What MyTM does

MyTM (MyTM Private Limited) is a Pakistan-founded, cloud-native fintech SaaS provider that delivers a modular white-label platform covering digital wallets, payment gateways, loan origination and management, AML screening, card management, agent banking, disbursements, e-invoicing, and middleware integration. Founded in 2018 by Jawad Mahmood and Zain Farooq as MYTM Travels (a digital bus-ticketing platform), the company expanded into a broader fintech ecosystem and now serves banks, non-banking financial institutions, government entities (with deep KSA government platform integrations including ELM, Nafath, GOSI, ANB, and Wathiq), retail/ecommerce merchants, telecom and utility providers, and fintech lenders across Pakistan, Saudi Arabia, the UAE, and a UK partner office.

The platform is built on an API-first, cloud-native architecture designed to let financial institutions launch branded digital financial services in weeks rather than building from scratch. It combines core product modules (White-Label E-Wallet, LOS, LMS, Payment Gateway, Card Management, Agent Banking) with operational enablers (Middleware for Fintech, Workflow Studio, DevOps, Cybersecurity, QA) and compliance tools (AML Screening with 200+ daily-updated watchlists). Sub-brands MYTM Dukaan (self-serve merchant wallet) and MYTM Sullis (cashless Hajj/Umrah) extend reach into SMB and religious-tourism fintech.

MyTM monetizes through SaaS licensing of white-label platforms, per-transaction fees across payments, wallets, disbursements, and remittances, and professional services (implementation, DevOps, cybersecurity, QA). GTM combines enterprise field sales targeting banks and fintechs, channel partners/resellers across MENA and South Asia, event-driven demand generation (GITEX Dubai 2024), and product-led self-serve onboarding via the Dukaan mobile app. Total disclosed funding to date is approximately $865K across three small rounds (2019, 2022, 2023), with no institutional lead investor disclosed; the company is founder-controlled with no parent company and operates as a private limited entity.

Name

MyTM

Legal name

MyTM Private Limited

Website

https://mytm.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

MyTM is a Pakistan-founded fintech SaaS company providing a modular, API-first white-label platform for digital wallets, lending, payments, AML screening, and government integrations, serving banks, fintechs, government entities, and merchants across Pakistan, KSA, UAE, and the UK.

Ownership category

akta.pro rank

Product category

Fintech SaaS Platform

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Fraud Detection, Identity & KYC/AML for Mortgages (FSALALAH)

akta.pro secondary industry

AML/KYC, Investor Onboarding & Compliance Services (FSAAAMAE)

Keywords

• White-label digital wallet
• Fintech SaaS platform
• Lending management software
• Payment gateway solutions
• AML compliance screening

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Licensing (White-Label): Licensing of white-label fintech platforms (digital wallets, payment gateways, lending systems) to banks, fintechs, and financial institutions on a subscription or usage basis.
2. Transaction Fees: Fees charged per transaction processed through the payment gateway, wallet, disbursement, and remittance platforms.
3. Professional Services: Implementation, customization, DevOps, cybersecurity, and QA services provided alongside platform deployments.
4. B2C Services via Dukaan Wallet: MYTM Dukaan Wallet app enables merchants to offer financial services to end consumers including loans, air tickets, bus tickets, bill payments, and mobile top-ups.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels4 records

Core offering

MyTM is a cloud-native fintech SaaS platform that delivers white-label digital financial services to banks, fintechs, and enterprises. Its portfolio spans digital wallets, payment gateways, loan origination and management systems, AML screening, card management, disbursement, e-invoicing, agent banking, and KSA government integrations. The company also offers professional services including DevOps, cybersecurity, and quality assurance to support deployments.

Product overview

MyTM is a fintech platform providing a comprehensive suite of digital payment and financial technology solutions. The portfolio includes a modular architecture centered on the White Label E-Wallet Solution and Wallet/Wallet Pro as the core consumer-facing product, complemented by specialized lending products (Loan Management System and Loan Origination System), payment infrastructure (Payment Gateway, Payment Aggregation, E-Invoicing, Disbursement Solution), compliance tools (AML Screening, KSA Government Service Integration), and operational enablers (Card Management System, Agent Banking, Middleware for Fintech, Workflow Studio). Services include DevOps, Cybersecurity, and Quality Assurance. The platform serves diverse industries including government, retail, telecom, banking, and fintech through a SaaS-based ecosystem with presence in Pakistan, Saudi Arabia, and UAE.

Differentiator

Problem solved

Functional benefit

Brands

• MYTM Dukaan: Agent banking and retail operations platform for retailers to handle transactions, manage inventory, and track sales. Supports cash-in, cash-out, bill payments, loan applications, air/bus tickets, and P2P transfers.
• MYTM Sullis
• MYTM White Label E-Wallet
• MYTM Loan Management System (LMS)
• MYTM Loan Origination System (LOS)
• MYTM Payment Gateway
• MYTM Core

Products and services

• White Label E-Wallet Solution Customizable white-label digital wallet platform enabling secure payments, P2P transfers, bill payments, KYC verification, multi-currency support, and card issuance for banks, fintechs, and enterprises to launch their own branded wallets.
• Loan Management System (LMS)
• Loan Origination System (LOS) Digital lending platform covering customer onboarding, credit scoring, eligibility assessments, and approval workflows to streamline loan origination for financial institutions.
• Payment Gateway Secure payment gateway supporting cards, wallets, and bank transfers with fast and reliable transaction processing for merchants and financial institutions.
• AML Screening Automated anti-money laundering screening solution with sub-100ms screening time, 200+ watchlists updated daily, real-time monitoring, and alerts for sanctions, PEPs, media, and internal lists.
• Disbursement Solution Bulk and recurring payment platform for salary payouts, vendor payments, and government subsidies with full transparency and reporting.
• E-Invoicing Digital invoicing solution automating invoice generation, delivery, and tracking with compliance to local tax regulations and multi-currency support.
• Payment Aggregation Consolidates multiple payment channels into one platform with real-time settlement visibility, multi-currency support, split payments, and fraud prevention for merchants.
• Card Management System Manages the full lifecycle of prepaid, debit, and credit cards including issuance, virtual credit card generation, spending controls, data encryption via HSM, and transaction monitoring.
• KSA Government Service Integration APIs integrating with Saudi government platforms including ELM/Dakhli KYC, Nafath biometric verification, GOSI employee KYC, ANB payments, and Wathiq KYB for regulatory compliance.
• Middleware for Fintech Unified integration layer connecting digital wallets, loan systems, remittance engines, payment gateways, and third-party APIs for seamless interoperability across financial ecosystems.
• Agent Banking Platform enabling agents to offer cash-in, cash-out, utility payments, transfers, and account opening services to extend financial reach into underserved areas.
• MYTM Dukaan (Dukaan Wallet) Retail operations and merchant wallet app enabling cash-in, cash-out, bill payments, P2P transfers, loan applications, air/bus tickets, and mobile top-ups for retailers and consumers.
• DevOps Services DevOps services including CI/CD pipeline automation, Infrastructure as Code, monitoring and logging, cloud integration, and security and compliance automation.
• Cybersecurity Services End-to-end cybersecurity including endpoint protection, VAPT, SIEM, HIDS, disaster recovery, forensics investigations, and PCI DSS compliance.
• Quality Assurance (QA) Services Software Quality Assurance services including automated testing, performance and load testing, security and compliance testing, UI/UX testing, continuous QA, and VAPT.

Quantifiable outcome

• Go live in weeks with pre-built modules and APIs
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature16 records

Partnerships

Two partnerships are on record, tiered minor and core.

• MYTM TravelsminorOthersMYTM started as MYTM Travels, a platform helping customers and agents buy bus tickets digitally in 2018. This was the founding business unit that evolved into the broader MyTM fintech ecosystem.
• Notable Clients & Partners (Logos Displayed)coreOthersA gallery of client and partner logos is displayed on the Clients & Partners page, though specific partner names are not individually labeled in the text content.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mambu: Cloud-native, API-first banking SaaS platform offering composable digital wallets, lending, and payments that banks and NBFIs white-label. Closely mirrors MyTM's positioning as a white-label fintech infrastructure provider for emerging-market financial institutions.
• Thought Machine: Cloud-native core banking platform (Vault) enabling banks to deploy digital wallets, lending, and payment products with white-label customization. Direct competitor in the cloud-native banking infrastructure category MyTM targets.
• ComplyAdvantage: AI-driven AML/KYC and sanctions screening platform with real-time monitoring and watchlist management serving banks and fintechs globally. Directly comparable to MyTM's AML Screening product on capability and target buyer.

Regional players

• Lean Technologies: MENA-focused open banking and fintech API infrastructure provider connecting banks, fintechs, and merchants across Saudi Arabia and UAE. Direct comparable on regional footprint and middleware/integration focus in MyTM's core markets.
• Tarabut: MENA's leading open banking platform providing API infrastructure connecting banks and fintechs across UAE, Saudi Arabia, and Bahrain. Comparable to MyTM's middleware and banking integration offerings in the same geographic footprint.

Broad incumbents

• Network International: Established payments processor across the Middle East and Africa offering payment gateway, card management, and merchant services for banks and fintechs. Broad incumbent whose payments and card management products overlap directly with MyTM's portfolio in MEA.
• Finastra: Global financial software incumbent offering lending, payments, and core banking solutions to banks in MEA and globally. Broad incumbent competing for the same bank digital transformation RFPs MyTM targets.
• Temenos: Established banking software platform with composable digital banking, lending, and payments suites serving banks in MENA. Broad incumbent providing white-label digital banking comparable to MyTM's integrated fintech stack.

Emerging players

• OPay: Emerging-markets mobile payments and digital wallet platform operating across Africa and other emerging markets with merchant and consumer financial services. Comparable emerging-market fintech wallet and payment play, though consumer-facing rather than B2B SaaS.
• Veriff: KYC/identity verification platform serving fintechs and banks across emerging markets with biometric and document verification. Comparable to the KYC/identity verification component of MyTM's white-label wallet and AML offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mytmofficial
• Facebookfacebook.com/MYTMofficial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyTM