Future Motion
Future Motion (Onewheel) is a Santa Cruz, California manufacturer of self-balancing electric boards and the new Antic line of self-balancing electric mini bikes, serving urban commuters, off-road riders, and recreational personal-mobility consumers through direct-to-consumer and dealer channels in the US and globally.
- Company typePrivate
- Founded2013
- HeadquartersSanta Cruz, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Future Motion does
Future Motion designs, manufactures, and sells self-balancing electric personal mobility devices from its Santa Cruz, California headquarters, operating as the maker of the Onewheel brand. Its core technology centers on proprietary gyroscopic sensor systems paired with Hypercore brushless motors that maintain real-time rider balance across single-wheel platforms, complemented by features such as Simplestop dismount technology and an integrated Onewheel mobile app for board customization and telemetry. The company serves urban commuters, off-road enthusiasts, and recreational riders seeking portable, terrain-versatile personal transport.
The business model is hardware-led and direct-to-consumer, with a tiered Onewheel lineup spanning the entry-level Pint ($1,050, on sale $750) up to the flagship Rally XL ($3,500), an accessories and apparel stream ($5-$800+), and a newly launched Antic sub-brand of self-balancing electric mini bikes ($2,100-$2,900) shipping from January 2026. Sales flow through the company's Shopify storefront at onewheel.com, a global authorized dealer network, and Shop Pay installment financing starting at $38/month. Future Motion is identified by third-party market reports as a key player in the global one-wheel electric scooter market, which was valued at $130.2 million in 2019 and projected to reach $355.5 million by 2031, with North America leading at a 33.8% share valued at $58 million in 2024. The company operates what it describes as the largest light electric vehicle factory in the United States and has raised approximately $3.8 million in disclosed funding to date, with Kyle Doerksen serving as Founder and CEO.
Future Motion firmographics
Firmographics- Name
- Future Motion
- Legal name
- Future Motion Inc.
- Website
- https://onewheel.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Future Motion (Onewheel) is a Santa Cruz, California manufacturer of self-balancing electric boards and the new Antic line of self-balancing electric mini bikes, serving urban commuters, off-road riders, and recreational personal-mobility consumers through direct-to-consumer and dealer channels in the US and globally.
- Ownership category
- akta.pro rank
Future Motion industry classification
Industry- Product category
- Light Electric Vehicles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Self-Balancing Scooters & Hoverboards (CRACASAD)
- akta.pro secondary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
Keywords
Where Future Motion is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Future Motion business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Self-Balancing Electric Boards: Primary revenue from designing, manufacturing, and selling self-balancing electric boards including Onewheel Rally XL, GT S-Series, GT, XR Classic, Pint S, Pint X, and Pint models. One-time hardware purchase with a wide price range from $750 to $3,500.
- Accessories and Apparel: Extensive range of accessories including tires, footpads, fenders, chargers, safety gear, and branded apparel. Items range from $5 to $800+.
- Antic Electric Mini Bikes: New bike brand launched in November 2025 featuring electric mini bikes with self-balancing technology. Three models priced from $2,100 to $2,900.
- Financing Services: Partnered with Shop Pay to offer installment financing starting at $38/month, enabling customers to purchase boards through monthly payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Onewheel Rally XL - Top tier performance board |
| One time/ perpetual license | Monthly | Onewheel GT S-Series - Factory upgraded high performance |
| One time/ perpetual license | Monthly | Onewheel GT - Maximum range model |
| One time/ perpetual license | Monthly | Onewheel XR Classic - Classic performance |
| One time/ perpetual license | Monthly | Onewheel Pint S - Factory equipped mid-range |
| One time/ perpetual license | Monthly | Onewheel Pint X - Extended range compact |
| One time/ perpetual license | Monthly | Onewheel Pint - Entry level micro-shredder |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Future Motion product offering
Product offeringCore offering
Future Motion designs, manufactures, and sells self-balancing single-wheel electric boards under the Onewheel brand, with models ranging from entry-level (Pint at $750-$1,050) to high-performance (Rally XL at $3,500). The company also sells a broad accessories and apparel line, and recently launched the Antic sub-brand of self-balancing electric mini bikes. All products are designed and assembled at the company's US-based facility.
Product overview
Future Motion (Onewheel) is a self-balancing electric personal mobility company offering a portfolio of one-wheeled electric boards and related products. The core product line consists of the Onewheel board family: the Rally XL (top tier, 25 mph, 18-28 mi range), GT S-Series (factory upgraded), GT (maximum range, 20-32 mi), XR Classic (classic design), Pint S (factory equipped), Pint X (compact extended range), and Pint (micro-shredder, entry level). The company recently expanded into two-wheeled products with the Antic brand of electric mini bikes featuring self-balancing technology and Onewheel Mode wheelie assistance. The product ecosystem includes a comprehensive accessories line covering safety gear, performance parts, customization options, and the Onewheel mobile app for board connectivity. All products are designed and assembled in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- Antic: A new bike brand by Future Motion, debuting a modern reimagined 1970s mini bike with self-balancing Onewheel technology and an assisted wheelie mode called Onewheel Mode.
Products and services
- Onewheel Rally XL Top-tier self-balancing electric board with 25 mph top speed, 18-28 mile range, and the most powerful motor in the Onewheel lineup. Targeted at performance-oriented riders.
- Onewheel GT S-Series Factory-upgraded high-performance self-balancing electric board with 25 mph top speed and 16-25 mile range, designed for next-level performance.
- Onewheel GT Maximum range self-balancing electric board with 20-32 mile range, 20 mph top speed, higher voltage for more power and torque, concave footpads, custom tire profile, and 3 horsepower.
- Onewheel XR Classic Classic-styled self-balancing electric board with state-of-the-art performance, 17-24 mile range, and 20 mph top speed at a mid-tier price point.
- Onewheel Pint S Factory-equipped self-balancing electric board offering enhanced performance features as a step up from the standard Pint, with 20 mph top speed and 12-18 mile range.
- Onewheel Pint X Compact and capable self-balancing electric board with double the range of the standard Pint, featuring 18 mph top speed, 750W Hypercore motor, and 12-18 mile range.
- Onewheel Pint Entry-level micro-shredder self-balancing electric board with 16 mph top speed, 6-8 mile range, Simplestop dismount technology, and integrated Maghandle. Designed for portability at 27 inches long.
- Antic Electric Mini Bikes A new sub-brand of self-balancing electric mini bikes from Future Motion featuring a modern reimagined 1970s mini bike with Onewheel self-balancing technology and an assisted Onewheel Mode. Available in three models priced from $2,100 to $2,900.
- Onewheel Accessories and Apparel Genuine Onewheel accessories and branded apparel including fenders, footpads, chargers, tires, bumpers, rail guards, stands, handles (Maghandle Pro), safety gear (wrist guards), and maintenance items. Items range from $5 to $800+.
Quantifiable outcome
- Market leader in North America with 33.8% market share
- +1 more outcomes
Companies that use Future Motion
Customer profileSegments3 records
Ideal customer profiles2 records
Future Motion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Future Motion partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Future Motion competitors and assessment
Company assessmentDirect peers
- Segway-Ninebot: Identified alongside Future Motion as a key global player in the single-wheel electric scooter market. Segway-Ninebot offers competing self-balancing personal mobility devices (Ninebot One series) and broader micromobility, directly competing in the same category.
- Backfire Skateboards: Electric skateboard manufacturer selling boards at competitive ASPs ($300-$1,500) to enthusiast and entry-level riders. Adjacent competitor in the electric personal mobility recreational category.
- Begode (Gotway): Specialist electric unicycle manufacturer offering high-performance and budget EUCs. Competes with Onewheel on enthusiast self-balancing personal mobility, though Begode's primary form factor is seated vs. standing.
- InMotion: Leading manufacturer of electric unicycles (EUCs) and self-balancing personal electric vehicles. Operates in the same single-wheel self-balancing mobility niche, targeting recreational and commuter riders with comparable ASPs.
- KingSong: Manufacturer of electric unicycles competing directly in the self-balancing single-wheel category. Targets enthusiast riders with performance-oriented EUCs at similar price points to Onewheel boards.
- Meepo Board: Chinese electric skateboard brand offering performance boards at value price points ($300-$800). Competes in the recreational electric mobility space targeting beginner to mid-tier riders.
- Evolve Skateboards: Premium electric skateboard brand offering four-wheeled boards in similar premium ASP ranges ($1,000-$2,000+). Direct competitor in the recreational and commuter electric personal mobility category.
Broad incumbents
- Super73: Lifestyle electric bike brand that has expanded into broader electric personal mobility. Competes with Future Motion in the premium recreational e-mobility segment but is concentrated in e-bikes rather than self-balancing boards.
- Aventon Bikes: Established electric bike manufacturer with broad distribution. Targets similar lifestyle and commuter segments but in the larger e-bike category with greater retail and operational scale.
- Specialized Bicycle Components: Major bicycle manufacturer with Turbo-series e-bikes, indirectly competing for share-of-wallet on personal electric recreation and commuting. Provides category scale and brand credibility.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Future Motion social profiles
Digital presenceFuture Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Future Motion leadership team
Management profileNumber of profiles
Profiles2 records
Future Motion funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Future Motion M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Future Motion
What does Future Motion do?
Future Motion designs, manufactures, and sells self-balancing single-wheel electric boards under the Onewheel brand, with models ranging from entry-level (Pint at $750-$1,050) to high-performance (Rally XL at $3,500). The company also sells a broad accessories and apparel line, and recently launched the Antic sub-brand of self-balancing electric mini bikes. All products are designed and assembled at the company's US-based facility.
Is Future Motion a public or private company?
Future Motion is a private company. It is classified as venture growth investor backed and is currently operating.
When was Future Motion founded?
Future Motion was founded in 2013. It employs 51 to 100 people.
Where is Future Motion based?
Future Motion is headquartered in Santa Cruz, United States, in the North America region.
How does Future Motion make money?
Four revenue lines are on record. Self-Balancing Electric Boards are the primary driver. The others are accessories and Apparel, antic Electric Mini Bikes and financing Services.
Who are Future Motion's main competitors?
Direct peers on record are Segway-Ninebot, Backfire Skateboards, Begode (Gotway), InMotion, KingSong, Meepo Board and Evolve Skateboards. Broad incumbents are Super73, Aventon Bikes and Specialized Bicycle Components.
Does Future Motion have an API?
No public API is recorded for Future Motion.
What industry is Future Motion in?
Future Motion's product category is Light Electric Vehicles. Its primary akta.pro industry code is CRACASAD, Self-Balancing Scooters & Hoverboards, with a secondary code of IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.