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Matbakhi

Full company profile

uuid0003kj5

Namestring
Matbakhi
Websiteurl
matbakhi.com
Company typeenum
Private
Founded yearint
2023
Short descriptiontext

Matbakhi is a Riyadh-based food-tech startup founded in 2023 that operates cloud kitchens delivering authentic Middle Eastern and Levantine home-style cooking directly to consumers, with expansion planned into Saudi Arabia's Eastern Region.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersRiyadh, Saudi Arabia
HQ citystring
Riyadh
HQ countrystring
Saudi Arabia
HQ regionstring
Middle East
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
cloud kitchen operations, Middle Eastern cuisine, food delivery services, virtual restaurant brands, hotel-based F&B
Industry5 codes
1Multi-Brand Cloud Kitchen Operators
CodeTHAFAJAAPrimaryYes
2Specialty/Vertical Virtual Kitchens (e.g., Pizza, Wings, Sushi, Vegan)
CodeTHAFAJAJPrimaryNo
3Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel)
CodeTHAFAAAGPrimaryNo
4Restaurant Meal & Prepared Food Delivery
CodeCRAFAFABPrimaryNo
5Food Services & Catering (On-site/Corporate Dining/Vending)
CodeIMAIAAAEPrimaryNo
NAICS code2 codes
  • Restaurants and Other Eating Places72251
  • Special Food Services7223
SIC code1 code
  • Retail-Eating Places5812
Product category
Cloud Kitchen / Food Delivery
Social media profiles1 record
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Matbakhi operates cloud kitchens across Riyadh, Saudi Arabia, providing food delivery services through virtual restaurant concepts that focus on authentic Middle Eastern and Levantine home-style cooking. The company utilises underutilised hotel spaces to host kitchen operations, enabling scalable, multi-brand F&B delivery without the overhead of traditional brick-and-mortar restaurants, and has plans to expand into the Eastern Region of Saudi Arabia.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Cloud Kitchen Operations
CategoryCloud kitchen / food delivery
2Restaurant Dining Services
CategoryRestaurant dining
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Peers10 records
1Jahez
TypeRegional player
Description

Saudi-listed food delivery platform that also operates cloud kitchens. Directly comparable given shared geography, shared D2C delivery motion, and shared overlap with the Saudi cloud-kitchen supply stack.

2Kitopi
TypeDirect peer
Description

MENA-based multi-brand cloud kitchen operator with a similar model of running virtual restaurant brands from shared kitchen infrastructure. Closest comparable on operating model and geographic footprint.

3HungerStation
TypeRegional player
Description

Saudi-owned on-demand food delivery platform and a key channel partner for cloud kitchen brands in the Kingdom. Comparable as both a potential customer channel and a competitor for delivery-first consumers.

4Mrsool
TypeRegional player
Description

Saudi on-demand delivery platform competing for the same Riyadh consumer base that Matbakhi targets. Comparable on customer base and delivery infrastructure.

5Kitchen United
TypeDirect peer
Description

US-based multi-brand cloud kitchen operator providing shared kitchen infrastructure to virtual restaurant brands. Directly comparable on the multi-brand, shared-kitchen operating model.

6CloudKitchens (Travis Kalanick)
TypeBroad incumbent
Description

Global ghost-kitchen real estate and infrastructure provider. Comparable as a competitor for cloud kitchen leases and as a potential partner for Matbakhi's hotel-kitchen model.

7Reef Technology
TypeDirect peer
Description

Operates ghost kitchens out of underutilised urban real estate including parking garages and hotel-adjacent spaces. Closest comparable on the underutilised-real-estate arbitrage thesis that Matbakhi markets.

8Talabat
TypeRegional player
Description

MENA-wide food delivery platform operating across multiple Gulf markets including Saudi Arabia. Comparable as a primary customer acquisition channel for cloud kitchens and as a competitor for delivery mindshare.

9Careem
TypeBroad incumbent
Description

Dubai-headquartered super-app with a substantial food delivery vertical (Careem Now). Comparable as both a regional delivery competitor and a potential operating partner across the Gulf.

10iKcon Group
TypeEmerging player
Description

Saudi-based restaurant operator and F&B infrastructure company with cloud kitchen operations. Comparable as a regional player pursuing virtual brands and shared-kitchen operations in the same Saudi market.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Matbakhi

Cloud Kitchen / Food Deliverymatbakhi.com

Matbakhi is a Riyadh-based food-tech startup founded in 2023 that operates cloud kitchens delivering authentic Middle Eastern and Levantine home-style cooking directly to consumers, with expansion planned into Saudi Arabia's Eastern Region.

Matbakhi firmographics

Firmographics
Name
Matbakhi
Website
https://matbakhi.com
Company type
Private
Founded year
2023
Operating status
Operating
Headcount range
51–100 employees
Short description
Matbakhi is a Riyadh-based food-tech startup founded in 2023 that operates cloud kitchens delivering authentic Middle Eastern and Levantine home-style cooking directly to consumers, with expansion planned into Saudi Arabia's Eastern Region.
Ownership category
akta.pro rank

Matbakhi industry classification

Industry
Product category
Cloud Kitchen / Food Delivery
NAICS
Restaurants and Other Eating Places (72251), Special Food Services (7223)
SIC
Retail-Eating Places (5812)
akta.pro primary industry
Multi-Brand Cloud Kitchen Operators (THAFAJAA)
akta.pro secondary industries
Specialty/Vertical Virtual Kitchens (e.g., Pizza, Wings, Sushi, Vegan) (THAFAJAJ), Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG), Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE)

Keywords

  • Cloud kitchen operations
  • Middle Eastern cuisine
  • Food delivery services
  • Virtual restaurant brands
  • Hotel-based F&B

Where Matbakhi is headquartered

Location

Headquarters

HQ city
Riyadh
HQ country
Saudi Arabia
HQ region
Middle East

Offices1 record

Markets served

Matbakhi business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Distribution channels1 record

Matbakhi product offering

Product offering

Core offering

Matbakhi operates cloud kitchens across Riyadh, Saudi Arabia, providing food delivery services through virtual restaurant concepts that focus on authentic Middle Eastern and Levantine home-style cooking. The company utilises underutilised hotel spaces to host kitchen operations, enabling scalable, multi-brand F&B delivery without the overhead of traditional brick-and-mortar restaurants, and has plans to expand into the Eastern Region of Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Products and services

  • Cloud Kitchen Operations
  • Restaurant Dining Services

Companies that use Matbakhi

Customer profile

Segments1 record

Ideal customer profiles1 record

Matbakhi technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Matbakhi partnerships and signals

Strategic signal

Scale indicators2 records

Matbakhi competitors and assessment

Company assessment

Regional players

  • Jahez: Saudi-listed food delivery platform that also operates cloud kitchens. Directly comparable given shared geography, shared D2C delivery motion, and shared overlap with the Saudi cloud-kitchen supply stack.
  • HungerStation: Saudi-owned on-demand food delivery platform and a key channel partner for cloud kitchen brands in the Kingdom. Comparable as both a potential customer channel and a competitor for delivery-first consumers.
  • Mrsool: Saudi on-demand delivery platform competing for the same Riyadh consumer base that Matbakhi targets. Comparable on customer base and delivery infrastructure.
  • Talabat: MENA-wide food delivery platform operating across multiple Gulf markets including Saudi Arabia. Comparable as a primary customer acquisition channel for cloud kitchens and as a competitor for delivery mindshare.

Direct peers

  • Kitopi: MENA-based multi-brand cloud kitchen operator with a similar model of running virtual restaurant brands from shared kitchen infrastructure. Closest comparable on operating model and geographic footprint.
  • Kitchen United: US-based multi-brand cloud kitchen operator providing shared kitchen infrastructure to virtual restaurant brands. Directly comparable on the multi-brand, shared-kitchen operating model.
  • Reef Technology: Operates ghost kitchens out of underutilised urban real estate including parking garages and hotel-adjacent spaces. Closest comparable on the underutilised-real-estate arbitrage thesis that Matbakhi markets.

Broad incumbents

  • CloudKitchens (Travis Kalanick): Global ghost-kitchen real estate and infrastructure provider. Comparable as a competitor for cloud kitchen leases and as a potential partner for Matbakhi's hotel-kitchen model.
  • Careem: Dubai-headquartered super-app with a substantial food delivery vertical (Careem Now). Comparable as both a regional delivery competitor and a potential operating partner across the Gulf.

Emerging players

  • iKcon Group: Saudi-based restaurant operator and F&B infrastructure company with cloud kitchen operations. Comparable as a regional player pursuing virtual brands and shared-kitchen operations in the same Saudi market.

Market position

Customer concentration

Matbakhi social profiles

Digital presence

Matbakhi financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Matbakhi leadership team

Management profile

Number of profiles

Matbakhi funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Matbakhi M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matbakhi

What does Matbakhi do?

Matbakhi operates cloud kitchens across Riyadh, Saudi Arabia, providing food delivery services through virtual restaurant concepts that focus on authentic Middle Eastern and Levantine home-style cooking. The company utilises underutilised hotel spaces to host kitchen operations, enabling scalable, multi-brand F&B delivery without the overhead of traditional brick-and-mortar restaurants, and has plans to expand into the Eastern Region of Saudi Arabia.

Is Matbakhi a public or private company?

Matbakhi is a private company. It is classified as venture growth investor backed and is currently operating.

When was Matbakhi founded?

Matbakhi was founded in 2023. It employs 51 to 100 people.

Where is Matbakhi based?

Matbakhi is headquartered in Riyadh, Saudi Arabia, in the Middle East region.

Who are Matbakhi's main competitors?

Regional players on record are Jahez, HungerStation, Mrsool and Talabat. Direct peers are Kitopi, Kitchen United and Reef Technology. Broad incumbents are CloudKitchens (Travis Kalanick) and Careem. iKcon Group is listed as an emerging player.

Does Matbakhi have an API?

No public API is recorded for Matbakhi.

What industry is Matbakhi in?

Matbakhi's product category is Cloud Kitchen / Food Delivery. Its primary akta.pro industry code is THAFAJAA, Multi-Brand Cloud Kitchen Operators, with a secondary code of THAFAJAJ, Specialty/Vertical Virtual Kitchens (e.g., Pizza, Wings, Sushi, Vegan). Its NAICS code is 72251 and its SIC code is 5812.

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Live signals
Times KuwaitTwo Kuwait Restaurants Shine on MENA’s 50 Best ListCantina and Matbakhi, two Kuwaiti restaurants, have been recognized on the MENA 50 Best Restaurants list, with Cantina ranking at No. 18 and Matbakhi debuting at No. 50. Cantina is known for Italian and Mediterranean cuisine in Shuwaikh Industrial area, while Matbakhi is celebrated for authentic Middle Eastern and Levantine home-style cooking. The recognition highlights the diversity and maturity of Kuwait's evolving hospitality sector and its growing influence in regional gastronomy.ArabnewsHow Arab entrepreneurs are turning kitchens into engines of sustainabilityArab entrepreneurs across the Middle East and North Africa are developing sustainability-focused innovations in kitchens, including Yufeed, an Abu Dhabi-based meal-planning app with roughly 30,000 active users that reduces food waste by generating weekly menus tailored to household inventory. Researchers at Sultan Moulay Slimane University in Morocco have designed a solar-powered autonomous composter that converts food scraps into fertilizer in approximately four weeks, while the Tunisian government has approved projects to generate 500 megawatts of renewable energy as part of its goal to meet 30 percent of national energy demand from renewables by 2030. Saudi-based Matbakhi is meanwhile operating delivery-only virtual restaurant brands from existing kitchens, reflecting a broader regional shift toward sustainable and efficient food practices.Wamda.comMatbakhi raises $2.3 million pre-Seed roundMatbakhi, a Saudi Arabia-based foodtech startup, has raised $2.3 million in a pre-Seed funding round led by Bugshan Investment Company. The funding will be used to implement a "hotel cloud kitchen model" and to expand its operations in Riyadh and the Eastern Region, aiming for profitability by early 2024.