Maas Loop

What Maas Loop does

Maas Loop Sp. z o.o. is a Polish greentech startup that designs and manufactures compact smart recycling equipment for retail and hospitality businesses participating in Poland's national deposit return system. The company sells three core products: Rev Loop, a 0.41 m² reverse vending machine (RVM) for PET bottles and aluminum cans priced at 36,900 PLN net; Glass Loop, a compact glass crusher for HoReCa venues that reduces glass waste volume by 5x; and Maas Sync, an IoT-based fleet monitoring platform. Maas Sync is integrated with all four authorized Polish deposit system operators (Zwrotka, Kaucja.pl, PSK, Reselekt), the GS1 Polska product database, POS systems via Kaucyjni.pl, and brand loyalty applications via a TLS 1.2-encrypted HTTPS API. Rev Loop uses computer vision (EAN barcode scanning, 3D shape analysis), weight sensors, and tamper-detection cameras to verify deposits and prevent fraud. The company is headquartered in Jasionka, Poland, holds Machinery Directive, RoHS, and EMC certifications, and operates through 16 logistics centers in partnership with Rohlig Suus.

Maas Loop generates revenue primarily through one-time hardware sales of Rev Loop and Glass Loop, supplemented by post-warranty service contracts (Maas Care and Standard SLA tiers) and Maas Sync SaaS subscriptions for fleet monitoring. Go-to-market combines direct enterprise field sales to retail chains (Żabka, Eurocash, Lewiatan, Grupa BMR), inside sales to SMB retailers with co-branded ING Lease and EFL financing offers (e.g., 3,690 PLN down / 599 PLN monthly for the PSK-EFL package), and referrals from deposit system operators. The company was founded in Jasionka, Poland and closed a €1.2 million seed funding round in March 2024 led by Aper Ventures with participation from AIP Seed, ASP Capital, and angel investor Aleksander Szalecki. As of 2025/2026, Maas Loop manages approximately 80 devices across 72 POS locations, generating ~1,000-1,500 PLN net/month in handling fee revenue per store for retail customers, with daily package collections growing at ~4% per month. The company has additionally secured two EU-funded R&D grants totaling ~2.6M PLN, including development of outdoor smart waste bin overlays and a digital device management platform targeting municipal and public-sector customers.

Name

Maas Loop

Legal name

Maas Loop Sp. z o.o.

Website

https://maasloop.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Polish greentech startup manufacturing compact reverse vending machines (Rev Loop), glass crushers (Glass Loop), and the Maas Sync IoT fleet platform for retailers, HoReCa businesses, and municipalities participating in Poland's national deposit return system.

Ownership category

akta.pro rank

Product category

Recycling Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Packaging Machinery Manufacturing (333993), Materials Recovery Facilities (56292)

akta.pro primary industry

Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)

akta.pro secondary industries

Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF), Returnable & Refillable Glass Packaging (Deposit, Reuse Systems) (IMALAEAF)

Keywords

• Reverse vending machines
• Deposit return system
• Glass bottle crushers
• IoT waste monitoring
• Recycling equipment

Headquarters

HQ city

Jasionka

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. RVM Hardware Sales — Rev Loop: Maas Loop sells Rev Loop reverse vending machines directly to retail stores. The primary product Rev Loop is priced at 36,900 PLN net. Optional financing via leasing partners (ING Lease, EFL) enables broader SMB adoption. Revenue is one-time per unit, supplemented by service contracts for installation, maintenance, and support during the warranty period.
2. RVM Service & Maintenance Contracts: Post-warranty service agreements (SLA contracts) provide ongoing revenue. Service tiers include Standard (24h response, 4-day repair) and Maas Care (1h response, 72h repair guarantee). Service is delivered through 16 logistics centers across Poland.
3. Glass Loop Hardware Sales: Glass Loop glass crushing devices are sold to HoReCa businesses (restaurants, pubs, hotels) as standalone hardware. Revenue model is one-time hardware sale.
4. Maas Sync SaaS Platform: Maas Sync is provided as part of the device package during the warranty period. The platform is available post-warranty through SLA/service agreements, providing monitoring, analytics, and operator synchronization capabilities for retailers managing RVM fleets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Maas Loop designs, manufactures, and sells smart reverse vending machines (RVMs) and glass crushing devices for Poland's deposit return system. Its core products are Rev Loop (compact RVM accepting PET bottles and aluminum cans), Glass Loop (glass bottle crusher for HoReCa), and Maas Sync (IoT fleet management platform integrated with Polish deposit system operators). The company sells hardware directly to retailers and HoReCa businesses with optional leasing financing.

Product overview

Maas Loop is a Polish greentech company that designs and manufactures an integrated portfolio of smart recycling and deposit return solutions. The portfolio centers on three core hardware products — Rev Loop (a compact RVM for PET bottles and aluminum cans), Glass Loop (a glass bottle crusher for HoReCa), and Maas Sync (an IoT monitoring platform that manages the Rev Loop fleet and integrates with Poland's national deposit return system). The products are sold directly with optional financing through ING Lease, and a dedicated PSK + EFL leasing package is offered for the Polish System Kaucyjny. The company also operates an API (Maas Sync API) for integration with GS1 databases, POS systems, loyalty programs, and deposit system operators (Zwrotka, Kaucja.pl, Reselekt, PSK).

Differentiator

Problem solved

Functional benefit

Products and services

• Rev Loop

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Polski System Kaucyjny S.A. (PSK)coreTechnology or IntegrationPSK is one of four authorized Polish deposit system operators. Rev Loop and Maas Sync are fully integrated with PSK's systems for automatic collection point registration, real-time transaction synchronization, and sealed bag tracking. Maas Loop offers a dedicated PSK + EFL leasing package. PSK is backed by Poland's largest beer producers: Grupa Żywiec, Carlsberg Polska, and Kompania Piwowarska.
• ZwrotkacoreTechnology or IntegrationZwrotka is one of four authorized Polish deposit system operators. Rev Loop devices are fully integrated with Zwrotka's platform for automatic collection point registration, transaction synchronization, and sealed bag tracking. Zwrotka provides operational support, logistics for bag pickup, and employee training materials for participating stores.
• Kaucja.plcoreTechnology or IntegrationKaucja.pl is one of four authorized Polish deposit system operators. Rev Loop is fully integrated with Kaucja.pl's systems. After entering the collection point number from Kaucja.pl, the device automatically registers and synchronizes all transactions with the operator in real time.
• ReselektcoreTechnology or IntegrationReselekt is one of four authorized Polish deposit system operators. Rev Loop and Maas Sync integrate with Reselekt for collection point registration, transaction synchronization, and bag tracking.
• Rohlig SuuscoreImplementation/ SI/ Consulting PartnerRohlig Suus provides logistics and transportation services for Maas Loop's nationwide distribution. Their network of 16 logistics centers across Poland handles delivery, installation, and service support for Rev Loop devices. The partnership ensures efficient last-mile delivery and installation scheduling for retail customers.
• Kaucyjni.plcoreTechnology or IntegrationKaucyjni.pl is a POS (point-of-sale) integration partner that enables Rev Loop transaction data to synchronize with store cash register systems. This integration allows deposit refunds to be applied at checkout (coupon redemption), creating a seamless customer experience.
• Ergo DesigncoreStrategic or Co-development PartnerErgo Design collaborated with Maas Loop on an EU-funded circular economy business model development project (GOZ-transformacji). Ergo Design conducted enterprise analysis, conceptual workshops, and developed a verified circular economy business model for Maas Loop, focusing on extending product lifecycle and introducing new eco-friendly solutions.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TOMRA: Norwegian global market leader in reverse vending machines and collection solutions for deposit return systems. Directly competes with Maas Loop for the same retailer accounts in Poland and across Europe, with a much broader product portfolio and scale.
• Sielaff: German manufacturer of reverse vending machines and recycling equipment. Competes in the European DRS market with a broad RVM portfolio, including compact models targeting small retail environments similar to Rev Loop.
• Anker Andersen: Danish RVM manufacturer specializing in compact reverse vending machines for retail. Directly comparable in product form factor and DRS focus, serving Scandinavian and European retailers.
• Envipco: Netherlands/US-based manufacturer of reverse vending machines focused on deposit return schemes. Competes head-to-head for European DRS contracts and has been actively expanding its installed base as new national DRS programs launch.
• RVM Systems: Polish manufacturer of reverse vending machines for deposit return systems. A direct local competitor to Maas Loop targeting the same Polish retailer base with similar compact RVM offerings.

Others

• Krones AG: German manufacturer of beverage and packaging machinery. Tangentially adjacent through packaging line equipment that touches deposit-bearing containers, though it does not directly compete in retail RVMs.

Broad incumbents

• Diebold Nixdorf: Global retail technology provider of POS, self-checkout, and store automation. Adjacent to Maas Loop through POS integration and retail customer relationships, though it does not specialize in RVMs or deposit return hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maasloop

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maas Loop