Exway
Exway is a Shenzhen-based direct-to-consumer electric-skateboard manufacturer (founded 2016) that designs, produces, and sells hub- and belt-drive e-skateboards, accessories, and OEM/ODM services to individual riders across North America, Europe, and Asia Pacific via its own e-commerce site and regional warehouses.
- Company typePrivate
- Founded2016
- HeadquartersShenzhen, China
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Exway does
Exway is a privately held Chinese electric-skateboard manufacturer founded in 2016 and headquartered in Shenzhen, with a direct-to-consumer e-commerce model and regional warehouses in the US and EU serving consumers in North America, Europe, and parts of Asia Pacific. The company sells a broad portfolio covering entry-level boards (Ripple, Wave, Flex V3 at $369-$599), high-performance street boards (Flex Pro V3, Atlas V2 from $859-$1,159), flagship all-terrain touring boards (Atlas Pro V3 at $2,499, ADV Ultra, ADV Pro), and limited editions (Concept X), supported by a 74+ SKU accessories catalog including chargers, batteries, ESCs, motors, trucks, wheels, remote controllers, and protective equipment, plus OEM/ODM manufacturing services with a stated 3,000-board-per-month capacity.
The company's core technology stack centers on in-house developed electrical and mechanical systems: a first-to-market 4WD skateboard drivetrain (claimed 60% braking-distance reduction, 50%+ improved grip versus dual motor), a 75.6V high-voltage hub motor platform, a dual-stage Gen 3 transmission gearbox (40% weight reduction), a Floating Kingpin (FKP) steering system, and a proprietary Bifrost 3.0 integrated lighting system with 300+ LEDs. Adjacent proprietary assets include the EC+ smart charging protocol, AUX quick-release range-extender packs with automatic balancing, and the ExSkate companion app supporting OTA firmware upgrades. The company also markets a Red Dot Industrial Design Award credential, UL2272 and CE compliance for lithium-battery products, and a co-development track record with MBS (AGENT Explorer off-road board) and CloudWheel. Distribution combines owned e-commerce storefronts with a creator/affiliate marketing program (Pro Creator Partners, Promo Sharer Partners) and an event/community layer (Exway Creator Challenge, SPEC RACE events, ESK8con appearances). The ownership structure is founder-operated; no parent company, subsidiaries, or external venture backing beyond a single disclosed Series A from HSG in April 2022 is reported in the available data.
Exway firmographics
Firmographics- Name
- Exway
- Legal name
- Exway Electric Skateboard
- Website
- https://exwayboard.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Exway is a Shenzhen-based direct-to-consumer electric-skateboard manufacturer (founded 2016) that designs, produces, and sells hub- and belt-drive e-skateboards, accessories, and OEM/ODM services to individual riders across North America, Europe, and Asia Pacific via its own e-commerce site and regional warehouses.
- Ownership category
- akta.pro rank
Exway industry classification
Industry- Product category
- Electric Skateboards
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Electric Skateboards & Longboards (CRACASAC)
Keywords
Where Exway is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Exway business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electric Skateboard Sales: Primary revenue from direct sales of electric skateboards across multiple product lines including Entry Level (Ripple, Wave, Flex V3), High Performance (Atlas, Flex Pro), and ADV series. Products sold at price points from $369 to $2,999.
- Accessories & Components: Sales of accessories including chargers, batteries, ESC, motors, trucks, tires, wheels, remotes, backpacks, and protective equipment. 74+ accessory products available.
- OEM/ODM Services: Factory services for custom electric skateboard manufacturing with 3,000 boards per month production capacity. Targets innovative, customized projects rather than mass copying.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry Level Boards - Ripple, Wave, Flex V3 |
| One time/ perpetual license | Pay-as-you-go | High Performance Boards - Flex Pro, Atlas V2 |
| One time/ perpetual license | Pay-as-you-go | Flagship Boards - Atlas Pro V3, Concept X, ADV Ultra |
| One time/ perpetual license | Pay-as-you-go | ADV Series - Entry to Advanced |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Exway product offering
Product offeringCore offering
Exway designs, manufactures, and sells electric skateboards across entry-level, high-performance, and all-terrain segments, alongside a broad ecosystem of accessories including batteries, chargers, remotes, motors, trucks, wheels, and protective equipment. The company also offers OEM/ODM custom manufacturing services and companion mobile apps (ExSkate, Exway App) for ride tracking, board status, and firmware updates. Pricing spans approximately $369 to $2,999 for boards and $25 to $459 for accessories, with regional warehouses in the US and EU.
Product overview
Exway is an electric skateboard manufacturer offering a comprehensive portfolio of boards across multiple series. The product lineup includes high-performance all-terrain boards (Atlas Pro V3, Atlas V2, Atlas, ADV Ultra, ADV Pro), street-focused boards (Flex Pro V3, Flex Paragon, Flex 2 Pro, Flex V3, Flex V2, Concept X), portable commuter boards (Wave V2, Wave, Wave NASA, Ripple), and specialty boards (MBS AGENT, X1 Max, X1 Riot). The ecosystem is supported by modular components including the AUX Pack range extenders, smart chargers (SC990, GaN 167W), remotes (Rexus, N3), trucks (ACE RKP, Trist), wheels, motors, and gear/belt drive systems. Proprietary technologies include the Bifrost 3.0 smart lighting system, FKP floating kingpin steering, and EC+ smart charging protocol. The company also offers the ExSkate App for board connectivity and OTA updates. An OEM/ODM service is available for custom manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- Exway × CloudWheel: Co-branded electric skateboard collaboration featuring factory-equipped premium 105mm Shock-Absorbing CloudWheels on ADV Hub Motor models.
- ACE Lab
Products and services
- Atlas Pro V3 Electric Skateboard Flagship 4WD carbon fiber all-terrain electric skateboard with 10.6kW sustained power output, 65km/h top speed, 50km standard range, 972Wh built-in battery, FKP floating kingpin steering system, Gen 3 Gear Drive, and 3kW fast charging capability (30 minutes to 100%). Targeted at high-performance riders and off-road enthusiasts.
- Atlas V2 Electric Skateboard All-terrain electric skateboard featuring carbon fiber monocoque deck, 4WD + Tank Mode capability, standard range-extender battery cover, compatible with super kilowatt-level fast charger, and comprehensive motor protection system. Targeted at off-road riders.
- ADV Ultra Electric Skateboard Flagship all-terrain electric touring board with 5292W maximum real power, 1620Wh battery capacity, 100km max range (extendable to 220km with AUX pack), 60km/h top speed, FKP steering system, and GaN charger support up to 1890W for 1-hour full charge. Targeted at long-distance touring riders.
Quantifiable outcome
- 50,000+ active riders worldwide
- +3 more outcomes
Companies that use Exway
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Exway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature7 records
Exway partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CloudWheelcoreExway collaborated with CloudWheel on a co-branded release, factory-equipping the ADV Hub Electric Skateboard with premium 105mm Shock-Absorbing CloudWheels at no extra cost. The partnership delivers enhanced comfort and improved ride quality, combining hub motor efficiency with CloudWheel's shock absorption technology. ADV Hub + CloudWheels available at $699 pre-order price.
- MBS (Maple Business Services)coreCollaboration with 30-year electric skateboard brand MBS on the AGENT Explorer board. MBS provides the rugged design, sealed chromoly steel gear drive, and off-road expertise while Exway contributes 7.6kW power (10.6kW in 4WD), next-gen Rexus smart remote, and 1-hour supercharge technology.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Exway competitors and assessment
Company assessmentEmerging players
- Future Motion (Onewheel): US-based maker of the Onewheel self-balancing single-wheel board. Different form factor but adjacent recreational personal electric mobility category competing for similar performance-rider and adventure-rider segments Exway targets with its all-terrain Atlas line.
Direct peers
- TeamGee: Chinese electric skateboard brand specializing in ultra-thin portable boards with similar commuter-focused product positioning to Exway's Wave series. Competes directly in the portable lightweight segment.
- Hiboy: Personal electric mobility brand spanning e-skateboards, e-scooters, and e-bikes with global DTC distribution. Overlaps with Exway on portable/commuter e-skateboard SKUs and shared customer use cases for last-mile transport.
- Backfire Skateboards: US/China-based direct-to-consumer electric skateboard brand with comparable product tiers (entry-level to all-terrain) and similar battery/motor technology. Direct overlap with Exway's Flex and Atlas series on price, range, and feature set.
- Ownboard: Canadian/Chinese electric skateboard brand offering belt-drive commuter and all-terrain boards. Direct mid-tier competitor to Exway's Flex series in North American and European DTC channels.
- Skatebolt: Electric skateboard manufacturer with comparable commuter and all-terrain product lineup. Direct competitor in the hub-drive mid-range segment where Exway's Wave, Flex, and entry-level boards are positioned.
- Mellow Boards: Germany-based premium electric skateboard maker offering in-wheel motor drive systems with comparable premium positioning. Direct analog to Exway in the European premium e-skateboard segment with similar technology-forward brand identity.
- Meepo: Shenzhen-based electric skateboard manufacturer offering hub and belt-drive boards at competitive mid-tier price points. Competes head-to-head with Exway in entry-level and performance segments, particularly on Reddit and DTC storefronts.
- Evolve Skateboards: Australian premium electric skateboard maker with global DTC distribution and carbon-deck all-terrain boards. Closest premium-tier analog to Exway's Atlas and ADV lineups with comparable ASP and rider profile.
- WowGo (formerly Wowboard): Chinese electric skateboard manufacturer serving global DTC customers with hub and belt-drive boards. Direct competitor to Exway in entry and mid-tier street/all-terrain segments with similar battery/motor technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Exway social profiles
Digital presenceExway compliance and trust
Trust signalCompliance1 record
Exway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exway leadership team
Management profileNumber of profiles
Exway funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exway
What does Exway do?
Exway designs, manufactures, and sells electric skateboards across entry-level, high-performance, and all-terrain segments, alongside a broad ecosystem of accessories including batteries, chargers, remotes, motors, trucks, wheels, and protective equipment. The company also offers OEM/ODM custom manufacturing services and companion mobile apps (ExSkate, Exway App) for ride tracking, board status, and firmware updates. Pricing spans approximately $369 to $2,999 for boards and $25 to $459 for accessories, with regional warehouses in the US and EU.
Is Exway a public or private company?
Exway is a private company. It is classified as venture growth investor backed and is currently operating.
When was Exway founded?
Exway was founded in 2016. It employs 1 to 10 people.
Where is Exway based?
Exway is headquartered in Shenzhen, China, in the Asia region.
How does Exway make money?
Three revenue lines are on record. Electric Skateboard Sales are the primary driver. The others are accessories & Components and OEM/ODM Services.
Who are Exway's main competitors?
Future Motion (Onewheel) is listed as an emerging player. Direct peers are TeamGee, Hiboy, Backfire Skateboards, Ownboard, Skatebolt, Mellow Boards, Meepo, Evolve Skateboards and WowGo (formerly Wowboard).
Does Exway have an API?
No public API is recorded for Exway.
What industry is Exway in?
Exway's product category is Electric Skateboards. Its primary akta.pro industry code is CRACASAC, Electric Skateboards & Longboards. Its NAICS code is 45911 and its SIC code is 3751.