Oechsle
Oechsle is a Peruvian omnichannel department store retailer operating 26 physical stores nationwide and the oechsle.pe e-commerce platform, serving general Peruvian consumers with multi-category merchandise including technology, fashion, beauty, home appliances, and a 930+ seller marketplace.
- Company typePrivate
- Founded2008
- HeadquartersLima, Peru
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Oechsle does
Oechsle is a Peruvian omnichannel department store chain operating 26 physical stores nationwide and the e-commerce platform oechsle.pe, serving general Peruvian consumers across horizontal segments including households, fashion buyers, technology purchasers, and home/living shoppers. The company sells multi-category merchandise — smartphones, laptops, printers, gaming consoles and TVs (Apple, Samsung, HP, Epson, LG, Lenovo, Motorola); fashion, footwear and beauty (Adidas, Nike, plus perfumes and dermocosmetics from La Roche-Posay, Eucerin, Bioderma); home appliances, furniture, sports equipment, children's products, and stationery — and operates a third-party marketplace of over 930 sellers that extends catalog breadth. The storefront is built on the VTEX e-commerce platform with a dedicated mobile app, WhatsApp-based customer service, and integrated checkout supporting the Tarjeta Oh! co-branded credit card (issued via Banco Ripley on Visa/MasterCard networks) for installment purchases up to 36 months.
The business generates revenue through two principal streams: direct retail product sales via owned inventory sold across physical stores and the e-commerce channel, and marketplace commissions earned from third-party sellers (including the sister banner plazaVea). Pricing is unit-based across a long-tail of SKUs denominated in Peruvian Soles, with financing-driven demand supported by Tarjeta Oh!'s installment and cash-back mechanics. Authorized-retailer partnerships with Apple, Samsung, HP, Epson, Brother, LG, Adidas, Nike, Motorola, and Lenovo provide official-warranty inventory that unauthorized competitors cannot match.
Oechsle is operated by Tiendas Peruanas S.A. (R.U.C. 20493020618), a privately held Peruvian corporation headquartered in San Borja, Lima, that sits within the Inversiones Centenario retail group alongside sister banners Plaza Vea, Promart, Makro, and Inkafarma — sharing back-office scale, the Tarjeta Oh! financial product, and a common customer base across formats. The company employs 501-1000 people and serves customers across the entirety of Peru through both in-store and nationwide home-delivery channels.
Oechsle firmographics
Firmographics- Name
- Oechsle
- Legal name
- Tiendas Peruanas S.A.
- Website
- https://oechsle.pe
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Oechsle is a Peruvian omnichannel department store retailer operating 26 physical stores nationwide and the oechsle.pe e-commerce platform, serving general Peruvian consumers with multi-category merchandise including technology, fashion, beauty, home appliances, and a 930+ seller marketplace.
- Ownership category
- akta.pro rank
Oechsle industry classification
Industry- Product category
- Department Store Retail
- NAICS
- General Merchandise Retailers (455), Electronics and Appliance Retailers (4492), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Consumer Electronics & Appliances Omnichannel (CRAFAEAC)
- akta.pro secondary industries
- Apparel, Footwear & Accessories Omnichannel (CRAFAEAA), Beauty & Personal Care Omnichannel (CRAFAEAB)
Keywords
Where Oechsle is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Oechsle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Direct sales of merchandise across multiple categories including technology, fashion, beauty, home goods, and sports. Revenue generated from margin on goods sold to consumers through both physical stores and e-commerce platform.
- Marketplace Commission: Third-party sellers (marketplace sellers, plazaVea) sell products through the Oechsle.pe platform, with Oechsle earning commission on transactions. The marketplace includes over 930 third-party sellers in categories like printers alone.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing across all product categories |
| Subscription | Monthly | Installment payment through Tarjeta Oh! credit card |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Oechsle product offering
Product offeringCore offering
Oechsle is a Peruvian omnichannel department store retailer operating 26 physical stores and the oechsle.pe e-commerce platform. It sells a wide assortment of consumer goods across technology (smartphones, laptops, printers, gaming consoles, TVs), fashion, footwear, beauty (perfumes, dermocosmetics, makeup), home appliances, furniture, sports equipment, and children's products. The business is complemented by a third-party seller marketplace (SellerCenter) and the Tarjeta Oh! co-branded credit card offering installment payments.
Product overview
Oechsle.pe is Peru's leading multi-category e-commerce platform operated by Tiendas Peruanas S.A., offering a comprehensive online shopping experience with products across technology (smartphones, laptops, printers, gaming consoles, TVs), fashion (clothing, footwear, accessories), beauty (perfumes, dermocosmetics, makeup), home appliances, furniture, sports equipment, children's products, and stationery. The platform operates through its main website Oechsle.pe and mobile app, supported by the co-branded Tarjeta Oh! credit card for installment payments. The marketplace model also enables third-party sellers to reach customers through Seller Center integration. Key technology products include HP Smart-enabled printers, gaming PCs, and the latest smartphone releases (iPhone 17 Pro, Samsung Galaxy A56, Redmi 15, OnePlus 15, Nintendo Switch 2), while beauty offerings feature international fragrances (Lattafa, Armaf, Paco Rabanne) and dermocosmetics brands (La Roche-Posay, Eucerin, Bioderma, CeraVe).
Differentiator
Problem solved
Functional benefit
Products and services
- Oechsle.pe Online Store Peru's leading multi-category e-commerce platform offering a comprehensive online shopping experience with products across technology, fashion, beauty, home appliances, furniture, sports, and children's products, supported by secure checkout, nationwide home delivery, and in-store pickup.
- App Oechsle Mobile application enabling Oechsle customers to browse the product catalog, make purchases, access exclusive mobile deals, and pay conveniently from smartphones and tablets.
- Tarjeta Oh! Co-Branded Credit Card Co-branded retail credit card accepted across Oechsle and its sister retail brands, providing installment payments up to 36 months, cash back on purchases at affiliated establishments, and 0% interest installment promotions.
- Technology Product Category Retail category offering smartphones, laptops, desktops, gaming PCs, gaming consoles, televisions, printers, and related accessories from brands such as Samsung, Apple, HP, Lenovo, Epson, Brother, LG, Sony, and Nintendo.
- Printers and Multifunctional Devices Retail category offering inkjet, laser, EcoTank continuous ink printers, and multifunction devices from Brother, Epson, HP, and Canon, with options for home and professional use.
- Beauty and Fragrance Category Retail category offering perfumes, dermocosmetics, makeup, hair care, and personal care products from international brands including Lattafa, Armaf, Paco Rabanne, Carolina Herrera, Dior, Lancôme, La Roche-Posay, Eucerin, Bioderma, CeraVe, and ISDIN.
- Fashion Category (Moda) Retail category offering clothing, accessories, and branded fashion collections for men, women, and children from brands including Sfera, Hypnotic, and Malabar.
- Footwear (Zapatillas) Retail category offering athletic and casual footwear from Adidas, Nike, Puma, New Balance, Reebok, Skechers, and other urban sneaker brands for men, women, and children.
- Home Appliances (Electrohogar) Retail category offering major and small home appliances including refrigerators, washing machines, dryers, stoves, ovens, microwaves, air conditioners, and personal care appliances from Indurama, LG, Samsung, Mabe, and Bosch.
- Furniture and Home Décor (Muebles y Deco Hogar) Retail category offering living room, dining, bedroom, and office furniture, along with home décor items such as lamps, rugs, curtains, and mirrors.
- Sports and Fitness (Deportes) Retail category offering exercise machines, treadmills, bicycles, electric scooters, electric motorcycles, camping gear, and sporting apparel.
- Children's Products (Infantil) Retail category offering toys, school supplies, backpacks, and children's clothing including branded lines tied to Pokémon, Mario Bros, Barbie, LOL Surprise, and Hot Wheels.
- Stationery and Office Supplies (Papelería) Retail category offering paper, notebooks, craft materials, greeting cards, and specialized stationery from brands including Class & Work, Arti Creativo, and Canson.
- Desktop Computers and All-in-One Systems Retail category offering desktop and All-in-One personal computers from HP and Lenovo, including HP ProOne, HP OmniStudio, Lenovo ThinkCentre, and IdeaCentre lines with Intel Core and AMD Ryzen processor configurations.
- Gaming Desktop PCs (PC Gamer) Retail category offering high-performance gaming desktop computers configured with AMD Ryzen or Intel Core i7/i9 processors, NVIDIA GeForce RTX graphics, RGB lighting, and premium cooling, with storage from 512GB to 1TB.
Quantifiable outcome
- 26 physical stores across Peru enabling hybrid online/offline shopping
- +2 more outcomes
Companies that use Oechsle
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Oechsle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Oechsle partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- SamsungcoreOfficial product partnership for smartphones, televisions, and home appliances. Products include Samsung phones, Samsung TVs, and Samsung home appliances sold through Oechsle with official warranty support.
- ApplecoreAuthorized retailer for iPhone, MacBooks, and Apple accessories. Oechsle operates Apple store section and offers latest iPhone models including iPhone 17 Pro with official warranty.
- HPcoreProduct partnership for HP laptops, desktops, and printers. Oechsle sells HP products including Smart Tank printer series with official HP warranty and support.
- EpsoncoreAuthorized distributor for Epson printers and EcoTank systems. Products include multifunctional printers, EcoTank continuous ink systems, and sublimation printers.
- BrothercoreProduct partnership for Brother printers and labeling machines. Oechsle offers comprehensive Brother printer lineup from home to office models.
- AdidascoreOfficial retailer for Adidas footwear and athletic apparel. Products include sneakers, running shoes, sports apparel for men, women, and children.
- NikecoreAuthorized Nike retailer offering athletic footwear, sports apparel, and accessories for various sports and lifestyle activities.
- LGcoreProduct partnership for LG televisions, home appliances, and electronics. Includes LG OLED, QNED, and NanoCell TVs along with LG refrigerators and washing machines.
- MotorolacoreOfficial smartphone partner offering Motorola phones with promotional pricing and installment options for Father's Day and other campaigns.
- LenovocoreProduct partnership for Lenovo laptops and ThinkCentre desktops. Oechsle offers Lenovo computers including ThinkCentre All-in-One business systems.
- plazaVeaminorSister company marketplace seller operating on the Oechsle.pe platform alongside Oechsle's own inventory, expanding product availability.
- Tarjeta Oh!coreCo-branded credit card partnership with Oh! (operated by Banco Ripley). Offers exclusive promotions, cash back, and up to 36-month installments for Oechsle customers. Part of wider retail network including Plaza Vea, Makro, Promart, and Inkafarma.
- Visa/MasterCardcorePayment network partnerships enabling customers to pay with Visa or MasterCard credit cards globally. Tarjeta Oh! operates on both Visa and MasterCard networks.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
Oechsle competitors and assessment
Company assessmentDirect peers
- Saga Falabella: Peru's largest department store chain operated by Falabella S.A., selling apparel, electronics, home goods, and beauty through physical stores and e-commerce. Direct competitor to Oechsle in the same multi-category omnichannel format with overlapping customer base.
- Ripley: Peruvian department store chain owned by Ripley Corp, with comparable multi-category offering (fashion, electronics, home, beauty) across physical stores and ripley.com.pe e-commerce. Direct competitor with similar installment-financing model via Tarjeta Ripley.
- Mercado Libre Peru: Leading e-commerce marketplace in Peru offering multi-category assortment with third-party seller model. Competes directly with Oechsle.pe on online assortment breadth, pricing, and fulfillment — particularly in electronics, fashion, and home categories.
- Hiraoka: Established Peruvian electronics and home appliance retailer with strong focus on technology categories (TVs, computers, audio, appliances). Directly comparable to Oechsle's electronics category positioning with multi-store presence in Lima.
- Curacao: Latin American consumer electronics and appliance retailer with stores across Central and South America including Peru. Direct competitor to Oechsle's electronics category with similar authorized-retailer model for global brands like Samsung, LG, and HP.
Regional players
- Plaza Vea: Sister supermarket/hypermarket chain under Tiendas Peruanas S.A. (same parent as Oechsle), selling groceries alongside general merchandise including electronics and home goods. Operates within the same Inversiones Centenario group with overlapping Tarjeta Oh! acceptance.
Broad incumbents
- Inkafarma: Peru's largest pharmacy chain under Tiendas Peruanas S.A. (sister to Oechsle), part of the same Inversiones Centenario group. Operates in health and personal care retail adjacent to Oechsle's beauty and dermocosmetics category, with shared Tarjeta Oh! ecosystem.
- Tottus: Peruvian hypermarket chain owned by Falabella S.A., combining grocery with general merchandise including electronics, apparel, and home goods. Competes with Oechsle in non-grocery categories while also overlapping with sister Plaza Vea.
- Promart: Peruvian home improvement and construction retail chain under Tiendas Peruanas S.A. (sister to Oechsle). While specializing in home improvement rather than general merchandise, it shares the parent group, Tarjeta Oh! acceptance, and overlapping customer base with Oechsle.
- Falabella S.A. Latin American department store conglomerate operating Saga Falabella, Tottus, and Sodimac across Peru and other Andean markets. Parent of Oechsle's direct competitors and broader incumbent in the regional omnichannel retail space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Oechsle social profiles
Digital presenceOechsle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oechsle leadership team
Management profileNumber of profiles
Profiles1 record
Oechsle subsidiaries and ownership
Company hierarchySubsidiaries1 record
Oechsle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oechsle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oechsle
What does Oechsle do?
Oechsle is a Peruvian omnichannel department store retailer operating 26 physical stores and the oechsle.pe e-commerce platform. It sells a wide assortment of consumer goods across technology (smartphones, laptops, printers, gaming consoles, TVs), fashion, footwear, beauty (perfumes, dermocosmetics, makeup), home appliances, furniture, sports equipment, and children's products. The business is complemented by a third-party seller marketplace (SellerCenter) and the Tarjeta Oh! co-branded credit card offering installment payments.
Is Oechsle a public or private company?
Oechsle is a private company. It is classified as corporate owned and is currently operating.
When was Oechsle founded?
Oechsle was founded in 2008. It employs 501 to 1,000 people.
Where is Oechsle based?
Oechsle is headquartered in Lima, Peru, in the Latin America region.
How does Oechsle make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are marketplace Commission.
Who are Oechsle's main competitors?
Direct peers on record are Saga Falabella, Ripley, Mercado Libre Peru, Hiraoka and Curacao. Plaza Vea is listed as a regional player. Broad incumbents are Inkafarma, Tottus, Promart and Falabella S.A..
Does Oechsle have an API?
No public API is recorded for Oechsle.
What industry is Oechsle in?
Oechsle's product category is Department Store Retail. Its primary akta.pro industry code is CRAFAEAC, Consumer Electronics & Appliances Omnichannel, with a secondary code of CRAFAEAA, Apparel, Footwear & Accessories Omnichannel. Its NAICS code is 455 and its SIC code is 5399.