Yogibo
株式会社Yogibo is a Japan-headquartered privately held lifestyle brand that designs, sells, and licenses bead sofas and comfort accessories through 120+ showrooms across 7 countries, online stores, B2B facility sales, and recurring franchise collaborations targeting consumers, families, and enterprises.
- Company typePrivate
- Founded2009
- HeadquartersNishi, Japan
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yogibo does
株式会社Yogibo (Yogibo Inc.) is a Japan-based privately held lifestyle brand company that designs, manufactures, and sells bead sofas and related comfort products. Founded originally in 2009 in Nashua, New Hampshire, USA, the brand was acquired by the Japanese entity (formerly Webshark Inc., renamed in July 2022) in January 2022. The company's core technology is a stretchable fabric (89% cotton / 11% polyurethane) combined with bead filling that allows a single product to transform between bed, sofa, recliner, and chair configurations. The product line spans multiple sizes (Yogibo Max, Mega Max, Giga Max, Mini, Lite, Pod, Bubble, Support, Lounger, Modju), sub-brands (Zoola for outdoor, Doggybo for pets, Luxe premium tier), and accessories (Neck Pillow, Moon Pillow, Squeezibo, Roll Animal, and the 2WAY Sling Go bag). Limited-edition collaborations with franchises such as Disney, Moomin, Pokemon, Suica's Penguin, and wiggle wiggle are a recurring product strategy.
The company monetizes through multiple channels: direct-to-consumer retail at 120+ company-operated and licensed showrooms across 7 countries (USA, Japan, South Korea, Taiwan, Thailand, Singapore), e-commerce via yogibo.jp, exclusive-license distribution agreements (coordinated from the Singapore-based Yogibo Asia Regional HQ Pte.Ltd.), B2B/enterprise sales to hotels, hospitals, schools, airports, and sports venues (including sensory-room installations), and co-branded/OEM products. Beyond products, Yogibo operates the TANZAQ social-impact project and the Sensory Friendly Project (sensory-room installations at sports venues), holds naming rights for music venues (Yogibo META VALLEY, Yogibo HOLY MOUNTAIN in Osaka), and is launching a martial arts facility (Yogibo DATSURIKI GYM) in July 2026. Marketing relies heavily on sports sponsorships (RIZIN, WE League, SUPER GT, Mountain Riders, REJECT esports) and celebrity endorsements (NiziU, professional athletes Kanaya and Toba). Revenue figures are not publicly disclosed.
Yogibo firmographics
Firmographics- Name
- Yogibo
- Legal name
- 株式会社Yogibo
- Website
- https://yogibo.inc
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 株式会社Yogibo is a Japan-headquartered privately held lifestyle brand that designs, sells, and licenses bead sofas and comfort accessories through 120+ showrooms across 7 countries, online stores, B2B facility sales, and recurring franchise collaborations targeting consumers, families, and enterprises.
- Ownership category
- akta.pro rank
Yogibo industry classification
Industry- Product category
- Comfort Furniture / Bean Sofas
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Upholstered Household Furniture Manufacturing (337121), Pet and Pet Supplies Retailers (45991)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Household Furniture (2510)
- akta.pro primary industry
- Pet Care & Pet Supplies DTC (CRAFACAH)
- akta.pro secondary industry
- Pet Bedding, Furniture & Habitat Products Distribution (Beds, Crates, Aquariums) (CRAOAKAG)
Keywords
Where Yogibo is headquartered
LocationHeadquarters
- HQ city
- Nishi
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Yogibo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Bead Sofa and Furniture Sales: Core revenue from selling bead sofas, bean bags, and related furniture/lifestyle products through company-owned stores and online. Products include various sizes (Max, Mega Max, Mini), accessories, and specialized lines (Zoola for outdoor, Doggybo for pets).
- Sports and Entertainment Sponsorships: Title sponsorship and partnership deals with sports events and teams including RIZIN (MMA), SUPER GT racing, WE League (women's soccer), esports teams, and individual athletes (golf, motorcycle racing). Generates brand exposure and marketing value.
- Exclusive License Distribution: Licensing the Yogibo brand to exclusive distributors in various countries/regions. Distributors pay for licensing rights and operate their own Yogibo stores under brand guidelines.
- B2B / Facility Installation: Enterprise sales of Yogibo products to businesses including hotels, hospitals, offices, sports venues, and event organizers. Includes sensory rooms for stadiums, custom installations, and bulk orders for corporate spaces.
- Collaboration and OEM Products: Co-branded products with franchises (Disney, Moomin, Pokemon, Suica Penguin) and OEM/custom manufacturing for corporate clients. Includes limited edition items and seasonal collaborations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Yogibo Sling Go - 2WAY sling bag/scarf accessory |
| Unit Pricing | Pay-as-you-go | Core bead sofa products (Yogibo Max, Mega Max, Mini, etc.) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Yogibo product offering
Product offeringCore offering
Yogibo designs, manufactures, and sells transformable bead sofas and related comfort furniture that can be reconfigured as a bed, sofa, recliner, or chair. The product range includes standard bean sofas (Max, Lite, Lounger, Support, Pod, Bubble, Modju), the outdoor Zoola line, the Doggybo pet line, premium Luxe models, accessories (pillows, neck pillows, Squeezibo, 2WAY Sling Go), and limited-edition collaborations with franchises such as Disney, Moomin, Pokemon, and Suica Penguin. The company sells through its own retail showrooms, online store, and exclusive regional distributors, while also providing sensory-room produce services and B2B facility installations.
Product overview
Yogibo is a lifestyle brand offering bean sofa products and comfort items. The core product line centers on the Yogibo bean sofa series (Max, Lite, Lounger, Support, Pod, Bubble) which can transform between bed, sofa, recliner, and chair configurations. The portfolio includes outdoor Zoola series, pet-focused Doggybo line, and various accessories (pillows, neck pillows, Squeezibo stress toys). Recent product expansions include collaboration items (Moomin, Disney, Pokemon, Suica's Penguin), the 2WAY Yogibo Sling Go bag, and special editions (Ghost, Medoūsa, Luxe, JEWEL TONE). Beyond physical products, Yogibo operates service initiatives including the Sensory Friendly Project for sensory rooms, the TANZAQ social issue resolution program, and facilities including live houses (META VALLEY, HOLY MOUNTAIN) and martial arts gym (DATSURIKI GYM). The company has expanded internationally to USA, Japan, South Korea, Taiwan, Thailand, and Singapore with over 120 showrooms.
Differentiator
Problem solved
Functional benefit
Brands
- Yogibo: Main brand for bean sofas and comfort furniture
- TANZAQ
- Yogibo Zoola
- Doggybo
- Yogibo Sling Go
Products and services
- Yogibo Bean Sofa (core line: Max, Lite, Lounger, Support, Pod, Bubble, Modju)
- Yogibo Zoola Series (outdoor bean sofa line: Max, Pod, Drop, Support)
Quantifiable outcome
- Over 120 Yogibo stores operating across 7 countries
- +2 more outcomes
Companies that use Yogibo
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Yogibo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Yogibo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- RIZINcoreMajor partnership with Japan's largest MMA event. Yogibo became the '2024 Series Annual Title Sponsor' and 10th anniversary year co-sponsor (2025). Long-term partnership since 2020, having supported each other through COVID pandemic. Sponsorship includes title rights, event branding, and fan engagement activities.
- Kaito Toba (鳥羽海渡)minorSponsorship contract with MotoGP motorcycle racer. Toba won Shell Advance Asia Talent Cup in 2014 (first Japanese winner), achieved first Japanese victory in Moto3 World Championship in 2019, and continues competing in Moto3. Yogibo supports his off-time relaxation as he competes globally.
- Yogibo META VALLEY / Yogibo HOLY MOUNTAINcoreNaming rights for live music venues in Osaka (Namba district). Music and culture spaces hosting domestic and international artists. Yogibo accessories now available at these venues. META VALLEY includes cafe operations.
- REJECTminorTeam sponsorship with professional esports organization founded in 2018. Specializes in popular shooter games with divisions for nine titles. Japan's most experienced PUBG MOBILE division with 8th place in Peacekeeper Elite Championship 2020 (highest Japanese ranking). Won PUBG MOBILE JAPAN LEAGUE (300M yen prize pool).
- Mountain RidersminorTeam sponsorship with All Japan Motocross Championship team. Oldest team in the championship with consistent top rider production. Active internationally in overseas races and training. Yogibo aims to bring new energy to motocross and invigorate the industry.
- SUPER GTcoreYogibo Racing team competing in GT300 class with NSX GT3. Previously competed in 2021, shifted to GT World Challenge Asia in 2022. Team director: Misato Haga. Return to SUPER GT in 2023 with vivid blue livery.
- Noevir Stadium Kobe (ノエビアスタルジア神戸)corePermanent sensory room installation at stadium for INAC Leonessa home games. Partnership with WE League to create inclusive sports viewing environment. Room designed with cocoon concept for families with sensory-sensitive members.
- Takumi Kanaya (金谷拓実)minorSponsorship with professional golfer. Kanaya won Japan Amateur Championship at age 17 (youngest ever), won Asia-Pacific Amateur Championship 2018, earned Masters and British Open spots. Yogibo logo appears on his cap, umbrella, and golf bag.
- WE LeaguecoreTitle partnership with Japan's first women's professional soccer league. The league was renamed 'Yogibo WE League' under the sponsorship (2021-2023 contract). Partnership aimed at promoting gender equality and women's empowerment in sports, aligning with Yogibo's social responsibility goals.
- Versailles Resort Farm (ヴェルサイユリゾートファーム)minorSponsorship/naming rights for retired racehorse facility. Yogibo supports retired racehorses and promotes their ideal future. Partnership includes joint events like 'Eishin Flash' appearances at Tokyo Racecourse.
- TANZAQ Project Partners (Various Social Organizations)minorTANZAQ is Yogibo's social impact project where the company purchases advertising space in social issue publications. Revenue helps sustain social organizations working on various causes. Partner organizations include experts in sensory sensitivity, autism, disabilities, neuroscience, and gut microbiome research.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Yogibo competitors and assessment
Company assessmentDirect peers
- CordaRoy's: US-based convertible bean bag-to-bed furniture brand. Closely comparable in product concept (multi-functional bean furniture) and DTC go-to-market approach.
- Fatboy: Dutch lifestyle brand famous for its Original bean bag and lifestyle comfort products. Directly comparable in bean bag category with similar premium lifestyle branding and global distribution.
- Lovesac: US-based bean bag/couch company with similar Sacs product line that transforms between sofa and bed configurations. Closely comparable product category, DTC model, and multi-channel retail strategy.
- Big Joe: US bean bag and bean-filled furniture specialist selling directly to consumers through DTC channels. Direct competitor in the core bean bag product category.
Broad incumbents
- CB2: Crate & Barrel's modern home furnishings brand targeting design-conscious consumers. Comparable as a lifestyle home furnishings retailer overlapping with Yogibo's design-forward positioning.
- IKEA: Global home furnishings giant with extensive showroom-based retail. Comparable as a broad incumbent in the home furniture retail category with which Yogibo competes for share of wallet.
- Nitori Holdings: Japan's largest furniture and home furnishings retailer with extensive nationwide store network. Comparable as Japanese home furnishings retail incumbent operating at much larger scale.
- MUJI: Japanese lifestyle retail brand offering minimalist home furnishings and household goods. Comparable as a Japan-based lifestyle/home brand with broad product portfolio and global retail presence.
- West Elm: Williams-Sonoma-owned modern home furnishings retailer. Comparable as a multi-category home furnishings brand with DTC and physical retail in lifestyle positioning.
Emerging players
- Casper: DTC sleep products brand known for disruptive mattress-in-a-box model. Comparable as a digitally-native lifestyle brand that expanded from a single category into adjacent sleep/comfort products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Yogibo social profiles
Digital presenceYogibo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yogibo leadership team
Management profileNumber of profiles
Profiles1 record
Yogibo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yogibo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yogibo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yogibo
What does Yogibo do?
Yogibo designs, manufactures, and sells transformable bead sofas and related comfort furniture that can be reconfigured as a bed, sofa, recliner, or chair. The product range includes standard bean sofas (Max, Lite, Lounger, Support, Pod, Bubble, Modju), the outdoor Zoola line, the Doggybo pet line, premium Luxe models, accessories (pillows, neck pillows, Squeezibo, 2WAY Sling Go), and limited-edition collaborations with franchises such as Disney, Moomin, Pokemon, and Suica Penguin. The company sells through its own retail showrooms, online store, and exclusive regional distributors, while also providing sensory-room produce services and B2B facility installations.
Is Yogibo a public or private company?
Yogibo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yogibo founded?
Yogibo was founded in 2009. It employs 51 to 100 people.
Where is Yogibo based?
Yogibo is headquartered in Nishi, Japan, in the Asia region.
How does Yogibo make money?
Five revenue lines are on record. Bead Sofa and Furniture Sales are the primary driver. The others are sports and Entertainment Sponsorships, exclusive License Distribution, B2B / Facility Installation and collaboration and OEM Products.
Who are Yogibo's main competitors?
Direct peers on record are CordaRoy's, Fatboy, Lovesac and Big Joe. Broad incumbents are CB2, IKEA, Nitori Holdings, MUJI and West Elm. Casper is listed as an emerging player.
Does Yogibo have an API?
No public API is recorded for Yogibo.
What industry is Yogibo in?
Yogibo's product category is Comfort Furniture / Bean Sofas. Its primary akta.pro industry code is CRAFACAH, Pet Care & Pet Supplies DTC, with a secondary code of CRAOAKAG, Pet Bedding, Furniture & Habitat Products Distribution (Beds, Crates, Aquariums). Its NAICS code is 4491 and its SIC code is 5700.