Mb Partners Limited
MB Partners Limited is a UK-based sports marketing agency serving enterprise brands through motorsport talent management, sponsorship brokerage, brand activation, and a 75-partner B2B networking programme anchored by founder Mark Blundell's F1 heritage.
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mb Partners Limited does
MB Partners Limited is a UK-based sports marketing agency operating from Royston, Hertfordshire, with a private limited company status in England and Wales. The firm was founded circa 2013 and functions as a relationship-driven intermediary connecting enterprise brands with motorsport talent, sponsorship rights, and a curated B2B networking environment. Its offer is organized into three service pillars: MB Motorsport (talent management anchored by a British Touring Car Championship racing team and managed drivers including founder Mark Blundell, a former Formula 1 driver, and motorsport advisor Gary Paffett); Brand Partnerships (commercial rights representation, sponsorship brokerage, and brand activation across motorsport and adjacent rights holders); and the Partner Programme (a B2B referral and collaboration network of over 75 commercial partners spanning automotive, financial services, technology, retail, lifestyle and luxury verticals).
The business model is professional services revenue with bespoke pricing tied to enterprise clients, combining sponsorship commissions, talent management fees, activation project work, and likely partner programme membership dues. Go-to-market leverages the founder's personal brand and motorsport network as the primary distribution channel; there is no evidence of a self-serve SaaS layer, marketing automation stack, or technology-led acquisition motion. The organization runs lean (1-10 employees per Companies House filings), positioning it as a high-touch consultancy rather than a scalable platform.
The company's technology surface is minimal: no proprietary platform, no AI/ML infrastructure, and no disclosed data assets are evidenced in the source material. The firm achieved B Corp certification in March 2026, indicating a deliberate positioning shift toward values-based procurement criteria, which is increasingly relevant for enterprise brand shortlisting in sponsorship and ESG-marketed partnerships. Operational maturity at this scale reflects a founder-led professional services firm whose economics are gated by partner-level relationships rather than asset leverage.
Mb Partners Limited firmographics
Firmographics- Name
- Mb Partners Limited
- Legal name
- MB Partners Limited
- Website
- https://wearembp.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MB Partners Limited is a UK-based sports marketing agency serving enterprise brands through motorsport talent management, sponsorship brokerage, brand activation, and a 75-partner B2B networking programme anchored by founder Mark Blundell's F1 heritage.
- Ownership category
- akta.pro rank
Mb Partners Limited industry classification
Industry- Product category
- Sports Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Membership Organizations (8600)
- akta.pro primary industry
- Motorsports Driver & Rider Management / Representation (MPAKAGAG)
- akta.pro secondary industries
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Sports & Entertainment / VIP Corporate Travel Management (THAKACAG)
Keywords
Mb Partners Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Sponsorship Strategy & Brokerage: MBP helps businesses identify authentic sponsorship opportunities aligned with business objectives, negotiates partnerships, and provides full-service contract negotiation and activation planning.
- Brand Activation & Events: End-to-end campaign management including strategy, creative development, delivery, measurement and results. Bespoke activations across live, digital, and experiential platforms including exclusive events and hospitality experiences.
- Content Creation: High-quality content production including brand films, social campaigns, and event coverage. Strategic storytelling to amplify messages across digital, social, and live channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Mb Partners Limited product offering
Product offeringCore offering
MB Partners Limited operates as a relationship-driven sports marketing agency offering three integrated service pillars: Motorsport (driver talent management and racing programmes), Brand Partnerships (sponsorship strategy and brokerage, brand activation and events, and content creation), and a Partner Programme (an exclusive global B2B business community of more than 75 commercial partners). The agency connects enterprise brands with motorsport rights holders and provides end-to-end campaign management from identification and negotiation through delivery and measurement.
Product overview
MB Partners Limited operates as a relationship-driven sports marketing company offering three integrated service pillars: Motorsport (talent management and racing programmes), Brand Partnerships (sponsorship, events, and content creation), and a Partner Programme (business growth network). The company leverages its motorsport heritage and global relationships to deliver commercial success for brands. Their primary sub-brand is MB Motorsport, which competes in championships including the British Touring Car Championship.
Differentiator
Problem solved
Functional benefit
Brands
- MB Motorsport: The company's motorsport racing team and brand under which they manage driver talent and racing partnerships
Products and services
- Brand Partnerships Comprehensive brand partnership services for enterprise businesses, including sponsorship strategy and brokerage, brand activation and events, content creation, and full-service contract negotiation connecting brands with motorsport rights holders.
- Motorsport Motorsport management and talent representation services including driver management, team partnerships, and racing programme development for professional racing drivers.
- Partner Programme An exclusive global business community network connecting ambitious brands across industries and markets, providing strategic introductions, premium networking events, hospitality experiences, and cross-industry collaboration opportunities among more than 75 commercial partners.
Quantifiable outcome
- Long-term partnerships that grow year on year, built on shared trust and proven results
- +2 more outcomes
Companies that use Mb Partners Limited
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Mb Partners Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mb Partners Limited partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- DigitascoreDigitas joined the MBP Partner Programme as The connected Experience Company, blending creative courage, dynamic data, and transformational technology to reimagine brand experiences in the Intelligence Age.
- Turpin Barker ArmstrongcoreTurpin Barker Armstrong (TBA) is a distinguished accountancy and financial services firm with circa 40 years of heritage, offering tailored solutions for business owners and professionals.
- Farringford LegalcoreFarringford Legal specialises in providing affordable, agile and commercially focused legal services to entrepreneurs and SMEs in high-growth sectors including technology and e-commerce.
- Pennington Manches CoopercoreFull-service legal team with sports law expertise advising organisations, commercial entities and talented individuals across motorsport and sports sectors.
- Cauvery WealthcoreCauvery Wealth is a privately owned, independent boutique wealth manager serving individuals, families, trustees and professionals with bespoke financial management. Established in 2024.
- Alexandra Wood LtdminorFirst female Savile Row tailor providing bespoke tailoring and style direction for the discerning professional man, featured in GQ, Tatler, Forbes, and Square Mile.
- Arbuthnot LathamcorePrivate banking, commercial banking, wealth planning and investment management firm celebrating 190 years of excellent client service in 2023.
- CarriercoreLeading global provider of healthy, safe, sustainable and intelligent building and cold chain solutions. Willis Carrier invented modern air conditioning 120 years ago.
- ChildseyminorLeading marketing agency providing growth strategy, digital marketing, web design and media production. Climate-positive business with activities offset by environmental projects.
- ConveracoreOne of the largest non-bank B2B cross-border payments companies globally, serving more than 30,000 customers from small businesses to enterprise treasurers.
- Gratte Brothers GroupcoreLeading independent provider of comprehensive building services since 1946, offering design, installation and maintenance for building services, engineering, security systems and foodservice facilities.
- @GroupcoreGlobal technology integrator helping ensure technology and business are running at peak performance, from documents and data to identity verification and custom software integration.
- LifestyleminorReward and recognition experts providing inspirational recognition, loyalty and motivation strategies. First and only gift card company in the world that is a certified B Corp.
- NB Albatross AviationminorPrivate aviation expertise offering aircraft from helicopters to Boeing 757 business jets with 25+ years of excellence in Charter Sales.
- NCPI SolutionsminorBuilding services, design and installation company offering complete range of services demanded by today's construction industry with focus on long-term partnerships.
- Ryman BusinessminorOffice supplies provider supporting businesses for over 130 years with over 55,000 products available online and 200+ high street stores.
- SafferyminorPartner-led and people-focused advisory services for successful entrepreneurs, owner-managed businesses and high net-worth individuals.
- SavillscoreCommercial and prime residential real estate expertise for over 160 years with more than 40,000 professionals dedicated across 70 countries.
- Sema LeaseminorVehicle leasing company formed in 2004, now one of the largest in UK specialising in 12 month vehicle leasing with nearly 3000 vehicles in fleet.
- SiemenscoreLeading technology company focused on industry, infrastructure, mobility, and healthcare, creating technology to transform the everyday.
- Sub Zero & WolfminorLeading line in home refrigeration and cooking for over 70 years, bringing professional quality to luxury homes, hotels, yachts and private jets.
- Taylor Project Services LLPminorBuilding services design and consultancy for clients across Europe and the UK, from project conception through to design, construction and maintenance.
- UniservecoreUK's largest independent logistics and global trade management provider, covering ocean freight, air freight, road and rail with intelligent warehousing and distribution.
- Whisky AssetminorLeaders in premium cask services providing end-to-end cask ownership from purchase to warehousing and cask management to bottling.
- Winged BootsminorUK's No.1 Luxury travel agency offering personalised travel management for worldwide leisure and corporate travel.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mb Partners Limited competitors and assessment
Company assessmentDirect peers
- Two Circles: Sports marketing agency focused on data-driven sponsorship, fan engagement and partnership strategy for rights-holders and brands. Closely comparable service stack to MBP's Brand Partnerships pillar (sponsorship strategy, activation, content) and similar enterprise B2B customer profile.
- M&C Saatchi Sport & Entertainment: Sport and entertainment marketing agency offering sponsorship consulting, talent management and brand activation. Direct overlap with MBP's three pillars (talent, partnerships, content) and similar UK-headquartered positioning.
- Engine Sport: Independent sports marketing and sponsorship agency with a motorsport heritage, providing partnership strategy, activation and content services. The most direct UK-based analogue to MBP given its motorsport-rooted sponsorship model and SME scale.
- 16|Ventures (16n): Sport and entertainment partnership agency providing sponsorship sales, brand activation and athlete management. Overlaps with MBP across talent representation and brand partnerships, with a similar boutique-agency profile.
- JMI (John McIntyre Group): Sports marketing and motorsport sponsorship specialist with rights-holder, brand and athlete representation services. Comparable because of the motorsport-led sponsorship brokerage model serving enterprise brands, similar in scope to MBP's Motorsport and Brand Partnerships pillars.
Broad incumbents
- CSM Sport & Entertainment: International sports and entertainment marketing agency (part of Chime/Brunswick) offering sponsorship strategy, athlete management and brand activation. Closely comparable service mix to MBP, but as a global incumbent with multi-sport scale.
- IMG (Endeavor): Global sports, events and talent management conglomerate with extensive motorsport and sponsorship representation. Overlaps with MBP across driver management, sponsorship brokerage and content, but operates at vastly larger scale as a broad incumbent.
- CAA Sports (Creative Artists Agency): Sports marketing and athlete representation arm of CAA, offering sponsorship sales, brand consulting and talent management. Comparable in talent representation and sponsorship brokerage, though operating across multiple sports rather than MBP's motorsport-led focus.
- Octagon: Global sports marketing agency (part of IPG) with a dedicated motorsport and sponsorship practice. Comparable because it sells sponsorship strategy, brand activation and athlete/talent representation to enterprise brands across motorsport and mainstream sports, but at materially larger scale than MBP.
Emerging players
- Front Row Group (Motorsport specific): Motorsport-focused sponsorship and partnership agency working with brands, teams and drivers. Comparable niche focus to MBP's MB Motorsport operations and driver management pillar at similar scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mb Partners Limited social profiles
Digital presenceMb Partners Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mb Partners Limited leadership team
Management profileNumber of profiles
Profiles6 records
Mb Partners Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mb Partners Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mb Partners Limited
What does Mb Partners Limited do?
MB Partners Limited operates as a relationship-driven sports marketing agency offering three integrated service pillars: Motorsport (driver talent management and racing programmes), Brand Partnerships (sponsorship strategy and brokerage, brand activation and events, and content creation), and a Partner Programme (an exclusive global B2B business community of more than 75 commercial partners). The agency connects enterprise brands with motorsport rights holders and provides end-to-end campaign management from identification and negotiation through delivery and measurement.
Is Mb Partners Limited a public or private company?
Mb Partners Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mb Partners Limited founded?
Mb Partners Limited was founded in 2013. It employs 1 to 10 people.
How does Mb Partners Limited make money?
Three revenue lines are on record. Sponsorship Strategy & Brokerage is the primary driver. The others are brand Activation & Events and content Creation.
Who are Mb Partners Limited's main competitors?
Direct peers on record are Two Circles, M&C Saatchi Sport & Entertainment, Engine Sport, 16|Ventures (16n) and JMI (John McIntyre Group). Broad incumbents are CSM Sport & Entertainment, IMG (Endeavor), CAA Sports (Creative Artists Agency) and Octagon. Front Row Group (Motorsport specific) is listed as an emerging player.
Does Mb Partners Limited have an API?
No public API is recorded for Mb Partners Limited.
What industry is Mb Partners Limited in?
Mb Partners Limited's product category is Sports Marketing Services. Its primary akta.pro industry code is MPAKAGAG, Motorsports Driver & Rider Management / Representation, with a secondary code of MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent). Its NAICS code is 7114 and its SIC code is 7948.