What Unrivaled does

Unrivaled is a private, player-owned professional women's 3-on-3 basketball league co-founded in 2023 by WNBA stars Breanna Stewart and Napheesa Collier, operating a single annual season from a Miami base (Sephora Arena in Medley, FL) with an expanding multi-city tour model. The league fields eight clubs (Breeze, Hive, Laces, Lunar Owls, Mist, Phantom, Rose, Vinyl) and currently contracts 54 WNBA players on multi-year deals, offering six-figure minimum salaries (~$220K average), an equity pool exceeding $120M, and domestic offseason play as an alternative to overseas leagues. Underlying operations include a tech-forward performance and recovery stack (Plantiga, Kinexon, Springbok Analytics, VALD) supporting roughly 25 specialist staff, plus broadcast-grade content production and original series such as "The Last Week at Unrivaled" and the 1-on-1 Tournament.

Unrivaled generates revenue across four primary streams: ticketing (live games at Sephora Arena plus tour stops; Season 2 generated $5M in ticket revenue, +204% YoY), merchandise through a Shopify-powered storefront (~$4M in Season 2, +130% YoY), media rights via a six-year Warner Bros. Discovery/TNT Sports deal valued at approximately $100M total, and a sponsorship portfolio of more than 20 brands anchored by Samsung (presenting partner), Sephora, Ally Financial, Under Armour, Xfinity, Miller Lite, Maker's Mark, Sprite, and PwC. Distribution reaches consumers through TNT/truTV/HBO Max broadcasts, tour stops in Philadelphia and Brooklyn, social platforms (Instagram, X, TikTok, Threads, YouTube) amassing 1.2B+ impressions, DraftKings betting markets, Panini collectibles, and authenticated memorabilia on The Realest marketplace.

The company is structured as Unrivaled, LLC (Florida), headquartered at 601 Brickell Key Dr., Suite 700, Miami, with leadership including President Alex Bazzell and former WTA executive Micky Lawler as Commissioner. It is backed by Bessemer Venture Partners (Series B lead), Serena Ventures, Warner Bros. Discovery, and Trybe Ventures, and reached a $340M post-money valuation in September 2025 with cumulative disclosed funding of approximately $43.7M across 2024 rounds plus the 2025 Series B. Season 2 revenue of $45M (+67% YoY) is the most recent disclosed full-cycle figure, while Season 3 roster commitments indicate over 90% of spots already locked with multi-year signings including Gabby Williams, Flau'jae Johnson, and rookie Olivia Miles.

Name

Unrivaled

Legal name

Unrivaled, LLC

Website

https://unrivaled.basketball

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Unrivaled is a private, player-owned women's professional 3-on-3 basketball league founded in 2023 by WNBA stars Breanna Stewart and Napheesa Collier, contracting 54 elite players on multi-year deals with equity stakes for an annual Miami-based season plus multi-city tour stops, distributed via TNT Sports broadcasting and a Shopify-powered merchandise business.

Ownership category

akta.pro rank

Product category

Professional Basketball League

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industry

Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Women's basketball league
• Professional sports league
• Basketball entertainment
• Athlete equity ownership
• Live sports events

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Live event ticket revenue from games at Sephora Arena in Miami and tour stops. Season 2 generated $5 million in ticket revenue, with Philadelphia single-night ticket sales equaling the league's total first-season ticket sales
2. Merchandise Sales: Official merchandise sold through online store and at games. Season 2 merchandise revenue grew 130% year-over-year to nearly $4 million
3. Media Rights: Six-year media rights deal with Warner Bros. Discovery (TNT Sports) valued at approximately $100 million total, with opt-out after three years
4. Sponsorship and Partnerships: Corporate sponsorship deals with over 20 partners including Samsung (presenting partner), Sephora, Ally Financial, Under Armour, Miller Lite, Maker's Mark, Sprite, PwC, Adobe, Thorne, Morgan Stanley, and others

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Unrivaled operates a professional women's 3-on-3 basketball league that runs during the WNBA offseason, featuring eight clubs (Breeze, Hive, Laces, Lunar Owls, Mist, Phantom, Rose, Vinyl) competing in a regular season and playoffs broadcast on TNT, truTV, and HBO Max. The league offers WNBA players the highest average salary in professional women's sports ($220,000 for an eight-week season) with equity stakes, and sells tickets, official merchandise, and sponsorship inventory.

Product overview

Unrivaled is a professional women's 3-on-3 basketball league founded in 2023, positioned as a WNBA offseason alternative offering the highest average salary in professional women's sports history with equity stakes to players. The league operates its core product—the 3-on-3 basketball competition—featuring eight clubs (Breeze, Hive, Laces, Lunar Owls, Mist, Phantom, Rose, Vinyl) competing in regular seasons and playoffs broadcast via TNT Sports on TNT, truTV, and HBO Max. Supporting products include the Unrivaled Shop (e-commerce platform for merchandise), the 1-on-1 Tournament (midseason single-elimination competition with $300K prize pool), Tour Stops (expanding games beyond Miami to cities like Philadelphia and Brooklyn), Free Throw Challenge (Xfinity-presented competition), and the Unrivaled Newsletter. The league is valued at $340 million following Series B funding and generates revenue through ticket sales, merchandise, and a six-year media rights deal.

Differentiator

Problem solved

Functional benefit

Products and services

• Unrivaled 3-on-3 Basketball League Professional women's 3-on-3 basketball league offering the highest average salary in professional women's sports history, providing WNBA players domestic offseason playing opportunities with six-figure minimum salaries and equity stakes. Features eight clubs (Breeze BC, Hive BC, Laces BC, Lunar Owls BC, Mist BC, Phantom BC, Rose BC, Vinyl BC) competing in regular seasons and playoffs broadcast on TNT, truTV, and HBO Max.
• Unrivaled Shop Official e-commerce platform powered by Shopify selling Unrivaled merchandise including jerseys, apparel, and accessories. Features Club Edition jerseys and collaborations with partners like TOGETHXR.
• Unrivaled 1-on-1 Tournament Midseason single-elimination tournament featuring 32 WNBA players competing in 1-on-1 matchups for a $300,000 total prize pool ($200,000 champion, $50,000 runner-up, $25,000 semifinalists). Presented by Sprite and broadcast on TNT, truTV, and HBO Max.

Quantifiable outcome

• Revenue grew 67% year-over-year to $45 million in Season 2
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• Samsung GalaxyflagshipStrategic or Co-development PartnerPresenting and Official Technology Partner providing Galaxy Watch8 devices for player training, Galaxy XR technology, tablets, wearables, and supporting the Samsung Rest Club recovery facility. Expanded partnership for Season 2 with Courtside Crew content team.
• SephoraflagshipGTM or Marketing PartnerOfficial Beauty Partner with Glam Room Bus Tour activation bringing mobile beauty stations to Miami locations throughout the 2026 season.
• XfinitycoreGTM or Marketing PartnerOfficial Internet, Mobile Services and Entertainment Partner sponsoring the Free Throw Challenge with $50,000 prize. Multi-year partnership announced in September.
• Under ArmourcoreStrategic or Co-development PartnerOfficial Uniform and Performance Outfitter providing all club edition jerseys featuring new colorways and slogans created in partnership with Under Armour.
• Ally FinancialcoreGTM or Marketing PartnerOfficial Banking Partner with 50/50 pledge achieving equal advertising spending on men's and women's sports a year ahead of schedule. First brand to set and achieve public time-bound goal for equal ad spend.
• Miller LitecoreGTM or Marketing PartnerOfficial Beer Partner hosting watch parties in Philadelphia at Stateside Live venue and Fan Appreciation Night at home games.
• Maker's MarkminorGTM or Marketing PartnerFirst official spirits partner in multi-year deal reflecting growth of alcohol sponsorship in women's sports.
• SpritecoreGTM or Marketing PartnerOfficial Soft Drink of the League and presenting partner of the 1-on-1 Tournament with $300,000 total prize pool.
• PwCcoreImplementation/ SI/ Consulting PartnerOfficial Consulting Partner and Presenting Partner of the newly named PwC Practice Studio. Multi-year strategic partnership to help Unrivaled scale league operations.
• ThorneminorGTM or Marketing PartnerOfficial Sports Nutrition Partner and jersey patch partner for Breeze BC. First partnership in women's sports, providing NSF Certified for Sport products for player performance and recovery.
• Morgan StanleyminorStrategic or Co-development PartnerOfficial Wealth & Asset Management Partner supporting financial aspects of the player-owned league model.
• State FarmminorGTM or Marketing PartnerOfficial Home & Auto Insurance Partner as part of broad corporate partnership roster.
• DraftKingsminorGTM or Marketing PartnerOfficial Sports Betting Partner with betting guide published for Season 2 and wide range of wagering markets including Championship Winner, MVP, spreads, moneylines, totals, and live betting.
• Icy HotminorGTM or Marketing PartnerOfficial Recovery Partner with Comeback Court initiative. Unveiled two newly renovated basketball courts at Belafonte TACOLCY Center in Miami as eighth Comeback Court donation.
• Body ArmorminorGTM or Marketing PartnerOfficial Sports Drink providing hydration products for players and staff.
• Mount Sinai Medical CentercoreImplementation/ SI/ Consulting PartnerOfficial Medical Partner providing on-site clinical support during games, preseason and postseason physicals, comprehensive medical services including evaluation, treatment, diagnostic imaging, and specialty care to players, staff, and families.
• PaniniminorStrategic or Co-development PartnerOfficial Trading Card Partner producing physical trading cards, digital collectibles via blockchain, and sticker collections through OneTeam Partners brokerage.
• WilsonminorStrategic or Co-development PartnerOfficial Game Ball Partner providing basketballs for league play.
• The RealestminorChannel Partner/ Reseller/ DistributorOfficial Marketplace for Authenticated Unrivaled Memorabilia, providing authenticated collectibles and memorabilia to fans.
• Coco RoboticsminorGTM or Marketing PartnerDeploying branded self-driving delivery vehicles in Miami, Los Angeles, and Chicago as part of 4+ week national activation in partnership with TNT Sports.
• TOGETHXRminorGTM or Marketing PartnerFemale-athlete-founded media company partnered for 'TOGETHXR We're Unrivaled' limited-edition apparel collection featuring t-shirts, hoodies, and hockey jersey.
• VistaPrintminorGTM or Marketing PartnerOfficial Print & Design Partner supporting league design and printing needs.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• BIG3: BIG3 is the most direct comparable: a U.S. professional 3-on-3 basketball league operating with an alternative-format, offseason schedule. Both leagues monetize ticket sales, broadcast rights, and star-power-driven rosters, though BIG3 has historically served retired players rather than active WNBA stars.
• Athletes Unlimited: Athletes Unlimited operates player-empowered professional sports leagues (basketball, volleyball, softball, lacrosse) with rotating rosters and player-driven team selection. Similar to Unrivaled, AU positions itself as a player-first alternative that addresses compensation gaps in traditional leagues.
• Premier Lacrosse League: PLL is an alternative-format professional sports league that secured a long-term media rights deal (with ESPN) and uses a tour-based city model. It shares Unrivaled's playbook of disrupting an established league structure (MLL/NLL) with star-player-driven, premium production, and tour-stop distribution.

Broad incumbents

• WNBA: The WNBA is the established women's professional basketball league whose offseason Unrivaled targets. Unrivaled is positioned as complementary to the WNBA, and WNBA players form Unrivaled's entire roster, making the two deeply interconnected rather than purely competitive.
• Professional Women's Hockey League (PWHL): PWHL is a women's professional sports league that emerged in 2024 with a similar growth-stage profile: emerging league, media rights deal (with Sportsnet/TSN initially), star athletes, and sponsorship-driven revenue. Comparable as a peer women's pro sports league navigating similar commercialization dynamics.
• NWSL: NWSL is the most established women's professional sports league in the U.S., with multi-year media rights deals (CBS/ESPN), a premium sponsor roster, and rapid franchise valuation expansion. Comparable as a benchmark for women's sports league commercialization and growth trajectories.

Others

• TOGETHXR: TOGETHXR is a female-athlete-founded media and commerce company that has actually partnered with Unrivaled on apparel collaborations. Comparable as a women's-sports-focused media/brand builder targeting similar sponsor and fan segments.
• UFL: The UFL (merger of USFL and XFL) is a spring American football league with similar alternative-league economics: short season, broadcast-driven revenue (Fox/ESPN), and dependent on star-power and sponsor support. Useful as a comparable for alternative-format professional sports league unit economics.
• Athletes First Partners: Athletes First is one of the largest NFL agent/representation firms; representative of the broader athlete-representation and investment ecosystem that increasingly shapes player-owned leagues like Unrivaled. Adjacent ecosystem participant rather than direct competitor.

Emerging players

• Overtime Elite: Overtime Elite operates a basketball development league for elite teenage prospects with a focus on alternative-format content and social-media-native distribution. While targeting a different segment (pre-college prospects vs. WNBA veterans), it shares Unrivaled's digital-first, brand-partner-heavy approach to basketball.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Unrivaledwbb
• YouTubeyoutube.com/@UnrivaledBasketball
• Instagraminstagram.com/unrivaledbasketball
• TikToktiktok.com/@unrivaled
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/unrivaled-league

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds7 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unrivaled