Rocking

What Rocking does

Rocking Inc. (DBA Ready Rocker, formerly RockerMama) is a privately held consumer products company founded in 2018 and headquartered in Chicago, Illinois (with firmographic data also listing Irvine, California). The company designs, manufactures, and distributes a patented portable rocking device that converts virtually any stationary seat — chairs, sofas, beds, airplane seats — into a rocking experience via an internal spring mechanism. Its core product line spans three sizes (Deluxe Ready Rocker at $134.99 for adults, Youth Ready Rocker at $114.99 for ages 9-12, and Child Ready Rocker at $94.99 for ages 3-8), plus a layered accessory catalog (Smart Strap, Seat Cushion, Deluxe Cover, Protective Slipcover & Backrest Topper, Canvas Tote Bag, and Gift Cards in $50-$200 denominations). The technology is protected by 17 global patents including U.S. Patent Nos. 10,433,643; 11,089,875; and 11,730,271, with additional applications pending, and uses materials such as EVA foam and glass fiber-reinforced polypropylene with a steel alloy spring.

The company monetizes almost exclusively through one-time hardware sales to end consumers via direct-to-consumer e-commerce on its own readyrocker.com storefront, supplemented by TV shopping through QVC where the co-founders personally appear. Pricing is one-time/perpetual license across all SKUs, with Affirm providing pay-in-4 interest-free installment financing to lift average order value, and TikTok Pixel and Google Analytics deployed for paid social and web analytics. Target customer segments include parents of young children (primary), remote and office workers, gamers, and sensory seekers, with the product reportedly adopted in 100+ hospitals worldwide for therapeutic use. Marketing combines earned media (TIME Best Invention 2024, NY Times, Ellen Show, CBS, FOX), influencer endorsements, trade show presence (ABC Kids Expo, Chicago Baby Show, LA Baby Show), and heavy promotional discounting of up to 60% off during seasonal campaigns.

Operationally, Rocking is a small, founder-led organization with 11-50 employees, Delaware incorporation, and limited disclosed institutional capital — the only publicly documented financing is a December 2021 SEC Form D exempt offering of up to $1.5M (with $466K sold at filing), alongside additional rounds disclosed in supplemental data totaling roughly $4.5M since 2018. The business carries four registered trademarks (READY ROCKER, ROCKERMAMA, MIRACLE IN MOTION, ROCKING. REINVENTED.) and operates with no identified parent company, subsidiaries, or M&A history.

Name

Rocking

Legal name

Rocking Inc.

Website

https://rocking-inc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocking Inc. designs, manufactures, and sells the patented Ready Rocker — a portable device that converts any stationary seat into a rocker — direct-to-consumer online and via QVC, serving parents, remote workers, and clinical users in the United States.

Ownership category

akta.pro rank

Product category

Portable Ergonomic Rocking Devices

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)

akta.pro primary industry

Kids & Baby Sleep Products Retail (Cribs, Toddler Mattresses, Sleep Aids) (CRAIABAG)

Keywords

• Portable rocking device
• Ergonomic rocker accessory
• Baby soothing products
• Therapeutic seating products
• Posture support devices

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of physical rocking products (Ready Rocker, accessories). Primary revenue stream from direct-to-consumer e-commerce sales.
2. Financing Services: Partnership with Affirm for pay-in-4 interest-free installments, enabling higher average order values through flexible payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Rocking designs, manufactures, and distributes the Ready Rocker, a portable ergonomic rocking device that instantly converts any chair, bed, sofa, or airplane seat into a rocking experience. The product line includes three core sizes (Deluxe/Adult, Youth for ages 9-12, and Child for ages 3-8) and accessories such as seat cushions, covers, straps, and tote bags. Sales are driven primarily through direct-to-consumer e-commerce at readyrocker.com and through TV shopping on QVC.

Product overview

Ready Rocker is a portable ergonomic rocking device that instantly converts any chair, bed, sofa, bench, or airplane seat into a therapeutic rocking experience. The product line consists of three core sizes: the Deluxe Ready Rocker (adult, available in Dove and Slate colors with Deluxe Cover included), the Child Ready Rocker (for ages 3-8), and the Youth Ready Rocker (for ages 9-12). Accessories include a Seat Cushion, Deluxe Cover, Protective Slipcover with Comfort Foam Backrest Topper, Smart Strap for securing to furniture, Canvas Tote Bag for travel, and Gift Cards. The company (Rocking Inc.) is headquartered in Chicago and holds multiple utility patents including U.S. Patent Nos. 10,433,643, 11,089,875, and 11,730,271, with additional patents pending worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Ready Rocker - Dove Flagship adult portable rocker in Dove color, weighing 5 lbs, featuring two adjustable rock positions for shallow and deep seating, EVA foam padding, non-slip base, and a premium Deluxe Cover with memory foam padding. Converts any chair, bed, sofa, or plane seat into a rocking experience.
• Deluxe Ready Rocker - Slate Same flagship adult portable rocker as the Dove variant in Slate color. Transforms any seating into a therapeutic rocking experience with two rock positions, EVA foam, and included Deluxe Cover.
• Child Ready Rocker Portable rocker designed for children aged 3-8 or weighing 30-50 lbs. Made of glass fiber-reinforced polypropylene with steel alloy spring and polyester removable cover with polyurethane foam. Weighs less than 2 lbs with dimensions roughly 12" x 10" x 6".
• Youth Ready Rocker Portable rocker designed for children aged 9-12 or weighing 50-80 lbs. Constructed with glass fiber-reinforced polypropylene, steel alloy spring, and polyester removable cover with polyurethane foam. Weighs less than 3 lbs with dimensions roughly 16" x 13" x 7".

Quantifiable outcome

• Over 100,000 customers served
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• TikTokminorGTM or Marketing PartnerTikTok Pixel and Events API integration for collecting information about site interactions, delivering personalized ads, measuring performance, and improving services
• QVCcoreChannel Partner/ Reseller/ DistributorTV shopping channel partner where founders Milena & M showcase and sell Ready Rocker products on QVC

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Happiest Baby: Maker of the SNOO smart bassinet and other infant sleep solutions, sold direct-to-consumer with strong media and celebrity-driven brand presence. Highly comparable to Rocking as a premium, patented, award-winning baby sleep product company targeting the same primary parent persona.
• Hatch: Direct-to-consumer brand selling connected baby sleep products including sound machines, smart sleep trainers, and Rest devices. Comparable in target customer (new parents), DTC distribution model, and product positioning around sleep and soothing.
• Ergobaby: Premium baby carrier and ergonomic infant product brand sold through DTC and retail channels. Comparable to Rocking as a founder-built, ergonomic-focused baby brand that won multiple trade-show awards and built a strong premium positioning with parents.
• Owlet: Direct-to-consumer baby health technology company selling smart baby monitors and socks. Comparable in DTC go-to-market, baby-focused customer base, and stage of development with patented technology and strong consumer brand awareness.
• UPPAbaby: Premium juvenile products brand best known for strollers and car seats, sold through both DTC and specialty retail. Comparable to Rocking as a premium-positioned baby brand that wins trade-show recognition and targets design-conscious parents.
• Stokke: Norwegian premium nursery and children's furniture brand including high chairs, cribs, and strollers. Comparable as a premium, design-forward baby brand operating in adjacent nursery/sleep product categories with international reach.

Broad incumbents

• Yogibo: Brand specializing in bean bag chairs, loungers, and ergonomic body-support seating. Comparable to Rocking as an alternative ergonomic seating product targeting comfort and posture benefits, though serving a broader age range without the baby focus.
• LoveSac: Public company selling Sactionals and bean bag-style alternative furniture direct-to-consumer and through showrooms. Comparable as a DTC-driven, comfort-focused seating brand, though with a much broader product portfolio and larger scale.
• Fisher-Price (Mattel): Iconic mass-market baby and toddler products brand owned by Mattel. Comparable as an incumbent player serving parents of young children across multiple product categories including rockers, bouncers, and soothing devices, though at a much larger scale and broader portfolio.

Emerging players

• Babylist: Baby registry and e-commerce marketplace that has featured Ready Rocker as a 'Fresh Find' award winner. Comparable as a baby-focused DTC marketplace ecosystem participant that influences purchase decisions for the same parent customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCWGlVDCOGIy52G_WXzkpxRg/featured
• Facebookfacebook.com/thereadyrocker
• Instagraminstagram.com/readyrocker
• LinkedInlinkedin.com/company/rocking-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocking