What See.Sense does

See.Sense, operating through parent entity Limeforge Ltd, is a connected-cycling hardware and data company founded in 2013 in Northern Ireland. Its core product line is smart bike lights (flagship ICON3 and the lower-priced AGILE) that use a patented 800Hz accelerometer with embedded on-device AI to detect braking, swerving, surface conditions, and ambient light, automatically adjusting brightness and flash patterns. The lights pair with a smartphone app to deliver safety, route, and incident features to individual cyclists, and the company has positioned the #SeeSenseReport community feature as a contributor channel for crowdsourced road-condition data. The reported installed base exceeds 200,000 devices across 70+ countries.

The business operates a dual go-to-market. On the consumer side, the company sells direct-to-consumer through its own e-commerce site, supplemented by distributors such as Norwegian reseller Kobla. On the enterprise side, it monetises the anonymised, aggregated cycling telemetry generated by its devices through city data projects, fleet tracking, and a Commuter Platform offering for employers and transport authorities; named partners include shared-micromobility operator Dott, and the data products have been validated by AECOM, the University of Hasselt, and the Royal Society for the Prevention of Accidents (RoSPA). The company received the Prince Michael International Road Safety Award in 2023.

See.Sense is a small team of approximately 10 employees operating from Newtownards, Northern Ireland, and Brisbane, Australia, following a 2024 co-founder relocation. The company has not raised capital since 2019, indicating it has been bootstrapping while scaling its B2B data business and expanding its product line.

Name

See.Sense

Legal name

Limeforge Ltd.

Website

https://seesense.cc

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Smart Cycling Hardware

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks) (IMACAOAJ)

akta.pro secondary industries

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), E-Bikes & Electric Bicycles (CRACASAA), Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF), Driver Monitoring & Cabin Monitoring Hardware Manufacturing (IR Cameras/Sensors) (IMACAMAL), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Smart bike lights
• Cycling data analytics
• Connected cycling sensors
• Micromobility fleet tracking
• Active travel insights

Headquarters

HQ city

Newtownards

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Hardware sales — Consumer bike lights & accessories: One-time direct e-commerce sales of ICON3 (£119.99 front, £119.99 rear, £199.99 set) and AGILE (£49.99 front, £49.99 rear, £99.99 set) smart reactive bike lights, plus mounts and accessories via own Shopify storefront. Free worldwide shipping on lights. Two-year manufacturer warranty included.
2. Hardware sales — Summit2 GPS trackers for fleets: Cellular GPS/sensor trackers (Summit/Summit2) sold or deployed to fleet operators (e.g., Dott, Essex Pedal Power) for shared micromobility monitoring.
3. B2B City Data Insights (Smart Cycling Projects): Project-based engagements with cities, local authorities and transport bodies (e.g., Transport for London, Transport for Greater Manchester, Oxfordshire CC, Smart Dublin, Transport Accident Commission Victoria) delivering dashboard access to anonymised, aggregated sensor insights on braking, swerving, surface condition, routing. Quote-based pricing initiated via consultation/demo requests; minimum 200 cyclists for a bike light project.
4. B2B Connected Fleet Tracking (micromobility): Project-based fleet GPS & sensor tracking services with interactive dashboards for fleet operators to monitor usage, swerving, braking and surface data. Minimum 20 Summit trackers per fleet deployment.
5. B2B Commuter Platform (Employer/Business SaaS): 4-step B2B SaaS programme for businesses: travel survey, launch event, light distribution, and dashboard access for CO2/Scope 3 emissions tracking and ESG reporting. Minimum 50 lights required to launch the platform.

Pricing tiers

Go-to-market motion6 records

Distribution channels7 records

Marketing channels11 records

Core offering

See.Sense designs, manufactures and sells patented smart bike lights (ICON3 and AGILE) and the SUMMIT2 cellular GPS tracker, embedding 800Hz on-device AI that detects safety events such as harsh braking, swerving and road surface issues. Beyond the consumer hardware, it monetises the resulting anonymised sensor data through city smart-cycling projects, the Commuter Platform for employer ESG/Scope 3 reporting, shared micromobility fleet tracking and a community #SeeSenseReport dashboard, all delivered through the See.Sense Insight Dashboard.

Product overview

See.Sense operates a platform-plus-modules architecture combining hardware products with a connected software/data stack. The hardware core consists of the ICON3 flagship smart bike light (Made in the UK, app-connected with patented reactive sensors), the AGILE compact reactive bike light (newest addition), and the SUMMIT2 cellular GPS mobility tracker for B2B/fleet use. These hardware products are paired with the See.Sense mobile app (iOS/Android) which provides crash alerts, theft detection, ride stats, and firmware updates, and feed anonymised sensor data into the See.Sense Insight Dashboard for city and fleet partners. On the B2B side, the See.Sense Commuter Platform packages the ICON3 lights and dashboard as an ESG/Scope 3 employee cycling programme, while the #SeeSenseReport community platform extends See.Sense's data collection to all cyclists (even non-customers) via in-app ride surveys and infrastructure requests. The portfolio is rounded out by mounts, accessories (Dual Out Front Mount compatible with Garmin/Wahoo/Polar, Tool Roll, Reflective Beanie), and legacy ACE/ICON2 products, all unified by See.Sense's patented on-device AI sensor technology that monitors rider environment at 800 readings per second.

Differentiator

Problem solved

Functional benefit

Brands

• ICON3: Smart and connected bike light product line, marketed as 'the smartest bike light'. Includes ICON3 Rear, ICON3 Front, and ICON3 Set variants with patented reactive technology and app connectivity.
• AGILE
• SUMMIT2
• BEAM
• ACE
• Tree Sense

Products and services

• ICON3 Smart and Connected Bike Light Flagship reactive, app-connected bike light with patented reactive sensor technology that monitors the rider's environment. Features 575 lumen front / 350 lumen rear output, Super Visibility Mode, Adaptive Light Sensing Mode, Brake Mode, Get Me Home Mode, crash and theft alerts, and on-device AI that detects collisions, near-miss events, road surface quality, and journey flow. Made in the UK.
• AGILE Reactive Bike Light Compact, affordable reactive bike light bringing See.Sense's patented reactive technology to a smaller form factor. Delivers 120 lumen rear / 150 lumen front output with 260° visibility, IP67 water sealing, USB-C charging, 16-hour runtime on Reactive Flash, and weighs under 30 grams. Designed for casual riders or as a second light.
• SUMMIT2 GPS Mobility Tracker Cellular GPS and sensor tracker designed for bikes, e-bikes, and shared micromobility fleets. Provides near-real-time edge-processed tracking, captures sensor data 800 times per second, integrates with city dashboards, and can run from the lighting circuit (no charging needed). 3-12 months battery life on a single USB charge depending on usage; easily installed on any bike or e-scooter.
• See.Sense Mobile App (iOS & Android) Free companion mobile app for cyclists that controls ICON3 and ACE lights, customises flash mode/brightness/patterns, receives crash alerts (automatically notifies an emergency contact), theft detection alerts, low battery alerts (20% threshold), firmware update notifications, and personal ride stats (distance, calories, fuel saved). Also enables sharing of anonymised road and route insights with city planners.
• See.Sense Insight Dashboard Web-based interactive dashboard with three layers for cities, partners, and fleet operators. Visualises cycling data in real time, supports downloadable reports, and enables bespoke analysis. Surfaces braking, swerving, surface condition, route choice, and collision insights. Data extract and API options are available for integration into partner systems.
• See.Sense Commuter Platform B2B employer programme that distributes See.Sense smart bike lights to employees to incentivise cycling while collecting anonymised sensor data for Scope 3 emissions and ESG reporting. Includes a 4-step onboarding (travel survey, launch event, light distribution, data dashboard) and a real-time employer dashboard tracking CO2 savings, commuting habits, and behaviour change. Minimum 50 lights required.
• #SeeSenseReport Community Platform Free app-based community reporting platform that lets cyclists submit Ride Surveys (close passes, collisions, potholes, obstructions) and Infrastructure Requests (width, separation, parking, traffic light timing, traffic calming) to inform city planning. Co-developed with Professor John Parkin (UWE) and Catriona Swanson (ARUP). Reports do not track user location/time and are not personal data. Free access for cities and research organisations.
• See.Sense Mounts & Accessories

Quantifiable outcome

• Over 200,000 devices sold; trusted by cyclists in more than 70 countries
• +6 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• British CyclingflagshipGTM or Marketing PartnerSee.Sense is the 'Official Partner to peak cycling bodies' — supplying lights and data insights to British Cycling.
• Cycling IrelandflagshipGTM or Marketing PartnerSee.Sense is the 'Official Partner to peak cycling bodies' — supplying lights and data insights to Cycling Ireland.
• KoblacoreChannel Partner/ Reseller/ DistributorSee.Sense named Kobla as its Norwegian re-seller, extending distribution into the Nordic market.
• WeForestcoreOthersSee.Sense has been a supporter of tree-planting charity WeForest since 2014, with cumulative 9,650 trees planted. Customers can also purchase Tree Sense add-on (£2) to plant 3, 5 or 10 trees via WeForest directly.
• Royal Society for the Prevention of Accidents (RoSPA)coreStrategic or Co-development PartnerCo-developed the Cycle Smart Brum project with See.Sense data; validated that See.Sense braking and swerving data correlates strongly with historic collision locations; RoSPA recommended See.Sense data be used to identify hazardous areas.
• University of HasseltcoreStrategic or Co-development PartnerUniversity research validated that See.Sense road condition data matched how cyclists felt (rider-experience correlation).
• AECOMcoreImplementation/ SI/ Consulting PartnerAECOM worked with See.Sense and Dublin City Council on a road surface condition trial — engineers visually inspected routes flagged by See.Sense and found a high correlation with their own surface condition ratings.
• ARUP (Catriona Swanson, Senior Planner)minorImplementation/ SI/ Consulting PartnerARUP's Senior Planner Catriona Swanson reviewed and provided input on the categories used in the See.Sense Report Infrastructure Request feature.
• Professor John Parkin (UWE)minorImplementation/ SI/ Consulting PartnerLeading transport academic Professor John Parkin collaborated on the development of the #SeeSenseReport infrastructure request feature, ensuring users collect the most valuable forms of data for city planners.
• Rikesh ShahminorOthersRikesh Shah joined See.Sense as Board Advisor on Cities.
• Shopify Inc.coreTechnology or IntegrationHosts the See.Sense e-commerce storefront at seesense.cc. Stores customer/order data with AES-256 encryption and PCI-DSS compliant payment handling via integrated gateways.
• Stripe PaymentscoreTechnology or IntegrationProcesses card payments on the See.Sense storefront; PCI-DSS compliant.
• Royal Mail / DHLcoreTechnology or IntegrationRoyal Mail delivers UK parcels (2 working days). International delivery (Europe 4–6 days, Worldwide 7–8 days) via Royal Mail/DHL. Full international tracking unavailable in some South American, Middle Eastern and Asian destinations.
• MailchimpcoreTechnology or IntegrationDelivers the See.Sense weekly newsletter (consumer marketing).
• Freshchat & Freshdesk (Freshworks)coreTechnology or IntegrationLive chat (FreshChat) on the website and customer support portal (Freshdesk) for tickets and returns.
• AWS (Amazon Web Services)coreTechnology or IntegrationListed as a partner across See.Sense data infrastructure (logo on Data Insights page).
• UK Department for TransportcoreStrategic or Co-development PartnerSee.Sense technology is used by the UK Department for Transport (referenced in About Us partner list).
• Transport for VictoriacoreStrategic or Co-development PartnerTransport authority in Victoria, Australia, partnering with See.Sense on city data insights (referenced in About Us partner list).

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Garmin: Dominant cycling electronics brand whose Varia radar bike lights and cycling computers overlap with See.Sense's smart, sensor-rich bike lights, while its broader product range gives it far greater distribution and R&D resources.
• Trek Bicycle (Bontrager): Major bicycle and component manufacturer whose Bontrager RT/Flare RT smart ANT+/Bluetooth lights compete directly with ICON3 and AGILE, with the advantage of being sold through Trek's global bike dealer network.
• INRIX: Large transportation analytics vendor offering city-level mobility, traffic and cycling insights; competes with See.Sense Insight Dashboard in public-sector procurement processes and has deeper incumbency with transport authorities.
• StreetLight Data: Big-data mobility analytics platform used by US and Canadian transport agencies; competes with See.Sense for city/agency budgets focused on measuring active travel mode share and infrastructure performance.

Direct peers

• Cateye: Established Japanese bike-light specialist offering a broad range of rechargeable and smart bike lights; competes with See.Sense on visibility, durability and increasingly on connected/sensor features at similar price points.
• Lezyne: Premium aftermarket cycling accessories brand with a strong smart-light portfolio (GPS, ANT+, app-connected lights) that competes head-on with ICON3 and AGILE in bike shops and online cycling retailers.
• Beryl: UK-based smart-bike-light and shared-cycle scheme operator; overlaps with See.Sense on both consumer smart lights (Laserlight) and B2B city/shared-mobility deployments, including NHS and corporate schemes.
• Strava Metro: Strava's city-data arm sells aggregated cycling and running data to transport planners and cities, competing directly with the See.Sense Insight Dashboard as a source of behavioural data for active-travel infrastructure decisions.

Emerging players

• Populus (Populus AI): Mobility data platform that partners with cities and shared-mobility operators to provide curbs, scooter and bike data insights, competing with See.Sense for the same B2B city and micromobility analytics budgets.

Others

• Dott: European shared e-scooter operator that is both a See.Sense Summit2 fleet-tracking customer and a competitor in the broader shared micromobility market that drives demand for See.Sense's B2B fleet offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seesense_cc
• Facebookfacebook.com/seesense.cc
• LinkedInlinkedin.com/company/see-sense

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds7 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about See.Sense