Fat Snax
Fat Snax is a Brooklyn-based direct-to-consumer food company that produces and sells keto-compliant, low-carb cookies and tea to health-conscious consumers following ketogenic and sugar-free diets via its website, subscriptions, and a small Canadian storefront.
- Company typePrivate
- Founded2018
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fat Snax does
Fat Snax is a direct-to-consumer food company that produces and sells keto-compliant, low-carb, and sugar-free cookies and tea products. Founded in 2018 (one source notes 2017) and headquartered in Brooklyn, New York, with the corporate entity incorporated in Delaware as Fat Snax, Inc., the company targets health-conscious consumers following ketogenic, low-carb, or sugar-free lifestyles who want indulgent-tasting snacks that fit their dietary requirements. Its core product line consists of cookies in flavors such as chocolate chip and peanut butter, complemented by seasonal limited-time offerings (e.g., Ginger Turmeric Cookies for the holidays) and a tea product line sold via a dedicated 'Tea Deals' section on the website. No proprietary technology, patents, or AI/ML capabilities are disclosed.
The company operates primarily a direct-to-consumer e-commerce model through fatsnax.com, supplemented by a B2B corporate pricing program for bulk business orders. Revenue mechanics comprise three streams: one-time single-box purchases backed by a money-back guarantee; a Subscribe and Save subscription program offering 5% off recurring monthly orders and cancelable at any time; and corporate bulk pricing for organizations. Geographic reach spans the United States and Canada via a dedicated Fat Snax CANADA storefront. Go-to-market relies on the company's website, organic social media (Twitter, Facebook, Instagram), and an email newsletter, with customer testimonials as a primary trust-building asset.
Fat Snax has raised approximately $9.5 million across disclosed funding activity: a $4.5 million round in April 2020 led by Boulder Food Group with participation from Bigr Ventures, followed by an approximately $5 million exempt securities offering under SEC Rule 506(b) in September 2021. The company is led by founder and CEO Jeffrey Frese, with a headcount in the 11–50 range. No institutional investors beyond the 2020 round are named, and no parent company, subsidiaries, acquisitions, or public-company signaling are present in the data.
Fat Snax firmographics
Firmographics- Name
- Fat Snax
- Legal name
- Fat Snax, Inc.
- Website
- https://fatsnax.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fat Snax is a Brooklyn-based direct-to-consumer food company that produces and sells keto-compliant, low-carb cookies and tea to health-conscious consumers following ketogenic and sugar-free diets via its website, subscriptions, and a small Canadian storefront.
- Ownership category
- akta.pro rank
Fat Snax industry classification
Industry- Product category
- Keto and Low-Carb Cookies
- NAICS
- Cookie, Cracker, and Pasta Manufacturing (31182), Other Snack Food Manufacturing (311919)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- DTC Snacks & Packaged Foods Subscriptions (AFAIANAG)
Keywords
Where Fat Snax is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fat Snax business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time purchase model where customers buy individual boxes of cookies and tea products directly through the company's website. Customers can purchase seasonal and regular products at listed prices.
- Subscription (Subscribe and Save): Recurring subscription model offering 5% discount on regular orders. Customers subscribe to their favorite products for automatic recurring delivery, providing predictable recurring revenue.
- Corporate/Bulk Pricing: B2B revenue stream offering corporate pricing for bulk orders, targeting businesses and organizations rather than individual consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual box purchase with money-back guarantee |
| Subscription | Monthly | Subscribe and Save - 5% recurring discount |
| Unit Pricing | Pay-as-you-go | Corporate pricing for bulk orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Fat Snax product offering
Product offeringCore offering
Fat Snax manufactures and sells keto-friendly, low-carb, and sugar-free cookies (chocolate chip, peanut butter, and seasonal varieties such as Ginger Turmeric) along with tea products directly to consumers via its own e-commerce website. The company offers individual-box purchases, a Subscribe and Save subscription program with a 5% recurring discount, a money-back guarantee on single-box orders, and corporate bulk pricing for organizational buyers.
Product overview
Fat Snax is a direct-to-consumer snack company offering keto, low-carb, and sugar-free cookies and tea products. The core product line consists of cookies available in multiple flavors (chocolate chip, peanut butter, and seasonal varieties like Ginger Turmeric), complemented by tea products. The company sells directly through its e-commerce website with individual box purchases and subscription options.
Differentiator
Problem solved
Functional benefit
Products and services
- Keto and Low-Carb Cookies Fat Snax's flagship offering: cookies formulated for keto, low-carb, and sugar-free lifestyles, available in multiple flavors including chocolate chip, peanut butter, and seasonal varieties. Sold to individual consumers via individual boxes, subscriptions, or to organizations via corporate bulk pricing.
- Tea Products Tea products offered in addition to cookies through the company's website, available through the Tea Deals section.
- Ginger Turmeric Cookies Seasonal limited-time cookie flavor combining ginger and turmeric, released for the Holidays as a recurring seasonal offering.
Companies that use Fat Snax
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Fat Snax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fat Snax partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Fat Snax competitors and assessment
Company assessmentBroad incumbents
- Quest Nutrition: Larger, established keto/low-carb nutrition brand with broad snack portfolio (bars, cookies, chips) across D2C, retail, and foodservice. Competes with Fat Snax but at much greater scale and channel breadth.
- Atkins: Iconic low-carb nutrition brand with mass retail distribution of bars, shakes, and baked treats. Represents the kind of incumbent pressure Fat Snax faces in the low-carb space.
Direct peers
- HighKey Snacks: Direct-to-consumer brand selling keto/low-carb cookies, crackers, and snacks online with subscription options. Closest analog to Fat Snax in product mix, target customer, and D2C motion.
- Nui Cookies: Keto cookie brand selling low-carb baked treats direct-to-consumer. Comparable product type, customer segment, and e-commerce model to Fat Snax.
- Know Brainer: Keto-focused cookie and snack brand selling low-carb baked goods online, competing head-to-head with Fat Snax in the keto treat category.
Emerging players
- Swerve: Keto-friendly sweetener brand with adjacent snack/baking products. Comparable low-carb consumer base and D2C motion, though more upstream in formulation inputs.
- Lakanto: Keto sweetener and low-carb baking brand selling online with subscription. Targets the same keto consumer with overlapping use cases (sweeteners, baking-friendly products).
- Keto Krisp: Keto protein bar and treat brand with D2C presence. Adjacent competitor that targets similar low-carb, high-protein snack occasions as Fat Snax cookies.
- ChocZero: Keto-friendly chocolate and syrup brand sold primarily D2C. Adjacent keto-treat competitor sharing Fat Snax's low-carb, sugar-free consumer positioning.
- Julian Bakery: Low-carb and Paleo baked goods brand selling direct and via retail. Overlaps with Fat Snax in low-carb baked treats for diet-conscious consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Fat Snax social profiles
Digital presenceFat Snax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fat Snax leadership team
Management profileNumber of profiles
Profiles1 record
Fat Snax funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fat Snax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fat Snax
What does Fat Snax do?
Fat Snax manufactures and sells keto-friendly, low-carb, and sugar-free cookies (chocolate chip, peanut butter, and seasonal varieties such as Ginger Turmeric) along with tea products directly to consumers via its own e-commerce website. The company offers individual-box purchases, a Subscribe and Save subscription program with a 5% recurring discount, a money-back guarantee on single-box orders, and corporate bulk pricing for organizational buyers.
Is Fat Snax a public or private company?
Fat Snax is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fat Snax founded?
Fat Snax was founded in 2018. It employs 11 to 50 people.
Where is Fat Snax based?
Fat Snax is headquartered in Brooklyn, United States, in the North America region.
How does Fat Snax make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription (Subscribe and Save) and corporate/Bulk Pricing.
Who are Fat Snax's main competitors?
Broad incumbents on record are Quest Nutrition and Atkins. Direct peers are HighKey Snacks, Nui Cookies and Know Brainer. Emerging players are Swerve, Lakanto, Keto Krisp, ChocZero and Julian Bakery.
Does Fat Snax have an API?
No public API is recorded for Fat Snax.
What industry is Fat Snax in?
Fat Snax's product category is Keto and Low-Carb Cookies. Its primary akta.pro industry code is AFAIANAG, DTC Snacks & Packaged Foods Subscriptions. Its NAICS code is 31182 and its SIC code is 2052.