tendering platform operated by the Kingdom of Bahrain for public-sector procurement. Direct regional parallel to Procural's e-tendering capability in the same geography.
Others
- BenchMatrix: Canadian fintech/procurement technology provider that powers Procural's platform and co-led its seed round. Relevant as the enabling technology partner, not a direct competitor.
Emerging players
- Kissflow Procurement Cloud: Cloud-based procurement platform for SMB and mid-market buyers covering purchasing, vendor management, and approval workflows. Comparable in scope and target segment to Procural.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Procural social profiles
Digital presenceProcural financial estimates
Financial estimateRevenue estimate
Valuation estimate
Procural leadership team
Management profileNumber of profiles
Profiles2 records
Procural funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Procural M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Procural
What does Procural do?
Procural operates a cloud-based B2B procurement marketplace platform that connects buyers and sellers in Bahrain. The platform enables buyers to issue and manage RFQs and RFPs, source suppliers, and manage the full procurement workflow, while sellers can discover opportunities, purchase credit-based access, submit bids, and manage the quoting process. It provides end-to-end digital procurement from sourcing through order completion and rating.
Is Procural a public or private company?
Procural is a private company. It is classified as venture growth investor backed and is currently operating.
When was Procural founded?
Procural was founded in 2022. It employs 1 to 10 people.
Where is Procural based?
Procural is headquartered in Sitrah, Bahrain, in the Middle East region.
How does Procural make money?
One revenue line is on record: credit-Based Marketplace Fees.
Who are Procural's main competitors?
Broad incumbents on record are SAP Ariba, Coupa Software, Jaggaer and Alibaba 1688.com. Direct peers are ThomasNet, TradeIndia and Global Sources (GSOL). Bahrain Tender Board is listed as a regional player. BenchMatrix is listed as an others. Kissflow Procurement Cloud is listed as an emerging player.
Does Procural have an API?
No public API is recorded for Procural.
What industry is Procural in?
Procural's product category is B2B Procurement Platform. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of FSAGAJAK, Procurement, Vendor Management & Purchase-to-Pay (P2P). Its NAICS code is 513210 and its SIC code is 7372.