juntoz.com

What juntoz.com does

Juntoz.com is a Peruvian online shopping mall and multi-vendor e-commerce marketplace, founded in 2015 and headquartered in Lima, Peru. Operated under AXIS REPRESENTACIONES S.A.C. (RUC 20609101416), the platform is part of the Grupo EFE retail conglomerate — one of Peru's largest retail groups, which also operates the Tiendas EFE and La Curacao retail chains. The marketplace serves two customer segments: Peruvian B2C consumers shopping across multiple product categories (consumer electronics, beauty, baby, pet, wellness, home, and more) and third-party sellers — ranging from major enterprise anchors like Tiendas EFE (Conecta Retail S.A.) and La Curacao to long-tail SMB merchants such as BPS Fitness, Chronos, and Boticas Perú.

The platform is built on a standard multi-vendor e-commerce architecture: a web-based marketplace frontend, native iOS and Android applications, deployment on Microsoft Azure cloud infrastructure, and WhatsApp Business integration for customer communication. The technology stack supports both buyer-facing catalog, search, and checkout flows and seller-facing merchant tools. Adjacent engagement and retention layers include the Puntoz loyalty program and the Efectiva consumer financing integration (Grupo EFE's financial services arm), with the latter embedded into checkout to expand payment accessibility for underbanked Peruvian consumers. A cross-border initiative, Juntoz Internacional, extends the platform's reach to international markets.

Monetization is primarily through marketplace commissions on third-party seller transactions, supplemented by direct product sales (notably exclusive distribution arrangements such as the 2025 Nintendo Switch 2 launch in Peru), promotional and advertising placements, and financial product referral income via Efectiva. The business has raised approximately $6.98M in disclosed funding across 2015–2020, with no external capital raise recorded since January 2020, suggesting operational self-sufficiency or reliance on Grupo EFE's parent balance sheet for ongoing investment.

Name

juntoz.com

Legal name

AXIS REPRESENTACIONES S.A.C.

Website

https://juntoz.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Juntoz.com is a Peruvian multi-vendor online marketplace founded in 2015 and operated by Grupo EFE, serving Peruvian B2C consumers and third-party sellers across consumer electronics, beauty, baby, pet, and wellness categories.

Ownership category

akta.pro rank

Product category

Online Marketplace / Multi-Vendor E-commerce

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro industry

PRIMARYBPAMAGAA

Generalist Marketplaces & Online Malls

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• Online shopping marketplace
• Multi-seller e-commerce
• Consumer electronics retail
• Loyalty rewards program
• Omnichannel retail pickup

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Infrastructure, Personnel, Supply Chain

Revenue model

1. Marketplace commissions: Core revenue stream: Juntoz takes a commission/transaction fee on each sale made on the platform by its third-party Tiendas Oficiales (official stores), in the classic marketplace take-rate model.
2. Direct product sales: Sales of products listed on the marketplace where Juntoz acts as principal retailer (including products sourced from Grupo EFE and related entities) generating transactional retail revenue.
3. Promotional / advertising placements: Revenue from on-site advertising units (e.g., nanobar banners, sponsored placements) and coupon/promotion placements for brands and sellers, monetizing marketplace traffic.
4. Affiliate / financial partner referrals: Referral and affiliate revenue from embedding the Efectiva/Efectibank consumer credit product into the checkout flow, earning referral fees for financed purchases.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

Juntoz operates an online shopping mall marketplace that aggregates products from multiple official brand stores (Tiendas Oficiales) into a single e-commerce platform serving Peruvian consumers. The marketplace spans categories including consumer electronics, home appliances, gaming, fashion, beauty, perfumery, baby, pet, and wellness, with fulfillment via home delivery or in-store pickup at the affiliated Tiendas EFE and La Curacao retail network. Layered on the core marketplace are the Puntoz loyalty program, WhatsApp-assisted purchase, embedded Efectiva installment financing, and a self-serve merchant onboarding portal (Vendamos Juntos).

Product overview

Juntoz is a Peruvian online shopping mall (operated by AXIS REPRESENTACIONES S.A.C., RUC 20609101416) that operates as a multi-vendor marketplace combining a core e-commerce platform with several integrated modules. The core Juntoz.com Marketplace aggregates multiple third-party brand stores (e.g., Samsung, LG, Mabe, Indurama, Oster, Electrolux, Apple, Xiaomi, Samsung Mobile, and fashion brands) under a unified catalog and checkout, with delivery fulfilled either by sellers or by partners TIENDAS EFE and La Curacao with in-store pickup. Layered on top of the core platform, Juntoz operates the Puntoz loyalty program (add-on module) for member rewards, the Vendamos Juntos merchant onboarding portal for sellers, a native Juntoz Mobile App for iOS and Android, the Juntoz Internacional cross-border shipping service, a Promos y Cupones promotional section, and an embedded Efectibank (Efectiva) consumer credit offer surfaced through banner placements. Together these modules make Juntoz a single platform-plus-modules architecture serving as a one-stop online mall for its customers in Peru.

Differentiator

Problem solved

Functional benefit

Brands

• Puntoz: Loyalty/rewards program operated by Juntoz for its customers in Peru, allowing points accumulation and redemption as cash discounts (10 Puntoz = S/ 1.00).

Products and services

• Juntoz.com Marketplace Core multi-vendor online shopping mall aggregating products from multiple official brand stores (Tiendas Oficiales) across categories including Apple products, beauty and fashion, technology, and home appliances. Supports home delivery and in-store pickup at Tiendas EFE and La Curacao, serving Peruvian consumers.
• Puntoz Loyalty Program Customer loyalty and rewards program exclusive to Peru customers that lets members accumulate points through purchases, returns, gift cards, and event participation; 10 Puntoz equates to S/ 1.00 in redemption value applied as discounts on future orders.
• Vendamos Juntos (Merchant Central) Self-serve seller/merchant onboarding portal that allows third-party retailers to open a Tienda Oficial on the marketplace and manage their product listings, inventory and orders.
• Juntoz Mobile App Native mobile application for iOS (App Store id 6477494634) and Android (com.juntoz.marketplace on Google Play) that provides the full Juntoz shopping, coupon, and Puntoz loyalty experience on smartphones.
• Juntoz Internacional International shipping program enabling orders placed on the Juntoz marketplace to be delivered outside Peru, documented under the /contenido/juntoz-internacional-604 help page.

Quantifiable outcome

• Operates 24/7/365 online and serves customers across Peru via multiple Tiendas Oficiales
• +1 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered flagship / core and core.

• Grupo EFE / Tiendas EFE (Conecta Retail S.A.)flagship / coreStrategic or Co-development PartnerGrupo EFE is the parent/affiliated retail conglomerate of Juntoz. Tiendas EFE is both a Tienda Oficial on the marketplace and the operator of the physical-store pickup network for online orders. The legal terms reference Grupo EFE, and Juntoz inherits significant brand, capital, and distribution support from this relationship.
• La Curacaoflagship / coreStrategic or Co-development PartnerSister retail chain of Tiendas EFE within the Grupo EFE ecosystem. Provides physical store locations for click-and-collect ("retiro en tiendas Efe y La Curacao") of online purchases made on Juntoz, extending the marketplace's last-mile footprint.
• Apple (authorized resellers)coreChannel Partner/ Reseller/ DistributorApple products are sold on the marketplace through the "Mundo Apple" category by authorized Tiendas Oficiales, expanding Apple's authorized online distribution in Peru.
• Samsung (authorized resellers)coreChannel Partner/ Reseller/ DistributorSamsung consumer electronics (e.g., soundbars) are sold on Juntoz via authorized Tiendas Oficiales, providing an additional online channel for Samsung in Peru.
• Sony (authorized resellers)coreChannel Partner/ Reseller/ DistributorSony consumer electronics and PlayStation 5 consoles are sold on the marketplace by authorized Tiendas Oficiales such as Game Center SAC and Lets Play.
• Nintendo (authorized resellers)coreChannel Partner/ Reseller/ DistributorNintendo consoles (e.g., Nintendo Switch 2) are distributed on Juntoz through authorized gaming Tiendas Oficiales.
• LG (authorized resellers)coreChannel Partner/ Reseller/ DistributorLG home appliances (washing machines, refrigerators) are sold on the marketplace by the Tienda Oficial "LG OFICIAL (REPRESENTACIONES VARGAS S.A.)".
• Apple App Store and Google PlaycoreTechnology or IntegrationDistribution platforms for Juntoz's native iOS and Android shopping applications; also the channel through which users discover and install the mobile app referenced on the website.
• WhatsApp (Meta)coreTechnology or IntegrationMessaging platform integrated into the Juntoz customer journey for the "Comprar por WhatsApp" assisted-purchase flow and ongoing customer support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Falabella (Linio): Falabella.com.pe operates a multi-category Peruvian online marketplace integrated with Falabella's department-store and Sodimac home-improvement retail footprint. It is a directly comparable peer because of the omnichannel store-pickup model, marketplace-plus-retail structure, and broad electronics-to-fashion catalog.
• Ripley.com: Ripley.com.pe is a Peruvian multi-category department-store-and-marketplace platform with strong electronics, fashion, and home offerings. It competes directly with Juntoz for branded merchandise shoppers and operates an analogous store-pickup option at Ripley physical stores.
• Oechsle: Oechsle.pe is a Peruvian department-store chain with a multi-category online marketplace covering electronics, home, fashion, and toys. It directly competes with Juntoz in the same Peruvian consumer base and overlapping category mix.
• Mercado Libre: Mercado Libre is the dominant LATAM generalist online marketplace, with full operations in Peru under mercado libre.com.pe. It is the single most direct competitor to Juntoz's multi-category mall model, with overlapping categories (electronics, home, fashion, beauty), a competing take-rate commission model, and its own embedded credit and logistics ecosystem.
• Plaza Vea / Vivanda Online: Plaza Vea operates a multi-category Peruvian online store with grocery, household, electronics, and general-merchandise offerings. It is comparable to Juntoz as a domestic multi-category retail destination with promotional pricing and an in-store pickup option.

Regional players

• Tiendas EFE (Conecta Retail): Tiendas EFE is Juntoz's parent affiliate and one of Peru's largest electronics-and-appliance retail chains. It is a peer because it sells a directly overlapping electronics/appliance catalog, both online and in-store, and serves as Juntoz's primary omnichannel pickup partner.
• La Curacao: La Curacao is a Peruvian electronics, appliance, and home-goods retail chain under the same Grupo EFE umbrella as Tiendas EFE and Juntoz. It overlaps heavily in catalog and target shopper, and functions as a click-and-collect partner for Juntoz orders.

Emerging players

• Shein: Shein is an emerging fast-fashion marketplace expanding aggressively across LATAM. It overlaps with Juntoz's fashion, beauty, and lifestyle categories and competes for price-sensitive Peruvian consumers with frequent promotions and discounts.
• AliExpress: AliExpress is an emerging cross-border marketplace with growing penetration among Peruvian consumers seeking low-priced electronics, accessories, and lifestyle goods. It competes for the same promotional, coupon-driven shopper that Juntoz targets, especially in tech and accessories.

Broad incumbents

• Amazon (LATAM operations): Amazon's global marketplace reaches Peruvian shoppers and competes with Juntoz in electronics, home appliances, fashion, and beauty. While it does not localize as deeply as Juntoz, it is a broad incumbent benchmark for catalog breadth, pricing, and delivery expectations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JuntozOficialPe
• YouTubeyoutube.com/@Juntozoficial
• Facebookfacebook.com/JuntozOficialPe
• Instagraminstagram.com/juntozoficialpe
• TikToktiktok.com/@juntozoficialpe
• LinkedInlinkedin.com/company/juntoz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds6 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about juntoz.com