TNT Sports

What TNT Sports does

TNT Sports is the sports broadcasting division of Warner Bros. Discovery, operating as a wholly-owned business unit rather than an independent company. Founded in 1988 as Turner Network Television, it expanded into sports programming and was brought under WBD following the 2022 WarnerMedia-Discovery merger. The division produces and distributes live sports content across linear television channels (TNT, TBS, truTV), the HBO Max streaming platform, and regional digital portals (notably tntsports.com.br for Brazil). Its rights portfolio spans UEFA Champions League (through 2031), the NBA, NHL, NCAA March Madness, the Olympics (through 2032), FIBA international basketball, Premier League, the French Open (10-year deal from 2025), and newly-acquired boxing via the DAZN 'The Fight' partnership. Iconic studio properties such as 'Inside the NBA' anchor the brand, with on-air talent including Charles Barkley, Ernie Johnson, and a bench of tennis and basketball personalities.

The business generates revenue through three primary streams: recurring subscription revenue from HBO Max bundling (UK pricing £4.99-£15.99/month plus a £30.99/month TNT Sports standalone tier), advertising revenue from marquee broadcasts (NCAA sponsors include AT&T, Coca-Cola, and Capital One), and broadcast rights monetization via sub-licensing and pay-TV distribution. Customer acquisition is direct-to-consumer through streaming and linear pay-TV, supplemented by partnerships with broadcasters (Channel 5 in the UK for free-to-air Commonwealth Games highlights) and rights holders (DAZN for boxing, FIBA for basketball). The division holds an equity stake in the Unrivaled women's 3-on-3 basketball league, representing a vertical integration play beyond pure broadcasting.

TNT Sports is structurally undergoing significant change. A planned merger with CBS Sports is targeted for Q3 2026, contingent on Paramount's acquisition of Warner Bros. Discovery, which would consolidate premium US sports rights under a single entity. With 1,001-5,000 employees and headquarters in Atlanta, the division operates across North America, Europe, and South America. It is not independently publicly traded and reports no standalone financials; its performance is consolidated within WBD's broader sports media segment.

Name

TNT Sports

Legal name

Turner Network Television, Inc.

Website

https://tntsports.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

TNT Sports is the sports broadcasting division of Warner Bros. Discovery, operating linear channels (TNT, TBS, truTV) and the HBO Max streaming platform to deliver live coverage of the Champions League, NBA, NHL, NCAA, Olympics, and other premium sports to global mass-market consumers.

Ownership category

akta.pro rank

Product category

Sports Broadcasting

NAICS

Television Broadcasting Stations (51612), Spectator Sports (7112), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Promoters of Performing Arts, Sports, and Similar Events (7113), Sports Teams and Clubs (711211)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

National & Regional Sports TV Networks (Linear) (MPABAJAA)

akta.pro secondary industries

Sports OTT & League Pass Streaming Channels (MPABAHAJ), Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)

Keywords

• Sports broadcasting
• Live sports streaming
• Sports media rights
• Sports content distribution
• Premium sports coverage

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Others, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: TNT Sports generates revenue primarily through subscription fees bundled with HBO Max and discovery+ streaming platforms. Viewers pay monthly fees ranging from £4.99 to £15.99 per month for streaming access, with premium sports packages available.
2. Advertising Revenue: TNT Sports generates significant advertising revenue from its sports broadcasts, with major brands including AT&T, Coca-Cola, and Capital One advertising during NCAA Tournament coverage.
3. Broadcast Rights Fees: TNT Sports pays for and monetizes sports broadcasting rights across multiple leagues and competitions, generating revenue through viewership and advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

TNT Sports is a multi-platform sports media broadcaster that delivers live coverage, news, and original programming for premium sports properties including the NBA, NHL, MLB, NCAA March Madness, and FIBA basketball. Content is distributed across linear television channels (TNT, TBS, truTV), the HBO Max streaming platform, regional digital portals (such as tntsports.com.br in Brazil), and global partners including Channel 5 and DAZN. The business generates revenue through streaming subscriptions, advertising, and broadcast rights licensing.

Product overview

TNT Sports is Warner Bros. Discovery's sports broadcasting division offering multi-platform sports coverage across linear TV channels (TNT Sports 1, 2, 3, etc.), streaming via HBO Max, and digital content through its Brazilian portal (tntsports.com.br). The portfolio includes flagship properties like the UEFA Champions League, Premier League, NCAA March Madness basketball tournaments, NHL hockey, FIBA international basketball, and cycling events (Giro d'Italia, UCI Mountain Bike World Series). The company also holds equity stakes in the Unrivaled women's basketball league and co-produces The Fight monthly boxing series with DAZN. Key streaming access is through HBO Max in the UK/Ireland (launched March 2026) and HBO Max in Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• The Fight: Premium live boxing event series launched in partnership with DAZN, featuring major boxing promoters including Top Rank, Matchroom Boxing, Golden Boy Promotions, and Queensberry Promotions
• Unrivaled

Products and services

• TNT Sports Broadcasting Network The core multi-platform sports broadcasting service delivering live coverage, news, highlights, and original programming for the NBA, NHL, MLB, NCAA March Madness, and FIBA basketball events across TNT, TBS, truTV linear channels and the HBO Max streaming platform. Targeted at sports fans in the U.S., U.K., and Brazil.
• HBO Max Sports Streaming

Quantifiable outcome

• NHL viewership up 33% year-over-year to 1.9 million average viewers per game
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Top Rank, Matchroom Boxing, Golden Boy Promotions, Queensberry PromotionscoreStrategic or Co-development Partner · 4 July 2026Major boxing promoters collaborating with TNT Sports and DAZN for 'The Fight' monthly boxing series, representing the largest unified boxing coverage initiative in the US market.
• Channel 5 (UK)coreChannel Partner/ Reseller/ Distributor · 4 June 2026TNT Sports partnered with UK public service broadcaster Channel 5 to serve as exclusive free-to-air highlights partner for the Glasgow 2026 Commonwealth Games (July 23 to August 2). Channel 5 won free-to-air rights through competitive tender process, complementing TNT Sports' live coverage.
• DAZNcoreStrategic or Co-development Partner · 9 April 2026Landmark partnership to launch 'The Fight,' a monthly live boxing event series in the United States beginning July 4, 2026. The collaboration features major boxing promoters including Top Rank, Matchroom Boxing, Golden Boy Promotions, and Queensberry Promotions. Events broadcast across TNT Sports networks and DAZN's global streaming platform.
• FIBAcoreChannel Partner/ Reseller/ Distributor · 5 March 2026Multi-year broadcast deal granting TNT Sports exclusive US English-language rights to FIBA marquee men's and women's tournaments through 2029, including FIBA Women's Basketball World Cup 2026 in Berlin and FIBA Men's World Cup 2027 in Qatar.
• UnrivaledcoreStrategic or Co-development Partner · 16 October 2024Multi-year media rights partnership with Unrivaled 3-on-3 women's basketball league, including over 45 regular season games on TNT and truTV, all streamed on Max. TNT Sports also invested as equity partner in the league co-founded by Breanna Stewart and Napheesa Collier.
• Warner Bros. DiscoverycoreOthersTNT Sports is owned by Warner Bros. Discovery, which provides streaming infrastructure (HBO Max), production capabilities, and sports rights portfolio including Olympics until 2032 and Champions League until 2031.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ESPN: Disney's flagship sports TV network and streaming operation (ESPN+). Most direct competitor to TNT Sports in US linear sports broadcasting and streaming, with overlapping rights in NBA, NHL, NCAA, and college football.
• CBS Sports: Paramount's sports division and current joint NCAA Tournament broadcast partner of TNT Sports. Already slated to merge with TNT Sports in Q3 2026, making it the most direct peer in US national sports broadcasting.
• Fox Sports: Division of Fox Corporation holding major US sports rights including NFL, MLB, college football (Big Ten), and FIFA World Cup. Competes with TNT Sports for both linear and digital sports audiences in the US.
• NBC Sports: Comcast/NBCUniversal's sports division holding NFL, NHL (until 2025), Premier League, Olympics (US rights), and Notre Dame football rights. A direct US national-sports-broadcasting peer of TNT Sports.
• DAZN: Global sports streaming platform and current TNT Sports partner for 'The Fight' monthly boxing series. Competes head-to-head with TNT Sports in boxing and other combat sports rights globally.

Regional players

• Sky Sports: UK-focused pay-TV sports broadcaster holding Premier League, F1, and cricket rights. A direct UK market peer to TNT Sports UK, particularly for Premier League and boxing audiences.
• Globo Esporte: Brazilian market sports broadcaster and portal owned by Grupo Globo. TNT Sports Brazil (tntsports.com.br) competes for Brazilian football, Champions League, and World Cup audiences against Globo Esporte.

Broad incumbents

• Eurosport / Discovery+: Warner Bros. Discovery's European sports platform that distributes TNT Sports content across Europe. Functions as both an internal sibling and a pan-European sports competitor in tennis, cycling, and winter sports.
• Amazon Prime Video Sports: Amazon Prime Video's expanding sports operation holding Thursday Night Football (NFL), Premier League in the UK, and other rights. A broad incumbent competing with TNT Sports for premium sports rights and streaming subscribers.

Emerging players

• Apple TV+ Sports: Apple's sports arm carrying MLS Season Pass and select MLB rights. An emerging tech-entrant competitor bidding on premium live sports rights, raising the cost environment for TNT Sports' renewals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TNTSportsBR
• YouTubeyoutube.com/@TNTSports
• Facebookfacebook.com/TNTSports
• LinkedInlinkedin.com/company/tnt-sports
• Instagraminstagram.com/tntsportsbr
• TikToktiktok.com/@tntsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TNT Sports