enguru
enguru is a Bangalore-based mobile app company delivering live, instructor-led English language classes to Indian learners on a subscription basis, supplemented by planned products including a Kids App, AI-based English assessment, and personalized reading programs.
- Company typePrivate
- Founded2014
- HeadquartersBangalore, India
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
enguru firmographics
Firmographics- Name
- enguru
- Legal name
- enguru
- Website
- https://engurutalk.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- enguru is a Bangalore-based mobile app company delivering live, instructor-led English language classes to Indian learners on a subscription basis, supplemented by planned products including a Kids App, AI-based English assessment, and personalized reading programs.
- Ownership category
- akta.pro rank
enguru industry classification
Industry- Product category
- Online English Language Learning
- NAICS
- Language Schools (61163), Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Live Online Language Tutoring & Small-Group Classes (EDAMAFAD)
- akta.pro secondary industries
- Online/Hybrid Adult ESL & Language Learning Platforms (EDAAACAK), Online Tutoring, Conversation Exchange & Language Coaching Platforms (EDAFAOAB), Young Learners ESL/EFL Materials (Pre-K–Primary) (EDAGAHAF)
Keywords
Where enguru is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
enguru business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Live Language Learning Classes: enguru generates revenue through live English language learning classes, likely on a subscription or per-course basis for its mobile app users.
Go-to-market motion1 record
Distribution channels1 record
enguru product offering
Product offeringCore offering
enguru provides live, instructor-led English language classes delivered through a mobile app to learners in India, supplemented by AI-based English proficiency assessment and personalized reading content. The company targets general learners as well as children through a planned dedicated kids app and strategic content partnerships with Penguin Random House and Cambridge English.
Differentiator
Problem solved
Functional benefit
Products and services
- enguru live English learning app
Companies that use enguru
Customer profileSegments2 records
Ideal customer profiles2 records
enguru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
enguru partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Penguin Random Housecoreenguru announced a partnership with Penguin Random House as part of its expansion plans, leveraging the publisher's content library to enhance personalized reading programs for learners.
- Cambridge Englishcoreenguru entered into a partnership with Cambridge English to integrate internationally recognized English language learning standards and assessment methodologies into its platform.
Scale indicators2 records
enguru competitors and assessment
Company assessmentOthers
- Cambridge Assessment English: Cambridge English is a global English proficiency and assessment body that is already a strategic content/assessment partner to enguru; it is adjacent ecosystem infrastructure shaping the standards that enguru's AI and reading products will be benchmarked against.
Direct peers
- Speak: Speak is an AI-driven English-speaking practice app targeted at Asian (including Indian) learners, overlapping directly with enguru's spoken-English focus while leaning more heavily on AI rather than live instructors.
- Cambly: Cambly is a global online platform for live 1-on-1 English conversation practice with native speakers, directly comparable to enguru's live-class model and English-conversation value proposition for adult learners.
- Hello English (CultureAlley): Hello English is an India-focused, mobile-first English learning app with live and self-paced content, very similar in target user, geography, and product format to enguru — making it the closest direct competitor for Indian adult English learners.
- Elsa (Speak English with Elsa): Elsa is an AI-powered English pronunciation and speaking app popular in India and Southeast Asia, directly competing for the same adult-learner speaking-improvement segment via a similar mobile-app delivery model.
Broad incumbents
- Vedantu: Vedantu is an Indian live-instruction edtech platform offering live online tutoring across subjects, with overlapping live-class delivery mechanics and overlapping target learners in India.
- BYJU'S: BYJU'S is India's largest edtech company with a broad K–12 and test-prep portfolio that includes English learning content; it competes for parent wallet share on supplementary English education in India, especially via the planned enguru Kids App segment.
- Duolingo: Duolingo is the global leader in mobile language learning with a free/gamified model, competing for the same Indian consumer mindshare as enguru's general English learners, albeit with broader language coverage and lower-cost delivery.
Regional players
- Multibhashi: Multibhashi is an India-focused language learning platform offering live English and regional-language classes to Indian consumers, directly comparable in target geography, delivery format, and learner segment to enguru.
Emerging players
- Cake (Cake Technologies): Cake is a mobile English-conversation practice app popular in Korea and expanding in Asia, sharing enguru's focus on short-form, video-based speaking practice via a consumer mobile app.
Market position
Customer concentration
enguru social profiles
Digital presenceenguru financial estimates
Financial estimateRevenue estimate
Valuation estimate
enguru leadership team
Management profileNumber of profiles
Profiles2 records
enguru funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
enguru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about enguru
What does enguru do?
enguru provides live, instructor-led English language classes delivered through a mobile app to learners in India, supplemented by AI-based English proficiency assessment and personalized reading content. The company targets general learners as well as children through a planned dedicated kids app and strategic content partnerships with Penguin Random House and Cambridge English.
Is enguru a public or private company?
enguru is a private company. It is classified as venture growth investor backed and is currently operating.
When was enguru founded?
enguru was founded in 2014. It employs 51 to 100 people.
Where is enguru based?
enguru is headquartered in Bangalore, India, in the Asia region.
How does enguru make money?
One revenue line is on record: live Language Learning Classes.
Who are enguru's main competitors?
Cambridge Assessment English is listed as an others. Direct peers are Speak, Cambly, Hello English (CultureAlley) and Elsa (Speak English with Elsa). Broad incumbents are Vedantu, BYJU'S and Duolingo. Multibhashi is listed as a regional player. Cake (Cake Technologies) is listed as an emerging player.
Does enguru have an API?
No public API is recorded for enguru.
What industry is enguru in?
enguru's product category is Online English Language Learning. Its primary akta.pro industry code is EDAMAFAD, Live Online Language Tutoring & Small-Group Classes, with a secondary code of EDAAACAK, Online/Hybrid Adult ESL & Language Learning Platforms. Its NAICS code is 61163 and its SIC code is 8200.