Pole Position
Pole Position is a Dubai-based motorsports consultancy founded in 2019, serving Middle East clients across IP representation, event delivery, and motorsport industry development, with a team of 11-50 led by CEO Ryan Trutch.
- Company typePrivate
- Founded2019
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
Pole Position firmographics
Firmographics- Name
- Pole Position
- Website
- https://p-1.me
- Company type
- Private
- Founded year
- 2019
- Headcount range
- 11–50 employees
- Short description
- Pole Position is a Dubai-based motorsports consultancy founded in 2019, serving Middle East clients across IP representation, event delivery, and motorsport industry development, with a team of 11-50 led by CEO Ryan Trutch.
- Ownership category
- akta.pro rank
Pole Position industry classification
Industry- Product category
- Motorsports Consulting Services
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Driver & Rider Management / Representation (MPAKAGAG)
Keywords
Where Pole Position is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Markets served
Pole Position business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Pole Position product offering
Product offeringCore offering
Pole Position is a motorsports consultancy serving clients in the Middle East with three core service lines: intellectual property representation for motorsports brands, planning and execution of motorsports events, and motorsports development advisory. The firm acts as a regional advisor and intermediary between motorsports stakeholders and the Middle Eastern market.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorsports IP Representation
- Motorsports Events Consulting
- Motorsports Development Consulting
Companies that use Pole Position
Customer profileIdeal customer profiles1 record
Pole Position technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pole Position partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
Pole Position competitors and assessment
Company assessmentBroad incumbents
- Octagon: Global sports marketing consultancy with a dedicated motorsports practice providing driver marketing, event activation, and series consulting. Overlaps with Pole Position's combination of IP representation, events, and motorsports development work, but as part of a multi-sport portfolio rather than a motorsports-only boutique.
- Wasserman Agency: Global sports talent and marketing agency that operates a motorsports representation practice with active racing-driver clients. Comparable to Pole Position as a broader-scale agency that handles driver IP, endorsements, and event activations across multiple sports, including motorsports.
- IMG (Endeavor): Long-established global sports management and licensing company with a motorsports division handling driver representation, events, and rights deals. Comparable on the IP-representation and motorsports events axis, but at a much larger and more international scale than a regional consultancy like Pole Position.
Direct peers
- Motorsport Vision (MSV): UK-based motorsports venue operator and promoter that runs racing circuits, sanctions events, and supports series development. Comparable to Pole Position on the motorsports events and motorsports development legs of the stack, though operating primarily as a venue owner rather than a pure consultancy.
- MB Partners: Motorsports-focused PR, events, and talent agency serving racing drivers and series with communications, event delivery, and commercial representation. Comparable to Pole Position as a motorsports-specialist agency combining representation, events, and advisory into a single integrated offering for racing clients.
- Stellar Group (Fluid Racing): Motorsports management consultancy providing driver representation, commercial activation, and team advisory — closely matching Pole Position's IP-representation and motorsports-development positioning. Both firms sell motorsports-specific expertise to drivers, teams, and series, with similar boutique scale and consultancy-style offering.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key highlights4 records
Customer concentration
Pole Position social profiles
Digital presencePole Position financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pole Position leadership team
Management profileNumber of profiles
Profiles1 record
Pole Position funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pole Position M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pole Position
What does Pole Position do?
Pole Position is a motorsports consultancy serving clients in the Middle East with three core service lines: intellectual property representation for motorsports brands, planning and execution of motorsports events, and motorsports development advisory. The firm acts as a regional advisor and intermediary between motorsports stakeholders and the Middle Eastern market.
When was Pole Position founded?
Pole Position was founded in 2019. It employs 11 to 50 people.
Where is Pole Position based?
Pole Position is headquartered in Dubai, United Arab Emirates, in the Middle East region.
Who are Pole Position's main competitors?
Broad incumbents on record are Octagon, Wasserman Agency and IMG (Endeavor). Direct peers are Motorsport Vision (MSV), MB Partners and Stellar Group (Fluid Racing).
Does Pole Position have an API?
No public API is recorded for Pole Position.
What industry is Pole Position in?
Pole Position's product category is Motorsports Consulting Services. Its primary akta.pro industry code is MPAKAGAG, Motorsports Driver & Rider Management / Representation. Its SIC code is 7948.